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Followings journals content lists are selected for easy reference

1. University news
2. Electronics for you
3. Journal of astrophysics & astronomy
4. Indian Journal of Marketing

1. UNIVERSITY NEWS
SL no Contents Page no Vol. no. Month / year

1 Co- Relation b/w education & 1 48.01 Jan (04-10)

globalization 2010
2 Examiners Wisdom in evaluation & re 4 48.01 Jan (04-10)
evaluation : A Synoptic surveillance 2010
of judgement procedure
3 The strange case of digital divide 6 48.01 Jan (04-10)
2010
4 Total quality management in higher 12 48.01 Jan (04-10)
education 2010
5 Higher education in India : A 15 48.01 Jan (04-10)
Physicist’s view 2010
-convocation address
6 Campus news 21 48.01 Jan (04-10)
2010
7 Book review 27 48.01 Jan (04-10)
2010
8 Theses of the month 29 48.01 Jan (04-10)
(social science) 2010
9 Advertisements 34 48.01 Jan (04-10)
2010
10 RATER Model for quality 1 48.02 Jan(11-17)
management in higher education 2010
11 Accreditation, assessment & 7 48.02 Jan (11-17)
recognition in the system of higher 2010
education
12 The impact of university- industry 11 48.02 Jan (11-17)
linkages on English language teaching 2010
13 Audit the learning resources 15 48.02 Jan(11-17)
2010
14 Technology is the foundation for the 24 48.02 Jan (11-17)
sustained development of the nation 2010
-convocation address
15 Campus news 29 48.02 Jan (11-17)
2010
16 Theses of the month ( humanities) 39 48.02 Jan(11-17)
2010
17 Blended learning: A new horizon 1 48.03 Jan (18-24)
2010
18 e- learning in higher education :Indian 5 48.03 Jan (18-24)
perspective 2010
19 Professional ethics in librarianship 16 48.03 Jan (18-24)
 2010

20 Involvement of teachers in research & 18 48.03 Jan (18-24)

academic contribution: why, what & 2010
how?
21 Campus news 22 48.03 Jan (18-24)
2010
22 Communication 27 48.03 Jan (18-24)
2010
23 Theses of the month 30 48.03 Jan (18-24)
(science & technology) 2010
24 Advertisement 34 48.03 Jan
25 Country’s new law on accreditation 1 48.04 Jan(25-31)
2010
26 Curriculum-cum-quality assurance: A 4 48.04 Jan (25-31)
major ingredient for assessment and 2010
accreditation in higher education
27 Prospects and global challenges of 10 48.04 Jan (25-31)
higher education in India 2010
28 Efficiency, effectiveness and 17 48.04 Jan (25-31)
sustainability in agricultural 2010
production
- convocation address
29 Campus news 21 48.04 Jan (25-31)
2010
3o Book review 27 48.04 Jan (25-31)
2010
31 Theses of the month 28 48.04 Jan (25-31)
(science & technology) 2010
32 Sports :grace, poise, peace, odyssey & 7 48.05 Feb (01-07)
charisma 2010
33 Wellness through physical activities & 13 48.05 Feb (01-07)
sports 2010
34 Sports and human well being 17 48.05 Feb (01-07)
2010
35 Role of sports for wholesome 21 48.05 Feb (01-07)
personality development 2010
36 Sports & personality development 24 48.05 Feb (01-07)
2010
37 Health related physical fitness of 27 48.05 Feb (01-07)
adolescents 2010
38 Study on personality differences 31 48.05 Feb (01-07)
among tribal sports persons of Orissa 2010
in relation to their motor fitness
39 Personality traits of the inter 35 48.05 Feb (01-07)
university level volleyball players 2010
40 Yoga: A solution to overcome the 3rd 39 48.05 Feb (01-07)
effects of modern life style 2010
41 Role of sports for personality 40 48.05 Feb (01-07)
development of youth 2010
42 Performance anxiety in sports 42 48.05 Feb (01-07)
2010
43 Promoting physical education at 43 48.05 Feb (01-07)
university level for developing mental 2010
health among the students

