65 Million Video Streams

for a Record-Breaking
Live Earth Event

Akamai Solution

Akamai Media
About Akamai “ Akamai leads with experience.
Its unmatched global network,
Delivery
Akamai® is the leading global service provider for accelerating content and business
media and entertainment
Live Earth Web Site processes online. Thousands of organizations have formed trusted relationships with
expertise, and financial resources
Akamai, improving their revenue and reducing costs by maximizing the performance
make it the clear leader in rich
of their online businesses. Leveraging the Akamai EdgePlatform, these organizations
media delivery.”
In the last two years, Akamai’s streaming network has gain business advantage today, and have the foundation for the emerging Internet
experienced 500% growth in traffic—including events like solutions of tomorrow. Forrester, 2006

Live Earth, a 24-hour, 7-continent concert series broadcast online

to more than 65 million people, a surge in Internet television
channels, and increased delivery of news coverage and
video-sharing sites. Deliver and Monetize Media Assets Quickly and Effectively
“ Our long-standing relationship with Akamai not only gives us
confidence that we’ll deliver a great customer experience, but is
critical to successfully delivering an event of this scale.” Akamai is “The Trusted Choice for Online Business.”
For more information, visit www.akamai.com
Lisa Gurry
Senior Director, MSN

U.S. Headquarters Akamai Technologies GmbH

8 Cambridge Center Park Village, Betastrasse 10 b
Cambridge, MA 02142 D-85774 Unterföhring, Germany
Tel 617.444.3000 Tel +49 89 94006.0
Fax 617.444.3001
www.akamai.com
U.S. toll-free 877.4AKAMAI
(877.425.2624)

©2008 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express
written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained
herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its
publication date; such information is subject to change without notice.
 65 Million Video Streams
for a Record-Breaking
Live Earth Event

Akamai Solution

Akamai Media
About Akamai “ Akamai leads with experience.
Its unmatched global network,
Delivery
Akamai® is the leading global service provider for accelerating content and business
media and entertainment
Live Earth Web Site processes online. Thousands of organizations have formed trusted relationships with
expertise, and financial resources
Akamai, improving their revenue and reducing costs by maximizing the performance
make it the clear leader in rich
of their online businesses. Leveraging the Akamai EdgePlatform, these organizations
media delivery.”
In the last two years, Akamai’s streaming network has gain business advantage today, and have the foundation for the emerging Internet
experienced 500% growth in traffic—including events like solutions of tomorrow. Forrester, 2006

Live Earth, a 24-hour, 7-continent concert series broadcast online

to more than 65 million people, a surge in Internet television
channels, and increased delivery of news coverage and
video-sharing sites. Deliver and Monetize Media Assets Quickly and Effectively
“ Our long-standing relationship with Akamai not only gives us
confidence that we’ll deliver a great customer experience, but is
critical to successfully delivering an event of this scale.” Akamai is “The Trusted Choice for Online Business.”
For more information, visit www.akamai.com
Lisa Gurry
Senior Director, MSN

U.S. Headquarters Akamai Technologies GmbH

8 Cambridge Center Park Village, Betastrasse 10 b
Cambridge, MA 02142 D-85774 Unterföhring, Germany
Tel 617.444.3000 Tel +49 89 94006.0
Fax 617.444.3001
www.akamai.com
U.S. toll-free 877.4AKAMAI
(877.425.2624)

©2008 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express
written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained
herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its
publication date; such information is subject to change without notice.

