DECLARATION

I, Ajay Kumar hereby declare that the project report on "Services

Provided by ICICI Bank Ltd." assigned to me for the requirement of
partial fulfillment of "Master of Business Administration" Degree from
G.J.U. Hisar. It is the original work done by me and the information
provides in the study is authenticated to the best of my knowledge.

AJAY KUMAR
 ACKNOWLEDGEMENT

It has been a great pleasure and privilege to conduct the present arduous
and time consuming but challenging research under the guidance of Mr.
Sanjeev Kumar Lect. Department of Business Management GJU Hisar.
He was not only stimulating and proficient as a guide but also extremely
helpful and supportive as a person through out the study period I cannot
adequately express in words my feelings of gratitude for his invaluable
help and guidance without which it would have been very difficult to
complete this work.
Finally, I gratefully acknowledge the inspiration, encouragement
guidance and valuable suggestions of all the faculty members of Business
Management, and to those who helped me in bringing out this research
work from its conception to completion.

(AJAY KUMAR)
INTRODUCTION TO ICICI

As a privileged private Banking client, ICICI bring you the entire

range of products and service of ICICI Bank, packaged together for
your convenience. This is delivered through a single point contact
and separate interaction area in the branch to ensure the highest
quality service that discerning clients like you deserve.
ICICI Bank, India' s First Universal Bank, offers the widest range of
financial products and services. ICICI have a track record of nearly
half a century with a Balance sheet size of over Rs. 100,000 Crores.
With a growing customer base of 5 million, ICICI Bank is India' s
largest private Sector bank. Today, the bank provides you a
nationwide network of 425 + branches and 1650+ ATMs. In the year
2000, ICICI Bank created a mark in Indian Banking history by being
the First Indian bank to be listed on the New York Stock Exchange.
It is proud to state that ICICI Bank holds the distinction of being the
only Indian company to be rated one notch above India's sovereign
rating by Moody's the renowned international rating agency.
ICICI Bank Private Baking Offer
Comprehensive range of products and services.
Savings Account, fixed deposits, recurring deposits, quantum optima,
current account, resident foreign, currency (domestic) account etc.
Web trade, Demat account.
International debit and credit cards.
And may more…………

Exclusivity and convenience

Dedicated officer at bank.
Separate interaction area in the branch.
Anywhere banking facility.
Exclusive phone banking service.
Competitive Pricing
Reduced rates for products and services
Several complimentary offers.
Value linked benefits.
ICICI PRODUCT
PROFILE
ICICI PRODUCT PROFILE
The saving bank from ICICI bank offer excellent benefits:
It offers you all the facilities that helps you access your bank
account:
Anywhere
ICICI Bank is one of the largest networks in the country with over
450 branches, more than 1675 ATMs and presence in, over 222
cities across the country.
Anytime
You can access your account, withdraw cash upto Rs. 50,000
(Rs15,000 ) for third party cash withdrawals*),cash deposits up to Rs
50,000 from any of the branches or ATMs across the city or the country –
24 hours a day, 7 days a week from the ATMs.
ANYWAY
With your ICICI Bank account, you can access a vast majority of our
services through the ATM. Majority of our services through the ATM.
Telephone and the internet like ordering a cheque book, viewing your
balance, etc. So you never need to walk into a bank branch for doing your
banking.
It also offer you a large a number of value added benefits:
VALUE ADDED SAVINGS ACCOUNT
By opening a value added savings account, if the balance in your
savings account goes above Rs. 10,000, the additional amount in
multiples of Rs. 5,000 is moved into a fixed deposit Automatically. This
helps your earn a better return on you idle funds. Moreover, you can
access this amount in the FD just like access your savings account –
either through a cheque or through the ATM card. The FD is broken in
multiples of Rs. 1,000 to facilitate this.
BILL PAYMENT
You can your bills like telephone, cellular phones, electricity bills,
etc. online, or through phone banking.
INVESTMENT SERVICES
You can make all you investments in mutual funds, RBI tax-free
bonds, and insurance as well as trading in stock market, through
ICICI Direct. Com, through the bank.
FREE PERSONALIZED CHEQUE BOOKS
With an ICICI Bank savings account you get a personalized cheque
book free of charge.
All of these can be availed of for maintaining a quarterly average
minimum balance of Rs. 5,000. By quarterly average, it means that
you don’t need to need to maintain a minimum balance of Rs.
5,0000. On any given day, it can even go to Zero. But in quarter, the
average balance has to be Rs. 5,000.
Please note that is a service charge of Rs. 250 per quarter if the
average balance is not maintained.
Feature Benefit Map of Savings Account