44 A study of development of physical 47 48.05 Feb (01-07)

education curriculum in the light of 2010
sports marketing perspective
45 Development of university sports in 50 48.05 Feb (01-07)
21st century India : opportunities, 2010
 issues, challenges & measures
46 Role of sports sciences in successful 53 48.05 Feb (01-07)
sports performance 2010
47 Evaluation & improvement of sports 55 48.05 Feb (01-07)
techniques through biomechanical 2010
updated analyzing technology
48 Importance of motivation & emotion 58 48.05 Feb (01-07)
in sports 2010
49 Enhancing sports performance : 60 48.05 Feb (01-07)
psychological approach 2010
50 Science: An eventual reality of 64 48.05 Feb (10-07)
modern sports 2010
51 Broad basing sports & achieving 70 48.05 Feb (01-07)
excellence : A strategic action plan 2010
52 Inculcating physical activity & sports 73 48.05 Feb (01-07)
culture among children & youth- role 2010
of doctors
53 Empowering the sports excellence at 77 48.05 Feb (01-07)
university level 2010
54 Broad basing sports & achieving 81 48.05 Feb (01-07)
excellence: A strategic action plan 2010
55 Financing of games & sports in higher 85 48.05 Feb (01-07)
education 2010
56 Women in sports : changing concept 89 48.05 Feb (01-07)
& evolving role 2010
57 Participation of women in sports & 93 48.05 Feb (01-07)
physical education : issues & 2010
challenges
58 Sports for disabled people with special 99 48.05 Feb (01-07)
reference to USA 99 2010
59 Common wealth games : friendly 103 48.05 Feb (01-07)
games 2010
60 National university games : 111 48.05 Feb (01-07)
management, organization & 2010
eligibility problems
61 Convocation 113 48.05 Feb (01-07)
Himachal Pradesh University , 2010
Shimla
62 Campus news 116 48.05 Feb (01-07)
2010
63 Theses 123 48.05 Feb (01-07)
Social science 2010
64 Capitalization of India’s human 1 48.06 Feb (08-14)
resources invested abroad 2010
65 Developing industry-institute 3 48.06 Feb (08-14)
partnership : an agenda for optimal 2010
utilization of resources
66 Indian higher education at cross roads 7 48.06 Feb (08-14)
2010
67 Marketing of higher education through 10 48.06 Feb (08-14)
off-shore campuses 2010
68 Indian ethos & indianization of 14 48.06 Feb (08-14)
management : an insight 2010
69 Education :the capacity building 17 48.06 Feb (08-14)
mission 2010
Convocation address
70 Campus news 22 48.06 Feb (08-14)
2010
71 Theses of the month 26 48.06 Feb (08-14)
(humanities) 2010
72 Advertisements 30 48.06 Feb (08-14)
 2010
73 relating educational research to the 1 48.07 Feb (15-21)
community of practitioners 2010
74 Management of preserving resources 4 48.07 Feb (15-21)
in digital library in Indian scenario : 2010
challenges & perspectives
75 From behaviorism to constructivism : 14 48.07 Feb (15-21)
A paradigm shift in teaching – 2010
learning process
76 Challenges in the implementation of 19 48.07 Feb (15-21)
right to education act - 2009 2010
77 The ideals of true education 22 48.07 Feb (15-21)
-convocation address 2010

79 Theses of the month 30 48.07 Feb (15-21)

( Science & technology) 2010
81 Higher education in India at cross 1 48.09 Mar (01-07)
roads 2010
82 Training needs analysis of newly 6 48.09 Mar (01-07)
inducted lectures in higher education 2010
institutes
83 Indicators on gender equality & 9 48.09 Mar (01-07)
empowerment 2010

84 The true purposes of education 24 48.09 Mar (01-07) 2010

-convocation address
85 Campus news 27 48.09 Mar (01-07) 2010
86 Theses of the month 33 48.09 Mar (01-07) 2010
(social sciences)
87 An assessment of the growth & grants 1 48.12 Mar (22-28) 2010
of higher education in India
88 Emerging trends of higher education 6 48.12 Mar (22-28) 2010
in Russia
89 Using blogs for extending library 16 48.12 Mar (22-28) 2010
services
90 Role of universities 18 48.12 Mar (22-28) 2010
-convocation address
91 Campus news 20 48.12 Mar (22-28) 2010
92 Book review 25 48.12 Mar (22-28) 2010
93 Theses of the month 27 48.12 Mar (22-28) 2010
(sciences & technology )
94 Performances of scientific research in 1 48.13 Mar 29-Apr 04 2010
the central universities in India : a case
of Pondicherry university
95 Development of central universities in 8 48.13 Mar 29-Apr 04 2010
India
96 Issues on globalization & Indian 13 48.13 Mar 29-Apr 04 2010
higher education
97 Towards creating a higher education 19 48.13 Mar 29-Apr 04 2010
community based on inclusiveness &
access
98 Agriculture for socio –economic 23 48.13 Mar 29-Apr 04 2010
development
-convocation address
99 Campus news 25 48.13 Mar 29-Apr 04 2010
100 Communication 28 48.13 Mar 29-Apr 04 2010
101 Ensuring the survival and success of a 01 48.15 Apr 12-18 2010
higher education institution :
A remedial standpoint
102 Emotional intelligence in teacher 05 48.15 Apr 12-18 2010
training program me
103 Technology in higher education : 09 48.15 Apr 12-18 2010
Changing paradigms
104 International mobility of ancient 13 48.15 Apr 12-18 2010
Buddhist education: An indo-Chinese
dimension
105 An alternate system of student 01 48.16 Apr 19-25 2010
evaluation in higher education
106 Managing future libraries in the 04 48.16 Apr 19-25
knowledge based society: issues and 2010
concerns
107 Through the apparent nature: A 07 48.16 Apr 19-25
random walk in solitude 2010
108 Task force on higher education for 13 48.16 Apr 19-25
women’s equality : female education 2010
as a global consideration
109 Quality indicators in the assessment 19 48.16 Apr 19-25
and accreditation 2010
110 Science and human imagination 23 48.16 Apr 19-25
2010
111 The need for life centered education 01 48.17 Apr 26-May 02
via life skills paradigm 2010
112 Higher education in Arunachal: A 09 48.17 Apr 26-May 02
proposition 2010
113 A proposal for integrating language 12 48.17 Apr 26-May 02
proficiency component in B.ED 2010
Course for teachers of English
114 Best practice in agriculture for 23 48.17 Apr 26-May 02
sustainable development and 2010
nutritional security
115 What ails higher education in India ? 01 48.18 May 03-09
2010
116 Teacher education and development in 05 48.18 May 03-09
communication technology: 2010
innovating for a knowledge society ?
117 Examination system in India : 08 48.18 May 03-09
Perception of stakeholders 2010
118 Financial support to students by UGC 12 48.18 May 03-09
to pursue higher studies and research 2010
119 Management of quality in higher 17 48.18 May 03-09
education 2010
120 The rung of a ladder is never meant 21 48.18 May 03-09 2010
to rest upon