Akamai Media Delivery
Deliver and Monetize Media Assets Quickly and Effectively
Enabling Digital Media Businesses
The online channel is surging, with media consumption doubling every year.
Driven by changing consumer viewing habits, online video advertising spending is
expected to reach $4.3 billion by 2011. Akamai’s Media Delivery offers a complete
solution for companies to build successful digital media businesses. Akamai Media
Delivery lets companies deliver innovative rich media experiences—from video
sharing to high-definition video online—quickly and flawlessly. An additional
Akamai solution, Stream OS, provides users with a suite of tools that provide
enterprise level automation, flexible support for multiple business models and
detailed insight into media consumption.
Akamai offers a powerful solution that enables media companies to capture the
growing opportunity in digital media distribution by engaging their audiences with
new experiences while building a strong, scalable business around their high-value
media assets.
Get Your Media to Market First and Guarantee a Flawless Experience.
Can Your Infrastructure Deliver?
Consumers worldwide have turned to the Internet for immediate, here-and-now
delivery of all kinds of content. And if one site can’t provide it—fast—they’ll seek
out others that can. Companies vying to win consumers’ business have to support
all of the popular media formats and multiple end-user devices and platforms. You
must get media to the online market first, and offer the high-speed performance
that serves consumers best—anywhere in the world. To ensure a solid business
model, you must also track and protect the use of your media assets, and verify
that only authorized consumers can access them.
Akamai Media Delivery helps media providers deliver and monetize media assets
quickly and effectively. Our global streaming platform extends your reach instantly,
enables you to bypass traditional server and bandwidth limitations, and handle
peak traffic conditions and large file sizes with ease—all without requiring
additional infrastructure.
Benefits to Your
Online Media Business
• Ensures consistent high-performance delivery
regardless of Internet conditions or traffic
• Increases subscriber rates and loyalty and stems
abandonment via improved user experience
• Extends media delivery worldwide instantly,
accelerating expansion into global markets
• Scales on demand to meet peak traffic loads—
so you can predict costs and ensure margins
• Supports multiple media types in real-time or
scheduled delivery for broad consumption options
• Includes secure storage for all media assets
• Supports many business models: advertising,
pay-per-view, rental and even mobile protection
of premium content
• Supports both upload and download of
media files for high-performance social media
applications
• Includes detailed reporting and real-time
monitoring for clear insight and control over
your business
• Requires no additional infrastructure
How Akamai Media Delivery Works
More Insight for Better Business Decisions
Fast, accurate, and secure reporting on all media
assets gives you a clear picture of your online
efforts and provides the information you need
to fine-tune your content, prove value to
advertisers, and grow your business.
With the premium reporting tools included in
Akamai Media Delivery and Stream OS, you can:
• Review in-depth metrics for download and
streaming media
• Filter reports by date, geography, clip, and
other parameters
• Check download completion rates and
average play time
• Learn who is downloading or viewing streams
• View in-depth audience metrics like media
player penetration and operating system
• Check average buffer time and packet loss
across your streaming audience
Akamai’s reporting architecture includes four-
way replication of data for additional security,
so there’s no potential for lost data. And because
we are independently audited for compliance
with the Sarbanes-Oxley Act, Akamai’s reporting
is guaranteed to meet the highest data
integrity standards.
Akamai’s globally-distributed network of
servers pulls and caches content at the edge
of the Internet for superior whole site delivery
Akamai edge server pulls
fresh content as needed via
an optimized connection
PLAY
PLAY Web server maintained by Akamai
customer for publishing content
Origin Server Akamai Servers
Akamai Media Delivery enables a dynamic, scalable delivery channel for a range of
media—music, movies and games—without adding or maintaining infrastructure.
Akamai’s globally-distributed platform maps each user request to the server best able
to deliver that content—pulling it from a local cache or the origin Web site and responding
in real time to changing Internet conditions. Akamai avoids Internet problem spots,
sending media over paths that are fast and reliable and applying performance-
enhancing compression and encoding technologies to reduce transfer times and
improve performance.
A replicated storage solution is included to persistently store media content for delivery
to Akamai’s servers. And we maintain security by delivering media over SSL and through
integration with access control mechanisms enterprises already have in place.
More than 2,700 businesses trust Akamai to distribute and accelerate their Web
content, applications and business processes, including all ten of the top US media and
entertainment companies and 100% of the top ad servers, rich media companies, and ad
networks. Akamai Media Delivery leverages the Akamai Platform—a network of more than
27,000 secure servers equipped with proprietary software and deployed in more than 71
countries. With Akamai, you can deliver music, movies, games, sports, social media and
other types of rich media, reliably and predictably. Stream media in real time or deliver it
via scheduled downloads—up to eight times faster than you do today.
What’s Included with
Akamai Media Delivery
“ It is hard to run a business with untimely or inaccurate
information, and it’s archaic to share data with our
partners via spreadsheets. With Akamai, we can provide
our clients with access to the data they want in an
automated fashion.” Ed Talvy, VP of Client Services, CSTV
• Streaming Live and on demand, for Windows Media, Adobe Flash,
Apple QuickTime and Real Media
• Akamai NetStorage Globally distributed replicated storage for digital media libraries
• HTTP Downloads Fast, reliable global delivery of assets including movies,
podcasts, or progressive downloads
• Digital Rights Management Secures and monetizes video across a broad
range of devices
• Reports & Analytics Scalable reporting and deep insight into digital
PLAY media initiatives
Implementation Services—Akamai’s offerings are supported by an award-winning
End Users
Professional Services team. This highly-experienced team of consultants has integrated
advanced services for over 2,700 Akamai customers, including large enterprises, through
a well-established Akamai Enterprise Service Methodology.
EXAMPLE: STREAM INTELLIGENCE
“ The consequences of a Web site having underperforming video content
are significant losses in good will, return visitors, and (most important)
potential advertising revenues. Because many technological limitations
can be overcome by improved encoding technologies and partnering
with a reliable content delivery network, online publishers should
constantly evaluate alternative technologies to ensure they are delivering
the highest possible quality of video experience.”
Jupiter Research, August 2007