Value Added Savings Account

 Features Benefits
Largest banking networks in the Facility to bank anywhere and
country anytime
Over 400 branches
Over 1000 ATMS
Over 222 cities
Access through phone, ATM and No need to visit a bank to do your
banking
Internet
"Frees you form hassles and saves
you time and money"
Bill Payment Monthly commitments get directly
met without defaults and
"Instruct bank to make you monthly
penalties and without any
payments directly"
botherations
Investment services Saves you from the dust, grime,
pollution travel time, long
Make all your investments in
queues and other hassles
mutual bonds, RBI tax free
(remembering due dates,
bonds, insurance as well as productivity loss, Boss's
music..)
trading in stock market

through ICICI Direct.com or

through ICICI Bank

Free personalized cheque book Matches with your status, acts as a

qualifying instrument for
various services (MTNL
Electronic Clearing system….)
Most important – no cost
Average quarterly minimum Flexibility on liquidity – easy to
maintain
balance of just Rs. 5,000
"On any given day, you may even
have a ZERO balance"
Option of opening value added Provides you with the flexibility of
a savings account and interest
savings account
rates of a fixed deposit
"Better savings – Better liquidity"
Auto Sweep facility Maximum Returns
You earn a higher interest rate than
Excess of 10,000 from your savings
on your idle saving account
accounts automatically get

transferred to your high

interest earning fixed deposit

account in multiple of Rs.

5000.
Reverse Sweep Liquidity, earnings sand your
reputation takes care of at the
Fixed deposits get broken in
same time.
multiple of Rs. 1,000 to take

care of overdraft and cheque

payments for amounts larger

than the balance in savings

account. Remaining deposit

continuous to earn full interest

Total amount in savings account Maximum liquidity without penalty

and fixed deposits available

for withdrawal through ATM/

cheque.
Automatic renewal of fixed No botherations of remembering
due dates
deposits on due data
Cash withdrawals & deposits upto Convenience at no cost

Rs. 50,000 across the counters

at any ICICI Bank Branch

Free Internet banking Provides you with the "Anywhere"
banking comfort
Free Internet banking Convenience of viewing/ knowing
your current position,
downloading a/c statements,
managing fund transfers and
instructing the bank for
various services from
anywhere.
Free quarterly account statements Facilitates tracking of fund
transferred from savings to
fixed deposit and vice versa
Anywhere (widest network0, Only smile – No stress

Anytime (24 × 7 × 365) and

Anyway (ATM, Phone,

Internet) access to your

account
 Documentation Requirements
Note:
1. In the case of individual accounts, the documentation must
verify the identity, address and signatures, where relevant,
exactly as has been given in the from
2. The final discretion for the acceptance of an application form will
be done strictly as per the guidelines that have been put into place.
Deviations may not be accepted.
3. Sales teams are advised to constantly update themselves with the
circulars/ information updates in respect of the same to minimize
rejections.

Savings Bank Account

Documentation should clearly and unambiguously support:
 Name
 Address
 Signature
As written in the application form
Please note that irrespective of the documentation list given below,
unless all the above three details are verified, the documentation will be
deemed to be insufficient.
The supporting documentation should be:
EITHER
Introduction from existing customer, who has had a relationship for
at least six months.
Or
Category 1 Type of Documentation
Passport
Or
Letter from existing bank
Or
PAN (Although self cheque drawn on existing bank).
Or
Category 2 Type of Documentation
Provide
• At least one each from list A and list B and
• Self cheque drawn on existing bank
List A (proof of name)
• Driving License
• Salary slip
• Voter's ID Card
• Income/ wealth tax assessment orders
List B (proof of current address)
• Electricity bill (latest)
• Telephone bill (latest)
• Copy of LIC policy or latest premium receipt.
• Latest credit card statement letter from employer
giving current residential address.
 QUESTIONNAIRE (SAVINGS ACCOUNT)