121 Effective e- governance : exploring 1 48.29 July 19-25

the single window system in Kerala 2010
122 Performance appraisal : a tool for 8 48.29 July 19-25 2010
professional development in higher
education
123 Exemptions to right to information 12 48.29 July 19-25 2010
124 Greening education for green jobs :a 17 48.29 July 19-25 2010
passage to education for sustainable
development
125 The yields must go up 22 48.29 July 19-25 2010
126 In search of online learning in India 1 48.36 Sep 06-12
2010
127 Expanding the scope of open distance 8 48.36 Sep 06-12
learning development in India 2010
128 Privatization of higher education in 13 48.36 Sep 06-12
India : rationale & perspectives 2010
129 Moulding entrepreneurial universities 19 48.36 Sep 06-12
for creative knowledge 2010
130 Career options in law 24 48.36 Sep 06-12
2010
131 Maharaja Sayajirao university of 01 48.39 Sep 27-Oct-3
Baroda, Vadodara : A profile 2010
132 Values & virtues in the era of 06 48.39 Sep 27- Oct-3
globalization 2010
133 Moral dilemmas in the era of 12 48.39 Sep 27- Oct-3
globalization 2010
134 Changing role of teachers in 14 48.39 Sep 27-Oct-3
strengthening value based higher 2010
education
135 Higher education values across time 19 48.39 Sep 27-Oct-3
and culture : survival revival ? 2010
136 Consciousness based education to 24 48.39 Sep 27-Oct-3
incorporate values in higher education 2010
137 Exploration of globo-national horizons 29 48.39 Sep27-Oct-3
by Indians higher education through 2010
value addition : prospects and
challenges
138 Science, spirituality & god : An 37 48.39 Sep 27- Oct-3
attempted synthese 2010
139 Momentous need of a holistic 44 48.39 Sep 27-Oct-3
education system 2010
140 To promote excellence beyond the law 51 48.39 Sep 27-Oct-3
schools: The need of the hour 2010
141 Innovation in teacher education 01 48.40 Oct 04-10
2010
142 Revising multiple intelligence in the 05 48.40 Oct 04-10
context of higher education 2010
143 English curriculum at the university 09 48.40 Oct 04-10
level : A mismatch to play the match 2010
144 Medlars: Health information system in 14 48.40 Oct 04-10
library 2010
145 It is time to catch-up with the 23 48.40 Oct 04-10
development 2010
146 Modernity and religiosity : converging 01 48.41 Oct 11-17
of poles in Man 2010
147 Effective strategies for educating pre- 05 48.41 Oct 11-17
college hispanics and native 2010
Americans
148 Development challenges of special 09 48.41 Oct 11-17
groups & technological determinism 2010
149 From pedagogy to Andragogy 20 48.41 Oct 11-17
2010
150 Assemble a respository of learning 24 48.41 Oct 11-17
resources 2010
151 Ragging: A multiple malady afficting 1 48.42 Oct 18-24
India’s higher education system : 2010
search for an effective therapy
152 Communication &presentation skills : 8 48.42 Oct 18-24
the treasure of a teacher 2010
153 Needed competencies for the teachers 12 48.42 Oct 18-24
in the 21st century 2010
154 M –learning : a new paradigm in 16 48.42 Oct 18-24
education 2010
155 Status of Indians higher education 20 48.42 Oct 18-25
2010
156 Women empowerment through higher 1 48.43 Oct 18-25
education 2010
157 Need for a paradigm shift in social 6 48.43 Oct 18-25
science research with gender 2010
 perspective
158 Learning to live together: the keystone 11 48.43 Oct 18-25
of education for the twenty-first 2010
century
159 Legal education relating to 15 48.43 Oct 18-25
environment &human rights : 2010
challenges & tasks
160 Innovations needed in agriculture to 21 48.43 Oct 18-25
make India a developed nations 2010

