B.Sc.

in Hospitality and Hotel Administration

(2010-2011)

Assignments Booklet
BHM
(IHM Stream)

BEGE-103
TS-1
TS-3
TS-6
TS-7

School of Tourism & Hospitality Services Management

Indira Gandhi National Open University
Maidan Garhi, New Delhi – 110 068
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 BHM ASSIGNMENTS
Dear Student,
You will have to do one assignment in each of the courses in B.Sc. in Hospitality and Hotel
Administration which is Tutor Marked Assignment (TMA).
In this despatch we are sending you the Assignments for BEGE-103, TS-1, TS-3, TS-6 and TS-7.
The last date of assignment submission is mentioned below.
Note: All Assignments must be submitted in time and they should be sent to the Coordinator
of your IHM. You must mention your Enrolment Number, Name, Address, Assignment Code
and IHM Code on the first page of the assignment.
You must obtain a receipt from the IHM for the assignments submitted and retain it. If
possible, keep a photocopy of the assignments with you.
After evaluation the assignments have to be returned to you by the IHM. Please insist for
this and keep them as a record with you. The IHM has to send the marks to the Programme
Coordinator (BHM & MHA) at Indira Gandhi National Open University.

GUIDELINES FOR DOING ASSIGNMENTS

We expect you to answer each question on the basis of your study of the printed material. In
some cases we have asked you questions about your City/Region/State. There, you may have to
take help from additional material. If you are unable to find such material on your own, kindly
contact your Counsellor at the IHM. You will find it useful to keep the following points in mind:
1) Planning: Read the assignments carefully. Go through the Units on which they are based.
Make some points regarding each question and then rearrange them in a logical order.

2) Organisation: Be a little selective and analytic before drawing up a rough outline

of your answer. Give adequate attention to your introduction and conclusion.
Make sure that your answer: a) is logical and coherent; b) has clear connections between
sentences and paragraphs, and c) is written correctly giving adequate consideration to your
expression, style and presentation.

3) Presentation: Once you are satisfied with your answer, you can write down the
final version for submission, writing each answer neatly and underlining the points you wish
to emphasise.
Wishing you all the best.
(DR. SONIA SHARMA)
Programme Coordinator, BHM & MHA

ASSIGNMENT SUBMISSION SCHEDULE

Course For those appearing in For those appearing in
Term End Examination Term End Examination
October 2010 April 2011
BEGE-103 August 20, 2010 February 20, 2011
TS-1 August 20, 2010 February 20, 2011
The current First Year students, i.e., those admitted to 2009-10 session can take their
TS-1 examinations only in April 2010
TS-3 August 20, 2010 February 20, 2011
TS-6 August 20, 2010 February 20, 2011
TS-7 August 20, 2010 February 20, 2011

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 TS-1: FOUNDATION COURSE IN TOURISM
(TUTOR MARKED ASSIGNMENT)

Course Code: TS-1 Programme: BHM

Total Marks: 100 Assignment Code: TS-1/TMA/2010-11

Note: This TMA consists of two parts.

Part I consists of two questions out of which you have to attempt any one. The question
carries 25 marks and should be answered in about 700 words.
Part II consists of 8 questions. Attempt any five in about 500 words. Each question carries
15 marks. Send your TMA to the Coordinator of your IHM.

PART-I

1. What is marketing? Explain the various promotional tools in tourism. 25

2. Explain the different modes of Transportation. 25

PART-II

1. Discuss the various types of tourism. 15

2. Write a brief note on World Tourism Organisation (WTO). 15

3. Differentiate between Guide and Escort. Explain the role of Guide in tourism development.
15

4. Write a brief note on any tourist destination of your choice.

15

5. Explain the role of media in tourism development. 15

6. What are the different types of Museum? Explain with example. 15

7. Write brief note on:

a) National Action Plan 1992
b) The Manila Conference (7 ½ + 7 ½) 15

8. Discuss the social and political impact of tourism. 15

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 BEGE-103: Communication Skills in English
(TUTOR MARKED ASSIGNMENT)

Course Code: BEGE-103 Programme: BHM

Total Marks: 100 Assignment Code: BEGE-103/TMA/2010-11

Answer all the questions below:

1. a) Your organization wants its employees to participate in an orientation programme

to gain proficiency in Hindi. Write a circular to this effect.

b) What according to you are the qualities of a good memo? 20

2. Write a piece of conversation on phone between you and your friend who has invited
you for a dinner tonight. 20

3. Write a speech in favour of the motion “India should show Zero tolerance towards the
terrorists”. 20

4. Adapt a popular nursery rhyme into a T.V. drama. 20

5. What according to you is the role of a camera in a documentary? 20

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 TS-3: MANAGEMENT IN TOURISM
(TUTOR MARKED ASSIGNMENT)

Course Code: TS-3 Programme: BHM

Total Marks: 100 Assignment Code: TS-
3/TMA/2010-11

Note: This TMA consists of two parts.