Akamai Media Delivery
Deliver and Monetize Media Assets Quickly and Effectively
Enabling Digital Media Businesses
The online channel is surging, with media consumption doubling every year.
Driven by changing consumer viewing habits, online video advertising spending is
expected to reach $4.3 billion by 2011. Akamai’s Media Delivery offers a complete
solution for companies to build successful digital media businesses. Akamai Media
Delivery lets companies deliver innovative rich media experiences—from video
sharing to high-definition video online—quickly and flawlessly. An additional
Akamai solution, Stream OS, provides users with a suite of tools that provide
enterprise level automation, flexible support for multiple business models and
detailed insight into media consumption.
Akamai offers a powerful solution that enables media companies to capture the
growing opportunity in digital media distribution by engaging their audiences with
new experiences while building a strong, scalable business around their high-value
media assets.
Get Your Media to Market First and Guarantee a Flawless Experience.
Can Your Infrastructure Deliver?
Consumers worldwide have turned to the Internet for immediate, here-and-now
delivery of all kinds of content. And if one site can’t provide it—fast—they’ll seek
out others that can. Companies vying to win consumers’ business have to support
all of the popular media formats and multiple end-user devices and platforms. You
must get media to the online market first, and offer the high-speed performance
that serves consumers best—anywhere in the world. To ensure a solid business
model, you must also track and protect the use of your media assets, and verify
that only authorized consumers can access them.
Akamai Media Delivery helps media providers deliver and monetize media assets
quickly and effectively. Our global streaming platform extends your reach instantly,
enables you to bypass traditional server and bandwidth limitations, and handle
peak traffic conditions and large file sizes with ease—all without requiring
additional infrastructure.
Benefits to Your
Online Media Business
• Ensures consistent high-performance delivery
regardless of Internet conditions or traffic
• Increases subscriber rates and loyalty and stems
abandonment via improved user experience
• Extends media delivery worldwide instantly,
accelerating expansion into global markets
• Scales on demand to meet peak traffic loads—
so you can predict costs and ensure margins
• Supports multiple media types in real-time or
scheduled delivery for broad consumption options
• Includes secure storage for all media assets
• Supports many business models: advertising,
pay-per-view, rental and even mobile protection
of premium content
• Supports both upload and download of
media files for high-performance social media
applications
• Includes detailed reporting and real-time
monitoring for clear insight and control over
your business
• Requires no additional infrastructure
How Akamai Media Delivery Works
More Insight for Better Business Decisions
Fast, accurate, and secure reporting on all media
assets gives you a clear picture of your online
efforts and provides the information you need
to fine-tune your content, prove value to
advertisers, and grow your business.
With the premium reporting tools included in
Akamai Media Delivery and Stream OS, you can:
• Review in-depth metrics for download and
streaming media
• Filter reports by date, geography, clip, and
other parameters
• Check download completion rates and
average play time
• Learn who is downloading or viewing streams
• View in-depth audience metrics like media
player penetration and operating system
• Check average buffer time and packet loss
across your streaming audience
Akamai’s reporting architecture includes four-
way replication of data for additional security,
so there’s no potential for lost data. And because
we are independently audited for compliance
with the Sarbanes-Oxley Act, Akamai’s reporting
is guaranteed to meet the highest data
integrity standards.
Akamai’s globally-distributed network of
servers pulls and caches content at the edge
of the Internet for superior whole site delivery
Akamai edge server pulls
fresh content as needed via
an optimized connection
PLAY
PLAY Web server maintained by Akamai
customer for publishing content
Origin Server Akamai Servers
Akamai Media Delivery enables a dynamic, scalable delivery channel for a range of
media—music, movies and games—without adding or maintaining infrastructure.
Akamai’s globally-distributed platform maps each user request to the server best able
to deliver that content—pulling it from a local cache or the origin Web site and responding
in real time to changing Internet conditions. Akamai avoids Internet problem spots,
sending media over paths that are fast and reliable and applying performance-
enhancing compression and encoding technologies to reduce transfer times and
improve performance.
A replicated storage solution is included to persistently store media content for delivery
to Akamai’s servers. And we maintain security by delivering media over SSL and through
integration with access control mechanisms enterprises already have in place.
More than 2,700 businesses trust Akamai to distribute and accelerate their Web
content, applications and business processes, including all ten of the top US media and
entertainment companies and 100% of the top ad servers, rich media companies, and ad
networks. Akamai Media Delivery leverages the Akamai Platform—a network of more than
27,000 secure servers equipped with proprietary software and deployed in more than 71
countries. With Akamai, you can deliver music, movies, games, sports, social media and
other types of rich media, reliably and predictably. Stream media in real time or deliver it
via scheduled downloads—up to eight times faster than you do today.
What’s Included with
Akamai Media Delivery
“ It is hard to run a business with untimely or inaccurate
information, and it’s archaic to share data with our
partners via spreadsheets. With Akamai, we can provide
our clients with access to the data they want in an
automated fashion.” Ed Talvy, VP of Client Services, CSTV
• Streaming Live and on demand, for Windows Media, Adobe Flash,
Apple QuickTime and Real Media
• Akamai NetStorage Globally distributed replicated storage for digital media libraries
• HTTP Downloads Fast, reliable global delivery of assets including movies,
podcasts, or progressive downloads
• Digital Rights Management Secures and monetizes video across a broad
range of devices
• Reports & Analytics Scalable reporting and deep insight into digital
PLAY media initiatives
Implementation Services—Akamai’s offerings are supported by an award-winning
End Users
Professional Services team. This highly-experienced team of consultants has integrated
advanced services for over 2,700 Akamai customers, including large enterprises, through
a well-established Akamai Enterprise Service Methodology.
EXAMPLE: STREAM INTELLIGENCE
“ The consequences of a Web site having underperforming video content
are significant losses in good will, return visitors, and (most important)
potential advertising revenues. Because many technological limitations
can be overcome by improved encoding technologies and partnering
with a reliable content delivery network, online publishers should
constantly evaluate alternative technologies to ensure they are delivering
the highest possible quality of video experience.”
Jupiter Research, August 2007