2.Electronics for you

SL.NO CONTENT PAGE VOL.NO. MONTH /
NO YEAR
1 Cd theme 14 42.1 January
2010
2 Technology focus 36 42.1 January
2010

3 Efy report 48 42.1 January

2010

4 construction 60 42.1 January

2010

5 construction 68 42.1 January

2010
6 Efy awards2009 71 42.1 January
2010
7 career 88 42.1 January
2010
8 software 118 42.1 January
2010
9 Looking inside 122 42.1 January
2010
10 innovation 125 42.1 January
2010
11 embedded 127 42.1 January
2010
12 It zone 131 42.1 January
2010
13 It zone 132 42.1 January
2010
14 Software section 137 42.1 January
2010
15 interview 190 42.1 January
2010
16 Cd -theme 12 42.2 February
2010
17 Technology focus 34 42.2 February
2010
18 Test& measurement 44 42.2 February
 2010
19 Efy report 52 42.2 February
2010
20 Technology focus 59 42.2 February
2010
21 manufacture 64 42.2 February
2010
22 construction 68 42.2 February
2010
23 construction 71 42.2 February
2010
24 Industry-reader 88 42.2 February
connect feature 2010
25 Software section 93 42.2 February
2010
26 career 108 42.2 February
2010
27 Embedded systems 111 42.2 February
2010
28 Do-it-yourself 116 42.2 February
2010
29 safety 121 42.2 February
2010
30 interview 157 42.2 February
2010
31 cd-theme 14 42.3 March
2010
32 Technology focus 34 42.3 March
2010
33 Embedded systems 42 42.3 March
2010
34 Solar power 50 42.3 March
2010
35 TechGuru 54 42.3 March
2010
36 Efy report 62 42.3 March
2010
37 career 69 42.3 March
2010
38 construction 74 42.3 March
2010
39 construction 94 42.3 March
2010
40 Software section 104 42.3 March
2010
41 automobiles 108 42.3 March
2010
42 innovation 111 42.3 March
2010
43 video 113 42.3 March
2010
44 It zone 117 42.3 March
2010
45 Test &measurement 122 42.3 March
2010
46 interview 159 42.3 March
2010
47 CD-theme 14 42.4 April
2010
48 Technology-focus 34 42.4 April 2010
49 EFY report 46 42.4 April
2010
50 design 54 42.4 April
2010
51 construction 61 42.4 April
2010
52 construction 66 42.4 April
2010
53 manufacture 86 42.4 April
2010
54 Software section 98 42.4 April
2010
55 Test & 106 42.4 April
measurement 2010
56 career 109 42.4 April
2010
57 Embedded systems 114 42.4 April
2010
58 innovation 117 42.4 April
2010
59 interview 152 42.4 April
2010
60 EFY report 29 42.5 May
2010
61 Technology focus 53 42.5 May
2010
62 Embedded systems 58 42.5 May
2010
63 chips 64 42.5 May
2010
64 construction 70 42.5 May
2010
65 construction 74 42.5 May
2010
66 Software section 105 42.5 May
2010
67 IT zone 110 42.5 May
2010
68 TechGuru 118 42.5 May
2010
69 Test & 126 42.5 May
measurement 2010
70 Career 134 42.5 May
2010
71 interview 165 42.5 May
2010
72 interview 167 42.5 May
2010

73 Technology focus 28 42.8 August 2010

74 Celltech 36 42.8 August 2010

75 Design 40 42.8 August 2010

76 Test & 44 42.8 August 2010
measurement
77 EFY report 52 42.8 August 2010
78 construction 59 42.8 August 2010
79 construction 64 42.8 August 2010
80 Software section 96 42.8 August 2010
81 Healthcare 100 42.8 August 2010
82 Embedded 108 42. 8 August 2010
83 Innovation 113 42.8 August 2010
84 Technology 115 42.8 August 2010
85 Interview 149 42.8 August 2010
86 Technology focus 30 42.9 September
2010
87 Display 38 42.9 September
2010
88 Materials 46 42.9 September
2010
89 Security 50 42.9 September
2010
90 Test & 54 42.9 September
measurement 2010
91 EFY report 62 42.9 September
2010
92 IT zone 70 42.9 September
2010
93 Interview 93 42.9 September
2010
94 Embedded 96 42.9 September
2010
95 construction 101 42.9 September
2010

