Annual Review 2008

Towards Sustainable Cleaning :

A.I.S.E. highlights from 2008
2
TABLE OF CONTENTS
President’s message / Director General’s message . . . . . . 3
Network map . . . . . . . . . . . . . . . . . . . . . . . . . 4
Economic Perspective . . . . . . . . . . . . . . . . . . . . . 6
Towards SustainabLE CLEANING
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Fostering Sustainability Through Voluntary Action . . . . . . 9
Special Highlights : Finding from a pan-European Consumer
Survey on Laundry Habits . . . . . . . . . . . . . . . . . . 11
Securing an adequate regulatory framework . . . . . . . . 16
Communicating to members and external audiences . . . . 18
CONTACTS
A.I.S.E. Members’ contact details . . . . . . . . . . . . . . . . . .
A.I.S.E. Board of Directors . . . . . . . . . . . . . . . . . . . . . .
A.I.S.E. Secretariat . . . . . . . . . . . . . . . . . . . . . . . . .
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
INDUSTRY VISION
We benefit society by contributing to the sustainable improvement of
the quality and comfort of life through hygiene and cleanliness, in a free,
competitive and innovative way.
In practice, this is done in the following ways :
*  our industry develops and markets products that are essential
to society;
*  with detergents and maintenance products, for either household or
industrial and institutional (I&I) use, we support public health and
hygiene, thus improving the quality of life;
*  our industry operates in a highly competitive environment;
*  our industry is characterised by ongoing innovation, driven by a
desire to improve the daily life of the consumer through increased
product performance and convenience, whilst maintaining human
and environmental safety and improving environmental quality;
*  as a responsible industry, we are committed to applying the
concept of sustainability.
The A.I.S.E. mission
The A.I.S.E. mission is to communicate effectively and objectively the values
embodied in our industry vision and in related policies to all appropriate
stakeholders, while taking these stakeholders’ views into account.
We do this by :
*  acting as the voice of our industry in Europe;
20 *  working with other organisations, as appropriate, thereby ensuring
22 that stakeholder dialogue takes place in an atmosphere of trust;
23 *  improving the economic and legal environment in which our
23 industry operates.
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
President’s message
Staying the course in difficult times
2008 has been a rewarding, yet challenging year for our industry.
Rewarding, because even in difficult times, the value of our industry as a
provider of cleaning and hygiene solutions for society is broadly recogn-
ised; challenging, because consumers
and industry alike have to continu-
ously look for new ways to address the
uneasy economic outlook.
Overall, I would characterise the
progress that the association was
able to make in 2008, as remarkable.
Regarding voluntary initiatives, we
have continued to deliver meaningful
improvements in sustainability through our drive towards more compact
detergents and through further enrolments in the Charter for Sustain-
able Cleaning. The launch of the “Cleanright.eu” website in coopera-
tion with the European Chemical Industry Council, Cefic, has set a new
standard for depth, transparency, and interaction with consumers and
other stakeholders.
On the regulatory side, a key focus has been to work constructively with
all interested parties to help ensure that the new GHS legislation for
Classification, Labelling and Packaging of Substances and Mixtures in
Europe is effective and workable, whilst securing an efficient implemen-
tation of REACH for our members. After all, the objectives of these pieces
of legislation, to enhance the safe use of products, are in our interests,
and we therefore, are actively involved in helping to ensure that they
achieve their goal.
Looking ahead to the next year, the economic situation continues to
look uncertain, and the momentum towards both regulatory and vol-
untary action on sustainability remains high. However challenges also
create opportunity and it’s often in the face of adversity that the biggest
achievements are made. Moreover, 2009 will also be a year of change
within the EU Institutions, and we look forward to establishing a dia-
logue with the new stakeholders. This is a time where our industry can,
yet again, demonstrate its leadership and its value as a committed part-
ner at the table on important issues that are critical for our industry – and
indeed for us all.
Our strength, as ever, is the broad and active participation by all members,
large and small. This ranges from the A.I.S.E. Secretariat, to the companies
and the National Associations across Europe.
I would like to thank all our members and the A.I.S.E. staff for all they
have done in 2008 and if past accomplishments are any indication for
what’s to come, I have no doubt that we’ll stay the course.
Hans J Bender
Director-General’s
message
Welcome to the 2008 Annual Review!
3
We are proud to present our activities and achievements of 2008 in this
Annual Review, highlighting our longstanding commitment towards sus-
tainable development. Sustainable consumption and production are high
on the EU agenda. Our Association welcomed the publication, in July 2008,
of the European Commission Action Plan on Sustainable Consumption and
Production/Sustainable Industrial Policy since we see it setting up a frame-
work for a great number of initiatives which we have been developing in
these domains for many years. We have
a vested interest in participating in this
process to ensure that the Action Plan
proposes an efficient and workable
framework in which voluntary industry
initiatives have their place.
The focus of our industry’s activities is
driven by the A.I.S.E. Agenda for Respon-
sible and Sustainable Cleaning. This
agenda is supported by two pillars of industry activity which have as their core
role developing and promoting voluntary actions, and partnering with stake-
holders at the EU and local level to achieve a better regulatory framework. In
this Annual Review you will find details of our 2008 achievements in these two
areas as well as an economic overview of the detergents and cleaning products
market for the household and industrial and institutional (I&I) sectors.
To illustrate the potential further savings that can be made from sustainable
consumption behaviours, we have great pleasure in sharing with you the
the results from a broad consumer habits survey that we ran across Europe;
the pull-out section in the centre of this Review will provide you with some
interesting insights.
Concerning A.I.S.E. internal matters, I am pleased to announce that, in
2008, we welcomed two additional extraordinary members, namely the
associations from Egypt and the Panarabian Peninsula.
As part of our efforts to keep ensuring that we respond to our members’
expectations, we commissioned a survey in 2008 on external stakeholders’
views of A.I.S.E. These confirmed – in summary – the growing reputation of
our Association as a trusted partner, but encourages us to further enhance
visibility of our voluntary initiatives.
In the meantime, I would like to thank our colleagues from the member
companies, associations and the secretariat for their active work in acting
“with one voice” across our broad network. I call on all of you to maintain
a sense of resolve, optimism and dialogue, despite the difficult economic
perspective, upon which our future achievements will depend.
Susanne Zänker
 6 1 1 6
Norway

THE A.I.S.E. NETWORK VLF

(as at April 2009)

37 national associations in 42 countries,
24 13 13 11
representing more than 900 companies! Sweden

IIH+KTF

4 0 2 0 17 9 11 6
Ireland Denmark

ICDA
SPT

29 18 11 23
60 42 42 26
UK
The Netherlands

UKCPI
NVZ

44 28 26 29
Belgium
Luxembourg
160130 100108 7 1 5 4
Czech Republic
DETIC+CESIO Germany

IHO+IKW CSZV

16 9 10 7
25 16 18 15 Austria
Switzerland
104 71 84 49
France FCIO
SKW
AFISE+CSNEJ 15 7 3 14
Slovenia 26

94 70 58 36
Italy KPC
ST

ASSOCASA+FEMIN
57 42 37 29
Portugal

AISDPCL
120100 90 63
Spain

ADELMA

IN SHORT

Total number of member companies active in the

soaps, detergents or maintenance products domains 951

Number of companies which are

Small and Medium-sized Enterprises 623

Number of companies which are active in

the Industrial & Institutional domain 569

Number of companies which are active

in the Consumer Product domain 560
 21 11 12 17
Finland Countries covered by A.I.S.E.

TY Countries covered by A.I.S.E.,

national associations being
extraordinary members

Estonia A.I.S.E. cooperating with

9 0 7 9 national association
Russia
EKTL
Countries not covered by A.I.S.E.
APCoHM
6 3 2 4
Latvia

LAKIFA
5 0 0 5
Lithuania

LIKOCHEMA

23 8 8 20
Poland

Czyste Piekno

5 0 0 5
Slovak Republic

SZZV

19 11 3 13
Hungary

KOZMOS
17 3 2 15
12 7 19 Romania
Croatia

TPC-VPC RUCODEM
Egypt
Serbia
Montenegro
FEI Panarabian peninsula
7 0 1 6
Bulgaria DIC
ADCPI

BADI

15 7 8 12 NB: scale differs from main map

12 7 4 9 Turkey
Greece
SDSD
SEVAS

Australia
4 4 4 0
Cyprus
ACCORD
CADCMA

NB: scale differs from main map

 ECONOMIC PERSPECTIVE
For 2008, the reporting is based on the EU 27, plus Norway and
Switzerland. Where the data from certain countries is missing,
extrapolation based on population data has been used instead.
6
Data presented with this Annual Review are provided at retail sales
prices for household cleaning products and at manufacturing sales price
(ex-factory) for the industrial & institutional (I&I) sector.
Total market value of the overall soaps, detergents and maintenance
products industry (for both household and I&I products) for 2008 is
estimated to have reached € 35.7 billion.
In addition, the estimated total market value of A.I.S.E.’s full membership
(EU 27, plus Croatia, Montenegro, Norway, Russia, Serbia, Switzerland
and Turkey) is around € 41.1 billion.

