Shoppers Stop

India’s premier fashion destination

now in Aurangabad
~11th store in Maharashtra and 34th Store in the country~
~ The store brings to people of Aurangabad the best assortment of
International and domestic brands~

Aurangabad, October 8, 2010: Shoppers Stop, India‟s premier fashion and lifestyle destination
has now extended its bridge-to-luxury shopping experience to Aurangabad. Being the pioneers of
large-format departmental stores, Shoppers Stop will now give citizens of Aurangabad a taste of
fashion retailing like never before. The first Shoppers stop store in Aurangabad was launched at
the much awaited Prozone mall. This store is the 11th store of Shoppers Stop in Maharashtra and
the 34th store in the country.

Sprawling over 45, 000 sq ft, this newly launched store of Shoppers Stop brings an
unprecedented shopping experience to Aurangabad. The store‟s look and feel is grandiose, with
contemporary interiors, an international layout, and ample space, giving customers the luxury to
shop in a cosmopolitan environment. Emphasis is given to customer convenience with customer
friendly signage, alteration desk, customer service desk with gift wrapping service, spacious trial
rooms, Escalator and elevator within the store to make movement easy and comfortable. All
Shoppers Stop stores are also Physically Challenged customers friendly stores with a ramp at the
entrance of the store, wheelchairs facility with attendant and special trial rooms and rest rooms.

Speaking about the launch of the new store, Mr. B.S. Nagesh – Customer Care Associate &
Vice Chairman, Shopper’s Stop Ltd. said “We at Shoppers Stop enjoy the reputation of
providing an unmatched shopping experience to our customers. Our entry into this historic district
of Aurangabad marks a new milestone in our nearly two decade journey of success and
accomplishments in the retail landscape of India”.

He further added, “Aurangabad is rapidly emerging as a cosmopolitan city of fashion conscious

citizens. Shoppers Stop will certainly surpass all the expectations people of Aurangabad have of a
fashion retail store. We already have a base of about 4000 loyal customers residing in and around
Aurangabad, who travel to our nearby Mumbai & Pune stores. This existing catchment of
customers is indicative of their desire for a superior shopping experience. We are positive that the
citizens of Aurangabad are equally excited about our entry as we are about providing them with
an unparalleled shopping environment”.

Shoppers Stop has brought to Aurangabad a luxury shopping extravaganza like none other.
Customers are pampered with wide display of close to 200 brands. At the ground level entry,
customers will find an array of crème de la crème brands in cosmetics, perfumes, jewellery,
personal accessories, Men‟s apparels, Sports and Denim wear. As the customers move to the
first floor of the store, they will be delighted to find the finest assortment in ladies western apparel,
ladies ethnic wear, ladies formal wear, kids apparel, and home section.
Being a house of premium national and international brands, the new store is a one stop shop for
the most chic and desirable fashion brands such as, Mustang, UCB, US Polo to name a few in
the apparel category. Customers will be treated to elite brands like Body Shop, CK, Tommy
Hilfiger, Guess, Prada & Armani in the non-apparel category. Besides, Shoppers Stop also
offers a wide variety of merchandise across categories under its exclusive brands STOP, Haute
Curry, Kashish, In ‘sense, i Jeanswear, Life, Vettorio Fratini, Mario Zegnoti amongst others.

The new store will also house Mothercare – world-renowned brand for maternity, baby and
childcare products. Known for its uniformly high standard of quality worldwide, Mothercare stocks
a variety of products for mothers and their babies, toddlers and children till eight years of age, the
focus being on style, function and safety.

Furthermore, to delight our discerning customers, the store will also have the Crossword Book
Store, which offers the widest range of books for the young and old alike, along with magazines,
CD-ROMs, music and stationery.