96 construction 106 42.9 September

2010
97 Software section 117 42.9 September
2010
98 Do – it-yourself 120 42.9 September
2010
99 interview 153 42.9 September
2010
100 Technology focus 28 42.11 November2010
101 Test & 36 42.11 November 2010
measurement
102 career 44 42.11 November 2010
103 EFY report 52 42.11 November 2010
104 Embedded 64 42.11 November 2010
105 Celltech 92 42.11 November 2010
106 IT Zone 96 42.11 November 2010
107 Power 99 42.11 November\
2010
108 Design 102 42.11 November 2010
109 construction 104 42.11 November 2010
110 construction 107 42.11 November 2010
111 Software section 117 42.11 November 2010
112 Interview 147 42.11 November 2010
113 Technology focus 30 42.12 December 2010
114 Solar tips 42 42.12 December 2010
115 Audio 44 42.12 December 2010
116 EFY Report 48 42.12 December 2010

117 Embedded 54 42.12 December 2010

118 design 58 42.12 December 2010
119 Test & 61 42.12 December 2010
measurement
120 security 66 42.12 December 2010
121 Wireless 90 42.12 December 2010
122 Innovation 95 42.12 December 2010
123 Career 98 42.12 December 2010
124 Construction 102 42.12 December 2010
125 Construction 106 42.12 December 2010
125 Software section 113 42.12 December 2010
126 Interview 141 42.12 December 2010
127 Technology focus 32 43.1 January 2011
128 Technology 46 43.1 January 2011
129 Telecom 54 43.1 January 2011
130 Solar tips 59 43.1 January 2011
131 Embedded 62 43.1 January 2011
132 Career 70 43.1 January 2011
133 Test & 74 43.1 January 2011
measurement
134 EFY Report 94 43.1 January 2011
135 EFY Report 100 43.1 January 2011
136 Construction 105 43.1 January 2011
137 Construction 113 43.1 January 2010
138 Software section 122 43.1 January 2011
139 Interview 149 43.1 January 2011
140 Interview 151 43.1 January 2010
141 EFY Expo: the 2 Supplement August 2010
bigger picture
142 Business consulting 6 Supplement August 2010
zone
143 Design engineers’ 10 Supplement August 2010
conference
144 Seminar: best 12 Supplement August 2010
practices for
electronics
manufacturing
145 EFY summit 16 Supplement August 2010
146 EFY awards 18 Supplement August 2010
147 Our exhibitors 20 Supplement August 2010
148 AssociationSpeak 40 Supplement August 2010
149 Feedback from the _ Supplement August 2010
industry
150 Floor map _ Supplement August 2010
151 Expo update : meet 4 Supplement November 2010
the who’s who of
electronics industry
152 Design engineers’ 10 Supplement November 2010
conference
153 Manufacturing 14 Supplement November 2010
seminar
154 CEO summit 20 Supplement November 2010
155 Business consulting 24 Supplement November 2010
zone
156 EFY Awards 26 Supplement November 2010
157 Our exhibitors 28 Supplement November 2010
158 Association Speak 42 Supplement November 2010
159 Industry feedback _ Supplement November 2010
 3.Journal of astrophysics & astronomy
1 Editorial 01 31.1 March
2010
2 Computational development for 03 31.1 March
distance determination of stellar 2010
groups
3 Three- component dust models for 17 31.1 March
interstellar extinction 2010
4 Spectroscopic study of ‘CO’ and its 31 31.1 March
isotopic mm/ submillimeter lines from 2010
dark cloud lynds 183
5 Electron temperature in W51 complex 43 31.1 March
from high resolution, low frequency 2010
radio observations
6 Determination of the mean HI 59 31.2 June
absorption of the intergalactic medium 2010
7 Markov stochastic technique to 81 31.2 June
determine galactic cosmic ray sources 2010
distribution
8 Study of high & low amplitude wave 89 31.2 June
trains of cosmic ray diurnal variation 2010
during solar cycle 23
9 Photometric observation & light curve 97 31.2 June
analysis of binary system ER –Orionis 2010
10 Extracting information from the 105 31.2 June
gravitational redshift of compact 2010
rotating objects
11 Oxygen abundance methods in SDSS: 121 31.3 September
view from modern statistics 2010
12 The effect of screening factors & 135 31.3 September
thermonuclear reaction rates in the 2010
pre-main sequence evolution of low
mass stars
13 Constraining the relative inclinations 147 31.3 September
of the planets B & C of the 2010
millisecond pulsar PSR B 1257+12
14 Evidence of Decay of flux ratio of Fe 155 31.3 September
to Fe- Ni line features with electron 2010
temperature in solar flares
15 Solar cycle variation of interplanetary 165 31.3 September
coronal mass ejection latitudes 2010
16 Carbon stars 177 31.4 December
2010