Household sector: Value per product category / 2008 (EU 27, plus Norway and Switzerland)

The overall total household value is estimated to have reached € 29.1 billion (€ 28.7 billion in 2007*) and shows a growth of approximately 1.4%.
This growth is mainly due to the increased use of dish cleaning products, inflation and the economic growth.
16%
Total EU 27+CH+NO Growth 2008-2007
Fabric Washing A. Household 100% million € %
1. Fabric Washing 49% 14.243 0,2
14% Hard Surface Cleaners
2. Hard Surface Cleaners 16% 4.678 1,4
49% Dish Cleaning
3. Dish Cleaning 14% 3.985 5,0
Maintenance Products
4. Maintenance Products 13% 3.802 0,8
13% Soaps 5. Soaps 5% 1.440 1,7
Bleaches 6. Bleaches 3% 920 0,1
3% 5%

Results: Aggregated Nielsen data*

I&I sector: Value per product category / 2008 (EU 27, plus Norway and Switzerland)

The I&I market is a stable market. In 2008, the total I&I value is estimated at € 6.6 billion (€ 6.5 billion in 2007).

23% 18% Total EU 27+CH+NO Growth 2008-2007

Technical Cleaning B. I&I 100% million € %
Kitchen & Catering 1. Technical Cleaning 27% 1.805 2,0
14% 2. Kitchen & Catering 23% 1.518 0,5
Food & Beverage
3. Food & Beverage 18% 1.187 1,0
Building Care
4. Building Care 14% 929 1,0
27% Laundry
10% 5. Laundry 10% 648 0,5
Other 6. Other 8% 546 2,0
8%

Source: National Associations’ data benchmarked with experts’ data

A.I.S.E. PRODUCT CATEGORISATION – definitions (version 2004-2008):

Household products
Fabric Washing Household Laundry washing products, such as heavy/light duty detergents, fabric conditioners, laundry aids and care
Hard Surface Cleaners General purpose, scourers, special purpose, lavatory
Dish Cleaning Hand Wash, Machine Wash, Auxiliary Products
Maintenance products Wood, leather, floor, household metals, insecticides, disinfectants, room deodorizers/ air fresheners, other specialties
Bleaches Classic/pure bleaches, basic conventional bleaches; e.g. acid bleach, non chlorine/peroxygen bleach, dichlorocyanurates
Soaps Toilet Soap, Bar soap
Industrial & Institutional Sector
Products for transportation/car/aircraft/railroad care, workshop cleaning, industrial plant, storage, equipment cleaning, metal products cleaning, degreasing, chemical treatment
Technical Cleaning
(phosphatizing, chromatizing etc), delaquering, metal surface conversion, metal working aids, etc.
Dish cleaning (hand/machine, liquid/powder), additives, e.g. water hardness regulators for dishwash, glassware cleaners, rinse aids, hard surface cleaners for equipment, hard surface
Kitchen & Catering
disinfectants, combined products, hand hygiene, hand care, etc.
CIP (Cleaning In Place) chemicals, bottle cleaning, chain lubricants, disinfectants for food industry, personal hygiene (body, skin, toilet), combined cleaning and disinfection, caustic/
Food & Beverage acid/neutral surface cleaners, transportation and storage hygiene, foodstuff surface disinfection; also including products for agriculture: teat dips, sheep dips, milking equipment
hygiene, stable hygiene, etc.
Cleaning and maintenance products: general purpose cleaners, facade cleaning (stone/wood/metal/glass/graffiti removers), floor care (general, hard surface, tapestry, sealants, strippers,
Building Care
polishes, crystallizers), sanitary cleaners, abrasive cleaners, sanitising cleaners, air conditioners hygiene, surface disinfectants (hospital, sanitary, general, wipes), etc.
On-premise laundry detergents, fully formulated detergents, powder/liquid detergents, pre-wash additives, boosters, pH-adjustment, water hardness regulators, bleach additives, disinfectant
Laundry
detergents/additives for hygienic laundry (hospital, food industry), fabric softeners, starch finishing, ironing aid, fragrance rinse, etc.
Others Water conditioning/cooling treatment, swimming pool hygiene, medical hygiene (surgical instruments and surfaces), “exotics” like gravestone cleaning, etc.

* The basis for these figures differs from last year. In contrast to previous years, data for Spain and Italy on bleaches for laundry cleaning are not included.
For comparison reasons, data from 2007 was re-calculated.
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
Towards Sustainable CleaniNG
1. INTRODUCTION
commissioned by A.I.S.E. on European cleaning and washing habits and
how consumers take account of sustainability in their daily cleaning and
laundry. The findings give a clear indication of where A.I.S.E. still needs
to focus its efforts in order to improve consumers’ awareness of the
contribution they can make to sustainability.
A.I.S.E. President confirms industry’s commitment to sustainability
A.I.S.E., through its broad network across 42 countries, represents an
important industry sector delivering cleanliness and hygiene for millions
of people. Whether it is laundry detergent, hand soap or floor cleaners,
the products made by A.I.S.E.’s member companies are used every day in
homes, schools, offices and other public places across Europe.
Therefore, A.I.S.E. has a responsibility to influence how those products
are used, and takes that responsibility very seriously. Health and safety
have long been top priorities for A.I.S.E. Sustainability follows on from
that and has been a specified top priority for this industry organisation
for the past decade.
1.1 Sustainability at the core of the
A.I.S.E. agenda
The A.I.S.E. Agenda for Responsible and Sustainable Cleaning has
sustainable development as its core objective. It is supported by two
pillars of activity : developing and promoting voluntary actions, and part-
nering with stakeholders at the EU and local level to achieve a better
regulatory framework in line with its industry vision (see chart aside).
There is now a growing awareness around the world of the importance of
climate change and sustainable development as well as a strengthening
political and social resolve to act. Certainly at the EU level, sustainable
development is high on the policy agenda. In mid-2008, the European
Commission proposed a package of voluntary and binding measures
designed to mitigate the energy use and environmental impact of products
and services, contained in its Action Plan on Sustainable Consumption and
Production (SCP) and on a Sustainable Industrial Policy (SIP).
In this 2008 Annual Review, A.I.S.E. reports on what is being done in
these critical policy areas, both through its voluntary initiatives and its
work on helping to shape the regulatory framework.
Progress and activities in 2008 are highlighted. Notably, this Review
publishes for the first time the findings of an EU-wide consumer survey
7
A Framework for Delivering Responsible
and Sustainable Cleaning
The A.I.S.E. Agenda for Responsible and Sustainable Cleaning governs all of
the Association’s activities. This is represented by the “house chart” below
which contains all of the elements of A.I.S.E.’s engagement ‘under one roof’.
INDUSTRY VISION
“We benefit society by contributing to the sustainable
improvement of the quality and comfort of life through hygiene
and cleanliness, in a free, competitive and innovative way.”
AGENDA FOR RESPONSIBLE, SUSTAINABLE CLEANING
(Economic, Social, Environmental)
Partnering to achieve a better Developing and promoting
regulatory framework voluntary initiatives
Science-based Dialogue with Communication
solutions stakeholders to end-users
Opportunities and
issues identification via membership
Engaging & involving the members through
a network for an effective and strong association
The roof is A.I.S.E.’s industry vision which sets out the following goals :
*  the development and provision of products essential to society
*  a better quality of life through the improvement of public health and
hygiene
*  the maintenance of human and environmental safety
*  the improvement of environmental quality
A.I.S.E.’s aim is to reach these goals by adhering to principles that support
and promote sustainable development in its various forms :
Economic : by ensuring that the success of the industry is based on ethical
standards, thereby building a sustainable industry which supports a sustainable
economy and strengthens growth.
Social : by developing voluntary actions over and above basic legal
requirements, in order to support a sustainable society in which there is a
high standard of public health, hygiene and safety.
Environmental : by striving to be an environmentally-sound industry,
reducing the potential ecological impact of detergents and maintenance
products throughout the product life-cycle, and by using the Earth’s
resources in a responsible way.
 1.2. In support of the European
Commission SCP/SIP Action Plan
A.I.S.E. fully supports the overall objectives of the European Commission
Action Plan to encourage sustainable consumption and production of
self-regulatory measures and would like to see even greater
products and services, published in July 2008. The A.I.S.E. position is this :
8 importance given to industry initia-
*  A.I.S.E. supports the prin-
ciple of addressing the full ‘A.I.S.E. strongly believes that
life cycle of products and it voluntary measures often deliver
believes that this means that the quickest and most cost-effective
all the different actors along benefits for society.’
the product chain have to
share responsibility to pro-
mote sustainable consumption and production – The pursuit
of sustainability is not simply about identifying potential impacts and
reducing them, since reducing these in only one part of the life cycle
can often have the effect of increasing impacts elsewhere. Making
progress on SCP/SIP thus involves developing approaches which
properly balance and minimise impacts across the whole life cycle.
This is especially the case for cleaning products and services where
the manufacture and the consumption of a product must be opti-
mised together to deliver results in the most sustainable way. As
an end-user industry placing fast-moving consumer goods on the
market, Life Cycle Analysis (LCA) shows that the consumption of
products (the use phase) accounts for the biggest impact on the
environment and that a lot can be achieved through proper sustain-
able practices. This is also one of the findings that came out of the
consumer survey commissioned by A.I.S.E. and presented later in
this Review. Therefore, A.I.S.E. places great importance on the prin-
ciple of ‘shared responsibility’, where manufacturers and consumers
have a role to play.
*  In addition A.I.S.E. believes that any sustainability policy
developed to address this industry sector should ensure
that it gives equal balance to all three pillars of sustain-
ability (economic, social, and environmental). As mentioned
in the SCP/SIP Communication, the challenge is to integrate sustain-
ability into the European Union as an important parameter besides
growth, competition and jobs creation. With sustainability as a new
‘value’ all along the decision making process, this should lead to
Did you know that only 49% of washing
machine loads in Europe are full?
If all loads were washed full, 715 million
litres of water a day would be saved, the
equivalent water used by 5 million people,
or a city the size of Barcelona!
a lower burden on natural resources, to heightened economic and
competitive advantages for industry and to an improved quality of
life for all.
*  A.I.S.E. is glad to see the clear priority given to voluntary
tives in the Action Plan – based on its
experience and knowledge in developing
industry voluntary agreements, A.I.S.E.
strongly believes that these often deliver
the quickest and most cost-effective
benefits for society.
The European Commission SCP/SIP
Action Plan :
In July 2008, the European Commission published its Action Plan on
Sustainable Consumption and Production and on Sustainable Industrial
Policy (SCP/SIP). Led by DG Enterprise and Industry, DG Environment and
DG Transport and Energy, this Action Plan sets the scene for a number
of medium and long term shifts that the European Union aims to steer
through in order to promote more sustainable consumption and produc-
tion behaviour patterns from industry, authorities and consumers across
Europe. The Action Plan consists of different policies, some of which
already exist, others which are being updated, and others which are new.
Below is the list of the main proposals which make up the Action Plan :
*  Ecodesign Directive : requirements for energy related products
(repeal. Directive 2005/32/EC). Recast
*  Ecolabel overall : Revision Community Ecolabel scheme
(repeal. Regulation (EC) No 1980/2000)
*  EMAS : Eco-management and audit scheme, voluntary
participation by organisations (repeal. Regulation (EC) No
761/2001)
*  Energy Labelling : Energy-related products : indication
of the consumption of energy (repeal. ‘Energy Labelling
Directive’ 92/75/EEC). Recast
*  GPP : Communication on public procurement for a better
environment
*  The set up of a Retail Forum
Following the Action Plan’s adoption by the Environment Council, most
of its different policies (as listed above) are due to be voted on in the
European Parliament during 2009.
“The SCP/SIP Action Plan aims at addressing social and
economic development within the carrying capacity
of ecosystems and decoupling economic growth from
environmental degradation. We welcome the work
done at A.I.S.E. on a voluntary basis to help reach these
objectives’’ said Pavel Misiga, Head of Unit in DG Environment, European
Commission, at the A.I.S.E. 5th Information Day in December 2008.
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008

