Environmentally Friendly Hollywood Films

Promote Green Businesses

Aug 13, 2010 Brian Daughtry
It is widely recognized that while the Hollywood film industry often overtly promotes eco-friendly
living, it is not as environmentally friendly as it looks. Filming and production have large carbon
footprints which do not match the green and hip image Hollywood wishes to portray. However,
this does not necessarily reflect the future of film. Recently established online resources like
the Green Production Guide and its parent PGAgreen.org are helping to fight the uphill battle
between being carbon neutral and the energy it takes for big lights and sound.
Hollywood’s Green Production Guide Promotes Green Building, Cleaning and
Living Products
In 2009, the Producer’s Guild of America began their eco-friendly project with PGAgreen to
promote topics like set recycling and green vendors. Chaired by producers like Fred Baron and
Kathleen Courtney, PGAgreen is the founding organization of the recently published Green
Production Guide in August 2010. The Green Production Guide is a searchable, online listing of
green products with the goal of reaching TV and film professionals. These products range from
catering to transportation, including:
• construction
• costume
• cameras and Lighting
• hair and Makeup
• production Office
• props
The site contains a listing of “best practices” for environmentally friendly productions like:
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• lower the energy usage of the production office by using energy efficient lighting, utilizing
tablet PCs and online sharing instead of paper products, and recycling
• reduce production costs and waste by keeping reusable or leftover materials and
recycling any set building products
• minimize food waste impacts by keeping foods organic and locally grown while ensuring
catering services are using sustainable fuels like natural gas or propane
Hollywood cinematography will remain a huge energy consuming industry. However, the Green
Production Guide may slowly help to increase sustainability. Seed funding for the project was
provided by Disney, Fox, NBC Universal, Sony Pictures Entertainment and Warner Brothers.
Assuming everyone needs a few construction supplies or party rentals periodically, the website
may be able to help with these domestic and small business decisions. The searchable
 database can be configured to provide green businesses by continent, country, city, and zip
code.
PGAgreen.org Precursor, the Environmental Media Association, Also Promotes
Environmentally Friendly Movie-Making
In 2009, the Environmental Media Association celebrated its 20th anniversary. Originally, the
EMA was established with the premise to employ the film industry’s massive influence to
advance environmental awareness. The non-profit 501(c)3 organization hosts the annual EMA
Awards which honors TV and feature films that have a sense of environmentalism. EMA Awards
also give out special honors for entertainers who” have gone above and beyond to help the
environment both professionally and personally” (EMA). Past honorees include Jayni and Chevy
Chase, The Dave Matthews Band, and Rob Reiner among others. During the awards gala,
famous chefs produce gourmet organic foods.
The third-party certifier Green Seal program, a partner organization of EMA recognizes eco-
friendly productions of almost any size while educating Hollywood and the public. Additionally,
EMA continues to partner with other organizations and companies to promote green living and
eco-friendly practices.
Read on
• Green Hotels & Resorts in the Northwest U.S.
• Websites Help Shoppers Find Green Products with Green Lifecycles
• Go Green Simply - May
Those interested can sign up for the Green Light newsletter to get the latest green business
profiles and service updates.
Hollywood and the film industry certainly have a booming affiliation with the green scene.
Although the industry is a vast consumer of energy, it is not the only industry to have been
highly energy dependent in tradition. Public education and small changes go far in
environmental conservation. Eco-friendly products can come with a hefty cost, but many
filmmakers who follow the best practices of the Green Seal and Green Production Guide may
find themselves coming out of post-production under budget.
Sources

Read more at Suite101: Environmentally Friendly Hollywood Films Promote Green

Businesses http://www.suite101.com/content/environmentally-friendly-hollywood-films-
promote-green-businesses-a273636#ixzz17ocfgACe

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of reGREEN FILMMAKING (verb); the act of reducing
carbon usage in production through proven and
shared environmental practices

More than anything, green filmmaking is a very practical set of tasks carried out
by a production in every department, utilizing the greenest possible options
available within the given budget. As a philosophy, green filmmaking is like any
other green business model. We think about the origin and the end life of the
products and equipment we put into play. We reduce, renew, reuse, recycle and
repurpose.

