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We have rich heritage of 85 years. Established in 1922 by Late Shri Bastiramji Sarda with presence in the bidi
industry, the Sarda Group has come a long way. Today valued at Rs. 70 crore, the Sarda Group is steered under
the inspiring leadership of his young grandson Shrirang Sarda and has a pan India presence, dishing out a variety
of products from the healthy and tasty ayurvedic beverages and chewables. The Sarda Group has successfully
forayed into diversified areas of real estate, floriculture and hospitality. Of course, rolling bidis still remains one of
our pioneering businesses. c

Beginning with a humble manpower of 3, the group has grown into a workforce of over 16000, complete with 250
production centers in one of their SBU¶s alone. The Sarda brands reach across the length and breadth of the
country through 400 distributors, available through over 45,000 retail outlets.
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There are three points that differentiate us.

1.c Our pioneering and innovative initiatives in all the activities undertaken by us
2.c Our sterling reputation with all our stakeholders, and,
3.c Our acute awareness of the social context in which we operate

These three key differentiators largely represent the innovativeness that we apply in our
businesses,

the inherent and core ethical business values established by our founding fathers, and the
vision which

drives the Sarda Group.

The combination of these three makes us uniquely qualified

to do the many things we do and to offer a different level of
job/accomplishment satisfaction to our team and partners.

Giving back to our employees, stakeholders and

communities enriches us with loyalty, talent and opportunity.
We believe it is the right thing to do.

We welcome all people who can contribute in our quest to c

right the wrong, to fix the structural imbalances that plague
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our country.

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The Sarda Group is managed and operated on lines of a social enterprise.

We are remaining firmly attached to the vision and values of our founding father, facilitating
as a consequence, the economic wellbeing and child welfare of our workers.

We look at the customer as an entity who monetizes the value chain... Actually, all our
businesses revolve around the worker

Given the profound social relevance of our business, we have evolved a way to quantify our
vision.
The quantification of our vision and its achievement is based on two parameters:
1) The minimum wages guidelines set by the Ministry of Labout and
2) the UNICEF yardsticks for child welfare.
A regular feedback from our workers and their families on the fulfillment of these parameters
fructifies our vision which is ably supported by the following core set of valuesc
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The bidi industry impacts our economy to a large extent, yet is

somewhat misunderstood and quite unknown. Not only does the bidi
industry employ six times as many workers than its fancy cousin ±
Cigarettes ± but also quantifies to bear a tremdous socio-economic
significance in employment generation in India, yielding an average of
1310 million man days of employment.

The Indian bidi industry employs over 6 million and is worth INR 100-
150 billion «

A large part of our human resource sources its livelihood through employment in various organized and
unorganized sectors such as the cottage and agricultural industries. Nearly 70% of Indians still reside in rural areas
and are largely depend on agriculture for survival and 90% of the working population in our country, especially in
rural areas, is employed by the cottage industry and which is a major source of income for them.
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Ensconced in the highest points of the verdant green mountains of Manali, lies the luxurious
Apply Country Resort.

Located in the serene environs of the apple-tree dominated Himachal Pradesh, which renders
it the name µApple Country Resort¶, the resort is apt for a leisure holiday amidst the blooming
natural beauty, or a business conference within a relaxed ambience.

It offers opulent rooms overlooking breathtaking scenery and complete with modern amenities
like a Gym, Ayurvedic Spas, sightseeing options, Discotheque et al.

That¶s what we call µhospitality at its peak.¶c

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The Sarda Group is a staunch believer in the fundamental principle of
µequality¶± equality towards caste, religion, gender, and creed. To
reiterate this belief and promote this spirit initiated by the founder -
Late Shri Bastiramji Sarda, the SEOA was constituted to
commemorate his largesse.

The SEOA is a national level honour granted to deserving individuals

or organizations of India for their commendable effort towards
providing equal employment opportunities to women, backward
classes and to those people who have been condemned to the lower
strata of society. With cash prize of Rs.7.5 lacs, the Sarda Equal
Opportunities Award is granted amidst a grand ceremony and is
revered as and recognized in the same league of a Magsaysay Award.c
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] P arranges vocational trainings to children of bidi workers
who are dropouts. The objective is to make them independent
and cater to the need of generating additional income for bidi
workers families. Our vocational training has already made 150
children self-sufficient. This year 7 girls are starting their own
Beauty-Parlors and 40 girls have already started tailoring work
at their homes.c

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Children of workers discontinue their education many times

because they don¶t have enough money for travelling to schools
or staying in hostels for higher education. ] P assists such
children by reimbursing the entire bus fare and the actual hostel
fees. Students are also given a food allowance of Rs. 500 per
moth.

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] P organizes various medical camps where expert doctors

examine our workers and free medicines are distributed. Patients
with major illnesses are referred to specialists in the field and
financial help is made available to such patients. We also invite
specialist doctors or counsellors for AIDS awareness.

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] P arranges for examination by specialist doctors and getting

certificates to the handicapped so that they can avail benefits of
Government schemes for patients who can benefit from
operations or equipments, ] P provides financial help for entire
treatment including operation & all hospital cost including travel &
food.

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From malls to multiplexes, the Sarda Group is evolving as Nashik¶s biggest developer. The
Group has planned investments to the tune of Rs. 100 crore over the next one year in
developing prime retail real estate.
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After the appetizing success of The Zone, the Sarda Group is setting up City Centre, the
900,000 sq. ft. mall and is planning huge investments in this sector over the next few years.

One of the biggest attractions at the City Centre Mall would be an amphitheatre for live
performances and programmes.

In line with the all-inclusive and people oriented vision of the Sarda Group, City Centre Mall
will have a dedicated space for a µHaat¶ ± a village market, which will be operated and
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managed by village artisans and craftsmen.
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