One strong voice
for Southwestern
Ontario
BOARD OF DIRECTORS
Dan Mathieson, Chair
Mayor of Stratford
Randy Hope, Vice chair
Mayor of Chatham Kent
Jim Burns, Treasurer
Mayor, Enniskillen Twp.
John Bezaire, Secretary
ADS Industries
Dianne Cunningham
Lawrence National Centre for
Policy and Management,
Ivey School of Business
Ron Gaudet
President, Windsor-Essex
Development Corporation
Dan Gieruszak,
Transformation Services
Group
Bruce Hein,
Express Employment
Professionals
Jim Maudsley,
Mayor, Thames Centre
Don McKay
Warden, County of Oxford;
Mayor, East Zorra-Tavistock
Serge Lavoie
President, SWEA
73 Albert Street, Stratford, Ontario N5A 3K2 | Phone 519-859-7763
March 2011
The Southwest Economic Alliance (SWEA) hosts its sixth annual
conference on June 9-10, 2011 in Guelph along with co-host, the
University of Guelph.
The theme for Assembly 2011 is Growing Prosperity: Tapping Into
Rural-Urban Synergies, an important topic that aims to define the unique
strengths of a region known equally for its agriculture, manufacturing and
knowledge industries.
SWEA’s sixth annual conference promises to be a unique forum for
networking, learning and strategizing about economic issues that directly
affect our region. You can assist SWEA in advocating on economic issues
that will increase Southwestern Ontario’s share of direct investment and
participate in developing a strategy to position the Southwest for economic
growth and prosperity.
We are extending an invitation for your organization to participate as a
sponsor for this important regional event. Our sponsorship benefits are
extensive, offering you an excellent opportunity to build profile with a
regional audience that will include representatives from:
• Business and industry including specific forums for
manufacturing and industry, agriculture and agri-food, tourism
and culture, work force and knowledge, and green energy
• Educational sector – colleges, universities
• Research and development institutes
• Economic development agencies
• Elected officials and staff from the Municipal, County, Provincial
and Federal governments
An outline of the sponsorship opportunities and the preliminary program
are attached for your information.
A representative of our SWEA Conference Committee will be in contact
with you. We look forward to the opportunity of working in partnership with
your organization.
Serge Lavoie
SWEA President
 Office of the President
University of Guelph

The University of Guelph is pleased to be a partner in the upcoming annual conference of the
Southwest Economic Alliance, scheduled for June 9-10, 2011 in Guelph.

We are especially pleased to be participating in the conference theme, Growing Prosperity:

Tapping into Rural-Urban Synergies. With its three satellite campuses and 14 field stations, the
University of Guelph is intimately aware of the exciting opportunities available in the unique
urban/rural landscape of Southwestern Ontario. We strongly believe that the application of
research in agriculture, manufacturing and industrial technologies will help drive a strong
resurgence of the economy of the region.

SWEA has a history of bringing together leaders from government, academe and the private
sector for important dialogues on the economic development issues facing Southwestern Ontario.
I invite you to become actively involved with the organization through your support of Assembly
2011 in Guelph.

I hope to see you there.

Alastair J. S. Summerlee, LLD, BSc, BVSc, PhD, MRCVS

President and Vice-Chancellor
 SPONSORSHIP INFORMATION

ASSEMBLY 2011: Growing Prosperity

Tapping Into Rural-Urban Synergies
JUNE 9-10, 2011

Assembly 2011 promises to be a unique forum for networking, learning and

strategizing about economic development issues that directly affect the
Southwest Region. This year’s SWEA conference looks at the issue of
building Rural – Urban Synergies.

PROGRAM

Assembly 2011 will open with a reception at the Science Complex Atrium at
the University of Guelph on Thursday, June 9, 2011 from 6:00 pm to 8:00
pm. A hospitality suite will then be available at the Delta Guelph Hotel &
Conference Centre from 8:30 pm – 11:00 pm.

Assembly 2011 will feature a distinguished line-up of speakers and panelists

who will share their personal success stories and expertise. This year’s
program has been carefully designed to explore how to grow prosperity in
southwestern Ontario by tapping into rural-urban synergies. It promises to
deliver leading-edge subject matter for community leaders and economic
development professionals in the private and public sectors.

