Icici

“A Study On ICICI’S Online Share Trading”
CHAPTER 1
INTRODUCTION
India has two hundreds years old tradition in securities. In fact the
first Indian stock Exchange established in Bombay is the oldest in Asia. The
earliest security dealings were transactions in loan securities of the East
Indian Company, the dominant institutions of those days. Corporate shares
came into the picture by 1830’s and assumed significance with the
companies Act of 1956. In 1887 the broker community gave birth to the
“Native Share and Stock Broker Association” which is known as Bombay
Stock Exchange.
Introduction of net trading has revolutionized the capital market.

Internet trading has made the process of buying and selling of shares much
faster and easier than physical broker. It provides integration of bank,
broker, stock exchange and depository participants. This eliminates the
rigorous process off investing in stock exchange.
The Indian Capital grew at a very moderate rate from 1951 to 1980.
However kit registered an impressive growth in 1980’s. The process of
liberalization and the transparency in operations has raised the interest of the
foreign investors in Indian. Till 1978 there were only eight recognized
exchanges in India.
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At present there are twenty-two stock exchanges including OTCEI

(Over the Counter Exchange of India) and NSE (National Stock Exchange).
Initially the exchange operated on an outcry system i.e. manual system of
trading. Due to increase in trading volumes, the number of issuers increased
substantially, and the birth of NSE’s highly transparent automated system
came into existence. Even than there was an increase in paper work causing
a gridlock at every stage market? This delays the clearance and settlement
of traders, registrations of securities in the shareholders name and due to this
it increased the back office paper work of intermediaries. These outdated
systems have increased settlement risks and have rendered the
implementation of a delivery versus payment system impossible.
One reason many people are never seriously interested in share

trading apart from the risk is that although they are curious, they know it is a
hassle to go some place to trade and handle all those paper certificates. Also,
many don't have the time for all this.
Online trading eliminates both these hassles. First by making your

transaction virtually paperless, and second by enabling you to buy and sell
shares anytime anywhere where there is Internet access. In fact you can even
place a sell or buy order by specifying your order value during non-market
hours. Which broker can you talk to place a buy order in the middle of the
night? With online trading, this is easily possible.
It can be your home, office or Internet café; you are ready to go to your
account to buy or sell shares or to just watch how your portfolio is
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performing. There is absolutely no paper involved whatsoever except for the

initial application you sign and give for the purpose of taking a web trade
account.
Only thing you would need to do is send your money to the bank account so
that you have the money in the account to be able to buy your favourite
stocks. Your share trading system will be linked to your bank account and
once you have the money in the account it can be made immediately
available for purchase of shares.
Difination:-
The increasingly popular activity of buying and selling securities over the
internet, or to a lesser extent, through a broker's proprietary software.
Major advantages of online share trading:
Paperless transactions – your share certificates get deposited in electronic

form (DMAT) in your web trade account.
Orders can be also placed offline during non-market hours.
For NRIs this is the easiest option to invest in Indian markets.
There is no limit to information available online in sites such
as www.icicidirect.com and www.hdfcsec.com
Record of all transactions are available at your fingertips.
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CHAPTER-2
INDUSTRY PROFILE
Banking is as old as the civilization itself. Banking (i.e.,

money lending) existed in Babylonia as early as in 2000 B.C. the
Babylonia had developed a system of banks under which they used
temples for money lending, and lent money against the security of
gold, silver and kept them for safe custody.
Around the same time, in Greece also, there existed banking

business (i.e. money lending business). In Greece also, temples are used as
depositors for the surplus funds of the people, and the temples are used the
center of money lending business. The priests of temples acted financial
agents in the business of money lending.
In ancient Rome also, there existed the business of banking (i.e. the
practice of granting credit). In Rome, banking business developed on the
Greek pattern. The banking business in Rome, suffered serious damage on
the fall of the Roman Empire Justinian in 565 A.D. the business of banking
was once again revived with the revived of trade and commerce in the
middle ages. Though the business of banking was revived, during this
period, the banking business was largely in the hands of the Jews and the
Lombardy. The Christians did not forbidden by their religion. However in
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course of times, and weakening of the hold of religion and with the
development of trade and commerce around the 18th century, the Christian
also entered the field of money lending business and competed with Jews
and Lombardy.
In the England, banking business was developed during the region of Queen
Elizabeth I, thanks to the goldsmiths used to receive the valuables and funds
of their customers for safe custody and issued receipts for the valuables and
funds accepted from the people. Initially, the receipts issued by gold smiths
were just intended for withdrawal of funds and valuables let for safe demand
of Charles.2nd in 1640, which declined to return the funds and valuables
deposited by the goldsmith with the exchequer under the care of the
government. However the ruin of the goldsmith, in a was to led to the
growth of private banking and the establishment of the Bank of England
1694.
Even in India, banking (i.e. money lending) was in existence from very early
times. The ancient Hindu scriptures referred to the prevalence of money
lending activities in the Vedic period. During the smrithi period, which
followed Vedic period, the business if banking was mainly carried on by
members of the Vysya community.
It is true that banking business was in existence even in ancient times. But,
ancient times, banking business was mainly restricted to granting of loans to
individuals, and was carried on mainly as a proprietary business. Banking
business in its present well developed from (modern joint stock banking) is
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of recent origion. Modern banking developed only after the industrial

revocation, with the increase in the size of industrial and business units, joint
stock company form of business organization encouraged people with small
means to become share holder big industrial and business enterprises. Still
there was certain section of the public who are assured of the repayment of
their money with some interest thereon.
So, naturally, there arose the need for the formation of financial
institutions that could collect the surplus funds of people on terms
accepted to them and make that available to the needy productive purpose.
Accordingly, a large number of such financial institutions called joint stock
bank were set up after the industrial revocation. So joint stock banks or
modern banks are recent development. It was only in the 19th century that the
modern commercial banking was developed in most of the leading countries
in the world.
DEVELOPMENT OF INDIA BANKING SYSTEM

The development of Indian banking industry begins from the
performance of money lending business by a small money lender with
limited financial resources and limited area of operations and extends to the
growth of a large number of commercial bank with huge financial resource
and diversified banking activities spread overall part of the country.
The history of Indian banking systems can be considered under the
following heard:
1: Banking business in ancient times.
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2: Banking in pre-independence period.

3: Banking in post independence period.
Banking business in ancient times:

Banking business in the form of money lending was present in Indian event
in ancient times. As stated earlier, the ancient Hindu scripture referred to the
prevalence of money lending activities in the Vedic period. During the year
of Ramayana and Mahabharata, banking business had become a full-fledged
activity. During the Smithy period, which followed the Vedic period baking
was largely carried on the members of the Vysya community.
However, in ancient times, banking business mainly in the form
money lending (i.e. just granting of advances) and was carried on as
proprietary business.
2. Banking in pre-independence period.

During the pre university period, banking and business was primarily carried
on by indigenous banking and money lenders, the indigenous bakers and
money lenders are present even today in rural and semi urban areas.
3. Banking in post independence period.