2. F
 ostering Sustainability through voluntary action
A.I.S.E. has a long track record of voluntary initiatives to further sustainable
development. The past year saw a number of developments in initiatives Membership of the
focusing both on sustainable production and sustainable consumption. Charter is on the
increase : The 3rd
2.1. Sustainable Production : promoting Sustainability Report 9
best practices
The 3rd Sustainability Report (based
Charter for Sustainable Cleaning on 2007 reporting) was published
in July 2008. 33 Charter members
The A.I.S.E. Charter for Sustainable Cleaning was launched in 2004 in all compared to 19 in 2006 took part
EU countries plus Norway, Iceland and Switzerland. It covers all product in the reporting exercise. Figures
categories of the soaps, detergents and maintenance products industry, show that CO2 emissions decreased from 66.9kg
both in the household and industrial / institutional sectors. per tonne of production in 2006 to 64.6kg in 2007.

This voluntary initiative broke new ground by

encouraging the adoption of sustainability Green Public Procurement (GPP)
management practices at all stages of the
product life cycle. The Charter seeks to go The industrial and institutional (I&I) cleaning of places such as schools,
beyond legislative requirements to ensure hospitals, factories, offices, restaurants is a critical sector for a majority of
that products are manufactured in the safest A.I.S.E.’s members, including a great number of SMEs. Of the € 6.5 billion
and most environmentally responsible man- I&I market, a good proportion of I&I products and services are actually
ner possible at every stage in their life cycle. It also seeks to make sure that subject to public tenders for public purchasing, through Green Public
products are safe for their intended use, and that all relevant safety and Procurement (GPP).
best-use information is made available to consumers. The objective is to
move towards more sustainable production and consumption patterns. The A.I.S.E. industrial and institutional sector involved in GPP consists
of very specific applications of its products for such uses, as well as a
Companies that adhere to the Charter must submit to external independent very precise handling and use, especially in professional applications.
verification, and annual EU-wide assess- Tailored I&I solutions can be much more
ment against certain Key Performance sustainable and less resource inten-
Indicators (KPIs) that measure economic, ‘The Charter seeks to go beyond sive than domestic applications (e.g.
social and environmental aspects. legislative requirements’ refillable trigger sprays, involvement of
trained professional users, controlled
The overall results are published by dosing systems etc). Work on voluntary
A.I.S.E. annually. Performance in 2007 was reported in the 3rd Annual GPP standards for I&I cleaning products undertaken in 2008 will be an
Sustainability Report, published in July 2008. The 2008 results will be important component of the Charter review.
reported in the next report, due in summer 2009. In the meantime,
A.I.S.E. can report that membership of the Charter continued to grow
and, by the end of 2008, 77 manufacturers and distributors had signed up What is GPP?
to the scheme. This represents a 28% increase in company membership of
the Charter since 2007. The EU is promoting the use of public procurement in its member states as
a means of encouraging the market for eco-innovative goods and services
Also in 2008, as part of its and achieving its environmental goals in a cost-efficient manner.
commitment to regularly
update the scheme, A.I.S.E. Public authority spending in the EU is worth around 16% of EU GDP or
and its members initiated a about € 2,000 billion.
review of the Charter with a
view to adding, among other Green Public Procurement (GPP) takes place when contracting authorities
improvements, a product dimension intended for products meeting also use environmental criteria to decide who to buy goods or services from.
a range of advanced sustainability parameters. Further internal and
external consultations on this matter will be held in 2009, particularly In the SCP/SIP Action Plan, the European Commission proposes ambitious
in the light of the SCP/SIP framework. targets for GPP.
 Laundry Sustainability Projects 2.2 Sustainable consumption : helping the
consumer to behave sustainably
The first Laundry Sustainability Project (LSP 1) was a voluntary project
that was a direct follow-up to the A.I.S.E. Code of Good Environmen-
tal Practice (which became a European Commission Recommendation
98/480/EC) and its associated Washright campaign.
10

This two-year A.I.S.E. Laundry Sustainability Project was launched in

2006 and completed in December 2007. It covered the EU 27 plus
Iceland, Liechtenstein, Norway and Switzerland. Participating laundry
detergent manufacturers committed to market laundry powders that
had been compacted by at least 33% of their weight versus the initial
standard powders. Good results were achieved in central and east-
ern European countries. The companies committed to the scheme are
reported in the 3rd Annual Sustainability Report.
Motivated by its success, in 2008, preparations for a second Laundry
Sustainability Project (LSP 2) began. LSP 2 was launched in January 2009
and covers the same countries as mentioned above. Detergent manu-
facturers are invited to commit to the project over a two-year period.
The objective of this scheme will be to reduce the environmental impact
of the laundry detergent sector across the whole of Europe by promoting
and encouraging the reduction of chemicals, packaging and energy used
in product making, delivery and use.
Further work on compaction of laundry detergents is foreseen in
the future.
 Energy  Water emissions  Solid waste
Life Cycle Analysis of a Generic Fabric Washing Powder
(normalised on a per wash basis). Source A.I.S.E.
This Life Cycle Analysis graph shows that, as already mentioned, most
of a household laundry detergent’s impact occurs during the use phase.
Therefore encouraging consumers to support common sustainability
goals – by dosing correctly and washing at lower temperatures – is
essential to reduce the overall impact of a product on the environment.
That is why, since 1998, A.I.S.E. has been running a campaign called
Washright, a pan-European advertising campaign promoting more
sustainable laundry habits. The central message, summarised in the
Washright panel is featured on billions of
packs, in numerous media and its success
has been widely reported.

Nevertheless, the consumer survey on

European Cleaning and Washing Habits
commissioned by A.I.S.E. in 2008 shows
that there is still a significant opportunity
to promote more sustainable consumer
behaviour.