1. Can I access my saving Account from another branch?

 ICICI Bank offers you anywhere banking facility. You can
do cash deposits, cheque deposits and cash withdrawals into/from
your account from any branch.
2. What is the value of the cheque required for opening the account?
 Cheque should be minimum Rs. 5,000
3. What is the charge of non-maintenance of minimum balance?
 Rs. 250 per quarter
4. What are the benefits of an ATM?
 Cash Deposit
Cash withdrawal (upto Rs. 15000 per day)
Cheque deposits
Balance enquiry
Statements request
5. How do I approach ICICI Bank to open SB Account?
 You can approach us in any of the following ways:
• Apply online
• Write to us at info@icicibank.com
• Call us at our 24-hour customer care centre.
• You can just walk into any of our branches.
6. What is the minimum balance required to be maintained for an
ICICI bank saving account?
 The minimum average quarterly balance required to be
maintained for a saving account in Rs. 5,000/-
7. At what frequency will be interest be paid to me?
  Interest earned on you savings account balance shall be
credited to your account on a half yearly basis in the months of
September and March.
In case of the linked value added savings account, the accrued
interest on the FD's created will be paid on maturity or on
withdrawal in case of premature withdrawal.
8. Do I need an introduction from an existing ICICI Bank account
holder?
 An introduction by an existing ICICI Bank Account holder
is generally required for establishing a relationship.
However, no introduction is need if proof of identify is furnished at
the time of account opening.
9. Who can I include as joint application?
 Anyone can be included as a joint applicant for a savings
account except a minor (less than 18 years of age)
10. How can I change the nominee(s) for my ICICI bank saving
account?
 You can change the nominee(s) by making a declaration to
that effect, in the appropriate form, which is available at any of the
ICICI bank branches.
11. Do I have any facility for standing instructions?
 Yes, you can set up standing instructions through you ICICI
bank savings account. A few examples of the same are as below:
• Transfer to a fixed deposit.
• Transfer to a recurring deposit.
• Make recurring payments like LIC premium,
installments etc.
12. What is the difference between an ICICI Bank savings account and
an ICICI bank value added savings accounts?
 A Value added savings account allows you to set a minimum
balance (subject to a minimum of Rs. 10,000) to be maintained in
your savings account. Any amount in excess of this, automatically
gets as specified by you. So you enjoy a higher effective rate of
interest on your deposit. When you need the money, you can
withdraw it by issuing a cheque or through an ATM. The deposits
get broken in multiples of Rs. 1,000 automatically. Thus, you don't
lose out on liquidity either.
13. Can I minimum balance to be maintained in my saving account and
automatically transfer any excess amount to an ICICI Bank fixed
deposit?
 Yes, the value added savings account allows you to do that.
You can set a minimum balance (subject to a minimum of Rs.
10,000) to be maintained in your saving account.
14. What are the different channels through which I can access my
ICICI bank savings account?
• ICICI Bank branches
• ICICI Bank.com
• ICICI Bank ATMs
• Phone Banking
15. How do I transfer my account from one branch to another?
 When a customer wants his/her customer ID at one branch to
be transferred to another branch, he/she has to give his/her request
in writing along with his/her unused chequebooks. The bank will
close the customer ID and arrange to open a new Customer ID at
 the other branch and will issue will tissue new chequebook, etc.
this service is free of charge.
16. How is the payment of interest done in savings bank account and
FDs?
 Interest is paid on the minimum credit balance maintained
between the 10th day and last day of each calendar month in
savings account at the rate in force in accordance with RBI
directives. Interest is paid every half year in September and March.
Interest on fixed deposits is reckoned / paid at quarterly intervals,
at the rates applicable at the time of acceptance as the case may be,
in accordance with RBI directives.
17. What is customer identification number?
 Each relationship with a customer is represented by a
customer identification number (Customer ID), which is for the
present, branch specific, for instance, a relationship in a single
name is different from a relationship in joint names. Each
combination of relationship is distinct and unique and hence is
identified by a separate customer ID.
 BANK@CAMPUS

Features Benefits
Saving Account Host of value added services along
with convenience
Accessibility through phone, 24hrs banking experience (Deposit,
Internet and Ncash debit cum withdrawals, requests,
ATM card inquiries, utility payments…)
No need to physically visit a bank,
no hassles
Wide network acceptability
Reward points – earn while you
spend
Withdrawal upto Rs. 15,000/-
enough to take care of major
expenses of students
Free inward remittance No charges or fund transfers from
ICICI bank – convenience at
no cost
Free supplementary credit card Sense of security, peace of mind
Personalized cheque book Sense of pride
Low average quarterly balance (Rs. Easy to maintain, more liquidity
500/-)
Annual free statement of account Able to track your transactions
without tedious paperwork and
at no cost

DOCUMENTATION

Tier I

• An introduction from an ICICI Bank account holder

(six month old)

Or

Tier II

Proof Document
Proof of identity College Identity card
Proof of birth (to ensure that the Passport / birth Certificate/ School

applicant is at least 18 years of age Leaving Certificate

at the time of opening the account.