Independence period:
Before independence, the Indian banking industry had to pass through a
series of crises and bank failures. But after India attained independence, the
situation has changed completely. There has been a massive growth of
Indian banking systems in the post independence period.
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The various developments in the Indian banking system in the post

independence period are:
1. The reserve bank of India the central bank of country was nationalized on
1st January 1949. The nationalization has brought about a change in the very
outlook of the Reserve Bank of India as the central bank of country, and
helped it to ensure proper regulation and growth of Indian banking systems
to meet the socio economic objectives as to set the government.
2. The Banking Regulation act of 1949 passed. This act has enlarged the
control of Reserve bank of India over the Indian banking systems, and has
also introduced.
3. Regulation measures for insuring sound and balanced growth of the

Indian banking industry.
4.The imperial bank on India was nationalized and converted in to the State
Bank of India on 11th July 1955. The formation of the State Bank of India.
5. Fourteen major Indian Bank of India was nationalized on 19th July 1969
and six more Indian commercial banks were nationalized of the 20 major
commercial bank in the country have contributed to the further growth of
Indian commercial banks.
6. Several regional rural banks were established in cater to credit needs of
rural areas. Today, there are 196 regional rural banks catering to the needs of
rural areas.
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7. Several land development banks were set up to cater the long-term credit
needs of agriculturalists.
COMMERCIAL BANKING IN INDIA

Banking system occupies an important place in a nation’s economy.
Bank is an indispensable institution in a modern society and forms the core
of the money market of the advanced countries. The Indian Money Market,
however, it is characterized by the existence of both the unorganized and the
organized credit agencies, which meets
The credit need of the various sectors of the company. The

moneylenders and indigenous banker constitute the unorganized money
market. The organized sector of the money market consist of the Reserve
bank. Commercial bank and co-operative banks. The organized and
unorganized sectors of the money market are not completely isolated from
each other- there are certain points of contact between them. With the
extension of the banking facilities by the co-operative and commercial bank
in the countryside, credit needs of various sectors of the economy are known
being increasingly met by institutional agencies.
In the organized money market commercial bank have acquired a significant

place as a result of their growth in terms of branch network, deposits and
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advances. However, the commercial banking system has been till recently
Urban oriented.
Commercial banking in the public sector
A significant feature of the present day commercial banking in India

is to co existence of both the private sector and public sector in banking. The
banking took place in two stages. First in 1955 when the Imperial Bank of
India was converted in to State Bank of India and subsequently banks were
made subsidiary bank of State Bank; second stage was the nationalization of
commercial banks on 19th July 1969.
1. The Commercial Bank of India Ltd.

2. The Bank of India Ltd.
3. The Punjab National Bank.
4. The Bank of Baroda.
5. The United Commercial Bank India.
6. Canara Bank Ltd.
7. United Bank of India Ltd.
8. Dena Bank Ltd.
9. Syndicate Bank Ltd.
10.The Union Bank of India Ltd.
11.Allahabad Bank Ltd.
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12.The Indian Bank Ltd.

13.The Bank of Maha.
14.Maharashtra Ltd.
15.The Indian Overseas Bank Ltd.
The Bank which were nationalized as in 1980, are as follows:
1. Andra Bank Ltd.

2. Corporation Bank.
3. New Bank of India Ltd.
4. Oriental Bank of Commerce.
5. Punjab and Sindh Bank.
6. Vijay Bank.
These twenty banks constitute the strong public sector in Indian banking
system.
THE STRUCTRE OF INDIAN COMMERCIAL BANKS.
The outstanding landmark in the History of Indian Commercial

Banking the enactment of legislation in 1949 called the banking regulation
act. The legislation was enacted with a view to restructure commercial bank
in India. For the first time, the act introduces the licensing system for
banking business. It had laid down rules and regulations for the opening a
bank etc. the banking regulation act is considered as a well thought out and
compensate price of legislation designed to safeguard the interest of
depositors and the development of banking industry on a systematic line.
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The Indian commercial banks were classified into two types at the
time of independence. They were scheduled banks and non-scheduled banks.
As in 1950, there were 460 commercial banks in India. By 1969, the number
of commercial banks was reduced to 85 by means of mergers and
amalgamations. Owing to liberal policy followed by the government for the
setting up of regional rural banks, the number of Indian commercial banks
increased top 273 on March 1990.
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Chapter - 3
COMPANY PROFILE
ORIGEN OF THE ORGANISATION
Industrial Credit and Investment Corporation of India Ltd
In 1955, the government, World Bank and the steering comities of

prominent business men and others to cater to private sector needs of long
term promoted ICICI. Since then the capital structure of the company has
undergone significant changes with the role of the government getting
minimized. In the fiscal, the company created history by becoming the first
Indian company to list its shares on NYSE (New York Stock exchange). The
company has presence in various businesses in the financial sector the
prominent ones are infrastructure finances, structured finance and project
finances treasury services, corporate finance, advisory services, Demat
services, etc. due to the increase competition in the financial markets and
fund based business getting affected by lower margins and higher levels non
performing assets (Nap’s), the company is trying to get a major share in the
retail segment where the margins are better. This has been made possible
through the various subsidiaries, whish the company has floated, and
through expansion of the distribution network. The company has realized the
growing importance of technology revolution in the market and has taken
major initiatives to enter the e-commerce segment in the year 1999-2000. it
has launched a number of portals and ahs also entered into alliances with
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other major portals in the market. Over the years, ICICI has gained
prominence in most of the segments in the financial sector through its
various subsidiaries. Some of the important once are ICICI Personal
Financial Services ICICI Info tech ICICI web Trade.
ICICI has transformed itself from the role of financial institution to a

universal bank. The company is making constant efforts to take first mover
advantage in the technology-related businesses. In the past, there has been a
considerable amount of influence and direction from the government in
ICICI’S policies. However of late under the direction of Mr.K.V.Kamath,
ICICI has quite successful broken away from direct government
interference. Private participation in equality sense inception and its image
of a professional managed company has unlabeled ICICI to recruit
professional managers and fresh NBA’S from premier institutes constantly.
Key appointments rest with professional managers. ICICI is undoubtedly
one of India’s best-managed financial institutions. ICICI’S project loans
team has considerable depth and wide experience in project and loan
appraisals. The quality of man power is very good and ICICI is forgoing
ahead very strongly on its mission to transfer itself from a project-
finance/development banking institution to a universal bank catering to all
kinds of needs of both retail and corporate customers. The company has
placed itself in a perfect position to take any benefit accruing in the financial
sector because of further technological charges. Its diversification of
business port folio will also help it to leverage its strength from one segment
to another.
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ICICI Group
Founded in 955 at the initiative of government of India, the World Bank

and representatives from the Indian industries, ICICI’S primary goal then
was to facilitate the development of Indian industries through project
financing. Today $ it has graduated into being among the leading financial
institutions and offers almost every service in the gamut of corporate and
retail finance at present ICICI commands a position of respect in the global
business community. This trust and confidence embodies by ICICI
becoming the forts Indian company to be established on the NYSE, on
September 22, 1999. It is also the forts Indian company to have its account
conforms to GAAP guide lines. In terms of technology initiatives, the ICIC
group is recognized as among the first to bring internet banking services, the
first in providing WAP-enabled financial services and one of the first to
introduce web brokerage in India.
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GROWTH, DEVELOPMENT AND PRESENT STATUS OF THE

