Press Release

BrandTailors receives international recognition of its product

branding expertise at REBRAND 100 Global Awards

Beatrice Daniş Janos Kurko

Managing Partner Creative Partner

Bucharest, March 15th 2011

BrandTailors – strategic brand consulting and design firm – was once again
awarded at the international festival REBRAND 100 Global Awards.
REBRAND 100 is the first and only world festival to certify the highest value for brand repositionning projects.
BrandTailors joined the competition constantly in the past years, and the submitted projects were each time
appreciated by the international jury. Thus, BrandTailors is the only brand consulting Romanian firm to have
received, last year, an award for a project in the FMCG industry (the rebranding of Silvana), while the 2008
edition of this festival rewarded three of the company’s projects - Eurovita, Bankia and Vertaria.

Two „Merit” awards were confered this year to BrandTailors, for the two submitted projects – Rarăul and BCR
Open Romania. This achievement introduces BrandTailors as the only brand consultancy firm in Romania to
have won four REBRAND 100 awards for product branding, for the projects Eurovita, Bankia, Silvana and
Rarăul.

BrandTailors’ expertise on product branding is gaining more and

more acknowledgement at international level, a fact clearly
certified by the awards received by our team at the REBRAND 100
festival. BrandTailors is the only brand consultancy Romanian firm
which actually separated the product branding operations from
the service branding operations, by dividing the members of the

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 team according to their long term proven talent and abillities. This
way, each project is approached with the necessary expertise, an
expertise once again appreciated by the international jury of the
prestigious festival REBRAND 100. I am proud to see that our
work and strategic decisions are being acknowledged at such high
Beatrice Daniş
level. Managing Partner

BrandTailors is the only brand consultancy Romanian firm awarded for two projects at this edition of the
festival. The jury awarded 96 projects from all over the world and 36 projects of these, coming from 14
different countries, were rewarded with the „Merit” distinction. Two of these projects belong to BrandTailors.
The fact that the countries with the most projects awarded under this category are Canada and the United
States of America alignes BrandTailors’ expertize to the proficiency of great names in the world branding
industry.

When completed by a correct creative solution, able to build an

emotional connection with the consumer and a rational
connection with its needs, the exhaustive strategic thinking results
in a relevant and everlasting product brand. Thus, our undertaking
in approaching the product branding is acknowledged by both the
commercial success of the accomplished projects and the awards
received once and again at the festival REBRAND 100 Global
Janos Kurko
Awards. Creative Partner

The members of the BrandTailors’ team who contributed to the projects awarded this year at REBRAND 100
are: Rarăul – Anca Andronescu, Andreea Florea, Beatrice Daniş, Cristina Ionescu, Ilinca Apetrei, Janos Kurko,
Melania Nemeş and Mihai Părpălea; BCR Open Romania – Andreea Florea, Beatrice Daniş, Janos Kurko, Melania
Nemeş and Mihai Părpălea.

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There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and
effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 90 projects and
changed the paradigm for over 40 product and service categories. This is what sets us apart, BrandTailors, the first brand
strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding
process.

Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and
looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline,
Intersnack, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, Țiriac Holdings, Intact Media
Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Măgura, ROM, Silvana, Zuzu, Fulga, Rarăul,
Lăptic LaDorna, Perla Covasnei, Eurovita, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romania or Class Living and
created ground breaking brands, namely Azuga Apă de Izvor, HapiHap, Grania, Generis, Vibe FM or Naturlich.

As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by
stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers
that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in
2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding
consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively
on social networks.

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15 Henri Coanda St, 1st Floor

010667, Bucharest–1
Phone: (+4)-031-620-84-84 www.brandtailors.com
Fax: (+4)-031-620-84-87 2/2