The average dose for laundry detergents under LSP2 will move from 155ml to 135ml per wash
SPECIAL HIGHLIGHT :
Findings from a pan-European consumer survey on
Laundry habits

In September 2008, A.I.S.E. commissioned a pan-European survey on Number of Washes 11

consumers’ washing habits in 23 countries (see details on page 13).
The objective of this exercise was to find out about current consumer In total in Europe: 37.65 billion washes are done every year which is :
habits and define potential areas for improvement in the domain of laun- *  722 million washes a week
dry practices. The survey was run in autumn and covered countries in *  103 million washes a day
Western, Southern, Eastern Europe and Scandinavia, with approximately *  1200 per second
200 respondents taking part per country (exactly 5,060 in total). Below
is a summary of the findings*.

Who takes care of the laundry?

Between 18 to 24 years old

Between 25 to 34 years old Between 45 to 54 years old
Age Total Europe 12% 25% 24% 22% 17%
Between 35 to 44 years old Between 55 to 65 years old

Gender % Female % Male Total Europe 61% 39%

No significant variation among regions

with regard to females doing the laundry.
Few differences in terms of age over regions.
Types of Detergents Used

0% 10% 20% 30% 40% 50% 60%

Regular Laundry Powders

Regular Laundry Liquids/Gels

Concentrated Laundry Liquids/Gels

Compact Laundry Powders

Laundry Tablets

Laundry Liquid Tablets/ Total Europe

Pouches/Liquid Doses Western Europe (N=1329)
Other Eastern Europe (N=1286)
Southern Europe (N=1130)
None of the above/No idea UK/Ireland (N=435)
Scandinavia (N=880)

Regular laundry powders still have the

greatest share of laundry detergent formats
used by European consumers.

*The data presented in these highlights is A.I.S.E. copyright. Readers may use the data but must alway quote the source.
Note: “Europe”, in this overview refers to the total of 23 countries where the survey was run. A.I.S.E.© 2009 | www.aise.eu
 Laundry and sustainability :
room for improvement

12
Wash temperature
Loading of the machine
Did you know that the average temperature of a machine
Did you know that only 49% wash in Europe is 42.6°C?
of washing machine loads in Europe are full?

If all loads were washed full, 715 million litres
of water a day would be saved, the equivalent
water used by 5 million people, or a city the size
of Barcelona!
Only 30% of loads are washed at 30°C or lower, and
19% are still washed at 60°C or above.
If everyone who washes at 40°C or higher were to wash
at 10 degrees less, the energy saved would be equivalent
to lighting every home in Poland for a year.

Dosing
instructions
Did you know that
76% of consumers
indicate that they Concentrated
are aware of the dosing
detergents
instructions?
Did you know that

In spite of the fact that consumers

only 43%
of consumers are aware and
usually measure the amount of
convinced about the benefits of
detergent they put in the machine,
concentrated detergents?
only 65% of consumers dose according
to the recommendations provided by
manufacturers. By developing voluntary actions in sustainable
production and consumption, industry promotes
the reduction of the overall impact which laundry
Read the label! detergents may have on the environment.
It is important to read the label and to follow Consumers can also ‘do their bit’ by using
the dosing instructions. concentrated detergents appropriately.

Small actions can help protect the environment

There is some good awareness among consumers of the benefits of avoiding underfilling the machine, of carefully
following the dosing instructions, of washing at low temperatures to lower the impact on the environment when
doing the laundry, but there is low perceived benefit of buying more compacted / concentrated detergents.

However, people who are convinced that specific choices have an impact on the environment are also more
willing to make the effort.

A.I.S.E.© 2009 | www.aise.eu

Varying Laundry Profiles across Europe :
the all-round eco-conscious, money-saving,
product-sensitive European consumer does not exist!

13
UK/IRL 35% 17% 18% 30%

No of washes* : 8.4 Scandinavia

Average wash temperature :
35%49.8°C 17% 18% 30% No of washes* : 7.2
13% 21% 35% 31%

Washing with a full load : 61% Average wash temperature : 54.5°C

Favoured type of detergent** : Regular laundry powders, Washing at a full load : 53%
23% 20% 26% 30%
13% 21% 35% 31%
laundry tablets Favoured type of detergent **: Regular and compact laundry powders
Awareness of differences between regular and Awareness of differences between regular and concentrated
23% 20% 26% 30%
concentrated detergents : 76% detergents : 61%
26% 20% 18% 36%
Perceived impact on the environment (top 2) : Perceived impact on the environment (top 2) :
Washing at low temperatures and with a full load Washing at low temperatures and with a full load
Purchase driversG : 26% 20% 18% 36%
Purchase driversG : 35% 26% 22% 17%
35% 17% 18% 30%
Price Sensitive
Ecologist
Product/Brand Sensitive
35% 26% 22% 17% Free Riders
Western Europe
No of washes* : 6.6
Price Sensitive
Ecologist Eastern Europe
Product/Brand Sensitive

Average
13%wash temperature :
21%
Free Riders
43.1°C 35% 31% No of washes* : 6

Washing at a full load : 55% Average wash temperature : 44.1°C

Favoured type of detergent** : Washing with a full load : 36%

Regular laundry
23% liquids/gels20%
and powders 26% 30% Favoured type of detergent** :
Awareness of differences Regular laundry powders
between regular and Awareness of differences between
concentrated detergents : 71% regular and concentrated detergents :
Perceived impact on the environment (top 2) : 68%
Washing at low temperatures and with a Perceived impact on the environment (top 2) :
full load 35% 17% 18% 30%
Dosing correctly and washing with a full load
26% 20% 18% 36%
Purchase driversG : Purchase driversG :
35% 17% 18% 30%
13% 21% 35% 31%

23% 20% 26% 30%

Background information :
13% 21% 35% 35% 31%26% 22% 17%
G
Purchase drivers :
Price Sensitive
23% 20% 26% 30%
Ecologist 26% 20% 18% 36%

Product/Brand Sensitive
Free Riders
26% There are 20% many factors
18%
which36%influence consumers’ deci- Southern Europe 35% 26% 22% 17%

sions when making a purchase. Where laundry detergents No of washes* : 6.4 Price Sensitive
Ecologist
are concerned these include price, the environment and Product/Brand Sensitive
35% 26% 22% 17% Average wash temperature : 40.1°C Free Riders
the product’s features. These can be categorised as pur-
Washing with a full load : 52%
chasing drivers and according to our survey, these vary
Price Sensitive
Ecologist
35% 17% 18% 30%
Product/Brand Sensitive
greatly from one European region to another. Favoured type of detergent** : Regular Laundry Powders
Free Riders

Awareness of differences between regular and concentrated detergents : 69%

* No of washes : Total number in a two week period.
** Favoured type of detergent : these results are based Perceived impact on the
13% environment
21% (top
35% 2) : 31%
on “perceived“ formats for detergents by consumers. Washing at low temperatures and carefully following the dosing instructions
This may differ slightly from the actual products available
on their market. Purchase driversG : 23% 20% 26% 30%

A.I.S.E.© 2009 | www.aise.eu

26% 20% 18% 36%
 A website on safety and
best use of cleaning and
14 Availability of maintenance products
information on
62% of Europeans are keen to have a website where broad informa-
detergents and tion on the safe and best use of products is conveyed. Such a website,
maintenance products www.cleanright.eu, was recently developed and is already available in
English, French, German and Polish. The
When asked whether consumers think site offers tips on sustainable cleaning
manufacturers provide enough infor- practices and safety of products. It also
‘62% enthusiastic about a website
mation on how to use a product safely, provides more in-depth information on
68% replied positively while 65%
on best and safe use of cleaning and products and their sustainability, ingre-
thought that manufacturers provide maintenance products’ dients, responsible and sustainable
good information on how to get the voluntary agreements initiated by the
best result from a product. Further- A.I.S.E. industry. A.I.S.E. will continue
more the survey shows that consumers claim that they read on pack to develop voluntary initiatives in order to ensure that consumers are
information. 75% state that they read the information prior to using well-informed, in particular about sustainability, and are able to make
products and 68% before making a purchase. the correct decisions when using a product.

www.cleanright.eu

A.I.S.E.© 2009 | www.aise.eu

Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008

2.2 Sustainable consumption : helping

the consumer to behave sustainably
(Continued)
q Promoting sustainable
consumption

A.I.S.E. has created a number of voluntary initiatives designed to encourage
sustainable consumption, safe use and improved information for consumers.
2008 saw some exciting and significant developments.
Save Energy and Water
The Save Energy and Water (SEW) project was 15
launched in mid-June 2006. This project focuses
on domestic automatic dishwashing (ADW) deter-

q Promoting improved
information to consumers
Cleanright
The highlight of 2008 was the launch of the joint Cleanright initiative by
A.I.S.E. and the European Chemical Industry Council, Cefic, at the A.I.S.E.
5th Information Day in December.
The website www.cleanright.eu, which is currently available in English,
French, German and Polish, aims to answer a broad range of questions
on household detergents and maintenance products.
The centrepiece of the website is an interactive animated house contain-
ing everyday household items and surfaces which reveal a whole host
of useful information. The face of the Cleanright website, Mr Sponge,
is on hand to guide visitors through the rooms. The user-friendly web-
site reaches out to its multiple audiences through a two-fold approach.
Information in the colour tabs is for consumers, with a focus on best and
safe use advice, energy saving tips, ways to reduce utility bills and how
to get the best results from cleaning products including the role they play
in maintaining our belongings by preserving them. Information in the
grey tabs is aimed at stakeholders, and covers voluntary initiatives, safety
assessment, and an A to Z of ingredients.
gents, and aims to encourage consumers to use
the ‘auto’, ‘55ºC’, or ‘50ºC’ wash cycle, in order to
save energy and water.
By the end of 2008, 17 companies had signed up to the scheme, which
represents a vast majority of the market. For further information please visit
the Save Energy and Water website at www.saveenergyandwater.com.
Washright
In 2008, A.I.S.E. agreed to update its famous washright panel in order to
make it even easier for consumers to understand that by following the
tips conveyed on the panel, they too can do their bit for the environment
whilst saving money. The additional phrase: “Tips for saving water,
energy, CO2 and money” and the fine-tuning of specific advice were
organised with this in mind. The new washright panel will progressively
begin to appear on packs from 2009 across Europe .
Its use is freely accessible to any company placing laundry detergents on
the EU market.