Akamai Media Delivery
Deliver and Monetize Media Assets Quickly and Effectively
Enabling Digital Media Businesses
The online channel is surging, with media consumption doubling every year.
Driven by changing consumer viewing habits, online video advertising spending is
expected to reach $4.3 billion by 2011. Akamai’s Media Delivery offers a complete
solution for companies to build successful digital media businesses. Akamai Media
Delivery lets companies deliver innovative rich media experiences—from video
sharing to high-definition video online—quickly and flawlessly. An additional
Akamai solution, Stream OS, provides users with a suite of tools that provide
enterprise level automation, flexible support for multiple business models and
detailed insight into media consumption.
Akamai offers a powerful solution that enables media companies to capture the
growing opportunity in digital media distribution by engaging their audiences with
new experiences while building a strong, scalable business around their high-value
media assets.
Get Your Media to Market First and Guarantee a Flawless Experience.
Can Your Infrastructure Deliver?
Consumers worldwide have turned to the Internet for immediate, here-and-now
delivery of all kinds of content. And if one site can’t provide it—fast—they’ll seek
out others that can. Companies vying to win consumers’ business have to support
all of the popular media formats and multiple end-user devices and platforms. You
must get media to the online market first, and offer the high-speed performance
that serves consumers best—anywhere in the world. To ensure a solid business
model, you must also track and protect the use of your media assets, and verify
that only authorized consumers can access them.
Akamai Media Delivery helps media providers deliver and monetize media assets
quickly and effectively. Our global streaming platform extends your reach instantly,
enables you to bypass traditional server and bandwidth limitations, and handle
peak traffic conditions and large file sizes with ease—all without requiring
additional infrastructure.
Benefits to Your
Online Media Business
• Ensures consistent high-performance delivery
regardless of Internet conditions or traffic
• Increases subscriber rates and loyalty and stems
abandonment via improved user experience
• Extends media delivery worldwide instantly,
accelerating expansion into global markets
• Scales on demand to meet peak traffic loads—
so you can predict costs and ensure margins
• Supports multiple media types in real-time or
scheduled delivery for broad consumption options
• Includes secure storage for all media assets
• Supports many business models: advertising,
pay-per-view, rental and even mobile protection
of premium content
• Supports both upload and download of
media files for high-performance social media
applications
• Includes detailed reporting and real-time
monitoring for clear insight and control over
your business
• Requires no additional infrastructure
How Akamai Media Delivery Works
More Insight for Better Business Decisions
Fast, accurate, and secure reporting on all media
assets gives you a clear picture of your online
efforts and provides the information you need
to fine-tune your content, prove value to
advertisers, and grow your business.
With the premium reporting tools included in
Akamai Media Delivery and Stream OS, you can:
• Review in-depth metrics for download and
streaming media
• Filter reports by date, geography, clip, and
other parameters
• Check download completion rates and
average play time
• Learn who is downloading or viewing streams
• View in-depth audience metrics like media
player penetration and operating system
• Check average buffer time and packet loss
across your streaming audience
Akamai’s reporting architecture includes four-
