A

PROJECT REPORT
ON

“MARKET POTENTIAL ANALYSIS”

AT

“AkzoNobel India limited”

Warayana Industrial Complex,
Near leather Complex, Block No. 1
Kapurthala Road, Jalandhar- 144 013
SUBMITTED IN PARTIAL FULFILLMENT OF M.B.A
DEGREE OF PUNE UNIVERSITY

SUBMITTED BY

Mr. Hemant Jajpuriya

MBA II (Marketing)

PROJECT GUIDE

Prof. Mrs. Preeti Kulkarni.

NAVJEEVAN INSTITUTE OF MANAGEMENT

CIDCO, NASHIK- 422001
2009 – 2011
 ACKNOWLEDGEMENT

I hereby take immense pleasure to express my gratitude towards

Universal Advertising, Thane for giving me an opportunity for the summer

project at their esteemed organization.

I express my hearty thanks to Navjeevan Institute of Management and

University of Pune for providing the platform for getting the practical

knowledge during 2009-2011.

I am thankful to Mrs. Sushma P. Bhosale, Director (H.R.), Navjeevan

Education Society for her kind support. I am grateful to Director of Navjeevan

Institute of management for the expert guidance.

I remain indebted to my respected guide Mrs. Preeti Kulkarni and all

my teachers for helping, guiding and mentoring me to complete this work.

I would also like to thank those who supported me and provided

prompt help for the completion of this project successfully.

Hemant Jajpuriya
 DECLARATION

I Mr. Hemant Jajpuriya hereby declare that the study project titled

“Market Potential Analysis” was undertaken by me with the organization,

AkzoNobel India Limited Jalandhar, for the duration of Fifty five days which

in required for partial fulfillment for M.B.A. Course. I solemnly pledge that

this project is my genuine idea and conceptualization, framing and conclusions

are all my own, which I have generated owing to study undertake is given by

market situation. I take total responsibility for all conclusions made in study

and their impact thereof on all subsequent research studies.

Hemant Jajpuriya

Date:

List of Tables and Charts

Sr. No. Name Page No.
1 Company Locations 17

2 Organizational Chart 18

3 Research Methodology 28

4 Total no. of sites 31

5 Sample Size 32

6 Painting Cycle 33-34

7 Execution of Painting 35-36

8 Brand Preferences 37-38

9 Aware about Dulux (Sources & 39-46

Media)

10 Parameters influence Painting 47-50

Decision

11 Job Preferences 51-52

12 Decision Makers 53-54

Index
Chapter No. Particular Page No.
Chapter 1 Introduction 1

1.1 Introduction of the project 2-3

1.2 Rational of study 4

Chapter 2 Company Profile 5

2.1 Company Profile 6-17

2.2 Organizational Chart 18

2.3 Product Profile 19-22

Chapter 3 Review of literature 23-25

Chapter 4 Research Methodology 26

4.1 Objectives of the project 27

4.2 Hypothesis 27

4.3 Research Methodology for project 28-29

Chapter 5 Data Analysis & Interpretation 30-54

Chapter 6 Findings & Observations 55-58

Chapter 7 Suggestions & Recommendation 59-60

Chapter 8 Conclusion 61-62

Bibliography 63

Webliography 64

Annexure 65-68