At the Information Day, Monique Goyens, Director of the European

Consumers’ Organisation, BEUC, and Stefano Soro from the European
Commission (DG SANCO) praised the aims and content of the website.

A.I.S.E. and Cefic will continue to develop the consumer website

further and promote it to consumers in Europe, in close collaboration
with stakeholders.

“BEUC welcomes A.I.S.E.’s and Cefic’s interesting

initiative to enable consumers to use detergents
in a more efficient, safe and sustainable way.
We now encourage A.I.S.E. and Cefic to widely
promote this website, so that consumers are
aware of its existence,” said Monique Goyens, Director General
of BEUC about the Cleanright website.
 3. Securing an adequate regulatory framework
A.I.S.E. pursues the industry’s vision not only through voluntary initiatives it provided participants with an opportunity to share ideas, views
but also through active contribution to legislative and regulatory devel- and strategies for preparing exposure scenarios. More workshops
opments. All such developments address the sustainability agenda in one like this one are foreseen for 2009.
way or another, through their influence on the economic, environmental *  Assisted at workshops run by Cefic and continues to organise seminars

16 or social domains. on the implementation of REACH in conjunction with fellow members
of the Downstream Users of Chemicals Co-ordination Group (DUCC).
As manufacturers of soaps, detergents and maintenance prod- *  Developed and published comprehensive and generic use information
ucts, A.I.S.E.’s members are ‘downstream users’ of chemicals. to assist members in exposure assessment for substances used in the
Most legislation of relevance to the cleaning and maintenance products sector.
chemical industry is therefore also rel- * Has been following the work of the
evant to A.I.S.E., and 2008 saw consid- ‘Pursuant to the implementation ECHA and contributing to stakeholder
erable activity in several areas, including plan adopted on 4 September 2002 initiatives, guidance development and
REACH implementation and the Globally at the Johannesburg World Summit the REACH Helpdesk Correspondents’
Harmonised System of Classification and on sustainable development, the Network (REHCORN) activities.
Labelling of Chemicals (GHS), as well as * Participates in the ECHA consulta-
European Union is aiming to achieve
the revision of the Detergents Regulation tion on Chemical Safety Assessment/
that, by 2020, chemicals are produced
and the Biocides Directive. Chemical Safety Report (CSA/CSR).
and used in ways that lead to the This multi-stakeholder group started
3.1 REACH minimisation of significant adverse in December 2008 with a focus on
implementation effects on human health and the IT CSA/CSR tool development. Other
environment.’ activities with ECHA are under way
REACH (Registration, Evaluation, Authorisa- such as the ECETOC Targeted Risk
tion and Restriction of Chemical substances) Official Journal L 396/1 of the European Commission Assessment for consumers, method
came into force in June 2007 and the pre- Regulation on Registration, Evaluation, and Authorisation of to assess exposure to substances
registration phase started in June 2008. Chemicals (EC 1907/2006). sold to the general public. In addi-
tion, the development of methods to
Manufacturers were required to pre- treat preparations Safety Data Sheets
register all substances that they would like to continue using by the under REACH has been initiated.
deadline of 1 December 2008. It is estimated that the European Chemi- *  Continues to follow developments on Annexes IV and V of REACH.
cals Agency (ECHA) in charge of the process received some 2.6 million Revised annexes covering exemptions from registration were pub-
pre-registrations for over 140,000 substances by the deadline : more lished in October 2008, followed by the draft Guidance on Annex
than 20 times the expected volume. V (covering fatty acids and salts, and ionic mixtures). In response to
this and to assist members during pre-registration A.I.S.E. published
A successful REACH two recommendation papers on the exemptions. Discussions with
implementation requires Member States and ECHA on the scope of exemptions are ongoing.
a close collaboration and *  Developed together with members a recommendation paper
efficient communica- entitled ‘REACH candidate list: articles and preparations contain-
tion between Chemical ing SVHCs’, which is currently available on the A.I.S.E. REACH
Substance Suppliers and website. This was in response to the publication by the ECHA
Downstream Users (DU) in late 2008 of the first candidate list of substances containing
15 Substances of Very High Concern (SVHC) which are candidates
for possible inclusion in the list of substances subject to authoriza-
To assist members, in 2008, A.I.S.E. : tion (Annex XIV of REACH). A definitive list of substances subject
*  Launched a new REACH website, www.aise.eu/reach. The public to authorisation is expected by 1 June 2009.
part of the website contains general information and guidelines
on compliance with REACH, while the special members’ section
aims to provide A.I.S.E. members with specifically tailored Q&As,
factsheets, guidance and recommendations on the implementation “ECHA received some 2.6 million pre-registrations
of REACH. for over 140,000 substances by the deadline:

*  O rganised a workshop to assist members and suppliers in develop- more than 20 times the expected volume”, said
ing the required exposure scenarios for their particular products Petteri Mäkelä, ECHA official at the A.I.S.E. Info Day.
that substances would be used in. This was extremely useful as
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
3.2 Globally Harmonised System for
Classification, Labelling and Packaging
of Substances and Mixtures (GHS)
Appropriate classification and labelling of soaps, cleaning and maintenance
products is key to driving optimal and safe use of A.I.S.E. products and it is for
this reason that this piece of legislation is also important to its members.
In December 2008, the European Parliament and Council adopted the new
Regulation on Classification, Labelling and Packaging of Substances and
Mixtures (CLP), which aligns existing EU legislation with the United Nations
Globally Harmonised System (GHS).
The new regulation enters into force on 20 January 2009 and will, after
a transitional period, replace the current rules on classification, labelling
and packaging of substances (Directive 67/548/EEC) and mixtures (Direc-
tive 1999/45/EC). The deadline for substance classification according to
the new rules will be 1 December 2010 and for mixtures 1 June 2015.
Among the key initiatives to move ahead under the new legislative
framework of CLP is the examination of options to establish a ‘clas-
sification network’. It is true that the CLP introduces a new model of ‘clas-
sification network’ through which industry sectors may wish to share data and
experiences for classification purposes. This also covers preparations. In addi-
tion, the extended reference to ‘weight of evidence’ and ‘expert judgment’ is
seen by A.I.S.E. as the right concept in order to progress and to promote its
approaches on classification of detergents and cleaning products.
Evidence Epidemiological and clinical studies Relevant animal data
1 Human experience
gathering Case reports and observations
Information on similar chemicals
2 Expert judgment / Weight of evidence
3 Classification New classification
4 Labelling Labelling
None…
or
From data to on-pack pictograms : the steps for an appropriate
classification and labelling system under CLP
The intention of A.I.S.E. is to work on a collective response on today’s
and tomorrow’s classification challenges. The response foresees the set up of
a sound, transparent, efficient and externally recognised system that ensures
appropriate and harmonised classification of A.I.S.E. formulations. This sys-
tem aims at making optimum use of current information available and data.
A.I.S.E. has initiated a dialogue with European and national stakeholders
on this matter and is preparing a workshop with national authorities and
the European Institutions in order to exchange views on challenges and
solutions for classification of cleaning formulations with the objective of
achieving a common, sound interpretation and application of CLP concepts.
This is due to take place in 2009.
3.3 The Detergents Regulation
The European Commission is currently looking at revising the 2004
Detergents Regulation (EC 907/2006). As part of this, the European
Commission is preparing an impact assessment report on the use of
phosphates in detergents in order to decide whether EU legislation
on this topic is justified. 17
In August 2008, A.I.S.E. developed a position paper which inputs on
the five policy options proposed in the European Commission’s report.
Furthermore INIA (Spanish National Institute for Agricultural and Food
Research and Technology) made progress on the scientific work which
models the euthrophication risk. A.I.S.E. has contributed to the refine-
ment of this model by providing up-to-date figures on phosphate con-
sumption in the detergent sector. The outcome of the INIA study will also
be taken into account in the final European Commission decision.
The European Commission is also currently looking at whether legislation
on anaerobic degradation of surfactants and biodegradation of non-sur-
factant organic ingredients is necessary. In November 2008, the SCHER
(Scientific Committee on Health and Environmental Risks) published an
updated opinion on these topics.
In 2009, the European Commission will review this opinion based on
recent data provided by HERA (Human and Environmental Risk Assess-
ments) and ERASM (Environmental Risk Assessment and Management,
a research partnership of the Detergents’ and Surfactants’ Industries in
Europe) and will publish a report, which may or not, confirm their decision
for proposing legislation.
(Q)SAR results In vitro tests
3.4 Biocidal Products
(occupational data, accident databases)
Directive
The biocidal products manufactured by
A.I.S.E. members include household as
… or e.g. well as industrial and institutional (I&I)
disinfectants and household insecticides.
They are commonly used by consumers
as well as professionals, and play an
essential role in maintaining high lev-
els of hygiene and health by combating the spread of germs. These
products are being governed under the EU Biocidal Products Direc-
tive which endeavours to harmonise the European market for biocidal
products while ensuring a high-level of protection for humans, animals
and the environment.
A European Commission legislative proposal for the revision of the
Biocides Directive is expected in 2009. In this context, A.I.S.E. supports
a move from a Directive to a Regulation and the introduction of a cen-
tralised authorisation system which would ensure greater harmonisa-
tion among Member States. The European Commission also published
in 2008 a proposal for the so-called “mini-revision” of the Directive
in order to extend the review programme of biocidal ingredients and
products, for an additional four years to 2014.
 4. Communicating to members and external audiences
Communicating A.I.S.E. activities and developments to external audi-
ences and members along the year is important to the association.
A.I.S.E. does this by hosting conferences, workshops, exhibitions,
meetings with members and by participating in trade fairs, issuing
18 publications, brochures as well as launching websites. Below is a
summary of the main activities that took place in 2008.
4.1 Internal and external conferences
The General Assembly is an opportunity for all members to gather
together in order to contemplate and discuss topical issues, and plan
out future projects.
The location for the 2008 A.I.S.E. General Assembly was Croatia.
The three-day event took place in Cavtat near Dubrovnik. As in previ-
ous years, the General Assembly included an Open Forum of which
the theme focused on ‘Sustainability: trends for the detergent and
maintenance products’ industry around the world’. A broad range of
speakers, including representatives from the European Commission,
Member States’ ministries, associations and specialists in innovation
and environmental issues took part in the event. There was also a tech-
nical workshop which provided members with an update on develop-
ments on REACH, GHS and the Charter for Sustainable Cleaning.
Daniel Deybe,
DG Enterprise and Industry,
European Commission
The A.I.S.E. 5th Information Day took
place on 3 December in Brussels and focused
on the important theme of : ‘Addressing Sus-
tainable Production and Consumption: the
leading role of industry sectors through vol-
untary action’. This event takes place once
a year, and is an opportunity for A.I.S.E. to
share progress on its activities with stake-
holders. Speakers at the event included European
Commission officials, Members of the European Parliament, NGOs and
retailers. The Information Day in 2008 was the occasion at which the
launch of the A.I.S.E./Cefic consumer and stakeholder website Clean-
right (www.cleanright.eu) took place. The event was followed by a
cocktail where Mr Sponge, the Cleanright mascot, made an appearance
and where participants had an opportunity to test out the site.
A special workshop dedicated to Small, and Medium sized Enter-
prises, SMEs took place on 9 October 2008 in Brussels. The programme
covered a wide range of topics relevant to SMEs. The morning presentations
focused on regulatory activities such as REACH, GHS and the Biocides
Directive. A special session was dedicated to sustainability, ending with
a constructive debate on the A.I.S.E. Charter for Sustainable Cleaning.
Participants were also informed about EU sources of funding for SMEs
including those available under the 7th Research Framework Programme.
Such opportunities for information sharing and discussion among A.I.S.E.
SMEs will continue in 2009.
2008 A.I.S.E. General Assembly
in Cavtat, Croatia
Julia Hailes,
Freelance Environmental Consultant
Jeanette Huber, Zukunfts Institut
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
In July 2008 A.I.S.E. took part in Cefic’s exhibition at the European
Parliament on ‘Building Blocks for Climate Change Solutions’,
where it displayed information on its voluntary industry initiatives.
4.2 International Congresses
A.I.S.E. attended the 7th Surfactants World Congress (CESIO) in
Paris, France, from 22-25 June 2008 as an exhibitor, and also partici-
pated in several lecture sessions on sustainability and surfactants, and
REACH. This trade fair congress takes place once every four years and
gathers suppliers and manufacturers of chemicals together to exhibit and
share innovative practices and solutions. Approximately 950 participants
attended the global event.
A.I.S.E. was also present at the 5th SEPAWA Congress in Würzburg,
Germany from 15-17 October 2008. The congress takes place once a
year, and is devoted to strengthening and building links between down-
stream users and suppliers of raw materials. More than 1,500  inter-
national participants and visitors from all over the world were regis-
tered. A.I.S.E. attended the event as an exhibitor and Susanne Zänker,
A.I.S.E.’s Director General, spoke at the conference on ‘Key Priorities for
the Detergent, Cleaning and Maintenance Products Industry’.
Doreen Fedrigo, European Environmental Bureau (EEB)
4.3 External and international Relations
A.I.S.E. has continued to be proactive in forging closer links with sister
associations from around the globe, as well as reaching common positions
on issues of mutual interest. Every year, representatives from the deter-
gents association in Japan, Canada, the USA, Australia and Brazil attend 19
the A.I.S.E. General Assembly. In January 2008, A.I.S.E. was represented at
the annual meeting of the US Soap and Detergent Association Convention
in Boca Raton, Florida where Sylvie Lemoine and Susanne Zänker presented
an overview of A.I.S.E. activities to participants. In August 2008, A.I.S.E.
attended the 50th Anniversary of the Soap and Detergent Association of
Canada (SDAC).
Representatives from international sister associations
at A.I.S.E.’s General Assembly
A.I.S.E. 5th Information Day
Stefano Soro, DG SANCO,
European Commission and
Monique Goyens, The European
Consumers’ Organisation, BEUC.
Anders Wijkman,
Member of the European Parliament
 A.I.S.E. Members