ORGANISATION
Infrastructure financing, corporate financing and retail have been the

strong pillars of ICICI’S growth. They expect these top remain thrust areas
in the future too. The financial institutions sees significant opportunities in
the power sector, and in the rapid deregulation of the telecom sector on the
retail side, ICICI has established a retail franchisee through a presence
across 42 countries. Its retail thrust has been on the distribution channels like
internet, call centers and ATM’S
It occupies the number one position in automobile financing (over 20% of

the market share), number one credit cards on an incremental basis. It also
has a growing presence in home finance on online trading.
ICICI BANK
ICICI Bank is a commercial banking outfit setup by ICICI group. The

bank was registered a banking company on January 5th, 1994 and received
its banking license from Reserve Bank of India on May 17th 1994.
The bank has an authorized capital of INR 300crore (USD 75.96million),
of which subscribe and paid-up capital is INR 165 million (USD 41.78
million) the first ICICI bank was start in Madras in June 1994. The branches
are fully computerized with state-of-the-art technology and systems. All of
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them are fully networked through V-SAT (satellite) technology. The bank is
connected to international SWIFT network since March 1995. ICICI bank
offers a wide spectrum of domestic and international banking services to
facilitate trade, investment, cross-border business, and treasury and foreign
exchange services. This is in addition to a whole range of deposit services
offered to individuals and corporate bodies. ICICI bank’s Infinity was the
first internet banking service in the country, and a prelude to banking in the
next millennium. Currently the bank has around 150,0000customers.
ICICI Venture Funds Management Company Limited
With the recent spurt in entrepreneurship in the country, venture

capital and private equity capital financing are fast attaining a role of
prominence. Uniquely positioned to take the Indian entrepreneurship further
is ICICI venture Funds, the wholly owned subsidiary of ICICI, with its keen
understanding of the Indian Financial Markets, entrepreneurial ethos, access
to global capital and a network through influential global alliances. Strong
parentage and affiliates provide ICICI venture with access to a broad
spectrum of financial and analytical resources. An affiliation with (Trust
Company of the West) provides a plant form for network Indian companies
to global markets and technology. ICICI Venture Funds currently manage
/advisors 11 funds aggregating US$ 400 million, making it the most
significant private equity investor in the country. The investment experience
of ICICI Venture’s professionals is the foundation it's strengths and success
in several areas of investing. ICICI Venture seeks to invest in opportunities
where its network through ICICI and TCW can create value for all involved.
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ICICI Ventures primary investment objective is capital investment through

investments by way of equity or equity-related securities in unlisted
companies with significant growth potential. ICICI Venture’s investment
focus being on
• Information technology
• Biotechnology and Life Sciences
• Media and entertainment
• Retail Services
ICICI Securities and Finance Company Limited
Formed in 1993 when ICICI’S Merchant Banking Division was spun

off into a new company, i-SEC today are India’s leading Investment Bank
and one of the most significant players in the Indian capital markets. Its
client list includes some if the best known, most respected names in Indian
business and industry, and i-SEC offers them what are probably the widest,
most in-depth range of services in the market, with the highest standards of
professionalism. Backed by a strong distribution network, i-SEC is
acknowledged to be at the forefront of all new development in the Indian
dept market. I-SEC Research Reports, compendia, updates, I-BEX and
sovereign Bond Index, have become industry standards, sought after by
finance, business and reputed publications alike. The project finance group
has helped take strategic products from the drawing board to financial
closure, leveraging the expertise of parent organization. I-SEC has also
executed several assignments in M & A, including business valuations, spin-
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offs and mergers, for both domestic and overseas clients. The range of
products offered by i-SEC includes:
Corporate finance- mergers and acquisitions, equity, bidding
(Especially for Telecom projects)
• Fixed income-primary dealership, Debt research
• Equities- Lend management, underwriting, syndication, private
Equity placement, sales, trading, broking, sect oral and company
research i-SEC
Continues to sustain a steady rate of growth by offering the most extensive
range of services combined with un-rivaled standards of professionalism
ICIC BROKAREGE SERVICE LIMITED

Set of march 1995, ICICI brokerage services is a 100% subsidiary of
i-SEC. it commence its securities brokerage activities in February 19996 and
is registered with the national stock exchange of India limited and the stock
exchange, Mumbai. We are a joint venture between ICICI and the leading
financial services provider in India, and prudential PLC of U.K, one of the
finest life insurance companies in the world. Together v provides u with an
extensive range of insurance products to suit your various needs at various
life stages. We aim to keep you covered at every step in life. There policies
are need-specific and others particular age group. This means that no matter
where in life you are, we offer specific product to suit your nee for savings,
protection and retirement. Over products can be categorized into the
following;
• Saving plans
• Protection plan
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ICICI Personal Financial Services Limited

ICICI personal financial services limited (ICICI PSF), formerly
ICICI-Credit. Was one of the first four companies to obtain registration as a
Non-Banking financial company (NBFC) from the Reserve Bank of India
(RBI) on September 10, 1997 under the new section 451 A of the Reserve
Bank of India act, 1934. During the year 1998-99, there was a significant
shift in the company’s operation from leasing to hair purchase to distribution
and servicing of all rental product of the ICICI group. It is now a focal point
for marketing and distribution of all rental asset products for ICICI,
including auto loans, consumer durables finance and other financial products
the company has thus become a part of ICICI’S retail strategy aimed at
offering a comprehensive range of products and services to retail costumers
in view of this reorientation of the business, the name of the company was
changed from ICICI credit corporation to ICICI personal financial services
limited (ICICI PFS) effective march 22, 1999.
ICICI Capital Services Limited
ICICI Capital Services Limited. Was in-corporate in the names of
SCICI securities limited. On September 24, 1994 as a wholly owned
subsidiary of erstwhile SCICI ltd. With the objective of providing stock
broking services to the institutional clients and under taking activities such
as under writing, primary market placement and distribution of industry and
company research etc after the amalgamation of SCICI with ICICI effective
form April 1, 1996, resulting in the change of the name, the company in
mandated, under review by ICICI, to carry out on its behalf the retail and
semi retail liability products of ICICI. The company also operates the
network of ICICI centers across the country
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ICICI Info Tech
ICICI info tech is a leading provider of end to end IT solutions. We have

an in-depth experience of having worldwide. Our service portfolio includes
the following
IS & IT Consulting
Software design and development
Enterprise application integration
Value chain management solutions (SCM, CRM, etc)
Application Re-engineering and management
Knowledge management solutions
Embedded system applications
Technology incubation, IT-enabled services & IT Outsourcing
ICICI Capital Ltd.
Its products are:

• RBI bonds
• E-invest (ICICI direct.com)
• Fixed deposits
• Mutual funds
• Bonds
• Demat
• Equity IPO
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RBI Bonds: a bond or a debenture is basically a loan. Every time you

invest in a bond or a debenture, you are lending your money to an issuer
who is in need of funds. Bonds can be issued for specific period of time: the
period can range from term to a very longtime 20 or 30 years too.
Government issues bonds (Treasury bills and government securities) for a
medium term to very short term like even for a few weeks. RBI bonds are
marketed through the ICICI Capital Ltd. It is also known as Infrastructure
Bonds of RBI issues those bonds (3 or 4 times) in a year
E-invest (ICICI Direct.Com): ICICI Direct.com is a truly online share

trading site. Which means that from the time you punch in a buy or sell trade
on your computer to the final settlement in your account, everything happens
completely online, the 3 in 1 one e-invest account integrates your brokerage,
bank and one more depository accounts to make sure that you can do the
otherwise cumbersome share trading from the comfort of your home or
office, at absolutely anytime of the day, or night.
Mutual Funds: Mutual Funds are a pool of money collected from many
persons and invested in tradable securities the gains or losses arising out of
such investment are distributed among the investors of the fund in
proportion of their investments in a way, a mutual fund is an agent of the
investors on whose behalf, it manages their funds to enhance the returns and
reduce their investments through a careful selection of securities amongst
several sectors of industries, companies and products. Achieving such a
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selection is normally beyond the means of an individual investor that all

mutual funds are open-ended once.
Customers Are:
• Franklin Templeton Investments
• Birla Mutual Funds
• Kothari Pioneer
• Alliance Capital
• Sun F&C Mutual Funds
• Kotak Mahindra Mutual Funds
• Prudential ICICI Mutual Funds
ICICI Bonds: A Bond or a Debenture is basically a loan. Every time you

invest in a bond or debenture, you are lending money to an issuer who is in
need of fund. Bonds can be issued for specific period of time; the period can
range from short term to very long like 20 to 30 years too. ICICI bonds are
generally for periods upwards of one year ICICI target the retail market for
subscription to their bonds issues. Corporate issuers major portion of the
small investors in ICICI Bonds.
Demat: The dematerialized form of share holding and depository mode of

trade (Scrip less trade) have been operation in developed financial markets
for over 15 years. In India, the first depository commenced operations a
decade back and is relatively new. The Indian financial markets is in need of
both scrip-based trade, but the investing community, which is used to scrip-
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scrip less trading, till now a domain of the western world, institutional
investors and GDR holders in now mandatory even for small investors. All
those who hold physical share certificates have to get dematerialized. If they
do not, they will be forced to do so at the time of sale a process by which the
physical certificates of an investor are taken back by the company/registrar
and actually destroyed and an equivalent number of securities are credited in
the electronic holdings of the investor.
They do not; they will be forced to do so at the time of sale. A process by

which the physical certificates of an investor is taken back.
By the company/registrar and actually destroyed and equivalent number of
securities are credited in the electronics holdings of the investor.
Equity IPO-ICICI Capital Service Ltd., also undertakes the equity IPO for
other corporate products. It looks after all the transactions related to equity
IPO in the market.
Fixed Deposits: ICICI Fixed deposits

ICICI Ltd. Issues the fixed deposit to a large number of customers. FD’s
are related by the rated by the rating agencies like CARE, ICRA and etc.
Those FD are highly safe, tax benefits under section 80L, NOTDS on
interest up to Rupees 5000 in a financial year and premature withdrawal
facilities.
Sample Size: Fifty
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Target Customers: All the persons those who are earning and interest in
investment, may be small or big no matter.
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Services offered by ICICI Capital Services Limited

Institutional Investors: As the first time Depository Participant of National
Securities Depository Limited (NSDL), services offered by ICICI in respect
of securities held in electronic form include:
Dematerialization: gets clients physical certificates converted into electronic

balances maintained in its account with NDSL.
Re-materialization: Assists in converting the electronic holding into

physical certificates through the process of re-materialization as and when
deserved by the client.
Statement: offers settlement services involving book entry transfer for both
on – market and of – market trades carried out by clients.
Record Keeping: provides a transaction statement as well as holding

statement to clients at periodic intervals.
Pledging: Completes various formalities relating to pledging of securities

held in dematerialized form with any institution based on instructions
received from the clients.
Individual Investors: ICICI Capital Services Ltd offers aforementioned

services the individual investors as well.
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Subsidiary General Accounts (SLG): offers services to clients to dealing in

government securities through the SGL account besides holding the
securities, ICICI Capital Services Ltd.
• Provides records update based on transaction made by the clients.
• Collects and credits the benefits and proceeds from sale to client
account.
• Supplier’s periodical reports on the transactions on holding of the
clients.
Trading: next function activates when an investors buys or sells in the

market
Buying :
1. An investor get order executed makes payment to the broker.

2. Investor instructs his depository participant to except credit on
settlement day. Brokers instruct his DP to debit his clearing member
A/c on settlement day.
3. Before settlement day broker makes payment to clearing house
through clearing bank.
4. On settlement day clearing house releases shares to brokers clearing
member A/c which is then transferred to investors A/c through NSDL
(NATIONAL SECURITIES DEPOSITRY LTD). Investors get credit
in his A/c.
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Selling:
1. An investor’s gets order executed.

2. Investor instructs his depository participant to debit his A/c with
immediate effect. The shares move from investors A/c to brokers
clearing member A/c via NSDL. A broker clearing member A/c is
credited.
3. Before settlement day broker transfers shares from his clearing
member A/c to clearing house via NSDL. His A/c is debited.
4. On settlement day broker receives payment from clearing house
which he passes on to the investor.
FUTURES PROSPECTS AND PLANS OF THE ORGANIZATION
For ICICI the past half has been a trying period more so because of
the adverse environment conditions such as the depressed equity markets
and the volatile currency markets. However, its retail thrust and a perceptible
shift in financing manufacturing projects to corporate finance will put it in
good stead for the quarters to come. Its growing importance in the telecom
and infrastructural sectors, which have huge potential, will be a key driver of
the growth for the future.
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ORGANISATIONAL STRUCTURE:
Structure of depository participant:
A depository is an organization where the securities of the

shareholders are held in electronic form. In order to reach out the general
investor depository goes through its intermediaries called the depository
participant. The structure of this depository participant system has mainly
two types of accounts:
• The Beneficiary Accounts

• Clearing Members Clearing Accounts
Beneficiary accounts: are the accounts of investors, where their

securities are held in electronic form. The account opened by investor with
DP is a beneficiary.
The balances in BENEFICIARY ACCOUNT are divided into

following accounts.
Shares under free accounts can be transferred freely.
29
Lock – in accounts hold shares under lock in periods (say promoters quota)
which can not be sold (till the lock – in period is over, after which they move
to free account).
• Pending Demat Account: securities waiting credit for

dematerialization for the company/ registrar are held in the pending
demat account.
• Pending Demat Account: securities sent for Dematerialization is held
in demat account till the company / registrar confirms electronically
that physical securities have been issued.
• Pledged Account: securities pledged to the other beneficiaries are
held in the pledged account.
Cleaning members Cleaning Account: any trade had done on the

exchange, in a particular settlement; have to be settled through clearing
member (through whom the trade is done). For this purpose there is a
“Clearing Accounts “of clearing members. He collects, in this account,
securities sold by different clients and delivered to the exchange. Similarly
in the case of purchasers he receives securities from NSDL/clearing
Corporation in this clearing account and then disburses same to his clients
(to their beneficiary account).
The clearing members clearing account has sub account like:-
• Pool Account: where securities are received from various sources are
pooled and held.
30
• Delivery Account: from where NSDL takes the securities for pay in (the
clearing member moves the securities from pool account to the extent to
his net obligation to the Clearing Corporation).
• Receipt Account: where securities are received from NSDL after payout.
Securities are moved to pool account automatically from here.
Balances in clearing member account are help for each settlement and
market type, separately. NSDL takes/jives the securities from/to broker on
the basis of instructions from exchange/clearing Corporation.
31
CHAPTER-4
RESEARCH DESIGN
4.1 TITLE OF THE STUDY
The title of this study is “a study of ICIC online share trading”. It

explores the basic and concepts of ICICI’S online trading instruments ICIC
Direct.com, its sub service.
4.2 STATEMENT OF THE PROBLEMS
Online trading are the emerging concepts in the stock market. It

involves personal factors, technical factors, business factors and economic
factor the inter play of these factors on stock markets requires the deep study
of about the patter process and procedures and performance. This study is
intended to identify the various concepts about the online trading and its
way of functioning.
ICICI provisions are not exposing to its costumers extensively. Hence

in this report an attempt has been made to link the potential customers and
the ICICI Capital Services Ltd
32
4.3 OBJECTIVES OF THE STUDY
• Study of ICICI Direct.com (online share trading)

