RAB Instant Background Report Page 1 of 4

RAB Instant Background Report For

Amusement Parks
Who Buys Source
Profiling those adults 18+ who visited a theme park in the past year: Simmons,
2002

Sex: Income:
Male 45.30% $75,000+ 44.10%
Female 54.70% $50-74,999 21.80%
Age: $40-49,999 9.80%
18-24 20.20% $30-39,999 8.80%
25-34 25.80% $20-29,999 7.30%
35-44 28.50% Under 8.20%
45-54 14.80% Region:
55-64 5.60% Northeast 19.70%
65+ 5.10% Midwest 19.50%
Race: South 36.90%
White 83.70% West 23.90%
Black 10.90% Marital:
Other 5.40% Single 30.20%
Hispanic 13.90% Married 57.20%
Sep/Wid/Div 12.60%
Of those adults 18+ who visited a theme park in the past year, 54.7% were Simmons,
women and 45.3% were men. 2002
Adults 18+ who visited a theme park in the past year, by age level: 18-24, Simmons,
20.2%; 25-34, 25.8%; 35-44, 28.5%; 45-54, 14.8%; 55-64, 5.6%; 65+, 2002
5.1%.
Adults 18+ who visited a theme park in the past year, by income bracket: Simmons,
$75,000+, 44.1%; $50-74,999, 21.8%; $40-49,999, 9.8%; $30-39,999, 2002
8.8%; $20-29,999, 7.3%; under $20,000, 8.2%.
Adults 18+ who visited a theme park in the past year, by race: White, 83.7%; Simmons,
Black, 10.9%; Other, 5.4%; Hispanic origin, 13.9%. 2002
Adults 18+ who visited a theme park in the past year, by region: Northeast, Simmons,
19.7%; Midwest, 19.5%; South, 36.9%; West, 23.9%. 2002
Adults 18+ who visited a theme park in the past year, by marital status: Simmons,
Single, 30.2%; married, 57.2%; separated/widowed/divorced, 12.6%. 2002

How They Buy Source

At Six Flags amusement parks, gate receipts account for approximately 55% of Hoover's,
revenues, with the rest coming from food and merchandise sales. 2003
Average adult admission prices at various U.S. amusement parks in 2002: Amusement
Disneyland (CA), $45; Cedar Point (OH), $42; Six Flags over Texas, $40; Six Business,
Flags Great Adventure (NJ), $46; Paramount's Great America (CA), $44; 2002

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Dorney Park (PA), $34.75; Six Flags Magic Mountain (CA), $43; Busch Gardens
(FL), $50; Six Flags New England (MA), $40; Six Flags over Georgia, $40;
Universal Studios (FL), $50; Worlds of Fun (MO), $37.50.
The average cost of an adult admission to North American amusement and Amusement
theme parks in 2002 was $34.40, while the average cost for a child's admission Business,
was $22.55. 2002
The average cost for a family of four to visit an American theme park or Amusement
amusement park in 2002 was $174.12, $10.90 more than the previous year, Business,
and $58.15 higher than the 1993 average. The cost included admission fees for 2002
two adults and two children, one parking charge, two hot dogs, two
hamburgers, four orders of French fries, four small soft drinks and two child-
size souvenir T-shirts.
Based on a nationwide survey of 25 amusement parks, the average cost of a Amusement
hot dog at an amusement park in 2002 was $2.77 (4 cents higher than 2000), Business,
while the average cost of French fries was $2.22 (up 14 cents) and the average 2002
price of child-size souvenir T-shirt was $11.14 (34 cents higher).
Average cost for a family of four at selected U.S. amusement parks in 2002: Amusement
Busch Gardens (FL), $244.50; Disneyland (CA), $227.00; Six Flags Great Business,
Adventure (NJ), $210.50; Six Flags Over Texas, $203.50; Universal Studios 2002
(FL), $252.00; Six Flags Magic Mountain (CA), $211.00; Cedar Point (OH),
$188.50; Dollywood (TN), $175.50; Nellie Bly Park (NY), $69.00; Paramount's
Great America (CA), $220.00; Worlds of Fun (MO), $163.00; Six Flags Over
Georgia, $201.00.
The average cost to park a car at an amusement or theme park in 2002 was Amusement
$7.09, up from $6.42 in 2001. Business,
2002
The average cost for a family of four to attend a state fair in 2002 was $97.39, Amusement
up from $94.46 in 2001. The cost included admission for two adults and two Business,
children, parking for one car, and the purchase of two hot dogs, two 2002
hamburgers, four orders of fries, four soft drinks, two T -shirts and two pay-
one-price midway wristbands.

What They Buy Source

According to the International Association of Amusement Parks and Attractions, IAAPA, 2002
the favorite snack foods at U.S. amusements parks: 1. Ice cream; 2. Popcorn;
3. Cotton candy; 4. Snow cones; 5. French fries.

