Analysis

1. In the IFE Matrix of Revlon Strengths, S3 gets the highest weighted score of
0.36, while S6 gets the lowest weighted score of 0.02.

2. In the IFE matrix of Revlon Weaknesses , W10 gets the highest weighted
score of 0.18, while on the other hand W7 gets the lowest weighted score of
0.03

3. In the EFE Matrix Revlon Opportunities, O3 gets the highest weighted score of
0.21, while O8 gets the lowest weighted score of 0.04.

4. In the EFE Matrix of Revlon Threats, T2 gets the highest weighted score of .28
while T8 gets the lowest weighted score of 0.08.

Summary

As we analysed the result of key factor of the IFE and EFE of Revlon, it shows that
the main strength of the company is S3 or the advertising or intensive advertising
that enables Revlon to penetrate the certain US market in a short period of time to
a less cost and hazards. While on the other hand, S6 or sales of product in the
internet weighted as the lowest strength of the company because even though
many people get hooked up with the internet it doesn’t mean everyone do browsing
or do online buying beauty and cosmetic products. Practically speaking only 4 out of
10 may do online buying and most of them are housewives and while the other do
research or office work for the students and office worker. In the key factor for
weaknesses of Revlon, W10 or lack of financial weighted as highest among other
factor, according to the financial records of the company it shows that Revlon
acquires many losses and debt from private banks and government bank that
greatly affect the financial condition and status of the company to provide and
support its transaction and production. And among other key factor
W7advertisement expenses weighted as the lowest for the weakness of Revlon,
because asides of high and expensive cost, it enables the company to be known
into a wide range of target market and at the same time build strong brands in the
beauty and cosmetic industry. Asian market ranks as the highest weighted score in
the key factor of Revlon’s opportunity; according to the market development of
Revlon shows that 60% Asian market is not yet been penetrated by Revlon and
might gain a big advantage for the company if proper effort and knowledge of how
to capitalize the beauty and cosmetic industry in Asia. While on the hand, Expansion
in hair colourings market among youth weighted as the lowest, many youth want to
be differ in terms of hair colour, for individual differences but other wants to
maintain natural and healthy hair, this opportunity put impact to stretch the market
of Revlon to the youth. Base on the analysis, the biggest threat for Revlon is the
increasing rate of surgeon industry that greatly affect the buying habit or the
consumption of customers, as we analysed nowadays many woman are open to do
surgical procedures that can maintain their younger looking face that can be
attained at a short period of time and can last the result, at the longest period
which is a very good benefit for the customers paying high cost for the surgical
procedures. Ageing US population ranks as the lowest weighted score as the threat
of Revlon, many old woman are not using or don’t use beauty or even cosmetic
products, some of them are not doing office work or any work that might need for
the use of any cosmetics. And at the same they prefer to stay at home, that is a no
need to wear make-ups. Looking this one as threat can also be opportunity for
Revlon because there are some still wants to be look good when ageing that’s
why they still buying beauty and cosmetic products to look younger than their age.