MARY HOWELL MKATHERINEHOWELL@MSN.

COM MOBILE: 206-450-6836

PROFILE
More than 10 years’ experience thriving in fast-paced and ambiguous environments. Recognized for being a collaborative and
solid team player with the ability to develop, maintain and enhance strong business relationships across many groups. Able to
effectively influence others, without direct authority or management responsibility. Relaxed and focused in deadline-driven
settings while managing multiple projects simultaneously.
CORE SKILLS
 Internal, External and Executive Communications Event Marketing
 Collaboration Across Diverse Groups Project Management
 Content Creation Vendor Relations

PROFESSIONAL EXPERIENCE

MICROSOFT CORPORATION (INDEPENDENT CONSULTANT) 2007 – PRESENT

Senior Marketing Communications Manager-Microsoft Services
Supported Services Comms while FTE position was not filled
 Led team stakeholders to provide accurate Services information to create copy and populate new Share site, create a bi-
monthly newsletter and update MS.COM site with next version of messaging.
 Work closely with dev team to change UI/graphics on the new Share site and next revs of walking decks and collateral.

Senior Marketing Communications Manager – Consumer & Online

Executive Communications Support
 Drove integrated executive communications across all business groups and communities that touched the
Consumer and Online division including Bing, Windows, Windows Live, Windows, Internet Explorer and Yahoo!
 Provided C&O executive communications outreach, engagement calendar and internal awareness campaign.

AR/PR Senior Marketing Communications Manager - Windows Azure BG

Managed digital communication and marketing activities
 Identified industry and analyst executive event opportunities (speaking and panel opportunities) for FY’10.
 Lead the PR news disclosure documentation to identify from team leaders and executives what information regarding
pricing models, consumption, partners revealed and geo locations will be announced at launch.
 Partner and analyst consult campaign (designed to provide partners with 1:1 analyst feedback to garner industry
exposure and useful information to increase revenue).

Marketing Manager, Technical Audience Global Marketing Division

Strong virtual teaming across multiple groups within Microsoft and field managers
 Managed executives’ involvement with CIO Summits for TechNet Plus Subscription team.
 Managed presence at TechEd in LA (including signage, promotions, SWAG, shipping and logistics).

Marketing Program Manager, MSDN Online Media Group

Managed developer webcast and online media programs for Microsoft and their partners
 Initiated “Coding Corner”, a specialized, in-depth Live Meeting coding series aimed at developers to create an
information-packed “community” arena for all levels of developers.
 Defined overall marketing plan including event participation, target audience, metrics and reporting.

STELLENT, INC. (ORACLE) 2006 - 2007

Manager, Marketing Programs
Marketing Programs Manager for Universal Records Management (URM), Governance, Risk and Compliance (GRC) and
Stellent Information Rights Management (IRM)

Mary Howell Resume  Page 1 of 2

 Sourced, developed and facilitated US and International customer testimonials, case studies, product videos and analyst
webinars highlighting executive decision makers.
 Created integrated marketing programs to generate leads including custom webcasts, analyst seminars and whitepapers.
 Planned and purchased targeted media buys (online and print) resulting in 20% net new sales leads.

MICROSOFT CORPORATION (CONTRACTOR) 2000 – 2006

Marketing Manager, Microsoft Learning
Project manager for the complete re-design of New Generation Member Kit
 Managed third party (Us and Intl) supply chain vendors, operations and creative agencies to create a new “community”
experience and a new visual identity for Microsoft Certified Professionals.
 Collaborated with legal, operations, product groups, supply chain, branding and systems teams to implement new
relationship marketing emails.

Marketing Manager, Online Media Team

Acted as SME to educate internal clients and partners on how to leverage the Executive Circle webcast engine
 Supported integrated marketing campaigns, including developing a pilot program to as well as how to share leads back to
partners.
 Drove program enhancements including responder follow-up email and utilizing a “series” approach to programming.
1. Exceeded reach at 108% of goal for fiscal year.
2. Produced customer sat of 105% of goal for fiscal year.

Marketing Manager, Siebel Alliance Enterprise Marketing

Siebel Alliance Enterprise Marketing
 Responsible for driving Microsoft US district sales and marketing engagement for Siebel-run field events which included
coordinating and hosting more than 30 Web and live seminars, executive sports events, road and trade shows and
executive speaker presentations.
 Directed creative agencies, PR and product teams to support major server campaigns including developing Go-To-Market
strategy, identifying target audience and marketing mix.

Marketing Manager, MSN Acquisitions

Radio Shack and Staples Strategic Partnerships for MSN Acquisitions
 Co-managed channel programs including marketing strategy, retail sales training and program reporting.
 Developed acquisition and retention programs to increase profitable subscriber growth for more than 300K
subscribers through partners (Staples, Best Buy).

Marketing Manager, Windows Media

Managed Windows Media US/Intl Windows Media Field Champions
 Managed executive teams’ participation at CES, Windows Media Airlift and International Window Media Summit.
 Developed “Champs” program and recruited 120 US and International sales people for marketing and evangelizing
incentive program to increase awareness of Windows Media.

EDUCATION
ARIZONA STATE UNIVERSITY, Tempe, Arizona
Bachelor of Arts in English Literature

TECHNICAL / SOFTWARE SKILLS

Microsoft Office Suite
SharePoint
InfoPath
Live Meeting/WebEx

Mary Howell Resume  Page 2 of 2