In a larger sense, green filmmaking can also be defined as a movement of

shared knowledge in green production methods, carried out over time and all
around the world. The greening of films has been going on at the grassroots
level since the advent of environmentalism. Green practices carried out by film
crews can often be simple, practical, day-to-day choices. Crews in New York and
Los Angeles have been repurposing set dressing and recycling set waste for
decades. We’ve won big environmental battles in the industry in association with
NGO’s like the Rainforest Action Network, who successfully campaigned LA
studios to ban the use of rainforest wood for set building. We even have the
Environmental Media Association (EMA) as a certifying body for standards for
greening of films. The EMA also spearheaded putting celebrities in electric cars
for public appearances and on film productions.

Carbon Costs and Reductions

There are two methods of reducing a production’s carbon

usage: reducingconsumption, and offsetting usage. Reduction is a mainstay in
sustainability practices. For a film, the challenge is anticipating the needs of the
production in advance and as accurately as possible. Excess waste is as
problematic as overnight shipping at high financial and carbon costs.
The carbon usage of a film is calculated by measuring the amount of energy a
production consumes and the waste it generates. A carbon footprint is the total
set of greenhouse gas emissions caused by an organization, event or product.
A carbon offset is a reduction in those emissions to compensate for emissions
created during the production of the film. With these offsets, it is possible to
actually neutralize the environmental impact, and become carbon neutral or zero
impact.

Best Practices

Local film crew and vendors are able to offer a host of knowledge in green film
practices that come from experience. Film production is a structure in which
hundreds of film crew and artists collaborate to actualize the vision for the film.
Film crews are experts at creating standard protocols and operating procedures
that evolve into what we call best practices. That makes a film production an
ideal practical think tank for creating user-friendly systems of environmental
practices. For example, if you can get 500 people on a movie set to successfully
sort their plates after meals into compost, recycling and landfill containers, you
have a system that translates easily to concerts, festivals and events.

Catering and Craft Services Department

Diverting compostable food wastes to local gardens and using compostable

plates, coffee cups and service-ware is an important part of carbon reduction on
a film. Craft services who supply the drinks and snacks on set can make a
significant reduction by simply banning water bottles and setting up purified water
bottle rinsing and filling stations. Organic foods are regularly used in meals, and
efforts are being made locally to connect farmers’ market foods to movie
kitchens.

Energy, Fuel and The Transportation Department

Since every department is based out of a large production truck, one can imagine
the fuel costs of carting a movie company around on location for 40 days of
shooting. An easy 20% reduction can be had with most diesel generators and
trucks. A local movie vendor called Global Power Supply (GPS) has 21 various
sized generators that run on B20, a diesel and 20% vegetable oil blend. Utilizing
this blend translates to a respective 20% reduction in diesel usage, and
jumpstarts a film’s reduction effort.

Waste

Films are high waste generating operations. The portable nature of a film incurs a
great deal of shipping and packaging waste and disposable products.

Recycling has been a common practice in many production zones and

particularly here in New Mexico. Paper, plastics, aluminum, cardboard and glass
can be recycled at no cost at the Buckman Road Transfer station. Santa Fe is
lucky to have a very proactive team leading the ongoing local waste recycling
efforts. Composting food waste has been practiced by some recent productions
filming in the area such as “Have you Heard About the Morgans?,” the sci-fi
comedy “Paul,” and the Cohen Brothers remake of “True Grit.”

Green Jobs

Greening an industry creates jobs. A green production assistant (PA) position

has been a recent addition to some film crews. PA’s are traditionally non-union
additional personnel who assist in various departments. Green PA’s are a
relatively inexpensive line item in the budget and are a measure of the green
charter of a film.

Localization

Among others, the IATSE 480 film technicians union, local restaurants, farmers,
and the Santa Fe Alliance have been exploring options to connect local business
to films shooting in the area. Connecting local business with the needs of a film is
one way to help reduce the costs of shipping needed materials and equipment in
from distant locations. It’s also a smart economic development strategy for
keeping movie money circulating within the community.