A.I.S.E. Ordinary Members Denmark Germany Lithuania

Brancheforening for Saebe, Parfume Industrieverband Körperpflege- und Lithuanian Cosmetics and
Austria og Teknisk/kemiske Artikler - SPT Waschmittel e.V. - IKW Household Chemicals Producers
Fachverband der Chemischen Mr Kim Christiansen Mr Bernd Stroemer Association - LIKOCHEMA
Industrie Österreichs - F.C.I.O. Høstvej 3 Mainzer Landstraße 55 Ms Inara Joniskiene
20 Mr Christian Gründling DK-2800 Kgs. Lyngby D-60329 Frankfurt/Main Konstitucijos pr. 9-34
Wiedner Hauptstrasse 63 Tel: 45 45 20 20 10 Tel: 49 69 25 56 13 21 LT - 09308 Vilnius
A-1045 Wien Fax: 45 45 20 20 15 Fax: 49 69 23 76 31 Tel: 370 5 210 22 86
Tel: 43 1 50105 3348 E-mail: kmc@spt.dk E-mail: bstroemer@ikw.org Fax: 370 5 210 22 87
Fax: 43 1 501 05 280 Website: www.spt.dk Website: www.ikw.org E-mail: inara@likochema.lt
E-mail: gruendling@fcio.wko.at Website: www.likochema.lt
Website: fcio.at Estonia Greece
Federation of Estonian Chemical Association of the Greek Industry Netherlands (The)
Belgium / Luxembourg Industries - EKTL of Detergents and Soaps - SEVAS Nederlandse Vereniging van
Association Belgo-Luxembourgeoise Mr Hallar Meybaum Mr Theo Michaelides Zeepfabrikanten - N.V.Z.
des Producteurs et des Distributeurs Peterburi tee 46 Vervainon street no.14 Mr Wouter Pfeifer
de Savons, Cosmétiques, Détergents, EST-11415 Tallinn GR-115 27 Athens Waterigeweg 31
Produits d’Entretien, d’Hygiène et de Tel: 372 6139775 Tel: 30 210 777 27 80 Postbus 914
Toilette, Colles, Produits et Matériel Fax: 372 6139775 Fax: 30 210 775 40 66 NL-3700 AX Zeist
Connexes - DETIC/essencia E-mail: info@keemia.ee E-mail: sevasth@otenet.gr Tel: 31 30 69 21 880
Ms Françoise Van Tiggelen Website: www.keemia.ee Fax: 31 30 69 19 394
Boulevard Reyers 80 Hungary E-mail: pfeifer@nvz.nl
B-1030 Brussels Finland Hungarian Cosmetic and Home Care Website: www.nvz.nl
Tel: 32 2 238 97 65 Teknokemian Yhdistys r.y. - TY Association - KOZMOS
Fax: 32 2 230 82 88 Ms Sari Karjomaa Mr István Murányi Norway
E-mail: fvantiggelen@essenscia.be P.O. Box 311 Gombócz Zoltán u. 14 Vaskemiddelleverandørenes
Website: www.detic.be FIN-00131 Helsinki H-1118 Budapest Forening - V.L.F.
Tel: 358 9 1728 4335 Tel: 36 1 398 0823 Ms Ingrid Standal
Bulgaria Fax: 358 9 666 561 Fax: 36 1 398 0824 P.O. Box 6780 St. Olavs Pl.
Bulgarian Association of the E-mail: sari.karjomaa@teknokem.fi E-mail: muranyi.istvan@kozmos.hu Rozenkrantzgate 11
Detergent Industry BADI Website: www.teknokem.fi Website: www.kozmos.hu N-0130 Oslo
Ms Teodora Runtova Tel: 47 90 52 39 30
Madrid Blvd No 40B, 1st floor France Ireland Fax: 47 22 39 63 55
BG Sofia Association Française des Industries Irish Cosmetics & Detergents E-mail: ingrid.standal@vlf.no
Tel: 359 2 843 27 52 de la Détergence, de l’Entretien et Association - I.C.D.A. Website: www.vlf.no
E-mail: bapilcp@mbox.contact.bg des Produits d’Hygiène Industrielle Ms Siobhan Murphy
- AFISE 84-86 Lower Baggot Street Poland
Croatia Ms Claude Perrin IRL Dublin 2 Polish Associations of Cosmetics and
Society of Traders and Producers Av. Achille Peretti 118 Tel: 353 1 606 16 71 Home Care Products Producers
of Cleaning Products, Washing F-92200 Neuilly-sur-Seine E-mail: siobhan.murphy@ibec.ie Ms Monika Zarzycka
Products and Cosmetics Tel: 33 1 47 47 82 86 Website: www.icda.ie Chalubinskiego 8
at the Croatian Chamber of Fax: 33 1 47 47 07 51 PL-00-613 Warszawa
Commerce - STPC - VPC E-mail: claude.perrin@afise.fr Italy Tel: 48 22 745 10 76
Ms Dubravka Marijanovic Associazione Nazionale Detergenti Fax: 48 22 629 34 69
Rooseveltov trg 2 France e Specialità per l’Industria e per la E-mail: monika.zarzycka@czystepiekno.pl
10000 Zagreb Chambre Syndicale Nationale Casa - Assocasa Website: www.czystepiekno.pl
Tel: 385 31 513 530 de l’Eau de Javel et des Produits Mr Giuseppe Abello
Fax: 385 31 513 526 Connexes - C.S.N.E.J. Via G. Da Procida, 11 Portugal
E-mail: dubravka.marijanovic@ Ms Dominique Auzou I-20149 Milano Associaçao dos Industriais de
saponia.hr Av. Achille Peretti 118 Tel: 39 02 34 56 52 35 Saboes, Detergentes e Produtos
F-92200 Neuilly-sur-Seine Fax: 39 02 34 56 53 20 de Conservaçao e Limpeza -
Cyprus Tel: 33 1 47 47 89 14 E-mail: g.abello@federchimica.it A.I.S.D.P.C.L.
Cyprus Aerosol, Detergents Fax: 33 1 47 47 07 51 Website: assocasa.federchimica.it Ms Ana-Maria Couras
& Cosmetics Manufacturers E-mail: d_auzou@club-internet.fr Av. Antonio Jose d’Almeida, 7-2
Association - CADCMA Latvia P-1000-042 Lisboa
Mr Andreas Andreou Germany The Association of Latvian Chemical Tel: 351 21 799 15 50
P.O. Box 21455 Industrieverband Hygiene und and Pharmaceutical Industry - LAKIFA Fax: 351 21 799 15 51
CY-1509 Nicosia Oberflächenschutz Für Industrielle Ms Raina Dureja E-mail: amcouras@fiovde.pt
Tel: 357 22 889 737 und Institutionelle Anwendung Brivibas Str. 40-41
Fax: 357 22 665 685 e.V. - IHO LV-1050 Riga Romania
E-mail: andand@ccci.org.cy Mr Walter Gekeler Tel: 371 729 86 93 Romanian Union of Cosmetics
Mainzer Landstraße 55 Fax: 371 729 86 93 and Detergent Manufacturers -
Czech Republic D-60329 Frankfurt/M E-mail: lakifa@lakifa.lv RUCODEM
Committee for Detergents with Tel: 49 69 2556 1245 Website: www.lakifa.lv Ms Mihaela Rabu
the Czech Association for Branded Fax: 49 69 2556 1254 Str. Mihai Eminescu, 105-107, Apt.6
Products - CSZV E-mail: gekeler@iho.de RO-020073 Bucuresti S2
Mr Karel Strašák Website: www.iho.de Tel: 40 21 210 88 85
Snemovní 9 Fax: 40 21 210 88 85
CZ-118 00 Prague 1 E-mail: mihaela.rabu@rucodem.ro
Tel: 420 257 533 993
Fax: 420 257 534 268
E-mail: cszv@cszv.cz
Website: www.cszv.cz
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
Russia
Russian Association of Perfumery,
Cosmetics & Household Chemistry
Manufacturers - APCoHM
21/1, Trubnaya street
127051 Moscow
Tel: 7 495 411 8300
Fax: 7 495 411 8300
E-mail: info@apcohm.org
Website: www.apcohm.org
Serbia/ Montenegro
ADCPI
Ms Vladanka Stosic
c/o Henkel Jugoslavija d.o.o. - ul.
Porodice Trajkovic bb
11000 Belgrade
Tel: 381 37 415 475
Fax: 381 11 207 2 299
E-mail: vladanka.stosic@rs.henkel.com
Slovak Republic
Slovenské zdruzenie pre znackové
výrobky - SZZV
Mr Dusan Plesko
Metodova 7
SK-821 08 Bratislava 2
Tel: 421 2 5273 1113
Fax: 421 2 5273 1113
E-mail: szzv@szzv.sk
Website: www.szzv.sk
Slovenia
Association of Cosmetics and
Detergents Producers of Slovenia
- K.P.C.
Ms Helena Gombac Rozanec
Dimiceva 13
SI-1504 Ljubljana
Tel: 386 1 5898 263
Fax: 386 1 58 98 100
E-mail: helena.gombac@gzs.si
Spain
Asociación de Empresas de
Detergentes y de Productos de
Limpieza, Mantenimiento y Afines
- ADELMA
Mr Juan Robledo
Plaza de Castilla 3, Planta 22 E2
E-28046 Madrid
Tel: 34 91 733 05 66
Fax: 34 91 733 05 68
E-mail: adelma@adelma.es
Website: www.adelma.es
Sweden
Branschföreningen för Industriell
och Institutionell Hygien - I.I.H.
Ms Ulrika Flodberg
P.O. Box 5501
SE-114 85 Stockholm
Tel: 46 8 783 82 42
Fax: 46 8 783 82 38
E-mail: ulrika.flodberg@ktf.se
Website: www.iih.se
Sweden
Kemisk-Tekniska
Leverantörförbundet - K.T.F.
Mr Olof Holmer
P.O. Box 5501
SE-114 85 Stockholm
Tel: 46 8 783 82 43
Fax: 46 8 783 82 38
E-mail: olof.holmer@ktf.se
Website: www.ktf.se
Switzerland
Schweizerischer Kosmetik- und
Waschmittelverband - SKW
Mr Bernard Cloëtta
Breitingerstrasse 35, Postfach 2138
CH-8027 Zurich
Tel: 41 43 344 45 80
Fax: 41 43 344 45 89
E-mail: bernard.cloetta@skw-cds.ch
Website: www.skw-cds.ch
Turkey
Sabun Ve Deterjan Sanayicileri
Dernegi - S.D.S.D.
Mr Vuranel C. Okay
Sahrayicedit, Atatürk Caddesi, Eris
Sitesi,
B-Blok, Kat 1/Daire 10, Kadiköy
TR-34734 Istanbul
Tel: 90 216 368 76 48
Fax: 90 216 368 70 16
E-mail: vuranel.okay@sdsd.org.tr
Website: www.sdsd.org.tr
United Kingdom
UK Cleaning Products Industry
Association - U.K.C.P.I.
Mr Andrew Williams
1st floor, Century House, High Street
UK-CH3 9RJ Tattenhall, Cheshire
Tel: 44 1829 77 00 55
Fax: 44 1829 77 01 01
E-mail: 05awilliams49@ukcpi.org
Website: www.ukcpi.org
Ordinary company members SC JOHNSON
Mr Filippo Meroni
Colgate Palmolive P. le M.M. Burke, 3
Mr. Panagiotis Tsourapas I - 20020 ARESE (MI)
Colgate Palmolive Tel: 39 02 933 72 31
89, Athinon Street Fax: 39 02 935 82 341 21
GR-185 41 Piraeus E-mail: fmeroni@scj.com
Tel: 30 210 483 19 18
E-mail: Unilever
panagiotis_tsourapas@colap.com Mr Mike Parkington
Quarry Road East
Ecolab Bebington
Mr Walter Aulmann Wirral, Merseyside
Reisholzer Werftstrasse 38-42 CH63 3JW
D-40554 Düsseldorf Tel: 44 151 641 3466
Tel: 49 211 989 38 02 E-mail: mike.parkington@unilever.com
Fax: 49 211 896 96
E-mail: Walter.Aulmann@ecolab.com A.I.S.E. Extraordinary Members
Henkel Australia
Mr Thomas Müller-Kirschbaum ACCORD Australasia
Henkelstrasse 67 Ms Bronwyn Capanna
D-40191 Düsseldorf Fusion Suite C4.02 - 22-36
Tel: 49 211 797 30 78 Mountain Street
Fax: 49 211 798 93 33 AUS-NSW 2007 Ultimo, Sydney
E-mail: Tel: 61 2 9281 23 22
thomas.mueller-kirschbaum@henkel.com Fax: 61 2 9281 03 66
E-mail: bcapanna@accord.asn.au
JohnsonDiversey Website: www.accord.asn.au
Mr Rini Claassens
PA / P.O. Box 40441 EGYPT
NL-3542 AE Utrecht FEI
Tel: 31 30 247 62 09 Mr. Mohamed Fekri AbdelShafi
Fax: 31 30 247 63 19 1195 Corniche El Nil.
E-mail: EG-Cairo
rini.claassens@johnsondiversey.com Tel: 202 25 79 65 90/1/2
Fax: 202 25 79 66 94
McBride E-mail: ceo@bftech.com.eg
Mr Tim Seaman Website: www.fei.org.eg
28th Floor, Centre Point
103 New Oxford Street Panarabian peninsula
UK-WC1A 1DD London Jeddah Chamber of Commerce
Tel: 44 207 539 7850 & Industry - Detergent Industry
Fax: 44 207 539 7855 Committee (DIC)
E-mail: t.seaman@mcbride.co.uk Mr. Haitham T. Saleh
Saudi French Bank Building, King
Procter and Gamble Abdullah St.,
Mr Hans Bender P.O. Box 2056, Jeddah KSA-21451
47, Route de Saint Georges Saudi Arabia
CH-1213 Petit Lancy 1 Tel: 966 2 653 8902
Tel: 41 58 004 8600 E-mail: saleh.ht@pg.com
Fax: 41 58 003 8600
E-mail: bender.hj@pg.com A.I.S.E. Associate Members
Reckitt Benckiser cesio
Mr Paolo Cavallo Comité des Agents de Surface et
Via Lampedusa, 11/A Intermédiaires Organiques
I-20141 Milano Ms Chantal De Cooman
Tel: 39 02 844 752 51 Av. E. Van Nieuwenhuyse 4, box 2
Fax: 39 02 895 020 69 B-1160 Brussels
E-mail: Tel: 32 2 676 72 55
paolo.cavallo@reckittbenckiser.com Fax: 32 2 676 73 47
E-mail: cdc@cefic.be
Sara Lee Website: www.cefic.org
Mr Harm Jan Van Pelt
Josep Pla, 2, Torres Diagonal Litoral femin
B2 General Secretariat - Fédération
E-08019 Barcelona Europénne du Matériel de l’Industrie
Tel: 34 93 462 55 78 de Nettoyage
Fax: 34 93 462 56 26 Mr Toni D’Andrea
E-mail: Harm-Jan.Vanpelt@saralee.com c/o AFIDAMP Via Felice Casati 32
I-20124
Tel: 39 02 67 44 58 05
Fax: 39 02 66 71 22 99
E-mail: tdandrea@afidamp.it
Website: www.femin-association.com
 A.I.S.E. Secretariat and boards