way replication of data for additional security,
so there’s no potential for lost data. And because
we are independently audited for compliance
with the Sarbanes-Oxley Act, Akamai’s reporting
is guaranteed to meet the highest data
integrity standards.
Akamai’s globally-distributed network of
servers pulls and caches content at the edge
of the Internet for superior whole site delivery
Akamai edge server pulls
fresh content as needed via
an optimized connection
PLAY
PLAY Web server maintained by Akamai
customer for publishing content
Origin Server Akamai Servers
Akamai Media Delivery enables a dynamic, scalable delivery channel for a range of
media—music, movies and games—without adding or maintaining infrastructure.
Akamai’s globally-distributed platform maps each user request to the server best able
to deliver that content—pulling it from a local cache or the origin Web site and responding
in real time to changing Internet conditions. Akamai avoids Internet problem spots,
sending media over paths that are fast and reliable and applying performance-
enhancing compression and encoding technologies to reduce transfer times and
improve performance.
A replicated storage solution is included to persistently store media content for delivery
to Akamai’s servers. And we maintain security by delivering media over SSL and through
integration with access control mechanisms enterprises already have in place.
More than 2,700 businesses trust Akamai to distribute and accelerate their Web
content, applications and business processes, including all ten of the top US media and
entertainment companies and 100% of the top ad servers, rich media companies, and ad
networks. Akamai Media Delivery leverages the Akamai Platform—a network of more than
27,000 secure servers equipped with proprietary software and deployed in more than 71
countries. With Akamai, you can deliver music, movies, games, sports, social media and
other types of rich media, reliably and predictably. Stream media in real time or deliver it
via scheduled downloads—up to eight times faster than you do today.
What’s Included with
Akamai Media Delivery
“ It is hard to run a business with untimely or inaccurate
information, and it’s archaic to share data with our
partners via spreadsheets. With Akamai, we can provide
our clients with access to the data they want in an
automated fashion.” Ed Talvy, VP of Client Services, CSTV
• Streaming Live and on demand, for Windows Media, Adobe Flash,
Apple QuickTime and Real Media
• Akamai NetStorage Globally distributed replicated storage for digital media libraries
• HTTP Downloads Fast, reliable global delivery of assets including movies,
podcasts, or progressive downloads
• Digital Rights Management Secures and monetizes video across a broad
range of devices
• Reports & Analytics Scalable reporting and deep insight into digital
PLAY media initiatives
Implementation Services—Akamai’s offerings are supported by an award-winning
End Users
Professional Services team. This highly-experienced team of consultants has integrated
advanced services for over 2,700 Akamai customers, including large enterprises, through
a well-established Akamai Enterprise Service Methodology.
EXAMPLE: STREAM INTELLIGENCE
“ The consequences of a Web site having underperforming video content
are significant losses in good will, return visitors, and (most important)
potential advertising revenues. Because many technological limitations
can be overcome by improved encoding technologies and partnering
with a reliable content delivery network, online publishers should
constantly evaluate alternative technologies to ensure they are delivering
the highest possible quality of video experience.”
Jupiter Research, August 2007
 65 Million Video Streams
for a Record-Breaking
Live Earth Event