 QUESTIONNAIRE
1. How do I approach ICICI Bank to open a Bank@campus account?
 You can approach us in any of the following ways:
• Apply online
• Write to us at info@icicibank.com
• Call us at our 24 hour customer care centre
• You can just walk into any of our branches
2. What is the minimum balance required to be maintained for an
ICICI Bank Bank@campus account?
 The minimum average quarterly balance required to be
maintained to your Bank@campus account is Rs. 500/-
3. At what frequently will the interest be paid to me?
 Interest earned on the balance in your account shall be
credited to your account on a half yearly basis in the month of
September and March.
4. How can I change the nominee(s) for my ICICI Bank
bank@campus account?
 You can change the nominee’s by making a declaration to that
effect, in the appropriate form, which is available to any to the
ICICI Bank branches.
5. What are the different channels through which I can access my
ICICI Bank bank@campus account?
 You can access you bank@campus account through:
• ICICI Bank.com
• ICICI bank ATMs
• Phone banking
 YOUNG STARS ACCOUNT
(FOR : CHILDREN BETWEEN 1-18 YEAR OF AGE)
Young stars is a banking service for children aged 1-18 years,
brought to you by ICICI bank to help the parents meet the present and
future aspirations that they hold for their child. It offers various savings
and investment options to the parent along with teaching the child to
manage his/her personal finance in a more responsible and independent
manner.
FEATURES
1) Option of a saving bank account, fixed deposit account or recurring
deposit account.
2) Minimum balance at Rs. 500/- per quarter for saving bank.
3) A special recurring deposit account with additional features as
below:
a) The parent would put forward the desired amount to be
earned at the end of the tenure. Based on the prevailing rate
of interest, the bank staff would then back calculate the
installments to be deposited now till maturity.
b) Other RD type savings options that are possible for the
parent include investing sums periodically and then
receiving sums back from the bank periodically. The various
RD option would be available through the "Annuity to
Annuity" product already developed by the bank.
4) Free personalized chequebook.
5) Free Domestic Debit Card* for the child above the age of 10 years
with features as below;
6) Daily withdrawals limits of Rs. 1,000/-
7) Daily spend limits Rs. 1,000/-
8) Free Internet banking.
9) Separate user Ids passwords for both parents and children.
10) Special shopping powers upto Rs. 1000 for the children above 10
years of age.
11) Access to special zones and links to related websites for making
Internet banking a memorable experience.
12) Facility to transfer funds from parent account to kid account to
enable parents to inculcate savings habit amongst children.
13) Facility of setting up a sweep account from the young stars
accounts to the RD to enable the parents to let their child earn
more.
14) Alliances with various partners to meet the child's needs in varied
interest areas such as clothing, computers, books, music, toys etc.

Features Benefits
Free distinct personalized cheque Child can gift a cheque with his

book name sense of pride and

independence
Free debit card with a withdrawal / Sense of pride and independence

spend limit of Rs. 1000/- (for At the same time complete

children above 10 years of age) Mental peace for the parent

Linked to the infinity account Free transfers of funds from your

account – convenience at no cost

2 passwords: Child's for logging Prevention from making wrong

parents for transactions transaction – peace of mind of

parent
Internet banking consisting of fun The child loves to go on to the site

and game web pages and as a result learns more about

 money matters.
Option of opening value added Provides liquidity and interest rates

saving account of a fixed deposit

Flexible recurring deposit "better savings – better liquidity"
Special offers and discounts at Allows parents to save for the

various stores on computer, books, child's future with complete

music, toys, clothing etc. flexibility of investing and

withdrawals
Low average quarterly balance (Rs. Makes banking a lot of fun and

500/-) excitement for the kids

Annual free statement of account Easy to maintain
Able to track your transaction

without tedious paper work and at

no cost.
KEY BENEFITS:
1. A bank account that helps parents meets the present and future
aspiration of their child.
2. A bank account cuts across all age group and connects well with
both kids and teens.
3. A bank account that teaches children to manage their personal
finances more responsibility.
4. A bank account that increases child interaction and excitement.
Tier I
Proof of identity:
Passport
Or
PAN (along with self cheque draw on existing bank)
Tier II
Provide at least one each from list A & list B (along with guardians
self cheque drawn on existing bank).
Employee ID Card Electricity bill (the latest)
Driving license Telephone bill (the latest)
Salary Slip Copy of LIC policy or latest
premium receipt
Income/wealth tax assessment Latest credit statement
order
Letter from employer giving
current residential address

QUESTIONNAIRE
1. What are eligibility criteria for opening an ICICI Bank young stars
account?
 ICICI bank you stars account is a banking service for
children in the age groups of 1-18 years.
2. How do I approach ICICI Bank to open a young stars account?
 Write to us at info@icicibank.com
Call us at our 24 hours customer care centre.
You can just walk into any of our branches.
3. What is the minimum balance required to be maintained for an
ICICI bank young stars account?
 The minimum average quarterly balance required to be
maintained for a youngsters account is Rs. 500/-
4. Will debit cards be issued the name of minors?
 Yes, however, in order to issue the debit card to minors, the
bank will get into an agreement with the parent/ legal guardian.
The parent/ legal guardian will indemnify the bank from all risks as
listed below. The parent/ legal guardian will sing the agreement
before applying for the debit card.
5. At what frequency will the interest be paid to me?
 Interest earned on you saving account balance shall be
credited to your account on a half yearly basis in the months of
September and March.
6. Do I need an introduction from an existing ICICI bank account
holder?
 An introduction by an existing ICICI bank account holder is
generally required for establishment a relationship. However, no
introduction is needed if proof of identify is furnished at the time
of account opening.
7. How can I change the nominee(s) for my ICICI Bank
bank@campus account?
 You can change the nominee(s) by making a declaration to that
effect, in the appropriate form, which is available to any to the
ICICI Bank branches.
8. What are the different channels through which I can access my
ICICI Bank young stars account?
 You can access your young stars account through:
• ICICI Bank.com
• ICICI bank ATMs (for the age group above ten years)
• ICICI Bank branches
 TERM DEPOSITS