17 Could the optical transient SCP 06F6 213 31.4 December

be due to microlensing? 2010
 4. Indian Journal of Marketing

SL. NO Contents Page no Vol. no month/year

1 Brand pruning – a wisely used tool in 3 40.1 Jan
the marketers ‘ arsenal 2010
2 Customer lifetime model for the 14 40.1 Jan
magazine publishing industry 2010
3 E –learning enhanced by web 2 22 40.1 Jan
technologies &blackboard services 2010

4 Online pricing : art of price war 28 40.1 Jan

2010
5 Consumer preferences towards service 34 40.1 Jan
industry : a factorial study of restaurants 2010
6 Consumer behavior in rural markets : A- 38 40.1 Jan
B-C-D paradigm & its applications 2010
7 Trust in electronic marketing 49 40.1 Jan
2010
8 Responsible factors for decline of an 53 40.1 Jan
organized retail sector: a case study of 2010
samabayika in west Bengal
9 Mergan pharmaceutical’s customer- 3 40.2 Feb
driven flight into the future 2010
10 Multivariate model for fore-casting the 14 40.2 Feb
wheat prices in India 2010
11 From darkness to a new dawn: journey of 17 40.2 Feb
rural women –a case study on mulukanoor 2010
women’s mutually aided milk producers’
cooperative union limited
12 Brand pushkar (destination branding on 23 40.2 Feb
the planks of culture &religious heritage 2010
as usp)
13 Challenge to business – changes in India’ 29 40.2 Feb
s marketing environment 2010
14 Plasma TVs &perceived customer 35 40.2 Feb
benefits 2010
15 A study of emerging trends & challenges 41 40.2 Feb
in air-conditioning industry in India 2010
16 Customer perception & preference 49 40.2 Feb
towards branded products (with special 2010
reference to television sets)
17 Non –conventional MARCOM strategy 56 40.2 Feb
for rural India 2010
18 Impact of celebrities ‘ multiple product 3 40.3 March
endorsements on buyer’s attitude & 2010
purchase intentions
19 Status of supply chain management in 13 40.3 March
organized Vs unorganized retail 2010
20 FDI –the hijack of Indian retail market 24 40.3 March
2010
21 Private brands & store loyalty :an 31 40.3 March
empirical study in noida 2010
22 Customer switching behaviour – an 42 40.3 March
evaluation of factors affecting mobile 2010
users
23 Marketing & business strategies for 50 40.3 March
coping with the global financial crisis 2010
24 A study on rural insurance policyholders’ 57 40.3 March
 satisfaction in dindigul , tamil nadu 2010
25 Materialism : construct conceptualization 3 40.4 April
& operationalisation 2010
26 Industry attractiveness of Indian comic 10 40.4 April
industry 2010
27 Driving factors & effectiveness of sales 18 40.4 April
promotion in shopping malls : a consumer 2010
perspective
28 Customer relationship management with 27 40.4 April
reference to products of high customer 2010
involvement
29 A study on credit card holders’ 40 40.4 April
expectations & preferences towards 2010
selected banks in coimbatore city , tamil
nadu
30 Existence of brand loyalty –a myth or a 50 40.4 April
reality ? 2010
31 Yemeni consumers’ perception & attitude 55 40.4 April
towards asian made products 2010
32 3 idiots :exploring innovation marketing 3 40.5 May
2010
33 Corporate brand management :a case 14 40.5 May
study of Punjab chemicals & crop 2010
protection limited (PCCPL)
34 Impact of service quality on customer 23 40.5 May
satisfaction ,loyalty ,& commitment in the 2010
Indian banking sector
35 A study on consumer behavior of women 36 40.5 May
with special reference to durable goods in 2010
coimbatore city ,tamil nadu
36 Consumer perception towards different 43 40.5 May
media options : an empirical study of 2010
rural v/s urban perspective
37 Business opportunities for insurance 52 40.5 May
sector :an empirical study among teachers 2010
of S.P. university
38 Customer focus in pharmaceutical 57 40.5 May
marketing in India 2010
39 Measuring marketing performance 3 40.6 June
,practices &management control 2010
challenges
40 Paradigm of electronic customer 13 40.6 June
management 2010
41 Micro –packs –a key tool of fast moving 18 40.6 June
consumer goods pull strategy 2010
42 The practical approach of creating 24 40.6 June
“unique selling proposition” to boost 2010
your sales & profits by positioning your
company as the only choice in the market
43 Experiential marketing :a conceptual 30 40.6 June