Plenary sessions will present new, thought-provoking as well as a variety of

workshops that will present insights and tools from experts who will share
their expertise and present case studies from Ontario and other jurisdictions.
Confirmed sessions so far include the following with many more to be
confirmed in the coming weeks!

Plenaries
• Jim Bottomley, Futurist
• The Economics of the Rural-Urban Dynamic in Quebec
With Mario Lefebvre – Director at the Centre for Municipal
Studies, Conference Board of Canada and Claire Bolduc -
President, Solidarité rurale du Québec
• Transitioning Southwest Ontario Economy
With John Kelly, Vice-President, Erie Innovation and
Commercialization
Workshops
• Building Rural-Urban Multi-Sector Collaboration: Lessons from Quebec
• Developing a Digital Strategy: From Vision to Reality
 • Tapping into Research to Grow Prosperity
• Green Jobs

• Workforce Innovation Expo

From arrival to departure you'll be immersed in breakthrough dialogue and

innovative ideas that will help your community grow.

CONTACT INFORMATION:
For more information on Assembly 2011 and the Sponsorship Opportunities,
please contact:

Pelly Heighton, Conference Planner

Managing Director, Next Wave Events
pelly@nextwaveevents.com
1-613-798-9894

SPONSORSHIP OPPORTUNITIES
SWEA ASSEMBLY 2011
JUNE 9-10, 2011, GUELPH, ONTARIO – DELTA GUELPH

Presenting Partners. . . . . . . . . . . . . . . . . . . . $7,500 each

Brief Speaking Opportunity at Conference Opening
Recognition of sponsorship in pre and post event publicity
Logo and link on SWEA web site for 1 year
One year SWEA associate membership**
One piece of promotional material in delegate kits
Prominently placed full page, colour ad in conference program
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch
Complimentary registration fees for 4 delegates

Program Partnerships
Keynote Speaker/Plenary Sessions . . . . . . . . . . 4 available at $5,000
each
Introduction of Keynote Speaker
Recognition of sponsorship in pre and post event publicity
Hosting speaker/presenter at luncheon table
Logo and link on SWEA web site for 1 year
One year SWEA associate membership**
One piece of promotional material in delegate kits
Recognition in conference program (1/4 page ad)
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch
Complimentary registration fees for 2 delegates

Workshop Seminars . . . . . . . . . . . . . . . . . . . . . 4 available at $3,500 each

Introduction of session leader/facilitator
Logo and link on SWEA web site for 1 year
One year SWEA associate membership**
One piece of promotional material in delegate kits
Recognition in conference program (1/8 page ad)
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch
Complimentary registration fees for 1 delegate

Conference Material Partnerships

Delegate Kit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 available at $3,000

One to each delegate
Prominent display of your logo on bag
Corporate logo and link on the conference web site for 1 year
Logo on master sponsorship loop
Logo in conference program

Collateral in Delegate Kit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 each

Opportunity to place 1 piece of marketing collateral (max 8.5” x 11”) in each
delegate kit
Meal Partnerships
Reception or Luncheon . . . . . . . . . . . . . . . . . . . 2 available at $5,000 each
Brief speaking opportunity
Recognition of sponsorship in pre and post event publicity
Logo and link on SWEA web site for 1 year
One year SWEA associate membership**
One piece of promotional material in delegate kits
Recognition in conference program (1/4 page ad)
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch
Complimentary registration fees for 2 delegates
Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 available at $2,500
One piece of promotional material in delegate kits
Recognition in conference program (logo only)
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch
Complimentary registration fees for 1 delegate

Hospitality Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 available at $2,000

One piece of promotional material in delegate kits
Recognition in conference program (logo only)
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch
Complimentary registration fees for 1 delegate

Refreshment Breaks . . . . . . . . . . . . . . . . . . . . . . . . 2 available at $1,000 each

Recognition in conference program (logo only)
Recognition on signage
Recognition of sponsorship on large screen during opening session and lunch

Program Advertising

Colour advertising in the conference program

Full-page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . $900
Half-page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . $675
Business card. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$350

**This benefit does not apply to Counties or Municipalities as they are

required to hold a Voting membership.