FIXED DEPOSITS
ICICI Bank offers you term deposits or fixed deposits that offer
you an attractive investment opportunity for your money. The key
features and benefits are:
Safety:
• It is offered by ICICI Bank – which is now, the 2nd
largest bank in the country with total assets over 100,000
crores.
• The ICICI group has more than 710 lakh investors
across the country.
• ICICI, the parent company, which has now merged,
has been in operation since 1955 and has enjoyed a AAA
rating on its bonds insurance's.
• ICICI Bank now has a bank network that spans more
than 233 cities across the country with more than 450
branches, 1675 ATMs and supported by phone banking and
internet banking.
Liquidity:
• You can deposit for a period ranging from 15 days to
10 years. And for deposits over 15 lacs, you can invest for as
short a period as 7 days.
• Also you can withdraw anytime you like and for
premature withdrawal no penalty on deposits upto 15 lacs is
levied.
Returns:
 • The interest rates are quite attractive (Refer latest
interest rate circular for more details).
• The interest on cumulative fixed deposits is
compounded quarterly.
• And you can invest in a recurring deposit on which
TDS is not applicable.

The other features of the product are:

Choice of two investment plans:
Traditional
Interest payable monthly, quarterly or half yearly as per you
convenience.
Maturity period ranges from 15 days to 7 years.
Reinvestment
Interest is compounded quarterly and reinvested with principal
amount.
Maturity period ranges from 6 months to 10 years.
Minimum balance
You can avail of ICICI Bank fixed deposits for a minimum
deposits of Rs. 10,000 and thereafter in multiples of just Rs. 1,000.
Nomination
Nomination facility is available for relationship in the names of
individuals. Unless otherwise specifically, given in writing by deposits,
nomination in deposits accounts will be at customer ID level.
Depositors(s) however has/ have the right to specify different
nominations at account level by completing appropriate forms. Further,
the applicant (s) is/are at liberty to change the nominee, through
declaration in the appropriate from to revise the nomination during the
currency of the relationship accounts with the bank.
Auto renewal facility
Fixed deposits get renewed automatically on maturity for the game
tenure as the original deposit so that you don't lose interest even for one
day. This facility is available on request.
Tier I
Proof of identity:
Passport
Or
PAN (along with self cheque draw on existing bank)
Tier II

Provide at least one each from list A & list B (along with guardians
self cheque drawn on existing bank).
Employee ID Card Electricity bill (the latest)
Driving license Telephone bill (the latest)
Salary Slip Copy of LIC policy or latest
premium receipt
Income/wealth tax assessment Latest credit statement
order
Letter from employer giving
current residential address

RECURRING DEPOSITS
Benefits
Encourages savings without stress on your finances.
High rates of interest (identical to the fixed deposit rates).
Non-applicability to Tax Deduction at Source (TDS).
Minimum Balance
The minimum balance of deposit is Rs. 1,000 per month and
thereafter in multiples of Rs. 100.
Period of Deposit
The minimum period is 6 months, and thereafter in multiples of 2
months.
NOTE:
• For joint accounts, the above documents are required
for both, the applicant as well as the joint applicant, unless
the joint applicant is a blood relative (parents, spouse,
children) of the applicant.
• As per the reserve bank of India guidelines, which are
mandatory, photographs of all applicant(s) / power of
attorney holders (i.e. who are authorized to operate the
account under the relationships) should be furnished to the
bank.
• As per the reserve bank of India guidelines, PAN
number or form 60/61 (where PAN No. is not available) is
required to be furnished for opening a relationship.
• Applicants desirous of a saving account need (s) to
sign a relationship form and declare therein that he/ she /
they has/ have agreed to abide by the rules which are in force
from time to time.
Each relationship with a customer is represented by a customer
identification number (customer ID), which is for the present,
branch specific. Each combination of relationship is distinct and
unique and hence is identified by a separate customer – ID. For
instance, relationship in a single name is different from a
relationship in joint names.
PRODUCT FEATURES PRIVATE BANKING
OFFERING
1. At par cheque book
2. Personalized pay in slip book
3. Debit card – personalized photo signature card with enhanced
limits (as of now limit is Rs. 25000/-).
4. Exclusive private banking phone banking services available with
mobile banking free of charge.
5. Home loans administration fee – 0.50% of loan amount or Rs. 7500
whichever is lower.
6. Demat – Buy and Sell Rates 0.02% and 0.02% of transaction value.
7. E-instruction registration – Free of charge.
8. Web trade – Initial brokerage rate 0.75%.
 SALARY ACCOUNTS