Where They Buy Source

From an attendance standpoint, the most popular theme park in the America Amusement
during the 2002 season was the Magic Kingdom at Walt Disney World in Lake Business,
Buena Vista, FL, which attracted the greatest number of visitors for the fifth 2002
straight year -- 14.045 million (down 5% from 2001).
Ranking No. 2 in amusement park attendance during the 2002 season was Amusement
Disneyland in Anaheim, CA, which drew 12.721 million visitors (up 3% from Business,
2001). 2002
The amusement park with the third highest attendance figure in 2002 was Amusement
EPCOT at Walt Disney World in Lake Buena Vista, FL, which attracted 8.289 Business,
million patrons (down 8% from the previous year). 2002
MGM Studios at Walt Disney World in Lake Buena Vista, FL, ranked No. 4 in Amusement
attendance for 2002, drawing 8.031 million attendees (4% less than 2001). Business,
2002

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Ranking fifth among North American amusement parks in 2002 attendance was Amusement
Animal Kingdom at Walt Disney World in Lake Buena Vista, which attracted Business,
7.309 million visitors (a 6% decrease from 2001). 2002
The 6-10 ranked North American amusement parks in 2002 attendance: 6. Amusement
Universal Studios Florida (Orlando), 6.853 million (down 6% from 2001); 7. Business,
Universal Islands of Adventure (Orlando), 6.072 million (up 10% from 2001); 2002
8. Universal Studios Hollywood (Universal City, CA), 5.200 (up 10%); 9.
SeaWorld Florida (Orlando), 5.0 million (down slightly from 2001); 10. Disney's
California Adventure (Anaheim), 4.700 million (down 6%).
Largest amusement/theme park chains worldwide, according to estimated 2002 Amusement
attendance (in millions): 1. Walt Disney Attractions, 96.47; 2. Six Flags, Inc., Business,
50.49; 3. Universal Studios Recreation Group, 31.13; 4. Anheuser-Busch 2002
Theme Parks, 20.07; 5. Cedar Fair Ltd., 14.90; 6. Paramount Parks, 13.77; 7.
Palace Entertainment, 13.00; 8. Grupo Magico Internacional, 10.99; 9. The
Tussauds Group, 10.50; 10. Blackpool Pleasure Beach, 8.400.

Top international amusement parks, based on 2002 attendance figures (totals Amusement
in millions): 1. Tokyo Disneyland, 13.000; 2. Tokyo DisneySea, 12.000; 3. Business,
Disneyland Paris, 10.300; 4. Everland (South Korea), 9.335; 5. Lotte World 2002
(South Korea), 9.100; 6. Universal Studios (Japan), 8.010; 7. Blackpool
Pleasure Beach (England), 6.400; 8. Yokohama Hakkeijima Sea Paradise
(Japan), 5.065; 9. Tivoli Gardens (Denmark), 3.800; 10. Ocean Park (Hong
Kong), 3.380.

Top U.S. waterparks, based on 2002 attendance, with change from the prior Amusement
year in parentheses: 1. Blizzard Beach at Walt Disney World (Lake Buena Vista, Business,
FL), 1,723,000 (-6%); 2. Typhoon Lagoon at Walt Disney World (Lake Buena 2002
Vista, FL), 1,556,400 ( -6%); 3. Wet'N Wild (Orlando), 1,246,440 ( -6%); 4.
Schlitterbahn (New Braunfels, TX), 810,000 (-14%); 5. Water Country USA
(Williamsburg, VA), 700,000 (no change); 6. Raging Waters (San Dimas, CA),
650,500 (no change); 7. Adventure Island (Tampa), 600,000 (+7%); 8. Six
Flags Hurricane Harbor (Arlington, TX), 575,000 ( -10%); 9. Noah's Ark
(Wisconsin Dells), 566,000 (+3%); 10. Wet'N Wild (Las Vegas), 560,000 (no
change).
Based on research conducted by the International Association of Amusement IAAPA, 2002
Parks and Attractions, the average American family will travel just over 200
miles for a visit to their favorite amusement park.

Business Trends Source

There are approximately 450 amusement parks in the U.S. IAAPA, 2003
Revenues generated by America's amusement parks totaled $9.6 billion in IAAPA, 2002
2001, roughly the same as 2000 but up from $9.1 billion in 1999.
Overall attendance at the nation's amusement parks increased slightly in 2001 IAAPA, 2002
to 319 million, up from 317 million in 2000 and 309 million customers who
passed through the turnstiles in 1999. In 1990, amusement park attendance
was only 253 million.
Attendance at the 50 largest U.S. theme parks in 2002 was estimated at 170.8 Amusement
million, down 3.2 million visits from the year before. The industry's best year Business,
ever was 2000, when a record 175.1 million patrons visited the country's 50 2002
largest theme parks.

Attendance at the 15 largest waterparks in the U.S. was off 4% during the Amusement

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2002 season, to 11,451,521. Business,

2002

Misc Source
There are approximately 500 carnivals that travel the U.S. each year, ranging Outdoor
in size from one or two rides to more than 100 portable rides. Amusement
Business
Association,
2003
Most carnivals are family-run businesses, with second and even third- Outdoor
generation ownership. Amusement
Business
Association,
2003
Almost all carnivals are sponsored by non-profit organizations, which receive a Outdoor
significant portion of the proceeds from the event. Amusement
Business
Association,
2003
California has more operating roller coasters than any other state. IAAPA, 2003
Ohio's Cedar Point amusement park has more roller coasters than any other IAAPA, 2003
park in the world.
More than 3,200 agricultural fairs are held in North America each year. People International
usually travel less than 25 miles to attend, and spend about $104 per family Association of
per visit. Fairs, 2002

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