• Costumer satisfaction and awareness of ICIC Capital Service Ltd.
ICICI Capital Services Ltd is depositary participant (DP) and it is

providing the financial services to the shareholders and various other DP’S
also providing almost same services which lead to a competition. So in order
to retain the existing customers need and preferences and expectation is very
important. The study involves knowing the expectation is very important.
The study involves knowing expectation and satisfaction level of ICICI
Capital Ltd. Costumers.
4.4 SCOPE OF THE STUDY
Globalization of the financial market has led to a manifold increase in
investment. New markets have been opened: new instruments have been
developed: and new services have been launched. Besides, a number of
opportunities and challenges have also been thrown open. Therefore this
study encompasses the following under its scope.
• To study the various plans of the depository.
• To study of the cost of online trading.
• To know the market leaders in this segment.
• To study customer’s response to the concept of online trading.
33
• To offer suggestions based on findings.
4.5 LIMITATIONS OF THE STUDY
• Since sample size is only 50, which is not a true representative of

the population as a whole.
• Since segment wise investors is not available in ICICI Capital Ltd.
Over all concept is taken for the study.
• Information is partly based on secondary data and hence the
authenticity of the study can be visualized and is measurable
• Level of accuracy of the results of research is restricted to the
accuracy level with which the customers are given their answers and the
accuracy level of the answers cannot be predicted.
• Only population from a particular region has been selected for the
study, therefore there may be differences in opinion regional wise.
4.6 METHODOLOGY OF THE STUDY
The study is based on survey technique. The study consists of analysis

about customer’s awareness and satisfaction of ICICI Capital Ltd. For the
purpose of the study 50 customers are picked up and their views solicited on
different parameters. The methodology adopted includes.
34
• Questionnaire
• Random sample survey of customers
• Discussions with the concerns
Personal interviews and informational discussions where held with

ICICI Capital Ltd. Customers to ascertain the awareness and satisfaction
level further applying simple statistical techniques as processed and data
collected.
RESEARCH INSTRUMENTS
A. SOURCES OF DATA
• Primary data: questionnaire
• Secondary data: are published material such as text books, periodicals,
journals, newspapers, annul reports of ICICI Ltd., and website
B. SAMPLING PLAN
• Sampling survey: since segment wise investors in ICICI Capital Ltd. Are
not available for the overall customers was considered for the study.
100% coverage was difficult with in the limited period of time; hence
sampling survey method was adopted for the purpose of the study.
• Population: (universe) customers of ICICI Capital Services Ltd.
35
• Sampling size: a sample of fifty was chosen for the purpose of the study.
Sample considers of small investors. Larger investors and traders of
ICICI Capital Ltd.
• Sampling method: probability sampling requires complete knowledge
about all sampling unite in the universe. Since due to time constraint non
probability sampling was chosen for the study.
• Sampling procedures: from large number of customers of ICICI Ltd.
Where randomly picked up.
C. DATA COLLECTION INSTRUMENT

Collection of data through questionnaires: the data collected for the
study purpose is through questionnaires. Fifty customers of ICICI direct.com
have been selected randomly for the study purpose and then the information
reveled from the customers is analyzed and interpreted in the study.
D. ORGANISATION OF FELD WORK
Initial field work has done for pre testing for data collection. The data is
collected through the direct interaction whit ICICI’S customers through
questionnaires answered by them. Fifty customers of ICICI were randomly
chosen for the purpose of the study.
36
CHAPTER – 5
DATA ANALYSIS AND INTERPRETATION
DATA PROCESSING AND ANALYSIS PLAN
Data processing is an intermediary stage of work between data

collection and data analysis. The raw data, after collection, has been
processed and analyzed in accordance with the outline laid down for the
purpose of the study. Tabulation is the process of summarizing raw data and
displaying them on compact statistical table for further analysis. Data is
further categorized for analysis.
The analysis and INFERENCE of the data collected has been arranged in
the following format for better understanding and scrutiny.
37
• Title of the table.

• Data table (in figure) along with analysis of table.
• Inference of the table.
• Graphic representation.
TABLE 5.1
Preference for ICICI Capital Ltd. Over other Depositary Services
ATTRIBUTES NUMBER OF PERSONS PERCENT OF

RESPONDENTS
Quality service 25 50%
Safety 10 20%
6 12%
Reach
Vast variety of service 2 4%
Nothing in particular 7 14%
ANALYSI
38
The data shows that 50% of the respondents prefer ICICI Capital Ltd
over the other depository services in respect of quality service, 20% in term
of safety of funds, 12% in terms of reach, 4% inter of vast variety of service
and 14% said nothing in particular.
Graphical representation for preference of ICICI capita ltd over other

depository services.
50
40
30
20
10
0
quality safety reach vast nothing in
service variety of particular
service
number of respondents
INFERENCE
39
Since this concept of depository is quite new there is more scope for
improvement. This survey also states that ICICI Capital ltd. Has only 4% in
its variety of service. It points out that ICICI needs to expand its product
portfolio in terms of online share trading.
TABLE 5.2
Schemes in which shares are being held.

Small investors Long term investors Trades
29 16 5
58% 32% 10%
ANALYSIS
The survey show that 58% of the respondents were small investors
while 32% were long term investors and only 10% were into trades.
40
Graphical representation of Schemes in which shares are being held.
trades
10%
long term
investors sm all inves tors
32% 58%
sm all inve stors long term investors trades
INFERENCE
Through this we may infer that ICICIDirect.com has been under for
small investments rather than large trades and long term investments,
therefore ICICI may concentrate more on its long term investment schemes
and trades by enhancing it and increasing its security as its shareholders may
need more confidence since there is a large sum of money blocked in these
accounts.
41
TABLE 5.3:
Services availed by the respondents.