While customers experience array of best brand assortment along with unparallel shopping
experience, they will also be showered upon with the best shopping deals for the upcoming
Festive season. For starters Shoppers Stop has recently launched the 'Utsav Collection’ across
exclusive brands STOP, Kashish and Haute Curry. Customers can also jazz up their wardrobe
this festive season with cinematic inspired exclusive line – IIFA Bling for its exclusive brands
Kashish, inSense’ and Mario Zegnoti.

Shoppers Stop‟s First Citizen Loyalty programme is the largest loyalty programme in the
category with more than 1.72 million members across the country. Under this programme
customers who sign up for the First citizen membership with Shoppers Stop, are treated to
various offers and special privilege such as the exclusive First citizen lounge at every store,
facility to earn and redeem their reward points directly at the cash counter, exclusive cash
counters for Gold card members, exclusive preview of End of Season Sale and other annual
offers to name a few.

Shoppers Stop is presently hosting the „Choose your Own Gift’ Festival exclusively for the
Shoppers Stop First Citizen Members. Between October 1 and November 14, 2010, on
purchases worth Rs. 30,000 and members will receive 3,571* Bonus Reward Points, and on
shopping worth Rs. 1, 00,000 members will get 17,142* Bonus Reward Points! First Citizen
Customers can redeem these Bonus Reward Points to choose their very own gifts at Shoppers
Stop & Mothercare! The First Citizen Citibank Credit Card holders can enjoy additional 15%*
Reward Points for purchases made using First Citizen Citibank Credit Card.

Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing
standards in the country. It is the largest chain of large-format department store in the country with
Thirty four (34) stores in fifteen (15) cities. Shoppers Stop First Citizen Loyalty programme is also
the largest loyalty programme in the category with more than 1.7 million members across India.

Shoppers Stop is set to transform the way Aurangabad shops!

About Shoppers Stop

Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department
stores chain in India. Shopper‟s Stop Ltd has a national presence, with over 2.05 million square feet area across 34
stores in 15 cities viz. Mumbai (8 stores), Delhi (4 stores), Kolkata (3 stores), Bangalore (4 stores), Hyderabad (3
stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, Ghaziabad, Lucknow, Noida, Amritsar, Bhopal and
Aurangabad.

Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other
experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shopper‟s
Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr.
Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail
industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks
and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the „Golden Scale
Trophy‟ to Mr. Nagesh in honour of this achievement.

Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shopper‟s Stop Ltd received prestigious
honours of the „Retail Professional of the Year‟ by CMAI in 2009 & „Most Admired Fashion Retail Professional‟ at the
Images Fashion Awards 2010.

Images Retail Awards consecutively for three years (2008, 2009 & 2010) named Shoppers Stop the „Most Admired
Retailer of the Year –CRM‟, Shoppers Stop was also named the „Most Admired Department Store chain at the IRF 2010
award ceremony. The Company has also been felicitated with „Retailer of the Year –Fashion & Lifestyle‟ at the Asia
Retail Congress in 2009. Shopper‟s Stop Ltd also received the „Best Visual Merchandising‟ Award at the VMRD Retail
Design Awards 2009 and the „Prestigious Loyalty‟ award for Customer & Brand loyalty in the „Retail Sector‟ 2010 at the
3rd Loyalty Summit. Shopper‟s Stop Ltd has been awarded by CMAI -The „Golden Scale Trophy‟ as the „Brand of the
Year‟ for its STOP Ladies ethnic wear in 2008 & 2009, and the „Marketing Campaign of the Year‟ in 2009. Images
Fashion Awards held in 2009 recognised Shoppers Stop as „The Most Admired Fashion Retail Destination of the Year‟
and in 2010 „Most Admired Large Format Retailer‟ award by Gini & Jony and the „Most Admired Partner‟ by Gili.

Shoppers Stop has also introduced new formats in the market viz HomeStop – the exclusive home furnishings,
décor as well as furniture store and HyperCity– a premium shopping destination for Foods, Homeware, Home
Entertainment, Hi-Tech Appliances, Furniture, Sports, Toys & Fashion.