Your employees automatically become ICICI Bank Salary Account

holders with special benefits and privileges and receive instant salary
credit.
DEBIT CARD
• We offer a free domestic card to our salary account
customers to provide them access to our extensive ATM
network. The card also allows them to shop at over 11,000
merchant establishments.
• Interested employees can also apply for our
international debit card 'N-cash is a Visa electron card which
give the cardholder access to more than a million merchant
establishments and Visa ATMs all over the world. The card
comes with a unique points system through which the
cardholder earns points every time a merchandise transaction
is made. These points can be exchanged for the first year.
CCIL SILVER CARD
• Salary account holders have the privilege of receiving
the ICICI bank silver credit card (Corporate Card with
Independent Liability) free for first year.
 Personalized cheque book
In keeping with our commitment to offer world-class facilities to
our account holder, we shall personalized your employees cheque
books by printing their name on each leaf.
 Free Internet Banking
ICICI Bank internet banking, ICICI Bank's internet banking
facilities give your employees the freedom to operate their account
 from the convenience of their home, office or from anywhere in the
world.
 Online funds transfer
No need for cash withdrawals and cheque deposits. We give your
employees the facility to transfer funds online from any part of the
world.
 Mobile banking
You employees can receive alerts on their mobile handsets
providing them information about their ICICI bank accounts and
ICICI credit cards account.
 Phone Banking
Your employees can use our phone banking facility to do banking
transactions through our customer care centres.
 Free Utility Bill Payments
Non-queues No wasted minutes. Now your employees can pay
utility bills like electricity, phone bills etc. using ICICI bank
Internet banking.
 Reimbursement account
If you opt to disburse/ reimburse the travel, food etc. expenses via
reimbursement accounts, a reimbursement account can be opened
simultaneously along with the salary account saving bank account,
which would be linked together with the debit card already held by
your employee.
 Welcome Kit
No more waiting for weeks to get you cheque book and debit cards.
ICICI Bank salary account customers will have the facility of
filling up a form and getting their cheque books and debit cards
immediately.
 Free remittance facilities
Salary account customers can avail of free remittance facilities
(demand drafts, cheques, pay orders) up to Rs. 25, 000 within the
ICICI bank network.
 Overdraft facility*
Employees get an automatic emergency overdraft facility based on
their take home salary. This would be adjusted in their following
salary credit.
 Relief Bonds/ Mutual Funds/ Insurance
Salary account customers can now invest in government of India
relief and saving bonds, a basket of mutual funds, foreign exchange
facilities and insurance products through ICICI bank.
 Cash delivery and cheque pickup facility**
If your office is located far away from our branch of ATM, we can
deliver cash to you or pickup your cheques to be deposited.
 Savings account for family members
Savings account for your family members with reduced minimum
balance and all facilities.
 Demat Services
A Demat account will let your employees transact in shares
instantaneously in a safe and secure manner.
 QUESTIONNAIRE

1. How do I open an ICICI Bank Salary Account ?

 If your organization has an ICICI Bank salary account
relationship you can approach us in any of the followings ways:
• Apply online
• Call us at our 24 hours customer care centre
• You can just walk into any of our branches
• Write to us at info@icicibank.com
2. What document do I need to submit for opening an ICICI Bank
salary account?
 Following documents are required to open an ICICI bank salary
account:
• Introduction by the company (Stamped and signed by
the authorized signatory).
• Photocopy of the Pan Card.
• Address proof (only in case if you prefer a mailing
address other than your company's address).
Any one of the following documents will suffice as valid address
proof:
• Latest electricity bill
• Latest photocopy telephone bill.
• Any latest credit card statement.
• Letter from employer giving current residential
address.
• Coy of ID Card / Salary slip
3. Do I require and introduction from an existing ICICI Bank account
holder for opening a salary account?
 No introduction is required from an existing ICICI bank
account holder for opening a salary account, proof of your
employment / validation from an authorized official of your
Human Resource department is sufficient.
4. What is a reimbursement account? How does it benefit me?
 You management can choose to disburse the reimbursements
payable to you through a zero balance current account, which is
known as a reimbursement account.
You will not have to spend time standing in a queue in your
organization to collect you reimbursement. It also helps you in
filling your tax turns.
The reimbursement account can be opened simultaneously along
with the ICICI bank salary account, which would be linked with
the debit card held by you.
5. How do I get my account transferred from one ICICI bank branch
to another?
 To transfer you account from one ICICI bank branch to another
your will have to fill up the transfer to account from available with
the branch and surrender your cheque book.
You may retain you debit card and instruct to link the same card to
your new account.
6. What all can I do with the Internet banking facility offered to me
with my salary account?
 Given below is a small list of transactions that you can do
online:
• Balance inquiry
 • Transaction history
• Use ICICI bank funds transfer (e-cheques) to :
Transfer funds between your own ICICI Bank A/cs
Transfer funds to nay ICICI bank A/c
Transfer funds to any non ICICI bank A/c (in 8 cities)
• Make service requests like open a fixed deposit,
duplicate pin etc.