Schemes /services Number of persons percentage
ICICI direct.com 40 80%
Demat 45 90%
40 80%
Settlement
Transmission of securities 30 60%
Freezing/defreezing of an 0 0%
account
New services
Trading demo 39 78%
Sell ‘N’ cash 6 12%
Loans against demat 0 0%
Mutual funds 12 24%
ANALYSIS
Out of the above services 90% of the customers avail the demat scheme
while 80% avail the services of ICICI direct.com and settlements. 60%
availed transmission of securities and 0% availed freezing and defreezing of
42
an a/c. out of the new services 78% availed trading demos 12% sell ‘N’
cash, 24% mutual funds and 0 % loans against demat shares.
Graphical representation of services availed by the respondents.
43
12024 80
78
0 90
60
80
ICICI direct.com
Demat
settlement
Transmission
Freezing/Defreezing of an A/c
trading demo
Sell 'N' cash
loan against demat shares
mutual funds
INFERENCE
Therefore it may be derived that most of the respondents aren’t aware
of schemes like freezing and defreezing of an A/c and loans against demat
shares, hence ICICI should concentrate on promoting these services further.
We may also gather from the information that demat, ICICI direct.com,
settlement and trading demos are the most popular products available on
online trading.
44
TABLE 5.4:
Number of customers aware of services.

Schemes /services Number of persons percentage
ICICI direct.com 50 100%
Demat 50 100%
35 70%
Settlement
Transmission of securities 32 64%
Freezing/defreezing of an 13 26%
account
New services
Trading demo 42 84%
Sell ‘N’ cash 28 56%
Loans against demat 24 48%
Mutual funds 18 36/%
ANALYSIS
Out of the above survey we see that there is 100% awareness of

direct.com ICICI and demat, 70% of settlement,64% of transmission of
securities,84 trading demos,56% of sell ‘N’ cash and 48% of loans against
demat shares. But there is less knowledge of services like freezing
/defreezing of an a/c and mutual funds.
45
Graphical representation of no of customers aware of services.
48 36 100
56
100
84
26 64 70
ICICI direct.com
Demat
settlement
Transmission
Freezing/Defreezing of an A/c
trading demo
Sell 'N' cash
loan against demat shares
mutual funds
46
INFERENCE
We may infer from the above table that the ICICI Capital Ltd should
concentrate more on those services that are used less such as
Freezing/Defreezing of an a/c, Mutual funds, Loans against Demat shares
which are being provided by ICICI Capital Ltd.
TABLE 5.5:
Means of knowing of the new services.
Through ICICI Ltd News/paper/magazines Broker Agents
25 5 4 16
50% 10% 8% 32%
47
ANALYSIS
According to survey the most popular method is through ICICI capital

ltd itself
Agents are the next most popular means of knowing the services. News
papers and agents are only 10% and 8 % respectively.
Graphical representation of means of new services.
50
50
40
32
30
20
10
10 8
0
Through ICICI Ltd News/papers/magazines Broker Agents
48
INFERENCE
ICICI Capital ltd. should use more services like news papers and
magazines to reach a larger population; it is cheap and reaches a large sector.
Brokers are rather expensive therefore other means should be found.
TABLE 5.6:
Evaluation of ICICI direct.com.
Satisfied Mostly Neither Mostly unsatisfied

satisfied satisfied/unsatisfied unsatisfied
32 12 5 1 0
64% 24% 10% 2% 0%
49
ANALYSIS
The above survey shows 64% to be satisfied with ICICI direct.com

21% mostly satisfied, 10% neither satisfied nor unsatisfied and only 2%
mostly unsatisfied.
Graphical representation of evaluation of ICICI direct.com
satisfied
70 mostly satisfied
60
50
neither
40 satisfied/unsatis
fied
30 , 64
mostly
20 unsatisfied
, 24 ,0
10 , 10 ,2
unsatisfied
0
50
INFERENCE
From the above survey we may infer that ICICI direct.com has a high
success rate since it’s in caption.
TABLE 5:7
Evaluation of Demat.

25 11 8 2 6
46% 22% 16% 4% 12%
51
ANALYSIS
The table shows that 46% are satisfied with the demat scheme, 22%
are mostly satisfied, 16% are neither satisfied nor unsatisfied, 12% are
unsatisfied and 4% mostly unsatisfied.
Graphical representation of evaluation of demat.
50
46
22 16 12
0 4
unsatisfied
mostly unsatisfied
neither satisfied nor unsatisfied
mostly satisfied
satisfied
INFERENCE
From the above analysis we may infer that demat does not have a high
success rate as does ICICI direct.com but does just as well. To increase the
customer satisfaction ICICI ltd. Has to take up complaints by customers and
find out the main reasons for dissatisfaction and hence rectify the problems.
52
TABLE 5.8:
Evaluation of purchase and sales (settlements).

20 13 7 4 6
40% 26% 14% 8% 12%
ANALYSIS
From the above table we find that 40% are satisfied with the settlement
scheme, where 26% are mostly satisfied, and 14% are neither satisfied nor
unsatisfied, 8% are mostly unsatisfied and 12% are unsatisfied.
53
Graphical representation of evaluation of purchase and sales

(settlements).
40 40
30
26
20
14 12
10 8
satisfied
mostly satisfied
neither satisfied/unsatisfied
mostly unsatisfied
unsatisfied
INFERENCE
From the above analysis we may infer that there is more space for
improvement in this scheme and ICICI capital ltd. Needs to concentrate on
this aspect more.
54
TABLE 5.9:
Evaluation of Sell ‘N’ cash scheme.
35 10 5 0 0
70% 20% 10% 0% 0%
ANALYSIS
From the above table we may observe that 70% were satisfied while
20% were mostly satisfied, and 10% were neither satisfied nor unsatisfied
and none were unsatisfied.
55
Graphical representation of evaluation of Sell ‘N’ Cash scheme
10% 0%
20%
satisfied 70%
mostly satisfied
neither satisfied/unsatisfied
mostly unsatisfied
unsatisfied
INFERENCE
This scheme by far is the most successful of ICICI Capital Ltd online
share trading services. It shows to have no unsatisfied customer at all.
Therefore ICIC may afford to promote this scheme further with its high
success rate.
56
TABLE 5.10:
Evaluation of mutual fund scheme.

19 17 12 2 0
38% 34% 24% 4% 0%
ANALYSIS
From the above table we may observe that 38% were satisfied, 34%
mostly satisfied, 24% neither satisfied/unsatisfied and 4% mostly unsatisfied
with a mutual fund scheme.
57
Graphical representation of evaluation of mutual fund scheme.
40
30
20 38
34
24
10
4
0 0
satisfied mostly satisfied

neithe satisfied/unsatisfied mostly unsatisfied
unsatisfied
INFERENCE
58
The above scheme too seems to be having quite a good review from
its respondents; it has success rate of almost 75% therefore ICICI capital ltd.
has more scope to cash in on these schemes.
TABLE 5.11:
Evaluation of trading demos.
26 12 10 2 0
52% 24% 20% 4% 0%
ANALYSIS
From the above table we observe that 52% are satisfied while 24% are
mostly satisfied, 20% are neither satisfied/unsatisfied and 4% mostly
unsatisfied.
59
Graphical representation of evaluation of trading demos.