A.I.S.E. Board of Directors (as at April 2009)

22

Walter AULMANN Ana-Maria COURAS Mike PARKINGTON Bruno WITVOET

Ecolab (Vice-President) Unilever Denmark, Estonia, Latvia,
Portugal, Spain Lithuania, Finland, Norway, Sweden

Hans BENDER Alain DE CORDEMOY Andrew McCARTHY Patrick VAN HOUTRYVE

(President) France, Turkey Australia, Ireland, United Kingdom Belgium, Luxembourg,
Procter & Gamble The Netherlands

Georg GRASSL and Otto BLODER Panagiotis TSOURAPAS Filippo MERONI Tim SEAMAN
Bulgaria, Croatia, Czech Republic, Colgate-Palmolive SC Johnson McBride
Hungary, Poland, Romania, Russia,
Serbia/ Montenegro, Slovak
Republic, Slovenia

Paolo CAVALLO Aldo SUTTER Thomas MÜLLER-KIRSCHBAUM Harm Jan VAN PELT
(Vice-President) Cyprus, Greece, Italy (Treasurer) Sara Lee
Reckitt Benckiser Henkel

Rini CLAASSENS Peter KARDORFF Wouter PFEIFER

JohnsonDiversey Austria, Germany, Switzerland Chairman of the National
Associations Committee

For more information about A.I.S.E. and its activities:

Please contact:
A.I.S.E. aisbl
Third Floor, Avenue Herrmann Debroux 15A
1160 Brussels - Belgium Available A.I.S.E. publications:
Tel. +32 2 679 62 60 A.I.S.E. publishes a wide range of relevant © 2009 A.I.S.E.
Fax +32 2 679 62 79 publications. Layout and production by Tostaky s.a., Brussels.
E-mail: aise.main@aise.eu Please contact the Secretariat for more Printed in Belgium.
Website: www.aise.eu information or visit our website: www.aise.eu Responsible editor: A.I.S.E.
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008

A.I.S.E. Secretariat team (as at April 2009)

Sandra Almeida Dworak Elodie Cazelle Sascha Nissen Susanne Zänker 23

External Communications Assistant Technical and Scientific Affairs Manager Internal Communications Manager Director General
+32 2 679 62 66 +32 2 679 62 84 +32 2 679 62 65 +32 2 679 62 71
sandra.dworak@aise.eu elodie.cazelle@aise.eu sascha.nissen@aise.eu susanne.zaenker@aise.eu

Christèle Baier Simona Lai Martine Rebry

Administration Manager Technical and Scientific Affairs Manager Administrative Assistant
+ 32 2 679 62 62 +32 2 679 62 68 +32 2 679 62 67
christele.baier@aise.eu simona.lai@aise.eu martine.rebry@aise.eu

Cathrine Berliner Pedersen Sylvie Lemoine Valérie Séjourné

Scientific Technical Affairs Co-ordinator Director, Technical and Regulatory Affairs Director, Communications Affairs
+32 2 679 20 15 +32 2 679 20 16 +32 2 679 62 69
cathrine.pedersen@aise.eu sylvie.lemoine@aise.eu valerie.sejourne@aise.eu

Christine Boudet Anny Marchal Laura Tuccimei

Legal Advisor Administrative Assistant Technical & Scientific Affairs Manager
+32 2 679 62 61 +32 2 679 62 64 +32 2 679 62 70
christine.boudet@aise.eu anny.marchal@aise.eu laura.tuccimei@euronet.be

glossary
INIA Spanish National Institute for Agricultural and Food
CLP Classification, Labelling and Packaging of Substances Research and Technology
and Mixtures ISO International Standards Organisation
Cefic European Chemical Industry Council LSP Laundry Sustainability Project
CEN European Committee for Standardisation MEP Member of the European Parliament
Colipa European Comestic Toiletry and Perfumery Association NGO Non-Governmental Organisation
CSA/CSR Chemical Safety Assessment/Chemical Safety Report (Q)SAR (Quantitative) Structure Activity Relationship
DG Directorate-General (European Commission) REACH Registration, Evaluation and Authorisation of Chemicals
DUCC Downstream Users of Chemicals Co-ordination Group RIP REACH Implementation Project
ECETOC European centre for Ecotoxicology and Toxicology of SANCO (DG) European Commission Health and Consumer Protection
Chemicals Directorate-General
ECHA European Chemicals Agency SCP/SIP Sustainable Consumption and Production and
EPAA European Partnership on Alternative Approaches Sustainable Industrial Policy
ERASM Environmental Risk Assessment and Management SDS Safety Data Sheet
EU European Union SEPAWA Vereinigung der Seifen-, Parfum- und Waschmittelfachleute
GHS Globally Harmonised System of Classification and e.V. (Association of Soap, Perfume and Detergent Experts)
Labelling of Chemicals SME Small or Medium-sized Enterprise
HERA Human and Environmental Risk Assessment on SVHC Substances of Very High Concern
Ingredients of Household Cleaning Products UN United Nations
I&I Industrial and Institutional Products USSDA United States Soaps and Detergents Association
A.I.S.E., 15A Avenue Herrmann Debroux, 1160 Brussels, Belgium - Tel: + 32 (0)2 679 62 60 - Fax: +32 (0)2 679 62 79 - aise.main@aise.eu - www.aise.eu