framework for connecting with the 2010
customers
44 Acuity of in- store cooked food retailing 41 40.6 June
(an exploratory study on consumer 2010
behavior on in – store prepared food)
45 Delighting the customers’ senses – key to 50 40.6 June
store differentiation 2010
46 Classical wisdom & the in – roots of 58 40.6 June
modern advertising 2010
47 A select study of consumer purchase 3 40.8 Aug
behavior of organic food in delhi NCR 2010
 region
48 Innovative marketing practices for 7 40.8 Aug
evolving consumers 2010
49 Contract farming led to agrarian torment : 13 40.8 Aug
the other side of contract framing 2010
50 Consumer decision marking style in 25 40.8 Aug
shopping malls –an empirical study in the 2010
Indian context
51 E –tailing market scenario in India – a 31 40.8 Aug
bird’s eye view 2010
52 A study of problems & prospects of 38 40.8 Aug
sericulture in shivamogga district , 2010
Karnataka
53 Women self –help groups & women 52 40.8 Aug
empowerment – a case study of mahila 2010
arthik vikas mahamandal
54 Genericization of trademarks : brand 3 40.9 Sep
name becomes generic name – a challenge 2010
for brand managers
55 The effect of store image on consumers’ 12 40.9 Sep
store brand purchase frequency & 2010
perceived quality of store brands around
Chennai city
56 What impinges the choice of cell phone 20 40.9 Sep
connection ? 2010
57 A study of physician behavior & 26 40.9 Sep
preference towards marketing services 2010
offered by pharmaceutical industry to
influence physician’s prescription
behaviour
58 The relationship between health factors & 31 40.9 Sep
satisfaction &academic performance 2010
among Al buraimi university college
students , oman
59 Production problems & textile industry 39 40.9 Sep
with special reference to karur district , 2010
tamil nadu
60 Marketing of handicrafts – a case study of 48 40.9 Sep
brass items manufacturing units in 2010
srikakulam district of Andhra Pradesh
61 A study on socio- economic background 55 40.9 Sep
of entrepreneurs in small scale industries 2010
62 Factors affecting consumer purchase 3 40.10 Oct
decision of laptops 2010
63 A study of the ornamental fish breeders 10 40.10 Oct
in India for analyzing the constraints in 2010
enhancing production
64 A study on consumers’ perceived value & 17 40.10 Oct
satisfaction with insecticides used in 2010
paddy in jorhat district of assam
65 A study on market segmentation , target 25 40.10 Oct
marketing & product positioning strategy 2010
for medical tourism in Bangalore
66 Web based marketing :Islamic versus 30 40.10 Oct
conventional banks of Pakistan 2010
67 Marketing to senior consumers (west & 38 40.10 Oct
India) : a review 2010
68 Behavioral aspect of teenagers towards 44 40.10 Oct
internet banking :an empirical study 2010
69 Brand valuation : financial – marketing 54 40.10 Oct
interface of metrics 2010
70 Bournville – relaunch in India : a case 3 40.12 Dec
study 2010
71 Adoption of Bt cotton &its impact – a 8 40.12 Dec
case study of haveri district , karnataka 2010
72 FDI inflow in Indian retailing – growth 19 40.12 Dec
model & challenges 2010
73 The art of devising & revising –a study on 29 40.12 Dec
the products & target group strategies of 2010
telugu TV channels
74 A study on brand loyalty about oats users 38 40.12 Dec
with special reference to salem town 2010
,tamil nadu
75 Future prospects of Indian automobiles 47 40.12 Dec
with special reference to two-wheeler & 2010
motorcycle
76 Land price model for sholinganallur town 57 40.12 Dec
in Chennai metropolitan area 2010
77 Globalizing Chinese brands : perspectives 3 41.1 Jan
& strategy implications 2011
78 An empirical study on sales promotion of 9 41.1 Jan
dabur India limited in Indian rural market 2011
79 Commercialization of fishery & 18 41.1 Jan
aquaculture products in India – problems 2011
& solutions
80 Sabai grass marketing : the prime need for 26 41.1 Jan
rural innovation & economic 2011
development of tribal community in the
mayurbhanj district of orissa state
81 Marketing in politics :case of congress & 36 41.1 Jan
bharatiya janata party 2011
82 Developing global competency – 43 41.1 Jan
challenges & opportunities 2011
83 Marketing of poultry eggs –new issues 47 41.1 Jan
&competitive challenges 2011
84 Wal –mart : can it succeed in India? 56 41.1 Jan
2011

