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Validation
Preliminary
Research-
Research- Primary
Stage
Scope &1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6 Stage 7
research
objectives •Final
• Preliminary • Establishing • Secondary •Validation •First cut •Execution
Research Key Metrics research of stage review- conclusion/r
Methodology
• Scope & • Defining activities 1,2,3 & Analysis ecommenda
for effective
Objectives overall sample primary reporting & tions/Key
implementation
size research presentation takeaways
Movers & • Resource activities for
allocations stakeholders
Shakers
(research, Draft for phase 1
marketing
presentation-
design
Brainstorming
Award
Press Award
announcement
Release Presentation
by BPG
Understanding of the subject matter & defining the scope & objective
• To understand the business of our customer who transport materials related to said domain their
operating challenges, their need for products & service solutions which will enable them to improve
their business and also market position for Mahindra Navistar.
• To understand the Concrete market in India- overview, market size, growth rates,
market drivers & challenges
Types of RMC
M20, M30, M40 Grades of concrete indicates compressive strength of concrete in Newtons for one mm2 area
which is called the characteristic strength of concrete after 28 days. M20 mean 20 N/mm2 similarly M30 is 30
N/mm2.
•Concrete is Made by using cement, sand and blue metal in different ratios.
M 15 :1:2:4 ratio.
M 20 :1:1.5:3 ratio.
Batching
Measurement of various ingredients of concrete like sand, metal and cement for each batch of concrete per
design is called batching. Volume batching and weigh batching are the two types of batching in vogue
•Random sampling
•Systematic sampling
•Stratified samples
•Quota sampling
•Cluster sampling
•Area sampling
• Online journals
• Industrial magazines, texts
• Internal database
• Articles
• Desk search
Also Note: The Methodology will also include several follow-up calls, profiles exchanges, emails, and the documentation as when
required at various stages
Mgmt 1 1 1 1 1
Truck OEM's Operating 2 2 1 1
Field 2 2 1 1
Mgmt 1 1 2 1 1 1 1 1 1
Body Builders Operating 1 1 1
Field 1 1
Approximate Steel 1 1 2 1
Projected Cement 1 1 1 1 1
End-user Industries Construction 1 1 1 1
sample size Mining 1 1 1 1 1 1
80 Other
Mgmt 1 1 1
Transporters Operating
Field 1 1
Mgmt 1 1 1 1
Financiers
Sales 1 1 1 1
Experts/Govt Bodies 1 1 1
Others (drivers,loaders,labor) 3 4 3 2
Total 4 5 18 5 3 15 1 2 11 3 5 8
A mixture of telephonic based & face-to The above stakeholders, geographic coverage can be customized based on the definitions. With regards to
Face survey of key decision makers on (Small), M (Medium) & L (Large) the parameters will be set based on revenues, product line etc.
the topic of Mining Industry was
Identified by RACE. A total of 55
respondents are highlighted
7) How do you manage your sourcing needs with respect to components, spare parts etc?
Questionnaires will vary for different stake holder within the
8) Are local players more prominent in this market than the major OEM?
Industry-(End-user, Marketing, Product, Senior mgmt etc)
9) Are there any service agreements in place if so? How do you organize your service network (on call
/set up near the location)
10) What is the percentage break-out of OEM direct sales, vs. indirect sales?
11) Are the products sold to public sector / private sector end-users through public tender and are they
reimbursed? What is the reimbursement scenario? – try to prompt with country specific trends you
already know
12) What are the key factors that contribute to achieving competitive advantage in this market (company
size, marketing, R&D, time-to-market, differentiation, cost advantage, core competency of a particular
player in a particular category or product, innovation, entry barriers, M&A’s, strategic alliances, etc)
7000
6336
6000
Y07 08
12222 vehicles are currently in operation as on
5280
5000 4752
4400 4224
3667
3000
c
2000
1457
950
1000
572
88 106 127
0
Y 07 -08 Y 08 -09 Y 09 10 Y 10 -11 Y 11 -12
year
Impact of Concepts/Issues/Comments on
Stakeholders (color highlights in the grids)
•Define/ re-define product /service based on the concepts ideas on the voice of customer
analysis
The above are a few execution methodologies applied for implementation strategy
Confidential
Western Auto RACE Pvt Ltd., 16
Each stage of the project can be executed in detail based on specified requirements from
the Client.