Professional Documents
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Empathy is an ability dealing with emotions with many different definitions. They
cover a broad spectrum, ranging from feeling a concern for other people that
creates a desire to help them, experiencing emotions that match another
person's emotions, using or removing painful emotions from another using only
the psyche and emotional energy, knowing what the other person is thinking or
feeling, to blurring the line between self and other.[5] Below is a list of various
definitions of what empathy means:
Empathy and trust are a platform for effective understanding, communication and
relationships. Empathy and trust are essential to develop solutions, win and retain business,
and avoiding or diffusing conflict. Empathy and trust are essential for handling complaints
and retaining customers. These days we need to be more effective communicators to be
successful in business - and in life. The 'steps of the sale', persuasion, closing techniques,
features and benefits do not build rapport or relationships - empathy, trust, understanding and
sympathetic communications do. One-sided persuasion is not sustainable and is often
insulting, especially when handling complaints. Trust and empathy are far more important in
achieving and sustaining successful personal and business relationships.
A certain legacy of the days of the hard-sell is that many consumers and business people are
more reluctant to expose themselves to situations where they may be asked to make a
decision. This places extra pressure on the process of arriving at a deal, and very special skills
are now needed to manage the situations in which business is done.
Most modern gurus in the areas of communications, management and self-development refer
in one way or another to the importance of empathy - really understanding the pther person's
position and feelings. Being able to 'step back', and achieve a detachment from our own
emotions, is essential for effective, constructive relationships.
Whether for selling, customer retention, handling complaints, diffusing conflict, empathy
helps.
Establishing trust is about listening and understanding - not necessarily agreeing (which is
different) - to the other person. Listening without judging.
A useful focus to aim for when listening to another person is to try to understand how the
other person feels, and to discover what they want to achieve.
Dr Stephen Covey (of 'The Seven Habits Of Highly Effective People'® fame) is one of many
modern advocates who urge us to strive deeply to understand the other person's point of view.
Sharon Drew Morgen's Buying Facilitation concept is another signpost towards this more
open, modern, collaborative approach (and it is not retricted to buying and selling).
It is difficult and rarely appropriate to try to persuade another person to do what we want;
instead we must understand what the other person wants, and then try help them to achieve it,
which often includes helping them to see the way to do it (which is central to Sharon Drew
Morgen's approach).
We must work with people collaboratively, to enable them to see what they want, and then
help tem to see the ways achieve it.
listening
Of all the communications skills, listening is arguably the one which makes the biggest
difference.
The most brilliant and effective speaker utlimately comes undone if he/she fails to listen
properly.
Listening does not come naturally to most people, so we need to work hard at it; to stop
ourselves 'jumping in' and giving our opinions.
Mostly, people don't listen - they just take turns to speak - we all tend to be more interested in
announcing our own views and experiences than really listening and understanding others.
This is ironinic since we all like to be listened to and understood. Covey says rightly that
when we are understood we feel affirmed and validated.
He coined the expression: 'Seek first to understand, and then to be understood', which serves
as a constant reminder for the need to listen to the other person before you can expect them to
listen to you.
Various people have constructed listening models. Below is an attempt to encompass and
extend good current listening theory in an accessible and concise way. Bear in mind that
listening is rarely confined merely to words. Sometimes what you are listening to will include
other sounds or intonation or verbal/emotional noises. Sometimes listening involves noticing
a silence or a pause - nothing - 'dead air' as it's known in broadcasting. You might instead be
listening to a musical performance, or an engine noise, or a crowded meeting, for the purpose
of understanding and assessing what is actually happening or being said. Also, listening in its
fullest sense, as you will see below, ultimately includes many non-verbal and non-audible
factors, such as body language, facial expressions, reactions of others, cultural elements, and
the reactions of the speaker and the listeners to each other.
In summary first: