Final Project

Project Report
On
Submitted in partial fulfillment of the requirement of

Post Graduate Diploma in Management (PGDM)
UNDER THE GUIDANCE OF:

MR. UMA SHANKAR GUPTA
(SR. MANAGER – FINANCE)
SUBMITTED BY:
RAHUL MAHAJAN
ROLL NO. FT-08-710
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ACKNOWLEDGEMENT
At the outset, I would like to thank EVEREST INDUSTRIES LIMITED for giving
me the approval to this project in the organization. I thank my company guide for this
encouragement and contribution of time, counsel, materials, and for coordinating the
project work and giving me guidance. This project would not have been possible
without his help. I am very grateful to my College Mentor also.
I am thankful to many individuals in the Finance and Marketing department of
EVEREST INDUSTRIES LIMITED for the encouragement and professional
assistance.
A heartfelt thanks to the many respondents surveyed whose ideas, critical insights and
suggestions have been invaluable in the preparation of this report. Without their Co-
operation, this project could not be completed.
RAHUL MAHAJAN
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CERTIFICATE OF ORIGINALITY
I hereby declare that the project work entitled PROCESS AND POLICIES OF
BREAKAGES SETTLEMENT AND CUSTOMER SATISFACTION submitted by me for the
partial fulfillment of the Post Graduate Diploma in Management (PGDM) to

Institute for Integrated learning in Management-Graduate School of Management
(IILM-GSM), contains my own original work and has not been submitted earlier either
to IILM or to any other Institute for the fulfillment of the requirement for any course of
study. I also declare that no chapter of this Project, in whole or in part, is lifted and
incorporated in this report from any earlier/other work done by me or others.
Place: Greater Noida, U.P.

Date: Signature of the Student
Name of the Student: Rahul Mahajan
3
TABLE OF CONTENTS
Page
S.No. Contents No.
1 Executive Summary 5
2 Chapter-I: Introduction 6—50
a. Company's Profile 7
b. Complete Building Solutions 8—43
c. Production Facilities 43—50
3 Chapter-II: Objective of the Study 51—52
4 Chapter-III: Reearch Methodology 53—54
5 Chapter-IV: Analysis of Competitors 55—69
a. Everest & its Competitors 55—59
b. Market Segmentation- North Zone 60
c. Quarter wise comparison of Everest Share prices with the Sensex 61—66
d. Everest with its competitors (as at July 07, 2009) 66
e. Comparison on the basis of Balance Sheet with the competitors 67
f. Comparison on the basis of Profit and Loss Account with the competitors 68
g. Market Trend for last 7 days, 15 days, 30 days & 90 days 69
6 Chapter-V: Everest - Financials 70—74
7 Chapter- VI: Process and Policies of Breakages Settlement & Analysis 75--85
a. Breakage Trend 76—80
b. Analysis 81—82
c. Process of Breakages Settlement at Everest 83—84
d. Process of Breakages settlement of its Competitors 85
7 Chapter-VII: Customer Satisfaction Survey 86—94
a. Analysis of Questionnaire with the help of graphs 87—89
b. Findings from the Survey 90—91
c. Recommendations 92
8 Bibliography 93
9 Chapter-VIII: Annexures 94—104
a. Annexure-I: Board of Directors 95
b. Annexure-II: Recent news about Everest 96—97
c. Annexure-III: Location of sales depots of Everest compared with Competitors 98—99
d. Annexure-IV: Comparison of AC Sheets of Everest with Competitors 100
e. Annexure-V: Performance at glance 101
f. Annexure-VI: How each Rupee earned has spent during 2008-09 102
g. Annexure-VII: Questionnaire 103—104
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EXECUTIVE SUMMARY
Everest Industries Ltd. is one of the major players in the Building Material industry.
Everest has provided rural shelters by making corrugated roofing sheets available to
farmers at a competitive price. The company is poised to capitalize on the opportunities
in rural India where various housing and infrastructure initiatives are envisaged by the
Government.
Everest has its production facilities at Bhagwanpur, Kymore, Kolkata, Nashik and
Podanur. From all these places the goods manufactured goes to various depots and
Stockiest as per the requirement. Hyderabad Industries Limited, Ramco Industries
Limited, Visaka Industries Limited, U.P. Asbestos Limited, Jaikirti, Swastika, Super
Asbestos Cement Sheets are some of the competitors of EIL.
To find out the information, the data was collected from various sources like internet,
Breakage Report of the company, Marketing & Finance department of the company,
information collected from the employees.
The data revealed that the company holds a strong position in the market as compared
to its counterparts. The company has successfully achieved its targets and has been able
to increase its customer base, revenue, net profit and has achieved better utilization of
its assets. EIL is a financially strong company and if it carefully plans its strategies,
with more focus it can become the market leader.
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CHAPTER-I
INTRODUCTION
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COMPANY’S PROFILE
Everest Industries Limited provides with the world-class building solutions to meet
every ones construction requirements, in the Industrial, Commercial and Residential
sectors.
Historically, Everest has provided rural shelters by making corrugated roofing sheets
available to farmers at a competitive price. The company is poised to capitalize on the
opportunities in rural India where various housing and infrastructure initiatives are
envisaged by the Government.
Today, Everest offers a complete range of building solutions which includes Ceilings,
Walls, Flooring, Cladding, Doors, Roofing and Pre-Engineered Steel Buildings. These
are produced at Everest's state-of-the-art ISO: 14000 certified manufacturing facilities
at Kymore, Nashik, Coimbatore, Kolkata and Roorkee. With over 4000 retail points
spread across the nation together with the strength of over 1285 highly qualified and
experienced engineers, designers and technicians, Everest provides you building
solutions that successfully meet the highest standards of quality and durability.
Trained manpower is our dedicated strength at Everest. Apart from continuous

development of employee skills, the company is also committed to their welfare.
After successfully catering to the Indian market, Everest Industries Limited has
widened its horizons in the international arena. With consistent exports to Europe,
Africa, Australia and Asia, Everest is all set to scale new heights and establish a strong
foundation in the global market. Banking on its 75 years of experience and highly
sophisticated technology, Everest assures you that all its products live up to its promise
of Strength, Speed and Safety.
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Everest complete building solution includes:
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ROOFING SOLUTIONS
One Billion Sq.m of Roofing in India. Everest Roofing Solutions include Everest AC
Roofing and Everest Hi-Tech, Everest Roof light and Metal Roofing Everest Roofing,
which is fibre cement corrugated roofing sheets, is being used extensively throughout
the country for factories, power plants, stadiums, schools, urban and rural houses, to
name a few. Everest Hi-Tech is a high impact resistance non-asbestos corrugated
modern roofing system. Everest Roof light -another high quality polycarbonate roofing
sheet and Everest Metal roofing are available in Galvalume (Bare and Coloured),
prepainted galvanized iron. Everest also offers a standing seam profile which ensures
the use of large length sheets without endlaps.
EVEREST Complete Roofing Solutions includes the following:
1. AC Roofing
2. Hi Tech Roofing
3. Everest Rooflight
4. Metal Roofing
AC ROOFING
Everest corrugated sheets are made from the finest quality of cement and fibre through
a specially developed fibre orientation process. They undergo rigorous quality control –
standards which are much higher than ISI – giving you a product of lasting value.
Everest Fibre Cement Corrugated sheets are manufactured at IS 459-1992. It offers
multiple benefits. Everest corrugated roofing Sheets are beneficial in many ways : Fire
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Resistant, Non- Corrosive, Vermin Proof, Consistency in strength along and across the
sheets, Dimensionally stable, Permanence without maintenance, Easy to fix,
Economical, High strength to weight ratio, Matures with age, Low thermal
conductivity- keeps insides cool, Better sound absorption - Less noise, Besides this,
Everest offers the widest range of accessories.
OMG Accessories
Laying & Fixing of Fibre Cement Roofing Sheets - Purling spacing should suit end laps
required for the size of the sheet to be used. - Purlin spacing should not exceed 1400
mm for roof an 1700 mm for wall. - Sheets should be laid with smooth side facing the
sky. - LAPS - side lap : half a corrugation (min) : end lap: 150 mm (min) - Corrugations
should run in a straight line and at a right angle to purlins. - All purlins should be in one
plane and parallel to each other. They should be properly anchored to the supporting
superstructure. - Ends of all sheets should be supported by purlins. The maximum free
overhang at the eaves should not exceed 300mm. - 8 mm diameter (min) hook bolts,
crank bolts or coach screws, should be inserted through 10 mm diameter drilled holes.
Never punched in the crown of the corrugations. A bitumen washer must be used under
the G I flat washer. - One bolt or screw should be used on each side of the side lap.
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Areas of Application
1. Reputed Factories
2. Power Plants
3. Railway Platforms
4. Storage Godowns
5. Poultry farms
6. Cow - sheds
7. Stadium
8. Schools and innumerable Rural and Urban Houses.
EVEREST HI-TECH
Everest Hi Tech is a unique product manufactured in India. it is a corrugated cement

roofing sheet reinforced with a blend of strong factory produced fibres including HIPP
(High impact Polypropylene). These imported fibres replace asbestos and give your
roof high impact resistance. Everest Hi Tech provides high sound insulation from rain
and thermal insulation from heat, saving you huge costs of additional insulation.
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Everest Hi Tech is available in a range of colors.
Terracotta (Red Colour)

The selection of colours appropriate to a building and its ambience involves the careful
consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top
of the line imported pure water based exterior acrylic coating.
Tropical (Green Colour)

Ivory (White Colour)

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Natural Stone (Grey Colour)
They can be used in all manufacturing and export oriented units, warehouses and
modern factory sheds. Everest Hi Tech meets all international norms of safety,
environment and pollution control for building products.
EVEREST ROOFLIGHT
Everest Rooflight – another quality product from the house of Everest - is a high quality
polycarbonate roofing sheet manufactured using virgin polycarbonate resins through the
co-extrusion process. This process of quality raw materials ensures uniform thickness,
excellent UV resistance, optimum strength and long life of the product. Everest
Rooflight’s high impact strength and impressive physical properties, makes it an ideal
choice to provide natural light and compliment the industrial, commercial and
agricultural roofing systems.
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Standard Dimensions
Thickness *(mm) - 1.0, 1.2, 1.5 Width (mm) - 1086 Lenght (mm) - 3000 * Higher
Thickness of 1.7mm, 2.0mm & 2.5mm will be available upon specific enquiry.
Rooflight Features
•Virtually Unbreakable •Does not become brittle & crack with age •90% light
transmission •Saves energy •Resistant to natural weather elements i.e Sun, Rain, Wind
& Hail •100% protection against harmful U V radiations •Also ideal for corrosive
industrial environments •Conforms to International Fire Standards •Perfectly matches
Everest roofing Profiles
Industrial Building
Heavy engineering, Food & Pharmaceuticals, Textile, Automobile & Auto
ancillary Metallurgical etc.
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Commercial complexes
Malls & retail outlets, Canteen buildings, Warehouses, Walkways & sidewalk
covers Skylight, Canopies etc
Domestic Applications
Garages, Skylights, Porches & Verandas
Agricultural applications
Greenhouses, Poultry sheds,Cattle & Animal shelters
EVEREST METAL ROOFING
Everest Metal Roofing is made using metal panels, which undeniably are one of the
most attractive features of any metal building system. Along with high tensile steel, the
base metal of Everest Steel Panels also has a high grade aluminium zinc alloy coating
that offers four times higher resistance to corrosion as compared to galvanized coating.
Everest Colour Coated Steel Panels have 5 microns primer paint and 20 microns silicon
modified paint at the mill on the weather (exterior) face. Everest also offers a wide
variety of modern profiles that ably suit all constructions.
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Wall Cladding Panels
Everest ER 25/250 Wall Cladding Panels with subtle fluting in the pan provides the
strenght, long spanning capability and smart appearance. These panels are ideal for
industrial and commercial applications.
Standing Seam Profile
Everest Standing Seam Profiles (ER -SS-1750, ER-SS-2000 & ER-SS-2500) system is
most time tested and widely used standing seam roof system available. These profiles
have very good uplift and are flexible to meet any design challenge.
1. Industrial Sectors
2. Agricultural Sectors
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CEILING SOLUTIONS
Ceilings add to the interior aesthetics by covering up utility components like cables,
pipes etc. They also help in acoustic control and thermal insulation. However, in today's
time just being functionally superior isn't enough. Ceiling need to be trendy and
contemporary as well. Everest Ceiling Solutions offer you the best of both Worlds -
Functional as well as Aesthetic Superiority. They are ideal for specific needs in
residential, commercial, hospital, hotel, offices and industrial segments. They are
available in: Everest Standard Ceiling, Everest Designer Ceiling and Everest Acoustic
Ceiling complimented with Everest Ceiling Grid System.
STANDARD CEILING
When it comes to deciding a ceiling that is strong and durable, Everest Standard
Ceilings are the best on offer. Everest Standard Ceilings are made using the HPSC
process to withstand extreme conditions in commercial, industrial and residential
installations. They provide exceptional thermal resistance and dimensional stability
even under prolonged exposure to moisture. You can be assured of strength and
durability with Everest Standard Ceilings.
Paint
Everest Standard Ceilings allow you to have the finish of your choice and truly help you
build your imagination
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Texture Paint
build your imagination.
Vinyl Paper
build your imagination.
False Ceilings for high humidity locations like:
1. Kitchens / Toilets / Washrooms
2. Factories and Warehouses
3. Sports Complex / Health Clubs
4. Corridors and Porticos
5. Coastal Areas
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DESIGNER CEILING
Everest Designer Ceilings are self-embossed with abstract patterns and textures that
make them aesthetically appealing and unique. Everest Designer Ceilings come in a
variety of unique designs and two finishing options
Cascade
Everest Designer Ceilings allow you to have the finish of your choice and truly help
you "Build your imagination ".
Electra
Oceanic
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Lake & Hill
Areas of Applications:
False ceiling in high visibility areas like:
1. Offices
2. Showrooms & shopping centers
3. Recreational facilities
4. Residences
5. Hotels & Resorts
ACOUSTIC CEILING
Extremely beautiful ceilings with great acoustics are the promise Everest Acoustic
Ceiling tiles offer. These tiles, with their great looks and acoustic quality are the best
solution for ceilings in business and recreational areas. Everest Acoustic ceiling tiles are
made using the revolutionary HFPS technology. This makes it free of carcinogens
thereby making it an environment friendly product.
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Symphony 90
Symphony 90 comes with a knurl treatment which is combined with a dense array of
fissures and pinholes.
Rhythm 95
Rhythm 95, comes with knurl treatment combined with numerous small round pinholes
and fissures which make the tile aesthetically pleasing and excellent for sound
absorption.
Harmony 99
Harmony 99 comes with a crisp, finely granulated surface with micro-perforations. The
result is an enhanced RH value, excellent humidity resistance and most importantly,
lasting looks.
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Rhythm 95
These tiles work best in shopping malls, commercial complexes, banks,
theatres, auditoriums, IT sector etc.
Harmony 99
Making it ideal for cultural and recreational places, sports complexes,
health clubs, indoor swimming pools, hotels, restaurants etc.
Symphony 90
This makes the tiles with superior sound absorption and adds to the
beauty of the interiors. These tiles work best in shopping malls, banks, offices etc.
CEILING GRID SYSTEM
Everest Ceiling Grid System is one of the most innovative and practical ceiling systems
coupled with unique patterns. The innovative patterns and the convenience provided by
this ceiling system stimulates the artistic taste of the customers and induces them to
install one today. Everest Ceiling Grid System, being roll-formed out of hot-dip
galvanised steel, provides effective protection against corrosion. As the sections are pre-
engineered and pre-decorated the system can be easily and quickly installed.
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Slimline T-1510
In this system the exposed pre-coated portion of the flanges are of 15 mm width. Light
Duty System : The Main Runner is 32mm in height and the height of Cross Tee is
32mm with slim L-wall angle (14x20). This system can carry a maximum load upto 9.3
Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other
ceiling tiles with composite weight not exceeding the specified load bearing capacity.
Regular T-2430
In this system the exposed pre-coated portion of the flanges are of 24 mm width. Light
29mm with L-wall angle (24x24). This system can carry a maximum load upto 8.1
Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other
ceiling tiles with composite weight not exceeding the specified load bearing capaci
Regular T 2420
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In this system the exposed pre-coated portion of the flanges are of 24 mm width. Heavy
28mm with L-wall angle (24x24). This system can carry a maximum load upto 11.2
Kg/m2. This system is preferred for fibre cement / calcium silicate / gypsum / mineral
fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not
exceeding the specified load bearing capacity.
Everest Suspended Ceiling Grid System is compatible to all standardised fittings and
fixtures for air-conditioning ducts and diffusers, smoke detectors, fire extinguishers,
sprinklers etc. These also provides excellent accessibility to all related service facilities
and for routine maintenance.
WALL SOLUTIONS
In Modern office buildings, business and conference centers, hotels, classrooms,

medical facilities etc., fitting-out acceptable space is continously becoming more
important and ever more challenging. Effective space planning and layout have become
the benchmark for every architect and interior designer. In pursuit of offering need
based solutions for customers, Everest Wall Solutions offers a variety of finishing
options, all with the promise of Strength, Speed and Safety. Everest Wall Solutions
include Everest Wall Boards, Everest Designer Wall Boards, Everest Heavy Duty Wall
Boards and Everest Solid Wall Panels
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EVEREST WALL BOARDS
Everest Wall Boards are synonymous with hassle free and speedy wall solutions.This
unique technology makes these boards totally moisture resistant, termite and fire
resistant. These boards are ideal for residential, commercial and industrial usage.
Everest Wall Boards in combination with different substrate framework like timber,
steel and aluminium, offer unique advanced dry wall constructions, which leverage
space utilization to the maximum with substantial savings on time.
Veneer
Everest Wall Boards allow you to have the finish of your choice with Everest Veneer.
Wall Paper
Everest Wall Boards allow you to have the finish of your choice with Everest Wall
Paper.
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Paint
Everest Wall Boards allow you to have the finish of your choice with Everest Paint.
Texture Coating
Everest Wall Boards allow you to have the finish of your choice with Everest Texture
Coating
Polish
Everest Wall Boards allow you to have the finish of your choice with Everest Polish.
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Internal Walls -Half Height/Full Height
• Internal Wall Lining*/Paneling
• Prefabricated Shelter - Internal/External Walls
• Wall lining-to cover damp/ seepage prone walls.
DESIGNER WALL BOARD
Design plays a vital role in creating the ambience of a house, office or other commercial
places. Designer walls can help bring out the very best in the character of walls. Everest
Designer Wall Boards provides aesthetically appealing solutions along with strength &
durability. Walls made of Everest Designer Wall Boards are fire resistant, termite proof
and moisture resistant making them unique walling & paneling solutions for residential,
commercial & institutional use.
Oceanic
No Wonder, your imagination will never run out of designs with Everest Designer Wall
Boards.
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Electra
Boards.
Teak Panel
Boards.
Lake & Hill

Boards.
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Cascade
Boards.
Internal Walls -
1. Half Height / Full Height
2. Internal Wall Lining*/ Paneling in Apartments
3. Offices
4. Showrooms/ Shopping Malls
5. Hotels & Resorts and much more.
*Wall Lining- for providing decorative wall finish in damp/ seepage prone walls.
HEAVY DUTY WALL BOARD
Whenever your concern is durability, strength & prolonged exposure to weathering

elements (like sun, rain & UV rays) in a wall, think of Everest Heavy Duty Wall
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Boards. Everest Heavy Duty Wall Boards help make both internal and external walls
which are impact resistant, load bearing & require minimal maintenance. Everest Heavy
Duty Wall Boards are exceptionally stable in dimension and offer resistance to damages
caused by permanent dampness or seepages.
Ceramic / Vitreous
Everest Heavy Duty Wall Boards can accept wide range of surface finished.
Render
Everest Heavy Duty Wall Boards can accept wide range of surface finishes
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Laminate
Everest Heavy Duty Wall Bords can accept wide range of surface finishes
Polish
Everest Heavy Duty Wall Boards can accept wide range of surface finished.
Paint
Everest Heavy Duty Wall Boards can accept wide range of surface finishes.
A. Internal Walls -
High traffic / Impact prone areas
Residential / Commercial / Industrial
Wet Area Lining -
Kitchen, Bathrooms
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B. External Walls -
Non load bearing / Load Bearing Walls, Residential / Commercial /
Industrial, Cladding Walls in Warehouses / Factories
C. Internal / External Walls –

Pre fabricated Sheltering decorative wall finish in damp/ seepage prone
walls.
SOLID WALL PANELS
In today’s robotic era, time and space are being squeezed on every front. Everest Solid
Wall Panels offer solutions to these constraints by providing options with a promise of
Strength, Speed and Safety. Everest Solid Wall Panels are a revolutionary dry wall
solution which maintain the solid effect of a conventional brick or block wall and
offers: • Speed - 20 times faster • Space - 3 to 5% additional • Light Weight - 90%
lighter than brick / block wall • Fire Rated > 2 hours
Site Office
Everest Solid Wall Panels allow you to have finish of your choice and truly help you in
Buld Your Imagination.
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Prefab Colony
Build Your Imagination.
Prefab Structure
Commercial Partition
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Industrial Partition
The Unique & Groove joining system facilitates rapid construction and maximizes the
space utilization
• Internal Walls - Residential / Commercial / Industrial

• External Walls - Cladding Walls in Warehouses / Factories
• Pre fabricated Shelter - Internal / External Walls
FLOOR SOLUTIONS
Everest now introduces new age flooring options called “Everest Floor Solutions”
which will help you generate new areas for working spaces, storage and offices. Each
mezzanine or raised floor made out of Everest Floor Solutions is engineered to provide
a solution to your specific requirements and generate a safe and efficient environment.
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EVEREST FLOOR BOARDS
Everest Floor Boards offers a cost effective solution to space constraints. Everest Floor
Boards are made out of HPSC process having superior impact strength & durability
besides having adequate load carrying capacity with suitable substrate frame-work of
steel or timber. Floor Solutions using Everest Floor Boards are quick and easy to install
with minimum disruption to your existing setup. They are suitable for applications that
have Light to Medium dead load and exposed to low traffic. These Boards are moisture,
fire and termite resistant.
Vinyl / PVC Flooring

Everest Floor Boards are extensively used in residential & commercial installations and
allow you to have the finish of your choice.
1. Mezzanine Floor:
2. Shops, Offices, Restaurants, Cyber Café etc.
3. Lofts
4. Storage Access
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5. Two or Multiple Layers: Mezzanine floors in Factories, Warehouses, Mass
stroage units, Server rooms, Electric/PLC control rooms etc.
HEAVY DUTY FLOOR BOARDS
If you are thinking of adding a floor within a room, think of Everest Heavy Duty Floor
Boards using Everest Heavy Duty Floor Boards provide a quality mezzanine or raised
floor where load impact is reasonably high.
Tiles
Vitereous / Porselano tiles
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1. Mezzanine Floor; Showrooms, Shops & Restaurants, Offices, Labour
accommodations
2. Raised Floor: IT Sector, Call centers, Telephone Exchange
3. Tile Underlay in wet areas: Toilets, Kitchen, washroom etc.
CLADDING SOLUTIONS
The beauty of Cladding Solutions is derived from its functional perfection and subtle aesthetics.
Combined with its superior weather resistance and durability. Everest Cladding Solutions help you in
designing a building that reflects the style and is technologically superior. Everest Cladding Solutions
are available in three variants Everest Facade, Everest Siding & Everest Bracing
Everest Facade is the prominent Face of building / Skin of building
Compressed Panels
Everest Façade Panels hide the flaws in the brick & mortar workmanship, and protect
the plaster from cracking due to high salinity and humidity – weather conditions of
coastal regions
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High Rise Buildings
EVEREST SIDING
Everest Siding is putting up planks On external surface over a Frame or substrate
material. Primarily horizontal finish
EVEREST BRACING
Everest Bracing is putting up Panels on Steel frame, Boards become part of load
bearing structure.
STEEL BUILDINGS SOLUTIONS

From consultation to designing, to manufacturing and installation, we provide end to
end solutions for steel buildings. High-quality steel structures are manufactured in our
world-class facility and transported to the site for quick installation, all the while
monitored by our efficient project management and consignment tracking system and
deliver the steel building within the committed time, every time.
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EVEREST PRE-ENGINEERED STEEL BUILDING
Everest Pre-engineered Steel Buildings are the fastest systems of industrial construction
today. Everest's highly qualified and experienced designers together with advanced
manufacturing and installaiton facilities ensures that the Pre- Engineered buildings are
delilvered on time, everytime.
Factory Buildings
Institutional Buildings
Recreational Facilities
Agriculture Storage
Commercial Spaces
Warehouses
Military Buildings and Aviation Hangers
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EVEREST SMART STEEL BUILDINGS
Everest Smart Steel buildings are 100% customized steel buildings. Their innovative
state-of-the-art technology is the fastest for manufacturing and erecting buildings.
Everest Smart Steel Buildings are resistant to moisture, adverse weather conditions,
earthquakes, termites and fire.
Smart Steel Buildings

If speed and ease of construction is your primary concern, Everest Smart Steel
Buildings are the ideal solution. Everest Smart Steel Buildings are 100% customized
steel buildings.
Commercial and Office Buildings
Industrial Utility Buildings
Site Offices and residences
Farm Houses
Restaurants
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Automobile Showrooms
DOOR SOLUTIONS
Everest Doors are made from high quality fibre cement boards that protect against
termite, fire and moisture. These high quality doors can be installed with a variety of
frames such as wooden, mild steel and concrete giving strength and stability.
EVEREST SMART STEEL DOORS
Everest Smart Steel Doors are the strongest and most robust weapon against burglars
and miscreants. Available in various sizes, designs and textures these Smart Steel Doors
have multiple points of locking and safety, therby turning it inot a robust security
system for your beautiful home.
Multilayered Frame
Muilti- Layered door frame offers superior durability, strength and maximum protection
for you and your family against any forced intrusion and external agents like heat and
cold.
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5in1 LockingSystem
High quality burglar proof lock wiht 5 point locking system makes it practically
impossible for burglars to break into your house.
HiTech Hinges
New Style hinges ensure free movement of the door as well as reinforce the promise of
durability.
LongLasting DoorSill
Long lasting door sill made up of 100% superior quality steel, lends strength and
longevity to the door and protects it from corrosion even under prolonged severe
conditions.
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Durable handle
Superior quality durable handle endures any prolonged wear and tear.
Areas of Application:
Main Entrance Doors in

1. Houses
2. Apartments
3. Even Banks where Banks security and safety is a major concern
EVEREST FIBRE CEMENT BOARDS

Everest Doors are made from high quality fiber cement boards that protect against
termite, fire and moisture. These high quality doors can be installed with a variety of
frames such as wooden, mild steel and concrete giving strength and stability.
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PRODUCTION FACILITIES
Production Facilities- BHAGWANPUR WORKS

Everest Industries has established a green field, ultra-modern manufacturing unit,
spread over an area of 21 acres at Bhagwanpur, (Haridwar district), Roorkee
(Uttrakhand) . The plant manufactures the following products - Roofing Sheets, Everest
Fibre cement Boards, Pre Engineered Steel Buildings and Smart Steel Buildings. This
plant has an installed capacity of 50,000 tonnes of Fibre Cement Boards, 40, 000 metric
tones of steel fabrication products and 1-lakh tonnes of roofing products per annum.
The company believes in conserving the environment and hence, there are several trees
planted in the factory premises. The factory has made arrangements for water
harvesting. All water from the rooftop and open spaces is channelised through the storm
water drains and directed to the six recharge wells which are strategically located. Apart
from these wells there are 2 ponds created to trap sudden heavy downpour. The factory
does not discharge any of its waste into the environment. Moreover, any industrial
waste produced in the Bhagwanpur unit is recyclable.
The plant also organizes safety training at the plant for their workers'
welfare by creating awareness among the workers about ways of handling industrial
materials, operating cranes and working with electrical circuits.
Products
1. Wall solutions
2. Ceiling solutions
3. Floor solutions
4. Chrysotile Asbestos Cement Corrugated (CBS) Roofing Sheets
5. Solid Wall Panels
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6. Pre Engineered Steel Buildings
7. Smart Steel Buildings
8. Other Moulded Goods (Accessories)
Initiatives
1. Development of Green Belt
2. Rain Water Harvesting
3. Effluent Treatment Plant for 100% recycling of process effluents
4. Energy Conservation
Welfare and social activities

1. Occupational Health centre
2. Canteen for employees/workmen
3. Everest Ladies Club, Roorkee
4. Community Development
5. Trained for self employment for under privileged women- Tailoring and
embroidering.
Production Facilities- KYMORE WORKS

Established in 1934, in Katni, Madhya Pradesh is the first plant in India that was setup
to manufacture Fiber-Cement Roofing Sheets & Accessories.
At Kymore Works great emphasis is on Safety, Health & Environment to ensure high
level of safety environment at workplace. KW has been honoured by State Level Award
as the first and only unit in M.P. among similar manufacturers to have been awarded by
45
the Government of Madhya Pradesh for excellence in the fields of Safety, Health &
Environment.
Over the years, despite of being of the oldest unit, continues to improve and flourish
with highest levels of performance in its various operations.
Products
1. Asbestos Cement Corrugated (CBS) roofing sheets
Certification
1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001
Initiatives
1. Afforestation and development of Green Belt
3. Treatment of Domestic Effluent in an oxidation pond.

1. Integrated township for employees and workmen.
4. Recreation/cultural club (Everest Club, Kymore)
5. Everest Middle School – open to public residing in the vicinity of Kymore
6. Computer Learning Centre – open for wards of employees and general public.
46
7. Everest Ladies Club, Kymore – actively works for the benefit of weaker sections,
ladies and general public staying in the vicinity of Kymore.
Production Facilities- KOLKATA WORKS

Established in 1938, in Calcutta now known as Kolkata is the second plant of Everest
that was setup to manufacture Fiber-Cement Roofing Sheets & Accessories.
At Calcutta Works is spread in 7 acres of land at Taratolla Road and during it existence
for over 75 years great emphasis is on Safety, Health & Environment to ensure high
level of safety environment at workplace. Over the years, despite of being of the oldest
unit, continues to improve and flourish with highest levels of performance in its various
operations.
Products
1. Asbestos Cement Corrugated (CBS) roofing sheets
Certification
1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001
Initiatives
47

1. Integrated township for employees
4. Recreation/cultural club (Everest Club, Kolkata)
5. Everest Ladies Club, Kolkata
Production Facilities- NASHIK WORKS

Lakhmapur Works established In the year 1994-95, is about 35 kms away from the
holy city of NASHIK.
LW has advanced manufacturing facility for the manufacturing of AC Corrugated
Roofing sheets, flat boards, compressed boards, and solid wall panels.
LW was the first unit to manufacture Non-asbestos Roofing Sheets and the flat boards
in India.
Products
1. Asbestos Cement Corrugated Roofing sheets
3. Non-Asbestos Flat Boards
4. Compressed Boards (Endura), Colour Compressed Boards
5. Solid Wall Panels
Certification
IS/ISO 9001:2000
48
Initiatives
4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste
6. Vermiculture Plant

1. Integrated township for employees
2. Club House
3. Occupationa
4. l Health centre
6. Everest Ladies Club, Lakhmapur
Production Facilities- PODANUR WORKS

Podanur Works established in the year 1953, is about 10 kms. away from south Indian
industrial town of Coimbatore and is well connected by road and rail. PW commenced
production in 1953 with manual corrugation of AC sheets and Other Moulded Goods,
and over the years, it gradually transformed itself into a modernized plant, with vacuum
corrugation. Today, PW had two lines for manufacturing AC Corrugated roofing sheets
49
of CBS & CTS profiles, and Non-Asbestos Roofing (Hitech) sheets and OMG
Accessories. The Hitech Products are manufactured adapting the HIPP technology
(High Impact Polypropylene) with its unique feature of inherent flexibility and ensures
safety for the roofers.
Products
1. Asbestos Cement Roofing sheets – CBS and CTS profiles
2. Non-Asbestos Roofing (Hitech) sheets - Terracoata Red, Tropical Green & Ivory
White Shades.
Certification
1. IS/ISO 9001:2000
2. IS/ISO 14001:2004
Initiatives
4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste

1. Integrated township for employees & workmen
2. Recreation centre
50
CHAPTER- II
OBJECTIVE OF THE STUDY
51
OBJECTIVE OF THE STUDY
1. To understand the process and policies of breakages settlement of Everest as well
as of its competitors.
2. To ascertain the satisfaction level among the customers regarding breakages in

Everest products.
3. To determine the areas of improvement and things to be done to enhance the

satisfaction level.
52
CHAPTER- III
RESEARCH METHODOLOGY
53
RESEARCH METHODOLOGY
In order to understand the satisfaction level of the customers, I have prepared a
questionnaire consisting of both structured as well as unstructured questions. Some of
the question are close ended where as others are open ended. To get the responses, I
went to Haryana region mainly Sonepat, Gannaur, Asandh, Karnal, Kurukshetra,
Yamunanagar, and Ambala. For the analysis of the responses, I have used excel sheet to
come to a conclusion regarding preferences and behavior of a respondent and continued
this procedure for all the respondents. I used pie charts to come to the final conclusion
as to determine the positive and negative attitudes of customer towards the Breakages
Settlement Process and Policies adopted by EVEREST INDUSTRIES LIMITED.
54
CHAPTER- IV
ANALYSIS OF COMPETITORS
55
EVEREST & ITS COMPETITORS
56
HYDERABAD INDUSTRIES LIMITED
Hyderabad Industries Limited is a flagship Company of the C.K.Birla group of
Companies, incorporated on 17th June 1946. HIL has blazed a pioneering path in the
building products industry. HIL has led the cement industry for well over five decades.
Today HIL is a multi product, multi locational organization with a formidable network
of branches, depots, stockists and personnel spread all over India.
HIL being backed by the ornagisational and technical expertise of the Birlas, also has a
Board of directors comprising experienced personnel from Business, Finance and
Industry. The Board is chaired by Mr.C.K.Birla.
Product Range
1. CHARMINAR A.C.Sheets
2. AEROCON Panels
Partitions
Prefab Structures
Power Plant
School Building
Low Cost Housing
Mezzanine Flooring
3. AEROCON Blocks
HQ Blocks
Jumbo Blocks
Infill Blocks
4. Flex-o-Board
5. Charminar Board
6. Charminar Super Board
7. Aerocool
8. Green Products
Aerocon Panels
Aerocon H Q Blocks
Board & Super Board
9. Hysil
57
VISAKA INDUSTRIES LIMITED
Visaka Industries started manufacture in 1985 with the commissioning of

its Fibre Cement division in Hyderabad, Andhra Pradesh, India. This joint sector
company was promoted by Dr. G. Vivekanand and the Andhra Pradesh Industrial
Development Corporation to manufacture Fibre Cement Sheets with a capacity of
36,000 tonnes per annum. Currently Visaka produces 600,000 tonnes of fibre cement
sheets per year.
Visaka's greatest strenth is its people. All Visaka personnel are highly dedicated
professionals, with decades of experience in the Fibre Cement Industry.
Visaka's high-tech Fibre Cement plant is a fully automated factory incorporating

the latest and most sophisticated technology. Resulting in consistency - in physical
properties and strenght, which far exceeds the standards prescribed by I.S.I.
Products
Fibre Cement Sheets
Accessories
1. Close Fitting Adjustable Ridges

2. North Light Ridges
3. North Light Curve
4. Roof Lights
5. Apron piece
6. Barge Boards
7. Serrated Adjustable Ridges
8. Ridge Finials
58
RAMCO INDUSTRIES LIMITED
Ramco Industries Ltd is one of the best performing, highly efficient producer of Fibre
Cement Sheets in India and is the Market leader. RIL has pioneered and introduced the
innovative Calcium Silicate Board, a versatile Building Interior Product in India
Ramco Industries Limited, part of RAMCO group of companies entered the asbestos
cement field in 1967. Ramco's first asbestos cement sheet plant was set up at
Arakkonam (Tamil Nadu) in 1967 and since then the production technology has been
updated continuously. The second sheet plant was commissioned at Karur (Karnataka)
in 1974 followed by one more sheet plant at Maksi (Madhya Pradesh) in 1987. A plant
for the manufacture of AC pressure pipes in 5 metres length and in diametres of 80 mm
to 1000 mm was established at Maksi (MP) in 1983. This was the first plant in India to
introduce pipes of 5 M length and diametres of above 600 mm.
RIL is operating the most modern fibre cement roofing sheets and pipe plants in India
today - in Arakkonam, Tamil Nadu; Karur, Karnataka; Maksi, Madhya Pradesh;
Silvassa, Union Territory of Dadra & Nagar Haveli; Kharagpur, West Bengal;
Vijayawada, Andhra Pradesh; Sinugra, Gujarat;
The present aggregate capacity for Fibre Cement Sheets is 5 lakh tonnes per annum and
Fibre Cement Pressure Pipe is 30 lakh tonnes per annum. Its turnover is around Rs. 300
crores and it employs about 1500 persons.
Products Range
1. Ramco Fibre Cement Sheets

2. Ramco Roofing Accessories
3. Ramco Hilux Calcium Silicate Boards
4. Ramco Fibre Cement Pressure Pipes
59
Market Segmentation (North Zone)
Everest HIL Visaka UPAL
Uttranchal,
Primary U.P.(Muzaffarnagar,
Market Saharanpur, Bijnor,
Meerut),
HRY(Karnal,
Yamunanagar)
Western U.P. Haryana, Agra, Eastern part of U.P.-
Haryana, Punjab Mathura, Western U.P.- J.P.Nagar,
Strategic Aligarh, Agra, Gzbd, Noida, Shahjahanpur, Amroha,
Market Firozabad, Etah, Bulandshehar, Bareilly, Moradabad,
Mathura, Meerut, Delhi, Manpuri, Rampur,
Shahjahanpur, Muzaffarnagar Itawah, Etah, Bareilly,
Gzbd, Moradabad, J.P.Nagar Hathras,
Rampur Aligarh
Non- Rajasthan, Jammu Eastern U.P., Rajasthan, Rajasthan,
Strategic & Kashmir Jammu & U.K., Punjab U.K., Punjab
Market Kashmir
*These Definitions of markets become more important in Non-Season Areas.
Primary Market: Primary Market is that market where we wipe out the competitors and try
every possible thing that there should not be any counter of our competitors. This we do by
extensive brand promotion. It is a low freight area. We try to revamp the market. Generally
150 to 200 kms area around Factory and 100 kms from Depot is considered as primary market.
Strategic Market: Strategic market is that market where we fight with our competitors with
limited resources. The Freight is low freight there. And, the competition is very strong. In this,
we try to get maximum return with minimum investment. The investment is done in terms of
brand promotion. This area accounts for the major revenue generation area.
Non-Strategic Market: Non-Strategic market is that market where freight is more as

compared to other markets. In this Market, we give our extra production that can not be sold in
other markets.
60
Quarter wise comparison of Everest’s Share price with
Sensex in the same period
1) BOMBAY STOCK EXCHANGE (B.S.E)
Quarter 1: April 1, 2008 to June 30, 2008
61
Quarter 2: July 1, 2008 to Sept 30, 2008
Quarter 3: Oct 1, 2008 to Dec 31, 2008
62
Quarter 4: Jan 1, 2009 to March 31, 2009
63
2) NATIONAL STOCK EXCHANGE (N.S.E)
Quarter 2: July 1, 2008 to Sept 30, 2008
64
Quarter 3: Oct 1, 2008 to Dec 31, 2008
Quarter 4: Jan 1, 2009 to March 31, 2009
65
EVEREST with its Competitors (as at July 07, 2009)
66
Comparison on the basis of Balance Sheet
67
Comparison on the basis of Profit & Loss A/C
68
Market Trend for Last 7 Days, 15 Days, 30 days & 90 Days
69
CHAPTER- V
EVEREST- FINANCIALS
70
EVEREST- FINANCIALS
Balance Sheet over last 5 Years
71
Balance Sheet for the Year 2008-09
72
EVEREST: Capital Structure
73
Brief Financials
Live B.S.E & N.S.E Quotes (as on July 07, 2009)
74
CHAPTER- VI
PROCESS AND POLICIES OF
BREAKAGES SETTLEMET &
ANALYSIS
75
BREAKAGE TREND
DELHI
Month Data % AGE

Qty Recd. Transit Depot Total NET Transit Depot Total Net Loss
Breakage Breakage Breakage SALVAGES LOSS Breakage Breakage Breakage
APR'08 354.75 13.77 26.65 40.42 26.80 13.62 3.88 7.51 11.39 3.84
MAY'08 213.54 4.10 64.81 68.91 41.65 27.26 1.92 30.35 32.27 12.76
JUN'08 277.19 10.65 55.19 65.83 51.42 14.42 3.84 19.91 23.75 5.20
JUL'08 380.45 14.60 12.79 27.39 8.98 18.40 3.84 3.36 7.20 4.84
AUG'08 315.30 36.96 65.13 102.09 63.77 38.33 11.72 20.66 32.38 12.16
SEP'08 409.20 12.34 32.12 44.46 25.67 18.79 3.02 7.85 10.86 4.59
OCT'08 253.48 7.43 10.50 17.93 12.54 5.39 2.93 4.14 7.07 2.13
NOV'08 465.19 12.74 12.96 25.70 8.38 17.31 2.74 2.79 5.52 3.72
DEC'08 948.31 18.27 17.60 35.87 11.06 24.82 1.93 1.86 3.78 2.62
JAN'09 1,763.60 9.32 10.71 20.02 9.90 10.13 0.53 0.61 1.14 0.57
FEB'09 1,487.10 36.59 16.38 52.98 33.42 19.55 2.46 1.10 3.56 1.31
MAR'09 766.39 4.18 18.03 22.21 12.04 10.17 0.55 2.35 2.90 1.33
7,634.49 180.95 342.86 523.80 305.63 218.17 2.37 4.49 6.86 2.86
FARIDABAD
Data % AGE
Month Qty Transit Depot Total NET Transit Depot Total Net Loss
Recd. Breakage Breakage Breakage SALVAGES LOSS Breakage Breakage Breakage
APR'08 362.38 14.49 - 14.49 10.67 3.82 4.00 - 4.00 1.05
MAY'08 162.43 3.54 - 3.54 13.47 (9.94) 2.18 - 2.18 (6.12)
JUN'08 183.44 6.32 - 6.32 7.27 (0.96) 3.44 - 3.44 (0.52)

JUL'08 429.08 13.55 46.39 59.94 49.70 10.24 3.16 10.81 13.97 2.39
AUG'08 365.64 26.93 78.53 105.46 87.40 18.06 7.36 21.48 28.84 4.94
SEP'08 578.28 17.17 11.79 28.96 - 28.96 2.97 2.04 5.01 5.01
OCT'08 487.46 14.72 19.16 33.88 36.78 (2.91) 3.02 3.93 6.95 (0.60)
NOV'08 404.76 11.72 62.30 74.02 15.65 58.37 2.90 15.39 18.29 14.42
DEC'08 704.72 31.60 0.41 32.02 20.13 11.88 4.48 0.06 4.54 1.69
JAN'09 253.79 14.69 38.09 52.78 20.24 32.54 5.79 15.01 20.80 12.82
FEB'09 61.96 5.54 6.55 12.08 12.51 (0.42) 8.93 10.57 19.50 (0.68)
MAR'09 125.01 5.04 2.41 7.45 22.73 (15.28) 4.03 1.92 5.96 (12.23)
4,118.92 165.31 265.62 430.92 296.56 134.36 4.01 6.45 10.46 3.26
76
JAIPUR
Data % AGE
APR'08 677.88 6.42 3.52 9.94 9.69 0.25 0.95 0.52 1.47 0.04
MAY'08 1,225.82 19.44 7.27 26.70 4.97 21.73 1.59 0.59 2.18 1.77
JUN'08 668.46 23.38 54.99 78.36 138.08 (59.72) 3.50 8.23 11.72 (8.93)
JUL'08 251.88 13.07 92.08 105.15 49.91 55.24 5.19 36.56 41.75 21.93
AUG'08 397.59 5.10 32.71 37.80 41.65 (3.85) 1.28 8.23 9.51 (0.97)
SEP'08 320.12 4.09 - 4.09 - 4.09 1.28 - 1.28 1.28
OCT'08 408.88 4.18 12.05 16.23 14.72 1.51 1.02 2.95 3.97 0.37
NOV'08 760.70 13.99 39.69 53.68 11.17 42.51 1.84 5.22 7.06 5.59
DEC'08 492.51 10.24 - 10.24 12.97 (2.74) 2.08 - 2.08 (0.56)

JAN'09 804.83 21.20 - 21.20 - 21.20 2.63 - 2.63 2.63
FEB'09 834.95 11.19 50.36 61.55 15.21 46.34 1.34 6.03 7.37 5.55
MAR'09 1,238.33 25.25 21.42 46.68 29.16 17.52 2.04 1.73 3.77 1.41
8,081.95 157.53 314.08 471.61 327.54 144.08 1.95 3.89 5.84 1.78
RAJPURA
Data % AGE
Month Qty Transit Depot Total NET Transit Depot Total Net
Recd. Breakage Breakage Breakage SALVAGES LOSS Breakage Breakage Breakage Loss
APR'08 - - - - - - - - - -
MAY'08 597.31 17.37 1.14 18.51 10.07 7.05 2.91 0.19 3.10 1.18
JUN'08 331.80 16.91 9.73 26.65 14.09 12.29 5.10 2.93 8.03 3.70
JUL'08 352.05 11.57 0.07 11.64 7.39 3.98 3.29 0.02 3.31 1.13
AUG'08 490.96 11.38 - 11.38 3.81 3.55 2.32 - 2.32 0.72
SEP'08 842.56 17.56 21.33 38.89 9.76 6.32 2.08 2.53 4.62 0.75
OCT'08 408.10 6.74 1.13 7.87 5.99 5.09 1.65 0.28 1.93 1.25
NOV'08 728.16 24.06 13.34 37.40 20.91 14.06 3.30 1.83 5.14 1.93
DEC'08 1,185.37 66.50 21.50 88.00 29.83 36.34 5.61 1.81 7.42 3.07
JAN'09 800.79 30.69 - 30.69 38.44 22.65 3.83 - 3.83 2.83
FEB'09 899.37 32.54 - 32.54 17.18 15.41 3.62 - 3.62 1.71
MAR'09 1,215.91 50.25 - 50.25 32.70 4.78 4.13 - 4.13 0.39

7,852.37 285.58 68.24 353.82 190.16 131.51 3.64 0.87 4.51 1.67
77
YAMUNANAGAR
Data % AGE
APR'08 - - - - - - - - - -
MAY'08 - - - - - - - - - -
JUN'08 - - - - - - - - - -
JUL'08 - - - - - - - - - -
AUG'08 - - - - - - - - - -
SEP'08 - - - - - - - - - -
OCT'08 - - - - - - - - - -
NOV'08 - - - - - - - - - -
DEC'08 1,038.77 31.36 4.55 35.91 9.65 26.26 3.02 0.44 3.46 2.53
JAN'09 1,179.33 29.57 29.47 59.04 - 59.04 2.51 2.50 5.01 5.01
FEB'09 662.06 40.83 - 40.83 7.94 32.89 6.17 - 6.17 4.97
MAR'09 583.74 20.09 11.27 31.36 17.57 13.79 3.44 1.93 5.37 2.36
3,463.91 121.85 45.29 167.14 35.16 131.98 3.52 1.31 4.83 3.81
MUZAFFARNAGAR
Data % AGE
*100 - - - - - - - - - -
MAY'08 - - - - - - - - - -
JUN'08 - - - - - - - - - -
JUL'08 - - - - - - - - - -
AUG'08 - - - - - - - - - -
SEP'08 - - - - - - - - - -
OCT'08 - - - - - - - - - -
NOV'08 - - - - - - - - - -
DEC'08 - - - - - - - - - -
JAN'09 991.69 14.03 - 14.03 - 14.03 1.41 - 1.41 1.41
FEB'09 1,983.79 34.86 - 34.86 - 34.86 1.76 - 1.76 1.76

MAR'09 2,055.85 39.40 0.49 39.89 - - 1.92 0.02 1.94 -
5,031.32 88.28 0.49 88.78 - 48.88 1.75 0.01 1.76 0.97
78
MEERUT
Data % AGE
APR'08 643.28 13.52 0.04 13.56 0.01 13.55 2.10 0.01 2.11 2.11
MAY'08 1,144.22 15.61 - 15.61 5.28 10.33 1.36 - 1.36 0.90
JUN'08 1,480.00 30.35 - 30.35 131.73 (101.38) 2.05 - 2.05 (6.85)

JUL'08 572.76 6.18 - 6.18 - 6.18 1.08 - 1.08 1.08
AUG'08 660.06 8.71 - 8.71 - 8.71 1.32 - 1.32 1.32
SEP'08 815.83 28.20 - 28.20 18.55 9.65 3.46 - 3.46 1.18
OCT'08 558.43 7.46 29.61 37.07 14.84 22.23 1.34 5.30 6.64 3.98
NOV'08 1,111.69 15.68 0.98 16.66 4.81 11.85 1.41 0.09 1.50 1.07
DEC'08 1,154.82 48.96 74.50 123.46 18.44 105.01 4.24 6.45 10.69 9.09
JAN'09 646.60 5.77 6.04 11.81 71.89 (60.08) 0.89 0.93 1.83 (9.29)
FEB'09 - - 41.11 41.11 - 41.11 - - - -
MAR'09 - - 14.27 14.27 - 14.27 - - - -
8,787.68 180.44 166.55 346.99 265.56 81.43 2.05 1.90 3.95 0.93
CHANDIGARH
Data % AGE
APR'08 989.68 22.15 7.62 29.77 5.88 23.89 2.24 0.77 3.01 2.41
MAY'08 603.32 14.29 2.30 16.59 22.11 (5.51) 2.37 0.38 2.75 (0.91)
JUN'08 420.10 7.55 9.69 17.24 80.19 (62.95) 1.80 2.31 4.10 (14.98)
JUL'08 485.62 12.08 2.91 14.99 5.28 9.71 2.49 0.60 3.09 2.00
AUG'08 555.07 19.45 43.42 62.87 41.45 21.42 3.50 7.82 11.33 3.86
SEP'08 161.00 7.08 42.41 49.49 27.88 21.62 4.40 26.34 30.74 13.43
OCT'08 - - 32.96 32.96 29.69 3.27 - - - -
NOV'08 - - - - - - - - - -
DEC'08 - - - - - - - - - -
JAN'09 - - - - - - - - - -
FEB'09 - - - - - - - - - -
MAR'09 - - - - - - - - - -
3,214.80 82.60 141.32 223.92 212.47 11.45 2.57 4.40 6.97 0.36
79
KOTA
Data % AGE
APR'08 269.21 12.30 43.15 55.45 - 55.45 4.57 16.03 20.60 20.60
MAY'08 850.56 30.66 2.62 33.28 2.63 30.65 3.60 0.31 3.91 3.60
JUN'08 148.33 31.73 15.77 47.49 366.00 (318.51) 21.39 10.63 32.02 (214.73)
JUL'08 372.92 6.12 7.35 13.47 39.15 (25.69) 1.64 1.97 3.61 (6.89)
AUG'08 258.87 0.36 34.07 34.43 - 34.43 0.14 13.16 13.30 13.30
SEP'08 62.88 0.71 - 0.71 - 0.71 1.12 - 1.12 1.12
OCT'08 29.50 0.49 5.54 6.02 2.11 3.92 1.65 18.76 20.42 13.28
NOV'08 - - 11.17 11.17 3.91 7.26 - - - -
DEC'08 - - - - - - - - - -
JAN'09 - - - - - - - - - -
FEB'09 - - - - - - - - - -
MAR'09 - - - - - - - - - -
1,992.27 82.35 119.67 202.02 413.80 (211.78) 4.13 6.01 10.14 (10.63)
KARNAL
Data % AGE
APR'08 374.77 12.86 - 12.86 16.41 (3.55) 3.43 - 3.43 (0.95)
MAY'08 254.14 6.60 15.46 22.05 25.14 (3.08) 2.60 6.08 8.68 (1.21)
JUN'08 253.99 4.26 43.19 47.45 66.67 (19.22) 1.68 17.00 18.68 (7.57)
JUL'08 476.67 6.91 12.35 19.26 5.81 13.45 1.45 2.59 4.04 2.82
AUG'08 738.10 11.83 - 11.83 - 11.83 1.60 - 1.60 1.60
SEP'08 759.20 58.24 67.09 125.33 14.58 110.74 7.67 8.84 16.51 14.59
OCT'08 357.78 6.13 24.79 30.92 23.03 7.90 1.71 6.93 8.64 2.21
NOV'08 60.20 1.03 26.56 27.59 30.38 (2.79) 1.71 44.12 45.83 (4.64)
DEC'08 - - 1.51 1.51 - 1.51 - - - -
JAN'09 - - - - - - - - - -
FEB'09 - - - - - - - - - -
MAR'09 - - - - - - - - - -
3,274.85 107.86 190.94 298.80 182.02 116.79 3.29 5.83 9.12 3.57
80
ANALYSIS
1. Transit loss can be reduced by better packaging & supervision at the time of
loading of material.
2. Reclamation of damaged material, if completed without loss of time, salvage is

much better as such the net loss can be reduced.
3. Maximum net loss (%age) was occurred at Faridabad Depot among all the depots
taken together. It means that the functioning needs to be streamlined there.
4. Salvage should be done on monthly basis. It should not be carried forward to next
month.
5. Negative net loss tells that salvage given is more than the total breakage. This
might be the case if some breakage already there in the lot & that breakage plus
the current month breakage gets salvage against the current month breakage.
6. Minimum loss percentage is at Rajpura depot (except Muzaffarnagar which was

opened in the month of Jan’ 09). It means that the working conditions are good
there. And, the workers there are more equipped with the handling the material in
a right way.
81
7. Yamunanagar Depot was opened in Dec’08. But, the net loss is very high seeing
it worked only for three months. So, the worker there needs to be trained to avoid
the total breakage as well as the packaging should be done properly to avoid
breakages.
8. Among the four closed depots, Meerut depot, Chandigarh Depot, Kota depot and
Karnal depot, Karnal depot registered the highest net loss percentage of 3.57%.
82
Process of Breakages Settlement at EVEREST
The process of breakages settlement at Everest Industries Limited is as follows:
First of all, the production takes place at the plant and from there the goods produced
goes to the various depots. From depots as well as from Bhagwanpur Works, the goods
produced goes to Customers/Stockiest/Retailers/Project sites. Some breakages occur as
also quality complaints are received when the goods reached at the
Customers/Stockiest/Retailers/Project sites. Then, the
Customers/Stockiest/Retailers/Project sites inform the stockiest/Field Officers who in
turn log-in a complaint with the sales department, North Zone Office in a specified
format called a Breakage Report.
Then, the sales department sends the breakage report to the factory for the quality check
(QC) after compilation of all breakage report from all the
Customers/Stockiest/Retailers/Project sites. Then, a quality control officer or sales
officer of that particular territory goes and checks the quantum of breakages. A report is
to be prepared after the QC or sales officer visit to check the quantum of breakages. The
report prepared by QC is called CSR (Customer Service Report). And, the report made
by sales officer is called CIR (Complaint Investigation Report). QC submits his report
to the VP of that particular Works/Plant. And, the sales officer submits his report to the
Senior sales officer after signing who in turn sends it to the Deputy Manager/ Manager
of that particular region.
Then, the report comes to Zonal Office where Zonal Head signs the report and sends it
for the further processing. Here, the party has the option of either accepting the credit
notes or getting their defected materials replaced. Issue of credit notes is done as per
company policy. It is done according to a slab system predetermined by the company
which is as under:
Amount (Rs.) of the credit notes Handled by

1-8500 Zonal Office
8500 & above Head Office (H/O)
83
It means the cases in which the issuance of credit notes does not exceed Rs. 8500/- ,
those cases are to be handled by Zonal Office and credit notes are to be issued by them.
And, those cases in which the issuance of credit notes exceeds Rs. 8500/-, those cases
are to be handled by H/O and credit notes are to be issued by Zonal Offices after prior
approval from H/O.
If the case is being handled by Zonal Office and credit notes are to be issued by them to
the concerned parties, then the credit notes must carry the signature of Zonal Head
(DGM) and the Finance Head. The lead time (receiving the CSR/CIR and issuing the
credit notes) is 15-20 days in normal circumstances.
If the case is being handled by H/O then the credit notes are issued after approval from
the following persons:
Quantum of Credit Notes (in Rs.) Approval required from

8501-35000 Manager, MS
35000-50000 Product Head
50000 & above Executive Director
After the approval from the H/O, credit notes are issued to the parties and the claim is
settled.
84
Process of Breakages Settlement of Competitors (North India)
Hyderabad Industries Limited (HIL)

Stockiest bring the broken/damaged material to the nearest Depot/factory along with
full details of sizes and batch numbers, as also nature of breakages.
Company replaces the same as per the sizes received. Company also gives the option to
take the material in their next supply. To & Fro Freight is to be borne by the stockiest.
In case of projects, QC inspection is done and replacement, if required is done through

stockiest in case of small quantity, however, for truck load materials the same is
replaced by the company. Freight from the site to company’s depot/factory is to be
borne by the project party. The freight from Depot/Factory is borne by the company.
U.P. Asbestos Limited (UPAL)

UPAL’s policy is somewhat same as that of us i.e. credit note will be issued to the
customer after prior inspection by QC.
But, the difference is that their big stockiest provide replacement facility to their sub-
dealers. They ask sub-dealers to bring the broken material to them and take the fresh
material. And, the freight is to be borne by the sub-dealers themselves.
The company has no role in this whole process. This is done by Big stockiest on their
behalf. Then, QC will inspect the broken material collected at the stockiest and credit
note will be issued to the Big Stockiest.
Visaka Industries Limited

Visaka’s policy is also same as that of us but, some dealer gets replacement in areas like
Ferozabad, Mathura etc. from the big stockiest. The difference between Upal & Visaka
is that in Upal big stockiest has to replace the material but in case of Visaka
replacement is not compulsory. This trend was developed by Upal stockiest. Visaka
gives credit note after inspection by QC (generally take six months for one inspection).
Ramco. Industries Limited

The breakage policy at Ramco is that they pay 1% flat of net billing to the stockiest.
Inspection is done only if abnormal breakage is there in the truck and credit note is
issued to the stockiest after inspection.
85
CHAPTER- VII
CUSTOMER SATISFACTION
SURVEY
86
Analysis of Questionnaire with the help of Graphs
1) Which products do you use under Roofing?

a. Stone Slabs
b. Concrete Structure
c. Thatched Roof
d. A C Sheets
e. Galvanized Iron Sheets
2) Do you know anything about Everest products?

a. Yes b. No
87
3) If you take a truck of 15 tonnes, on an average, how many sheets do you find broken
out?
a. 5-10 sheets
b. 10-20 sheets
c. 20-30 sheets
d. 30 sheets and above
4) How do you find the process of breakages settlement in Everest and the process
which you have experienced?
a. Easy
b. Moderate
c. Difficult
88
5) What do you prefer to have after the breakages settlement?
a. Replacement of broken products
b. Issue credit note
c. Issue C/N & salvage by company person
d. Fixed percentage of breakages
6) What is the normal time gap between your intimation about broken material to
Everest and receipt of Credit Notes?
a. 15-30 days
b. 30-60 days
c. More than 60 days
89
Findings from the Survey
1. AC Sheets are more popular than GI Sheets in G.T. Road belt, Haryana.
2. Local billing is done from Yamunanagar Depot and CST billing is done from
Bhagwanpur Works.
3. Main competitors are Upal, Charminar, Visaka, Ramco & Super.
4. On an average 5-15 sheets are found broken in Everest Material on regular basis.
5. According to some stockiest, the quantum of breakages had been reduced when
the delivery is started from BW works.
6. The quality of material from Lakhmapur works is better than that of BW works.
7. Most of the stockiest find breakage settlement process of competitors is better
than Everest.
8. Delay in delivery is very common. Sometimes the delay is more than 3-5 days.
9. Due to late delivery of material, some stockiest lost 3-5 customers.
10. Some stockiest are of the opinion that the sales officer does not come to see the
broken material. Sales Officer should be more active.
11. Another complaint is that, Sales Officer changes on a frequent basis. So, they are
not able to make good relationship and understanding with the Sales Officer.
12. Quality Officer never came to some stockiest to check the broken material.
13. Stockiest are not able to get their claim because of difficult process of breakage
settlement.
14. Many stockiest are indifferent in getting their broken material replaced and
receiving credit notes.
15. There are very little complaints from end users of Everest products. It means that
the quality of material is good.
16. Rates are not an issue with most of the stockiest.
90
17. Some stockiest say that there should be a Customer Service Department in
Everest to look out for the complaints of customers.
18. Majority of the stockiest believe that the Normal time gap in settlement of one
claim and receiving the credit note takes more than two months. They consider
that the time gap is too long to be adjustable.
19. Thickness of AC Sheets is not equal. It varies many times.
20. Some stockiest say that sometimes bad material is loaded with good material at
the time of loading.
21. Credit notes of some stockiest are pending. And, in some cases the time gap is
more than 6 months.
22. Exclusive dealers of Everest are also facing the same problem with the breakage
settlement process. It impacts adversely on their loyalty towards the company.
91
Recommendations
1. Lead time should be minimized by making it mandatory for the Quality officers
to send in their reports next day to NZ Office after they have visited the stockiest
for Inspection. This will reduce the lead time considerably as the maximum time
is lost in this process.
2. Stacking should be done in such a way that the sheets of same dimensions should
be stacked with each other.
3. Sheets should be packed from all the sides and not from the bottom only to avoid
breakages in transit.
4. Transporter should also be called and given the instructions as to how to load the
material in the truck.
5. Due care should be given towards checking of thickness and weight

manufactured so that complaints should be reduced regarding thickness and over
or under weight of sheets.
6. Sales Officers should not over commit company norms.
92
Bibliography
1. www.everestind.com
2. http://myiris.com/shares/sectors/sectorStmt.php
3. www.google.com
4. http://www.moneycontrol.com/india/stockpricequote/cementproductsbuildingmat
erials/everestindustries/EI19
5. http://www.moneycontrol.com/competition/everestindustries/comparison/EI19
6. http://www.moneycontrol.com/stock-charts/everestindustries/charts/EI19
7. http://www.hil.in/
8. http://www.visaka.org/
9. http://www.ramcoindltd.com/
10. Annual Report 2008-09 of Everest Industries Limited.
93
CHAPTER- VIII
ANNEXURES
94
Annexure I
Board of Directors
Particulars Designation Category Qualifications Expertise in specific
functional areas
M. L. Gupta Managing Executive B. Tech (Hons) Technical / General
Director Management
Manish Chief Chief B.E. (Mech.), General Management
Sanghi Operating Operating PGDM (IIM)
Officer Officer
A. V. Director Promoter M.Com, MBA Business Management
Somani Director
Sandeep Director Professional LLB, Solicitor Banking, Corporate,
Junnarkar Independent Exchange Control &
Securities Laws
Mohanlal Director Professional B.Com, FCA Finance, Accounts &
Bhandari Independent Taxation
Y.S.Rao Executive Executive B. Sc. - Mech. Manufacturing
Director Director Engg. Operation General
Management
M. L. Director Non-Executive, B.Sc. Elect. Engg. General Management
Narula Independent
95
Annexure II
Recent News about EVEREST

1) India’s Everest Seeks to Boost Exports to Gulf
Issac John
30 June 2009
DUBAI - Everest Industries Limited, an Indian manufacturer of walling and flooring
systems, said it expects to boost exports to the Gulf by up to 60 per cent as it saw a
bigger demand for affordable building materials in the region hit by a slowdown in
construction.
Everest, which generates $110 million in annual sales, plans to expand its dealer
network in the Gulf and enter new Middle Eastern markets including Yemen, Syria and
Jordan, said Manish Sanghi, the company’s Executive Director and Chief Operating
Officer.
“The nature of building projects in the UAE and rest of the region is changing in the
backdrop of the on-going economic meltdown. There is now a growing preference for
cost-effective, ready-to-use products by the region’s construction industry,” he said.
“We will boost our network from 16 to 25 dealers across the region. Also under way is
the launch of painted boards and floor boards to build on our current product portfolio
in Gulf countries.”
Everest provides building products and materials for housing, commercial and industrial
sectors in more than 15 countries. It has been present since 2003 in Dubai.
“Even during recession, we managed to post 80 per cent growth rate in the last fiscal
and target 50 per cent growth in 2009-10,” Sanghi said. Everest’s products in the Gulf
include heavy-duty cement boards, fibre cement siding and multi-purpose cement
boards that it says are resistant to fire, moisture and termites.
“The multipurpose cement board, which are in big demand in the Gulf region, gives
architects major flexibility of changing designs with thermal and acoustic insulation
besides being maintenance free and highly durable. These boards allow you to do the
finishes with paints, wall papers, texture coating and veneers,” Sanghi said.
Everest manufactures its products in India at facilities in Madhya Pradesh, West Bengal,
Tamil Nadu, Maharashtra and Uttaranchal.
96
97
Annexure III
Location of Sales Depots of Everest compared with its

Competitors
DEPOT
ZONE EVEREST HIL VISAKA
LOCATION
Mandi
Punjab/Chandigarh Rajpura Ludhiana
Gobindgarh
Rajasthan Jaipur Jaipur

NORTH Muzaffarnagar Ghaziabad Ghaziabad
ZONE U.P.
Faridabad Agra Agra
Uttarakhand Rudrapur Rudrapur
Delhi Delhi Delhi
J&K Jammu
Haryana Yamunanagar Panipat
Cuttack Bhubneswar Bhubneswar
Orissa
Balasor Rourkela Balasor
Sambalpur
Burdwan Burdwan Burdwan
Kharagpur Kolkata Baruipur
West Bengal
Siliguri Siliguri
Balichak
EAST Ranchi Ranchi Ranchi
ZONE Jharkhand Jamshedpur Jamshedpur
Dhanbad
Patna Patna Patna
Siwan
Bihar Darbhanga
Teghra
Muzaffarpur
Assam Guwahati Guwahati Guwahati
Kolhapur Kolhapur Kolhapur
98
WEST Mumbai Nagpur Nagpur
ZONE Thane Nashik
Pune Tilekarwadi
Aurangabad
Maharashtra
Dadar (W)
Mahim (W)
Solapur
Ahmedabad Mehsana Ahmedabad
Gujarat Surat Surat
Valsad Rajkot Valsad
Nellore Kondapally Vijayawada
Andhra Pradesh
Vishakhapatnam Vishakhapatnam
Tirupati
Bangalore Bangalore Mangalore
Mangalore Hubli Hubli
Karnataka
Hubli Raipchur
Hassan
SOUTH Chennai Chennai Chennai
ZONE Madurai Coimbatore Coimbatore
Hosur Hosur
Tamil Nadu
Pondichery Pondichery
Tiruchirapally
Madurai
Palakkad Trichur Palakkad
Kochi Ernaculam Changanacherry
Kerala
Kayamkulam Calicut
Kollam
M.P. Indore Indore
CENTRAL Allahbad
ZONE U.P. Varanasi Lucknow Chandauli
Kanpur Gorakhpur Gorakhpur
Chattisgarh Bilaspur Raipur Raipur
99
Annexure IV
Comparison of AC Sheets of Everest with its Competitors
PARTICULARS EVEREST HIL RAMCO. VISAKA

1.5,1.75,2.0,2 1.5,1.75,2.0,2. 1.5,1.75,2.0,2
Standard
.25,2.5,2.75,3 25,2.5,2.75,3. .25,2.5,2.75,3 1.5,1.75,2.0,2.25,
Lengths
.0, 3.6 mtr. 0 mtr. .0 mtr. 2.5,2.75,3.0 mtr.
Thickness 6.00 mm 6.00 mm 6.00 mm 6.00 mm
Overall Width 1050 mm 1050 mm 1050 mm 1050 mm
Laid Width 1010 mm 1010 mm 1010 mm 1010 mm
Depth of
Corrugation 48 mm 48 mm 48 mm
Max. Overhang
unsupported 300 mm 300 mm 300 mm
Running metres
per ton
(Approx.) 79 mtr. 78 mtr.
Purlin spacing
for Roofing
(max.) 1.40 mm 1.40 mm 1.40 mm 1.40 mm
Runner spacing
for side
cladding (max.) 1.70 mm 1.70 mm 1.70 mm 1.70 mm
Actual cover of
3 m sheet as
laid 2.88 m 2.88 m
100
Annexure V
101
Annexure VI
102
QUESTIONNAIRE Annexure VII
[For Customer]
1) Which products do you use under Roofing?
f. Stone Slabs
g. Concrete Structure
h. Thatched Roof
i. A C Sheets
j. Galvanized Iron Sheets
2) Do you know anything about Everest products?
a. Yes b. No
3) If you take a truck of 15 tonnes, on an average, how many sheets do you find
broken out?
e. 5-10 sheets
f. 10-20 sheets
g. 20-30 sheets
h. 30 sheets and above
4) How do you find the process of breakages settlement in Everest and the process
which you have experienced?
d. Easy
e. Moderate
103
f. Difficult
5) What do you prefer to have after the breakages settlement?
e. Replacement of broken products
f. Issue credit note
g. Issue C/N & salvage by company person
h. Fixed percentage of breakages
6) What is the normal time gap between your intimation about broken material to
Everest and receipt of Credit Notes?
d. 15-30 days
e. 30-60 days
f. More than 60 days
7) What suggestions do you want to give to improve customer satisfaction regarding

breakages of material in Everest products?
104
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Project Report

Submitted in partial fulfillment of the requirement of

UNDER THE GUIDANCE OF:

ROLL NO. FT-08-710

partial fulfillment of the Post Graduate Diploma in Management (PGDM) to

Place: Greater Noida, U.P.

Trained manpower is our dedicated strength at Everest. Apart from continuous

Everest Hi Tech is a unique product manufactured in India. it is a corrugated cement

Terracotta (Red Colour)

Tropical (Green Colour)

Ivory (White Colour)

EVEREST METAL ROOFING

Standing Seam Profile

CEILING GRID SYSTEM

In Modern office buildings, business and conference centers, hotels, classrooms,

DESIGNER WALL BOARD

Lake & Hill

HEAVY DUTY WALL BOARD

Whenever your concern is durability, strength & prolonged exposure to weathering

C. Internal / External Walls –

SOLID WALL PANELS

• Internal Walls - Residential / Commercial / Industrial

Vinyl / PVC Flooring

HEAVY DUTY FLOOR BOARDS

Everest Facade is the prominent Face of building / Skin of building

High Rise Buildings

STEEL BUILDINGS SOLUTIONS

Smart Steel Buildings

EVEREST SMART STEEL DOORS

Main Entrance Doors in

EVEREST FIBRE CEMENT BOARDS

Production Facilities- BHAGWANPUR WORKS

Welfare and social activities

Production Facilities- KYMORE WORKS

2. Rain Water Harvesting

3. Treatment of Domestic Effluent in an oxidation pond.

4. Effluent Treatment Plant for 100% recycling of process effluents

Welfare and social activities

2. Occupational Health centre

3. Canteen for employees/workmen

4. Recreation/cultural club (Everest Club, Kymore)

5. Everest Middle School – open to public residing in the vicinity of Kymore

ladies and general public staying in the vicinity of Kymore.

Production Facilities- KOLKATA WORKS

2. Other Moulded Goods (Accessories)

2. Rain Water Harvesting

3. Effluent Treatment Plant for 100% recycling of process effluents

Welfare and social activities

2. Occupational Health centre

3. Canteen for employees/workmen

4. Recreation/cultural club (Everest Club, Kolkata)

5. Everest Ladies Club, Kolkata

Production Facilities- NASHIK WORKS

2. Other Moulded Goods (Accessories)

3. Non-Asbestos Flat Boards

4. Compressed Boards (Endura), Colour Compressed Boards

5. Solid Wall Panels

2. Rain Water Harvesting

3. Effluent Treatment Plant for 100% recycling of process effluents

4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste

Welfare and social activities

5. Canteen for employees/workmen

6. Everest Ladies Club, Lakhmapur