1. STATISTICAL METHODS/ NG DAS

SN. Contents Page Book Accno.

No. No

1 Collection of data ; 1 001.42 00059

Classification & tabulation 2 DAS
2. Charts and diagrams 27
3 Useful Mathematical Devices 44
4 Frequency Distribution 66
5 Measures of Central Tendency 101
6 Measures of Dispersion 175
7 Moments, Skewness and 224
Kurtosis
8 Curve Fitting and Method of 245
Least Squares
9 Correlation and Regression 269
10 Interpolation 318
11 Theory of Probability 343
12 Theoretical Distributions- 426
Binomial, Poisson, Normal
13 Sampling Theory 488
14 Estimation and Test of 528
Significance
15 Analysis of Variance 615
16 Time Series 632
17 Index Numbers 686
18 Vital Statistics 743
19 Statistical Quality Control 765

2. STATISTICAL METHODS/ S.P GUPTA

Volume-1
SN. Contents Page Book Accno.
No. No

1 Statistics – What and Why 1 001.42 00225

2 GUP
2. Organising A Statistical Survey 25
3 Collection of Data 39
4 Sampling and sample Designs 63
5 Classification and Tabulation od 91
Data
6 Diagrammatic and Grapfic 127
Presentation
7 Measures of Central Value 177
8 Measures of Dispersion 267
9 Skewness, Moments and 329
Kurtosis
10 Correlation Analysis 377
11 Regression Analysis 435
12 Association of Attributes 477
13 Index Numbers 515
14 Analysis of Time Series 589
15 Interpolation and Extrapolation 673
16 Vital Statistics 711
17 Statistical Fallacies 745
Volume 11
1 Probability And Expected Value 751
2 Theoretical Distributions 805
3 Statistical Inference – Tests of 881
hypotheses
4 x2 Test and Goodness of Fit 953
5 F- Test And Analysis of 1006
Variance
6 Experimental Designs 1039
7 Statistical Quality Control 1051
8 Business Forecasting 1093
9 Partial And Multiple Correlation 1109
10 Statistical Decision Theory 1137
11 Non-Parametric Tests

3. OPERATIONS RESEARCH/ HAMDY A. TAHA

SN. Contents Page Book Acc no.
No. No

1 What is Operations Research ? 1 0092 003 HAM

2. Modeling With Linear 8
Programming
3 The Simplex Method And 67
Sensitivity Analysis
4 Duality And Post – Optimal Analysis 129
5 Transportation Model And Its 166
Variants
6 Net work Models 207
7 Advanced Linear Programming 268
8 Goal Programming 303
9 Inter Linear Programming 318
10 Deterministic Dynamic Programming 361
11 Deterministic Inventory Models 386
12 Review of Basic Probability 419
13 Decision Analysis And Games 445
14 Probabilistic Inventory Models 483
15 Queuing Systems 499
16 Simulation Modeling 552
17 Markov Chains 585
18 Classical Optimization Theory 605
19 Nonlinear Programming Algorithms 630

4. OPERATIONS RESEARCH/J.K SHARMA

SN. Contents Page Book Acc no.
No. No

1 Operations Research: An 1-26 001 003 SHA

Introduction
2. Linear Programming ; 27-70
Applications And Model
Formulation
3 Linear Programming : The Graphic 71-102
Method
4 Linear Programming : The Simplex 103-148
Method
5 Duality in Linear Programming 149-172
6 Sensitivity Analysis in linear 173-204
Programming
7 Integer Linear Programming 205-238
8 Goal Programming 239-258
9 Transportation Problem 259-312
10 Assignment Problem 313-342
11 Decision Theory and Decision Tress 343-390
12 Theory of games 391-324
13 Project Management : PERT and CPM 425-482
14 Deterministic Inventory Control 483-552
Models
15 Probabilistic Inventory Control 553-570
Models
16 Queuing Theory 571-624
17 Replacement and Maintenance Models 625-658
18 Markov Chains 659-686
19 Simulation 687-722
20 Sequencing Problems 723-740
21 Information Theory 741-760
22 Dynamic Programming 761-796
23 Classical Optimization Methods 797-820
24 Non-Linear Programming Methods 821-862
25 Theory of Simplex method 863-884
26 Revised Simplex method 885-900
27 Dual – Simplex Method 901-910
28 Bounded Variables LP Problem 911-926
29 Parametric Linear Programming 921-932

5. OPERATIONS RESEARCH/S.D SHARMA

SN. Contents Page No. Book Acc no.
No

1 Prestudy and Introduction to PRE-OR.1- 00153 003

operations Research PRE-OR.24 SHA
2. Linear Programming and its LPP.1-LPP.45
Applications
3 Probability and Statistics for PRB.1-PRB.28
Managerial Decisions
4 Quantitative Techniques GMS.1-
GMS.52
5 Non-Linear and dynamic OPT-TECH.1-
Programming OPT TECH.21
6 Management Applications In ENG-MGT.1-
Operations Research ENG.MGT.5
7 Computer Applications In Operations C.F-P.1-CF-
Research P.67
8 Work Studies WS-1.1-WS-
1.10

ELEMENTARY STATISTICAL METHODS/Dr. S.P.GUPTA

SN. Contents Page No. Book Acc no.
No

1 Introduction to Statistics 1.1 00213 001.422

GUP
2. Classifiaction and Tabulation 2.1
3 Diagrammatic and Graphic 3.1
Presentation
4 Measures of Central Trendency 4.1
5 Measures of variation 5.1

6 Skewness, Moments and Kurtosis 6.1

7 Correlation Analysis 7.1
8 Regression Analysis