Akamai Solution

Akamai Media
About Akamai “ Akamai leads with experience.
Its unmatched global network,
Delivery
Akamai® is the leading global service provider for accelerating content and business
media and entertainment
Live Earth Web Site processes online. Thousands of organizations have formed trusted relationships with
expertise, and financial resources
Akamai, improving their revenue and reducing costs by maximizing the performance
make it the clear leader in rich
of their online businesses. Leveraging the Akamai EdgePlatform, these organizations
media delivery.”
In the last two years, Akamai’s streaming network has gain business advantage today, and have the foundation for the emerging Internet
experienced 500% growth in traffic—including events like solutions of tomorrow. Forrester, 2006

Live Earth, a 24-hour, 7-continent concert series broadcast online

to more than 65 million people, a surge in Internet television
channels, and increased delivery of news coverage and
video-sharing sites. Deliver and Monetize Media Assets Quickly and Effectively
“ Our long-standing relationship with Akamai not only gives us
confidence that we’ll deliver a great customer experience, but is
critical to successfully delivering an event of this scale.” Akamai is “The Trusted Choice for Online Business.”
For more information, visit www.akamai.com
Lisa Gurry
Senior Director, MSN

U.S. Headquarters Akamai Technologies GmbH

8 Cambridge Center Park Village, Betastrasse 10 b
Cambridge, MA 02142 D-85774 Unterföhring, Germany
Tel 617.444.3000 Tel +49 89 94006.0
Fax 617.444.3001
www.akamai.com
U.S. toll-free 877.4AKAMAI
(877.425.2624)

©2008 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express
written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained
herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its
publication date; such information is subject to change without notice.