For more information, you can refer to the only book on Green Filmmaking in
existence. It is from the IATSE 480 film technicians’ union, and is titledGreen
Filmmaking: Reduce. Reuse. Recycle. Repeat. ($14.95; to order, call
505.988.9512).
 Holly Roach is an IATSE 480 Film Union location manager, a consultant, and
founder of Green Production Resource, offering filmmaking and event production
services. Visit http://greenproductionresource.net

NOTE:

Since Governor Richardson took office in 2003, more than 143 major film and
television productions have been made in NM, with an estimated economic
impact of more than $3.3 billion. There are 10,000 direct and indirect film-related
jobs in the state, and more than 250 businesses and services directly related to
the industry.

yllywood is getting into the environmental game. With all the limos, travel,
generators, and waste, Hollywood has been recognized as the biggest air
polluters in L.A. Understanding the impact of bad press, the studios are
jumping in to clean up their act. Sony Pictures has installed solar panels in
the historic Jimmy Stewart building, and their new buildings are being
constructed according to LEEDS standards. Warner is printing all the
wraps and inserts for DVD’s on recycled paper, which is projected to save
over 53,000 trees every year. Paramount has “Green Sunday”, where
volunteers around Los Angeles work on environmental projects like tree
planting and beach clean-ups.

1. ou MUST tCOST SHEET For the month of December Total Output = 4,50,000 units
Particulars Cost Per Unit Total Cost Raw material Sugar = 3,00,000 Cocoa Butter=
3,00,000 Cocoa Solids = 3,20,000 Peanuts = 2,00,000 5.16 23,20,000 Milk Solids =
2,00,000 Chocolate Coated Rasins= 4,00,000 Almonds= 3,00,000 Vanilin= 1,00,000
 Honey= 50,000 Boston Baked Bean= 1,50,000 Direct Labour= 7,00,000 1.56
7,00,000 Carriage on Material= 2,42,500 0.53 2,42,500 Prime Cost:- 7.25 32,62,500
Factory expenses:- Fixed – Depreciation on Plant and Machinery= 2,57,500 Rent=
1,50,000 Power and Consumable Stores= 1,50,000 Factory Insurance= 1,50,000
Supervisors Salary= 50,000 2.35 10,57,500 Variable – Electricity Charges= 50,000

2. Power and Consumable Stores= 1,00,000 Running Expenses of Machine= 1,50,000

Factory Cost:- 9.60 43,20,000 Office and Administration Expenses Office staff
salary= 10,00,000 Rent= 80,000 Computer= 1,20,000 Furniture= 3,00,000 4.40
19,80,000 Telephone= 10,000 Carriage outward= 20,000 Depreciation on
furniture= 50,000 Salaries to administrative staff= 3,70,000 Rent, rates, and
taxes= 30,000 Office and Administration Cost:- 14.00 63,00,000 Selling &
Distribution Expenses Advertisement (Print and by local T.V. channels)= 4,00,000
Petrol= 1,00,000 2.00 9,00,000 Delivery vehicles= 2,50,200 Maintenance of
delivery vehicles= 49,800 Packing rates= 50,000 Bad Debts written off= 1,00,000
Total cost 16.00 72,00,000 Net Profit (20% on selling price) 4.00 18,00,000 Sales
20.00 90,00,000

3. Analysis The GOOBERS CHOCOLATES will be introduced in the market with a

competitive edge that it is under the banner of BLUEMENTHAL CHOCOLATE
COMPANY. The goodwill of the BLUEMENTHAL CHOCOLATE COMPANY will help the
GOOBERS CHOCOLATES to get the market captured in a shorter span of time. The
chocolate will be launched just before Christmas and New Year so the time is
perfect to gain the market in max. The company is producing 4,50,0000 units of
chocolates at the rate of Rs. 16 for which we are incurring the total cost of Rs.
72,00,000 and the total sales of Rs. 90,00,000which implies that we are having the
profit of Rs. 18,00,000. The company is producing a single unit of chocolate at the
rate of Rs. 20 which includes the cost of chocolate as Rs. 16 which again implies
that the profit of Rs. 4 is gained on the single unit of chocolate. Since the company
is earning some percentage of profit above the cost it means increasing cost can be
the favorable condition for the company. Since the company is earning some
amount of profit so our business is a feasible to launch over. The punch line of
GOOBERS CHOCOLATE is “MELTS IN YOUR MOUTH, NOT ON YOUR HANDS” will
make people to get attracted towards the chocolate. Also the Pack is designed in
such a way like a king of all chocolates is sitting in the shop.

ake a look at when preparing for your next project. Because whether you sit at
the desk, stand in the studio, or work in the field – from script to screen there
are things we can all do to make our planet a healthier place to live and give
back by helping others in the process.