Part I consists of two questions out of which you have to attempt any one. The question
carries 25 marks and should be answered in about 700 words.
Part II consists of 8 questions. Attempt any five in about 500 words each. Each question
carries 15 marks. Send your TMA to the Coordinator of your Study Centre.
_____________________________________________
PART – I
1. Defi
ne Organization. Explain the various components of Organizational Structure. 25

2. Discuss the importance of Human Resource Management in tourism? 25

PART – II

1. What are the roles and responsibilities of a Manager? 15

2. What is controlling? Explain the various steps in the control process. 15

3. Write a note in about 250 words on each of the following: (7 ½ + 7 ½) 15

a) Recruitment and Selection

b) Induction and training

4. What do you understand by Budgeting? 15

5. Write a note in about 250 words on each of the following: (7 ½ + 7 ½) 15

a) Break Even Point

b) Fixed assets and current assets

6. Explain the different categories of Hotel. 15

7. Discuss the services provided by a travel agency. 15

8. Discuss the function of Public Relation department. 15

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 TS-6: TOURISM MARKETING
(TUTOR MARKED ASSIGNMENT)

Course Code: TS-6 Programme: BHM

Total Marks: 100 Assignment Code: TS-6/TMA/2010-11

Note: This TMA consists of two parts.

Part I consists of two questions out of which you have to attempt any one. The question carries 25
marks and should be answered in about 700 words.
Part II consists of eight questions. Attempt any five in about 500 words each. Each question carries
15 marks. Send your TMA to the Coordinator of your Study Centre.

PART – I
1) Explain the various variables used for segmenting tourists markets. 25

2) What do you mean by Seasonality in tourism? Explain its types and reasons. 25

PART – II
1). Define Marketing Research. Discuss the scope and purpose of market research in tourism?
15

2) Write short notes in about 200 words each. (3x5=15)

a) International and Domestic Tourists
b) Competitive Analysis of Tourism Markets
c) Information Technology in Tourism Sector

3) Discuss the role of forecasting in tourism marketing. What are the different types of forecasting
methods used in tourism? 15

4) Critically examine the role of Public Organisations, Local Bodies and NGO’s while marketing a
destination. 15

5) Describe in detail the 4P’s of Marketing Mix. Explain the relevance of the Fifth P in Tourism.
15

6) Describe the various types of Accommodation facilities available to a tourist coming to India.
15

7) Suggest strategies for developing and marketing the Local food of your area as a tourism product.
15

8) What are the various aspects that you would consider while developing a tourist transport product?

15

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 TS-7: HUMAN RESOURCE MANAGEMENT
(TUTOR MARKED ASSIGNMENT)

Course Code: TS-7 Programme: BHM

Total Mark: 100 Assignment Code: TS-7/TMA/2010-11

Note: This TMA consists of two parts.

Part I consists of two questions out of which you have to attempt any one. The question carries 25
marks and should be answered in about 700 words.
Part II consists of eight questions. Attempt any five in about 500 words each. Each question carries
15 marks. Send your TMA to the Coordinator of your Study Centre.

PART – I

1) What do you understand by Human Resource Management? Discuss the significance of Human
resource information system in relation to tourism. 25

2) What do you mean by Discipline and Grievance? What role does both plays in the betterment
of the organisation? 25

PART – II

1. Write a brief note on position of women in hospitality and tourism. 15

2. Discuss the characteristics of large organisations that effect the introduction and strengthening of
the HRD functions. 15

3. Explain the meaning of Human Resource Audit. Discuss the need, purpose and scope of
HRA. 15

4. What is macro and micro forecasting? Discuss the techniques used in manpower forecasting. 15

5. What do you understand by the term Human Resource Planning? Discuss in detail the need for
human resource planning in hospitality industry. 15

6. Discuss in detail the significance of motivation in an organisation. 15

7. Write a detailed note on Job Evaluation. 15

8. Write short notes on 5x3=15

a) Training
b) Selection
c) Performance Appraisal

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