m ostly unsatisfied
4%
ne ither uns atisfie d

s atis fie d/unsatisfied 0%
20%
satisfied
52%
m ostly s atisfied
24%
satisfied m ostly s atis fied

neither s atis fie d/unsatisfied m ostly unsatisfied
unsatisfied
INFERENCE
We may draw an inference from the above analysis that ICICI capital
ltd has an efficient trading demonstration program for its customers. 75% of
its customers highly regard it and only 4% were unsatisfied with it, this may
be due to minute short coming. Therefore by taking in suggestion from the
customers this service can be improved further.
60
TABLE 5.12:
Evaluation of the periodic receipt of holding statements.
10 9 8 16 7
20% 18% 10% 32% 14%
ANALYSIS
From the above table we may analyze that 325 are mostly unsatisfied,
20% are satisfied, 18% are mostly satisfied,16% neither satisfied/unsatisfied
and 14% are unsatisfied with the periodic receipt of holding statements.
61
Graphical representation of evaluation of the periodic receipt of holding

statements.
35
32
30
25
20 20 18
15 14
10 10
5
0

neither satisfied/unsatisfied mostly unsatisfied
unsatisfied
INFERENCE
From the above analysis we may assume that ICICI does not lay much
concentration on the delivery of holding statements on time or that the
holding statements are not given within accepted period, the customers may
need the statements after each transaction too and ICICI should be able to
62
cater to the customers needs effectively, if not the customers are likely to
move on to its competitors.
TABLE 5.13:
Evaluation of co-operation by staff of ICICI.
16 23 2 7 2
32% 46% 4% 14% 4%
ANALYSIS
The contents from the table above states that 46% are mostly satisfied,
32% satisfied, 14% mostly unsatisfied, 4% neither satisfied/ unsatisfied and
4% unsatisfied regarding the co-operation extended by the staff of ICICI
capital ltd.
63
Graphical representation of evaluation of co-operation by staff of

ICICI.
50
46
32
4 14 4
0
unsatisfied
INFERENCE
On the whole the co-operation by the staff of ICICI capital ltd seems
to be satisfactory as it proves to be with 78% of the survey. We may infer
that ICICI has a strong work force within its walls working to provide
highest possible service and maintain consumer satisfaction by way of
efficient assistance.
64
TABLE 5.14:
Evaluation of bill acceptance scheme.

18 9 8 12 3
36% 18% 16% 24% 6%
ANALYSIS
From the above table we may analyze that 36% are satisfied, 24% are
mostly unsatisfied 18% mostly satisfied, 16% neither satisfied/unsatisfied
and 6% unsatisfied with the bill acceptance scheme.
65
Graphical representation of evaluation of bill acceptance scheme.
40
30
20 36
10 24
18 16
6
0
unsatisfied
INFERENCE
With the given data we may infer that the scheme of bill acceptance of
ICICI capital ltd is not that efficient, therefore ICICI should evaluate its
current scheme and improve it further to the convenience of its customers.
66
TABLE 5.15:
Evaluation of ICICI’s tariff structure:
Very high High Reasonable Low Very low
6 7 38 1 0
12% 14% 72% 2% 0
ANALYSIS
From the table above we see that ICICI capital Ltd’s tariff structure
overall for it’s online trading is considered as 72% to be reasonable, 14%
high, 12% very high and 2% low by it’s respondents.
67
Graphical representation of evaluation of ICICI’s Tariff structure.
2%
0% 12%
14%
72%
very high high reasonable
low very low
INFERENCE
With the given analysis we may assume that ICICI capital Ltd has an
excellent tariff scheme as it is regarded reasonable by 74% of its surveyors.
This gives the firm a competitive edge in the field of on line trading.
68
TABLE 5.16:
Evaluation of ICICI Direct.com:
Very high High Reasonable Low Very low
6 10 34 0 0
12% 20% 68% 0 0
ANALYSIS
The above table represents the tariffs of ICICI Direct.com which

states 68% reasonable, 20% high and 12% very high.
69
Graphical representation of evaluation of tariff of ICICI direct.com.
70
60
50
40
68
30
20
10 20
12
0 0 0
very high high reasonable low very low
INFERENCE
70
With the above data we may assume that ICICI Direct.com has an
excellent tariff scheme as well, this facilitates ICICI to be on top of the
market in reference to ONLINE SHARE TRADING.
TABLE 5.17: overall rating of the services within ICICI Direct.com :
20% 40% 60% 80% 100%

0 18 28 4 0
0% 36% 56% 8% 0%
ANALYSIS
According to survey 56% of the customers believe that ICICI

Direct.com deserves a rating of 60%, 36% believe a rating of 40% is
appropriate and only 8% believe 80% is proper rating.
71
Graphical representation of overall rating of the service within ICICI

direct.com.
100
80
60
100
40 80
60
20 40
20
0
1 2 3 4 5 4
INFERENCE
From the above information we may infer that the customers rate the
service of ICICI direct.com at a particular high level and it shows that they
are satisfied with the services provided. If ICICI Capital Ltd concentrates on
improving its services further it can be confident about raising its rates.
72
TABLE 5.18:
Consumer preference for ICICI Direct.com of ICICI Capital Ltd over
its competitors:
Quality Rates Nothing in Safety reach

service charged particular
26 5 12 4 3
52% 10% 24% 8% 6%
ANALYSIS
The above table shows that the consumer preference for ICICI
Direct.com of ICICI capital Ltd. Over its competitors in terms of quality
52%, nothing in particular 24%, rates charged 10%, safety 8% and reach
6%.
73
Graphical representation of consumer preference for ICICI Direct.com

of ICICI Capital Ltd over its competitors.
60
50
40
30
52
20
10 24
10 8 6
0
quality services rates charged nothing in particular
safety reach
INFERENCE
74
From the above analysis it shows that the terms of quality service
ICICI Direct.com is in a league of its own, therefore ICICI Capital ltd.
should concentrate more on gaining over its competition in fields like tariffs,
reach and safety.
Chapter – 6
FINDINGS
FINDINGS:
• ICICI Direct.com customers are more satisfied with the quality

services. Holding securities in electronic form gives some far-reaching
advantages to the investors.
• ICICI Direct.com offers a wide choice of products for investing in the
stock market. It allows investing in shares, mutual funds and other
financial products. With ICICI Direct.com one can manage his or her
own demat and bank accounts directly and independently.
• The depository participant will allow an investor to trade through any
brokers of his choice registered with the stock exchanges connected with
national securities depository Ltd, what will have to provide the details of
investor’s accounts with depository participant.
• Investors can click to get online information on their open orders and
traders i.e. orders that are routed to exchange are waiting in the queue to
be executed can be viewed for their status. Transaction details for the
75
traders done in the last month are available online. Printed account
statements too are available for earlier transactions.
CONCLUSION:
Since it’s a service based industry, the customer satisfaction plays a

vital role. Survey reveals that the customers are not receiving their holding
or transaction statements on time and some customers are not receiving it at
all. So in order to satisfy the customers following remedies can be taken.
For product awareness they are doing well like appointing agents,
giving advertisements in news papers and T V ads.
Based on the study it is revealed that small investors hold maximum

shares and investors prefer ICICI Capital services because of their quality
services.
76
SUGGESTIONS
SUGGESTIONS:
• Some customers feel that they are trained ICICIDirect.com demo . Many
customers feel that batch of 15 are good for ICICIDirect.com training
• Survey reveals that most of the customers are not aware of the services of
the Mutual fund. ICICI Capital services Ltd. And the normal tendencies
of the customer are both investing in shares and mutual funds are one and
the same. So for this ICICI Capital services Ltd., should create an
awareness of what exactly means by Mutual Funds and all other services
of ICICI Capital Services Ltd.
• After getting the printouts of the holding statement, dispatch of the same
should be taken place with no delay and this can be cross verified with
the sender (dispatch section).
• Customers are facing over crowding, non-availability of telephone lines,
so proper measures should be taken to overcome these problems.
• The ICICI officials should conduct regular training demo classes for the
new account holders.
77
• The sales executives, staff and telephone operators, should be provided

