COMMERCE & BUSINESS ADMINISTRATION

Syllabus for M.Phil. / Ph.D. Entrance Test

(Objective Type – Multiple Choice – 100 Questions)
Section – I : Economic & Business Environment

1. Introduction – Concept of Environment – its relationship with business – Types of

Business Environment – Internal Vs. External –
Micro – Environment Vs. Micro environment – Their Inter – Relationships.
2. Business and Government – Theory of Government Intervention into economic activity –
Economic systems – capitalism – communism – Mixed Economy – Economic planning
and programmes – New Economic Policy – Industrial policies – Trade policies Fiscal
policies – Impact on Business units.
3. Economics controls and promotional policies – IDR Act – MRTP Act – FEMS Act
Essential commodies Act – Securities contracts – Regulation act Promotional
programmes – small Business Development – Rural Industrialization – Revival of sick
units – Backward area Development – entrepreneurship development – Foreign
collaboration and investment.
4. Financial Environment – Banking and credit structure in India Role of FTs Developments
in the Financial Sector – Recommendations of Narasimham committee Role of capital
Market – in Economic Development Growth of capital Market in India – Factors
Influencing the Growth Regulation of capital Market Intermediatrics.
5. Economic Trends, structure and problems – Trends in Indian Economy – Structural
Changes in Economic Development – agriculture – Industry – Service Sectors – Role of
saving and Investment – Economic Problems of Indian Economy – Inflation
Unemployment – Poverty – Recession Stagnation.

REFERENCE :

1. Sampat Mukherji, Economic Environment of Business Calcutta. New Central Book

Agency, 1994.
2. Fracis Cherunilam, Business Environment, Bombay, Himalaya Publishing House, 1985
3. Maheswari, R.P.& Gupta. A.N. Business, Government and Society. A study of Business
Environment, New Delhi, Vani Educational Boks, 1985.
4. Sivayya, K.V & Das. V.B.M. Indian Industrial Economy, New Delhi. S. Chand & Col.,
1990.

Section – II : Perspective of management

Introduction concept and significance of management Functions and principles of
management University of management principles – Management as an Art, Science and
profession – Social responsibilities of business.

Planning : Nature and significance types of plans objectives Management by exception

and management by crises – premising and forecasting Decision making process, nationality in
decision making – Decision tree Analysis.

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 Organising : Nature and Purpose – principles of organization formal and informal
organizations. Basic departmentation, delegation and decentralization, span of management, line
and staff conflit, committees and Board of Directors.

Staffing : The nature and purpose of staffing – selection, appraisal and development of
managers.

Directing : Assumptions human behaviour.

Motivation : Theories of Maslow, Herzberg, vroom and Mc. Clelland.

Leadership : Leadership styles and managerial grid.

Communications : Significance, process, media, banarriers to communication principles

of effective communication.
Control : Process of control, control techniques – PERT and CPM – Requirments of
adeddquate control.

Indian Management Scenario : Management development in India – Management

Education in India – Universities, IIMs, IITs, All India Management Association.

Books recommended :

1. Harold Koontz & Heniz Weirich : Management

2. Peter F. Drucker.
3. Allen Loius. A
4. James A stoner and Charless
Wanker
5. New Man & Summer
6. Kast & Rosenzeig
: Practice of management
:
: Management
: The process of Management
: Organization and Management

Section – III : Financial Management

Finance Function : Concept, scope and its relationship with other functional areas in
business tools of financial analysis; funds flow and Ratio Analysis : Break – even Analysis.

Financial forecasting : profoma Income Statement and Balance sheet, Cash Budgets
Techniques; working capital and short term finance; concept of Circular Flow Direct Concepts of
Working capital, relation of current capital to Fix Capital, Deteminates of working capital,
consetients of working capital cash, Accounts Receivables and Inventory; Management of
working Capital, cash, management, management of Credit an Inventory management; Sources
of Financing Current Operations.