Credit card
• View current and past statement
• Service requests like auto debit, dial a draft etc.
Demat
• View you transaction and holding statement
Bill Payment
• Use your ICICI bank account or ICICI Credit card to
pay your bills form the comfort.
7. What all can I do with the phone banking facility offered to me
with my salary account?
 Phone banking gives you the convenience of 24hrs banking
on your fingertips. You can do all the following and many more
transaction on the phone:
• Balance inquiry
• Cheque status
• Cheque book request
• Stop payment request
8. What all can I do under anywhere banking facility offered to me
with my salary account?
 Anywhere banking facility allows you to operate your
account from a branch other than the branch where you have
opened you account. The various activities you can undertake
under anywhere banking facilities are:
• Cash withdrawal up to Rs. 15,000 per day
• Cash deposit up to Rs. 50,000 per day
• Balance inquiry
• Account statement
9. As a salary account holder, can I open a joint account and with
whom?
 Yes, you can open a joint account with your spouse or your
blood relative by providing us an acceptance letter from your
company stating that they have no objection for the same.
10. If I am working for a company, which sends me to the US for a
couple of years or so, can I still continue getting the benefits of
ICICI bank?
 ICICI bank has a product tailor made for customers like you.
We have tied up with Wells Fargo in US and you can apply
for a Wells Fargo bank account here itself.
If you have a bank account with ICICI bank and a satisfactory
banking record you can apply for this facility will be provided to
you if you are going to US on B, L, H visa or work permit. For
more details contact the nearest ICICI bank branch.

11. How do I change the nominees for my salary account?

 You can change the nominee(s) by making a declaration to
that effect, in the appropriate form, which is available at any of
ICICI bank branches.
 RESEARCH METHODOLOGY

Research Methodology is the way to systematically solve the

research problem. It may be understood as science of studying how
research is done scientifically.

Research Methodology Includes:-

1) Research Design
2) Sample Design
3) Collection of Data
4) Analysis and Interpretation of Data

1) Research Design

A Research Design is the arrangement of conditions

for collection and analysis of data in manner that aims to
combine relevance to the research purpose with economy in
procedure. In fact, the research design is the conceptual
structure within which research is conducted.

2) Sample Design

Sample Design deals with the method of selecting

items to be observed for the given study.

3) Collection of Data

The task of data collection begins after a research

problem has defined and research design chalked out. While
deciding about the method of data collection to be used for
the study the researcher should keep in mind the types of
data viz. Primary and secondary.
I have collected the Primary Data, which is original in
character, collected with lot of effort, sincerity time and
money.
There are several methods of primary data collection.
But I have taken Questionnaire Method.
 Questionnaire Method

This method of data collection is quite popular,

particularly in case of big inquiries. In this method a
questionnaire is sent to the persons concerned with a request
to answer the questions and return these questionnaires after
filling them. A questionnaire consists of a number of
questions printed or typed in a definite order on a form or a
set of forms.

4) Analysis and Interpretation of Data

In the survey for the ‘services provided by

the ICICI bank’ I have taken 150 respondents from
New Delhi. I have done the analysis of data, with descriptive
statistics which is collected through questionnaire. On the
basis of the analysis I interpreted the percentage.
FINDINGS
 FINDINGS
Advantage – Employers
Successful business owners know that it is better to be an expert on
the product or service you are selling and let someone else be the expert
on other tasks. One such 'other task' is the payroll.
Outsourcing the administrative task of payroll, is one way you can
invest more time into your own business and waste less time worrying
about keeping up with the ever changing and complex rules and
regulations governing payroll.
Top reasons to outsource payroll processing.
TAXES
Market research shows that one out of every three employers has
been charged for a tax related payroll error. This equates to billions of
rupees in penalties. A payroll service provider keeps you out of such
statistics.
AFFORDABILITY
Have you every thought about how much your time is worth?
Consider how much time you spend managing payroll. This equates to
time taken away from revenue producing activities. At the very least,
consider the cost of computer equipment and software as well as the
extensive training that is needed to run payroll internally. Outsourcing
with the right payroll service provider will save you time and money.
PROFITABILITY
Do you remember why you went into business in the first place?
Certainly it wasn't to calculate state taxes. Outsourcing your payroll gives
you the freedom to get back to your business.
TIME
You have better things to do with your time than calculating
payroll. Getting salary cheques out on time is not only expected but also a
positive reflection on your company.
PRIVACY
It can be embarrassing and detrimental to moral if the wrong eyes
fall on the salary cheques. Confidentiality is much easier to maintain
when payroll is outsource, particularly when your employees use direct
credit.
MIS
Payroll companies offer a wide array of standard reports that are
informative and easy to read. Keep you records neat and concise with
these invaluable reports.
FLEXIBILITY
As your business changes, so do your payroll needs. Don’t get
bogged down with the nuts and bolts of personal changes. Leave the
details to an expert while you focus on your business.
PROFESSIONALISM
What better way to show your employees that your company is
professional and secure? Outsourcing your payroll coupled with all
benefits of ICICI bank savings accounts will enhance your successful
image and will make your employees happy. After all a happy employee
is a productive employee.
 Analysis
&
Interpretation
1. Are you using any of the services provided by ICICI Bank?