with training about the products and services as well as on the
communication and customer behavior aspects. This would ensure the
customer who is dealing with ICICI Capital Ltd for the first time will
receive good customer service and thus more and more customers could
be attracted.
BIBLIOGRAPHY
• Theory &practice of banking B.S. Raman, 5th Edition 2009.
• ICICI bank of India, annual reports &other financial publications

issued from 2009-2010
• ICICI bank of India
Website: www.icici.com
www.icicidirect.com
www.google.com
78
ANNEXURES
Questionnaire:
1. How do you justify your preference for ICICI Capital Ltd. Over the
other depository services?
• Quality service
• Safety
• Reach
• Vast variety of service
• Nothing in particular.
2. In which scheme are you holding shares?
• Small investors
• Long term investors
• Trades
3. Which of the following services do you avail?
• ICICIDirect.com
• Demat
• Settlement
• Transmission of securities
• Freezing/defreezing of an account
• Trading demo
• Sell ‘N’ Cash
• Loans against Demat shares
• Mutual Funds
79
4. Which of the following services are you aware of?

• ICICIDirect.com
• Demat
• Settlement
• Transmission of securities
• Freezing/defreezing of an account
• Trading demo
• Sell ‘N’ Cash
• Loans against Demat shares
• Mutual Funds
5. If you are aware of the new services then how did you come to know
about it?
• Through ICICI Ltd.
• News paper/magazines
• Brokers
• Agents
• Others
6. If you are not aware of the new services then who/what do
you think should be the first source of information?
• Through ICICI Ltd.
• News papers/magazines
• Brokers
• Agents
• Others
80
7. How do you perceive……………….ICICIDirect.com?

• Satisfactory
• Most satisfactory
• Neither satisfied/unsatisfied
• Unsatisfactory
• Most unsatisfactory
8. Purchase and Sales (settlements) Services?

• Satisfactory
• Unsatisfactory
9. Transmission of Securities?
• Satisfactory
• Unsatisfactory
10. Sell ‘N’ Cash?

• Satisfactory
81
• Unsatisfactory
11. Mutual funds/
• Satisfactory
• Unsatisfactory
12. Trading Demos?
• Satisfactory
• Unsatisfactory
13. How would you regard the period receipts of holding statements?
• Satisfactory
• Unsatisfactory
14. How would you consider ICICI’s response to telephonic enquires?
82
• Satisfactory
• Unsatisfactory
15. How would you regard ICICI’s co-operation by staff?
• Satisfactory
• Unsatisfactory
16. How would you consider the bill Acceptance scheme of ICICI?
• Satisfactory
• Unsatisfactory
17. What would you think of ICICI’s tariff structure?

• High
• Very high
• Reasonable
83
• Low
• Very low
•
18. What do you think of tariff structure of ICICIDirect.com?
• High
• Very high
• Reasonable
• Low
• Very low
19. If you have faced any problem when dealing with ICICI Capital Ltd
or you are unsatisfied with any of the above scheme’s / services.
Please mention………………………………………………..
20. Overall how do you rate ICICIDirect.com?
• 0%
• 20%
• 40%
• 60%
• 80%
• 100%
21. How do you justify your preference for ICICIDirect.com of ICICI

Capital Ltd over its competitors?
• Quality service
• Rates charged
84
• Safety
• Reach
• Nothing in particular
22. Overall all how do you rate the services of ICICI Capital Ltd?
• 0%
• 20%
• 40%
• 60%
• 80%
• 100%
23. Are you aware of the following products and services of ICICI?
• ICICI Bonds
• ICICIDirect.com
• Equity I P O
• Fixed deposits
• RBI bonds
PROFILE OF THE RESPONDENTS:

The respondents for the survey included customers of ICICI, both
male and female who responded were businessmen, employees and working
women.
85

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“A Study On ICICI’S Online Share Trading”

Introduction of net trading has revolutionized the capital market.

At present there are twenty-two stock exchanges including OTCEI

One reason many people are never seriously interested in share

Online trading eliminates both these hassles. First by making your

performing. There is absolutely no paper involved whatsoever except for the

Major advantages of online share trading:

Paperless transactions – your share certificates get deposited in electronic

Banking is as old as the civilization itself. Banking (i.e.,

Around the same time, in Greece also, there existed banking

of recent origion. Modern banking developed only after the industrial

DEVELOPMENT OF INDIA BANKING SYSTEM

1: Banking business in ancient times.

2: Banking in pre-independence period.

Banking business in ancient times:

2. Banking in pre-independence period.

3. Banking in post independence period.

The various developments in the Indian banking system in the post

3. Regulation measures for insuring sound and balanced growth of the

COMMERCIAL BANKING IN INDIA

The credit need of the various sectors of the company. The

In the organized money market commercial bank have acquired a significant

Commercial banking in the public sector

A significant feature of the present day commercial banking in India

1. The Commercial Bank of India Ltd.

12.The Indian Bank Ltd.

1. Andra Bank Ltd.

THE STRUCTRE OF INDIAN COMMERCIAL BANKS.

The outstanding landmark in the History of Indian Commercial

ORIGEN OF THE ORGANISATION

Industrial Credit and Investment Corporation of India Ltd

In 1955, the government, World Bank and the steering comities of

ICICI has transformed itself from the role of financial institution to a

Founded in 955 at the initiative of government of India, the World Bank

GROWTH, DEVELOPMENT AND PRESENT STATUS OF THE

Infrastructure financing, corporate financing and retail have been the

It occupies the number one position in automobile financing (over 20% of

ICICI Bank is a commercial banking outfit setup by ICICI group. The

ICICI Venture Funds Management Company Limited

With the recent spurt in entrepreneurship in the country, venture

ICICI Ventures primary investment objective is capital investment through

ICICI Securities and Finance Company Limited

Formed in 1993 when ICICI’S Merchant Banking Division was spun

ICIC BROKAREGE SERVICE LIMITED

ICICI Personal Financial Services Limited

ICICI Info Tech

ICICI info tech is a leading provider of end to end IT solutions. We have

ICICI Capital Ltd.

Its products are:

RBI Bonds: a bond or a debenture is basically a loan. Every time you

E-invest (ICICI Direct.Com): ICICI Direct.com is a truly online share

selection is normally beyond the means of an individual investor that all

ICICI Bonds: A Bond or a Debenture is basically a loan. Every time you

Demat: The dematerialized form of share holding and depository mode of

They do not; they will be forced to do so at the time of sale. A process by

Fixed Deposits: ICICI Fixed deposits

Services offered by ICICI Capital Services Limited

Dematerialization: gets clients physical certificates converted into electronic

Re-materialization: Assists in converting the electronic holding into

Record Keeping: provides a transaction statement as well as holding

Pledging: Completes various formalities relating to pledging of securities

Individual Investors: ICICI Capital Services Ltd offers aforementioned