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p To study the Market penetration of Scholl product in Chennai region.

 !

p To analyse the affordability of Scholl product.

p To identify the sales promotion attributes.

  "#$%%

^p Type of study - Descriptive research

^p Sampling Unit - Foot care retail outlets, Super markets &Medicals.

^p Sample size - 100

^p Sampling method - Convenience sampling

^p Research method - Survey

^p Type of data - Primary data

^p Research instrument - Structured questionnaire

^p Tools used  & Percentage Analysis, Chi² Test,

and ANOVA.


#

  It consists of original information gathered for a specific purpose. The
primary data is collected through interviewing people personally and questionnaire survey.

 !!The secondary data is collected from various books, records, journals.


" $! This method is best suited for descriptive research. Surveys are done to
learn about knowledge of people, beliefs, preferences, satisfaction and so on.

#'#$Descriptive research, also known as statistical research, describes data

and characteristics about the population or phenomenon being studied. Descriptive research
answers the questions r
, r , r , r  and
r. This research is the most commonly
used and the basic reason for carrying out descriptive research is to identify the cause of
something that is happening. Descriptive research includes surveys and fact ± finding
enquiries of different kinds. The major purpose of descriptive research is the description of
the state of affairs as it exists at present. Under this type of research, the researcher has no
control over variables; he can only report what has happened or what is happening.

("#  $! consists of a set of questions presented to respondents for their
answers. c%#& !! ("# #These types of questions specify all the possible answers
and the respondents are made to choose among them.

) '%'% *In this sampling procedure, the selection of population elements

is based in part on the judgment of the researcher or field interviewer.

Types of non probability sampling methods:

1.p Convenience, Haphazard

2.p Snowball sampling
3.p Judgmental sampling
4.p Deviant Case Case study
5.p ad hoc quotas
Ap c   #'% * - members of the population are chosen based on their relative
ease of access. To sample friends, co-workers, or shoppers at a single mall, are all
examples of convenience sampling.


#$%#"#!+
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The collected data is scrutinized carefully and after proper coding and tabulation, a detailed
analysis is made. The following are the various statistical tools that are used for analysis in
this research;

Rp Percentage Analysis
Rp Chi-Square Test
Rp ANOVA


c$&,"#It is a non-parametric test used most frequently by marketing researchers

to test the hypothesis. This test is employed for testing hypothesis when distribution of
population is not known and when nominal data is to be analyzed. It helps to determine
whether a significant difference exists among the group of data.

)

 The Analysis Of Variance (or ANOVA) is a powerful and common statistical
procedure in the social sciences. It can handle a variety of situations. In statistics,  &-
 %##+  (abbreviated  &-
)

) is a technique used to compare means
of two or more samples (using the F distribution). This technique can be used only for
numerical data. It is done to find out the differences within the factor.