a) Yes 40%
b) No 60%

Yes
40%

Yes
No

No
60%

2. If yes, which of these:

a) Saving accounts 50%

b) Bank@campus 16%
c) Young stars 4%
d) Salary accounts 30%

Saving accounts
Bank@campus
Salary accounts
Young stars
30%
Salary accounts

Young stars Saving accounts

4% 50%

Bank@campus
16%
3. Do you think that minimum balance to be maintained quarterly

should be there or not?

a) Yes 5%
b) No 95%

Yes
5%

Yes
No

No
95%

4. Are you aware of all the services provided by ICICI Bank?

a) Fully aware 10%

b) Partly aware 70%
c) Not aware 20%

Fully aware
Not aware
10%
20%

Fully aware
Partly aware
Not aware

Partly aware
70%
5. Do you face any problem in any of banking transaction in ICICI

Bank?

a) Yes 4%
b) No 96%

Yes
4%

Yes
No
No
96%

6. Do you use mobile banking service regarding bank accounts and

credit cards accounts?

a) Yes 5%
b) No 95%

Yes
5%

Yes
No

No
95%
7. Do you use Internet banking for bill payments?

a) Yes 40%
b) No 60%

Yes
40% Yes
No No
60%

8. Do you enjoy Dmat services provided by ICICI Bank?

a) Yes 68%
b) No 32%

No
32%
Yes
No
Yes
68%
9. Are you satisfied with all the services provided by ICICI Bank?

a) Yes 70%
b) No 30%

No
30%
Yes
No
Yes
70%

10. If no, what are the reasons for dissatisfaction?

a) Balance to be maintained 60%

b) Interest rate 10%
c) Query Handing 15%
d) Others 5%

Balance to be
Query Others maintained
Handing 6%
Interest rate
17%
Interest rate Balance to Query Handing
11% be
maintained
Others
66%
CONCLUSION
 CONCLUSION
ICICI is second largest bank of India after SBI. It is a prestigious
financial institution in the country catering to a wide array of customers
needs like.
• Credit card
• Auto and two wheeler loans
• Personal loans
• Consumer durable loans
• Commercial loans
• Life and non life insurance
• Online trading
ICICI also offers a suit of products and services designed specially
for various organizations. This package of facilities is not available to
general customer of the bank and has been designed specifically keeping
their needs in mind.
On the basis of data collected from customers and its analysis and
interpretation following conclusion can be drawn:
√ Most of the customers are partly aware of all the
services and schemes of ICICI.
√ More than half of the customers are not satisfied with
the balance which is to be maintained quarterly in saving
accounts and bank@ campus.
√ Customers are not aware of the mobile banking and
most of them don't use it.
√ The reasons behind dissatisfaction of the customers
are some times:
 Query handling
 Balance to be maintained
SUGGESTIONS
 SUGGESTIONS
ICICI bank offers the customer excellent & value added benefits. It
offers deposits or fixed deposits that offer an attractive customer
opportunity for money. Marketing efforts put by ICICI are laudable.
Following points may be term into consideration to generate customer’s
mare interest in sales of various products of ICICI hence:
1. For saving accounts:
In saving accounts the minimum balance to be maintained
quarterly is Rs. 5,000 which should be decreased somewhat for the
convenience of customer.
2. For Bank@campus
In the bank@campus minimum balance to be maintained quarterly
is Rs. 500 which should be decreased some what for the
convenience of students.
3. Salary accounts
In the salary account the salary of the employees should be
deposited on 1st and 2nd of the month instead of in the mid of
month.
4. Awareness Programmes :
To make customers fully aware about all the services of bank
awareness programmes should be started so that they may utilize
them fully.
More and more people should be induced mobile banking and
internet banking.
ANNEXURE
 QUESTIONNAIRE

Name : _____________________________

Address : _____________________________

Occupation : _____________________________

1. Are you using any of the services provided by ICICI Bank?

a) Yes b) No

2. If yes, which of these:

a) Saving Accounts b) Bank@campus

c) Young Stars c) Salary Account

3. Do you think that minimum balance to be maintained quarterly

should be there or not?

a) Yes b) No

4. Are you aware of all the services provided by ICICI Bank?

a) Fully Aware b) Partly aware

c) Not aware

5. Do you face any problem in any of banking transaction in ICICI

Bank?

a) Yes b) No

6. Do you use mobile banking service regarding bank accounts and

credit cards accounts?

a) Yes b) No
7. Do you use Internet banking for bill payments?

a) Yes b) No

8. Do you enjoy Demat services provided by ICICI Bank?

a) Yes b) No

9. Are you satisfied with all the services provided by ICICI Bank?

a) Yes b) No

10. If no, what are the reasons for dissatisfaction?

a) Balance to maintained b) Interest rate

c) Query Handling c) Others

11. Any suggestion regarding improving the services of ICICI?

_______________________________________________