Decisions relating to Long – term Capital : i) Financing Decisions Capitalisation, over

and under capitalization ; capital structure planning Basic theories of Capital structure,
Traditional Hypothesis Vs. MM Hypothesis, Trading on Equuity; cost of capital, concept of Cost

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of Capital, cost of External equity (sale of new equity), cost of internal Equity (retained
earnings),. Cowst of Long Term debt and cost of preferred stocks; Estimation of weighted
average cost of capital, Effects of New Financing on earnings of the existing equity stockholders;
ii) Investment Dicisions : Techniques of Capital budgeting; Pay – Back Period method, ARR,
NPV, IRR and PI : Investment Decisions under uncertainty;
iii) Dividen Decisions : Dividend determination and Retention of earnings, of Marketing
corporate securities, Bonus and right issues; Theories of valuation, problems of financial
management in public sector undertakings.

Books Recommended :

Kuchhal, S.C. : Financial Management

Van Horne, James
Bierman, J.Jr
Bierman,J.Jr & Seymour Smith :
Soloman Ezra
Modigliani F & M.H. Miller :
Gordon : M.J
Weston, J.F. & Brigham E.P :
Heifort, Erich A
Myer, John N
Foulke, Roy, A
Hunt Pearson, II C.M
Williams; G. Davidson
: Financial Management and Policy
The Capital Budgeting Decision
: The Theory of Financial Management
The Cost of capital : corporation
Finance theory of investment
: The Investment : Financing and
Valuation of the Corporation
Managerial Finances
: Techniques of Financial Analysis
Principles and Techniques
: Financial statement Analysis
Principles and Techniques
: Practical Financial Statement,
Analysis
: Basic Business finance
:

Journals :
The management Accountant (ICWAI, Calcutta)
The Chartered Accountant (ICAI, New Delhi)
Journal of Finance (American Fin. Assn.)
Economic Times (Bombay)
Harver Business review (USA)

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 Section – IV : Marketing Management
Part – A : Conceptual and Environmental
1. Basic Concepts :
Narjet – Marketing – Marketing Management and Marketing concept, development of
concept of Marketing in Economic History; Tasks of Marketing; Philosphics of Marketing
Management; Significance of Marketing in a developing Economy.
II. Marketing as a Discpline :
Various Approaches to the stuy of Marketing as a Discipline. (Commodity Approach
Functional Approach – Intuitional Approach – Management Approach)
III. Marketing Function & Environment :
Marketing function – its Relation to other functions in the organizations, Marketing System
and Environment – Marketing Planning.
IV. Consumer Behaviour & Market Analysis :
Marketing Information – Marketing Research – Areas of Marketing Research Marketing
Research Procedure, Market Segmentations – Sales Measurement and sales Fore – casting;
Factors influencing Consumer Behaviour and Motivation – Motivation Research Buying
Process.
Part – B : Marketing Mix
V. Meaning – Importance – Classification; product planning and development; product – line
and product – mix policies; Management of Product Life Cycle; New Product Development and
Reasons for Failure; other product strategies; Differenation – Market Segmentation – planned
obs Olescence; Market Targeting and Product Positioning. Analysis of features of Features of
Product; Brand-Trade mark-Packaging and Lebelling.
VI. Price :
Basic Price concepts – Pricing objectives pricing policies – pricing Techniques
government Policies and Regulations.

VII. Promotion : Promotion – Mix Decisions :

a) Advertising : Message Contact Media selection – Advertising Agency – Measurement
of Advertising Effectiveness.
b) Personal Selling : Objectives and Function – personal Selling Process – Development
and Operation of a sales Force.
c) Sales Promotion and Publicity : Purpose – Sales promotion programme; publicity
VIII. Place :
Physical distribution – channel – mix (marketing Structure) : Channel Types and Choice
– Retail distribution – wholesale distribution – direct marketing selection of the channels of
Distribution.
BOOKS :
1. Philip Kotler, Marketing Management, Prentice – Hall of India.
2. Station, Willian J. Fundamentals of Marketing, Mc. Graw-Hill, NY.
3. Cundiff , still and Goveni, Fundamentals of Modern Marketing, Tata Mc. Graw – Hill.
4. Gandhi, J.C. marketing Management, Tata Mc.Graw-Hill, New Delhi.
5. Subhash C. Metha, Marketing Environment : Concepts and Cases, Tata Mc.Graw-Hill,
New Delhi.
6. Ramaswamy V.S. & Namakumari S. Marketing Management-Planning Implementation
and Control – The Indian Macmillan Indain Limited New Delhi. 1990.