Professional Documents
Culture Documents
Dr. K Sasikumar1
Parvathy Nand2
Introduction
2. Guided services
The services of the guide for the tourists to , the beach destinations
in Kerala is below the standard to Goa beaches and the guide there was not
properly trained so as to cope up with the tourist demands is one of the
major challenge faced in beach tourism.
3. Lack of proper infrastructural facility
Even though Kerala is labeled a God’s Own Country, it is not able to meet
the basic current requirement of various infrastructural facilities such as
toilets, kiosks, fireplaces, benches, parlors, information centers, waiting
sheds etc to be needed in various beach destinations like Kovalam, Varkala
and Alleppey. Lacking of basic infrastructural facilities in those destinations
can be considered as the reason for the decline of tourists visiting beaches.
In order to raise the availability of infrastructural facilities necessary funding
is to be provided and steps is to be taken to access infrastructural facilities
by the concerned authorities.
4. Basic Amenities
The basic amenities are the factor that promote beach tourism in
Kerala. By focusing on various beach destinations like Kovalam, Varkala,
Alleppey the basic amenities such as transport facilities, hotels , car parking
areas, toilets, restaurants, hotels, waiting sheds etc were absent which
makes destinations a weaker one. So necessary initiatives is to be
implemented in order to solve the issue.
Kovalam Beach
Varkala Beach
Alleppey Beach
Bekal Beach
Kappad Beach
Cherai Beach
Kappil Beach
Kappil beach is just 6 kms away from Bekal fort. Kappil Beach
is a beautiful, calm and secluded one which is an ideal spot for such nature
lovers and attracts a large number of tourists everywhere. The Kappil beach
is sun-drenched and it is an exact getaway to spend time after a hectic
toured Bekal Fort The sun drenched Kappil Beach is a perfect gateway after
a hectic tour of the nearby Bekal Fort, some 6 kilometer away. The beach
covers an area of about twenty-five acres land and it is the most exciting
location to relax and enjoy the pleasure The long stretch is wide and clean
enough for swimming and beach walking. The beach has the massive rock,
the Kodi Cliff, which act as a resting place for the visitors. It is an ideal
location for relaxation and rejuvenation which offers a high spirit of peace
and solitude from the place.
SWOT ANALYSIS
Strengths Weaknesses
Natural environment Inadequate infrastructure
Scenic beauty Taxation policy of Government of
India
Smooth law and order Restrictive coastal regulation zone
Innovative brand and positioning Waste disposal system
Beach products and services Lack of trained staffs
Advanced society and full literacy
Opportunities Threats
Unused potentialities of beach Pollution and ecological hazards
tourism
Employment opportunities Natural calamities
Cultural distortion
References
Websites
www.keralatourism.org
www.hinduonnet.com
www.keralatourismdomain.com