EXECUTIVE SUMMARY

THE UTSA, F A L L 2009

Course: MOT 5163: MANAGEMENT OF TECHNOLOGY Seminar Facilitator: W. Austin Spivey, Ph.D.
Time: Monday 19:00 - 21:45
Place: Wherever… Phone: 210-458-5392
Office Hours: By Appointment FAX: 210-458-7526
Office: MOT Suite, BB 4.02.34 E-Mail: USE WebCT Private Mail

COURSE DESCRIPTION:

Management of Technology examines a broad range of topics and issues involved in the management of technology, including the international research and
development environment and infrastructure; government, industry, and university roles in technology development; managing the research and development
function; technology forecasting and assessment; and new product development.

MSMOT Program Goals: Graduates will be able to…

employ systems-oriented thinking as they interact with the technological world; cognizant of how such interactions affect individuals, society and the
environment.

manage the design, development, commercialization and employment of technological products and systems.

assess, select and use critical technologies including aerospace, biotech, information and telecommunications, among others.

assess the benefits and risks associated with technology and respond ethically and responsibly to the dilemmas encountered in the management of technology.

lead interdisciplinary teams of technical professionals and leverage expertise to develop solutions to the problems encountered in technology-intensive
enterprises.

KEY REFERENCE MATERIAL:

Schilling (2008), Strategic Management of Technological Innovation, 2nd Ed.

OTHER REFERENCE MATERIAL:

Brown & Eisenhardt (1998), Competing on the Edge

Dorf (ed, 1999), The Technology Management Handbook

Gaynor (ed, 1996), Handbook of Tech' Management

LEARNING GOALS:
1. TO BECOME MORE LITERATE ABOUT TECHNOLOGY...
2. TO BECOME MORE SYSTEMS ORIENTED IN EVALUATING THE MAJOR ISSUES IMPACTING THE MOT....

COURSE OBJECTIVES:
Objectives for this course mirror the attributes that graduates of technology management programs should be able to demonstrate.
The Learning Objectives center around gaining factual knowledge (terminology, methods, and trends) and applying course material
(to improve thinking, to improve problem solving, and to improve decisions)…

TECHNOLOGY
MANAGEMENT SYSTEM BUILDING ENTERPRISE EQUITY

PURSUING STRATEGIC NURTURING AN DESIGNING INNOVATIVE AMASSING PREFERENCE

INTENT INTELLIGENT IGS AMONG TARGET
ENTERPRISE MARKETS

An ability to assist in the identification,

An ability to understand the impact of An ability to identify, formulate, and
STRATEGY SUBSYSTEM decisions in a global context
A Knowledge of Contemporary Issues creation, and development of changes
offer solutions that meet user needs
in technology to improve life

An ability to apply knowledge from a

An ability to organize information
TECHNOLOGY SUBSYSTEM about leading-edge technology
An ability to contribute technically to the An ability to conduct market research
variety of technologies: especially
energy, genetics, information
design of an innovation that offers value and obtain feedback for product
to users improvement
processing, and materials

RESOURCE SUBSYSTEM
An ability to lead the enterprise by
reinforcing a culture of technology as a
competitive weapon
An ability to use knowledge about An ability to transform resources into
An ability to develop heuristics for cost
systems to improve enterprise
and schedule milestones
solutions that are available, affordable,
performance and growth accessible, and sustainable for users

An ability to organize, initiate, and

An ability to manage a portfolio of An ability to function on An ability to develop and integrate best
ORGANIZATIONAL SUBSYSTEM strategic alliances multidisciplinary teams practices
communicate solutions that meet the
needs and preferences of users

An ability to manage projects while

An ability to apply new and emerging An ability to integrate life cycles in An ability to integrate knowledge-based
PROJECT SUBSYSTEM considering available resources and
technologies to the enterprise project management decision support systems
changing technologies

A recognition of the need for and an

ability to engage in life long learning An ability to harness creativity to offer An understanding of ethical
PEOPLE SUBSYSTEM An ability to communicate effectively
… An understanding of professional value to users responsibility
responsibility

Notes: Participation, although not graded specifically, is considered an expression of your commitment to engage in life-long learning. You should
take advantage of opportunities to share. It is your professional responsibility to demonstrate this commitment if you miss a class; submit a
synopsis of the subject matter missed. A synopsis is your "unique" interpretation of the material: 750 to 1000 words and an exhibit. Failure to do
so means the absence is unexcused. Each unexcused absence lowers your final, semester grade by one-half of one letter grade. Post your
synopsis to the WebCT bulletin titled "My Synopsis" within 2 weeks of your absence.
Course: MOT 5163: Management of Technology (the prerequisite is my consent)
MOT pro forma assignments: Fall 2009

Date Topic for Class Conversation Guiding Aphorism Learning Material

Chapters Exercises

Schilling Brown & Eisenhardt Dorf et al

31-Aug-Mon Dialog about Connections Begin with the end in mind. Covey

PURSUING STRATEGIC VISION

Man occasionally stumbles over the truth, but most of the

14-Sep-Mon Dialog about Technology Entrepreneurship 1&2 1 2.1 & 16.1
time he picks himself up and continues on. Churchill

If there is no privileged source of truth, all structures are

21-Sep-Mon Dialog about Strategy & TLCs 3&6 8&9 3.1 & 3.4 & 16.3
equally worthy... Burke

WebCT Conversation about Strategic Intent……..

28-Sep-Mon What the people believe is True. An Anishinabe Tech Life Cycles
(10% of Semester Grade)

AMASSING PREFERENCE AMONG TARGET MARKETS

5-Oct-Mon Dialog about Timing Punctuality is the thief of time. Wilde 5 6&7 14.9 & 14.11

12-Oct-Mon Dialog about Deployment Man's law changes with his understanding. Only the laws of 13 n/a 12.3 & 12.4 & 12.5
the spirit remain always the same. A Crow
WebCT Conversation about Amassing Preference…
19-Oct-Mon Eyes that see do not grow old. A Nicaraguan House of Quality
(15% of Semester Grade)

DESIGNING VALUE-LADEN GOODS & SERVICES

The contest between the...champion and...will go to the

26-Oct-Mon Dialog about Protecting Intellectual Property 4&9 n/a 10.2 & 10.3
challenger 70 percent of the time... Foster

We are strong when we stand with another soul. When we

2-Nov-Mon Dialog about Managing New Product Development 11 & 12 4&5 7.5 & 14.6
are with others, we cannot be broken. Estes

WebCT Conversation about Innovative Products… He who flings water into a jar spills more than he collects. An
9-Nov-Mon Tech Roadmaps
(15% of Semester Grade) Argentine

NURTURING ENTERPRISE INTELLIGENCE

Last night an ash tree was about to tell me

16-Nov-Mon Dialog about Choosing Innovation Projects 7 n/a 8.3 & 17.4
something--and did not. Paz

...it takes all the running you can do, to keep in the same
23-Nov-Mon Dialog about Organizational Systems 8 & 10 2& 3 1.7 & 7.14
place. Red Queen

WebCT Conversation about Enterprise Intelligence… One Measurement always makes the other Measurement
30-Nov-Mon Financial Statements
(15% of Semester Grade) uncertain... Heisenberg

MAXIMIZING ENTERPRISE EQUITY

Back Bay Battery Results… (See Attached Report

Requirements for initial posting to Discussion on WebCT)… Great men's errors are to be venerated as more fruitful than
11-Dec-Fri (15% of Semester Grade; note that peer evaluations will be little men's truths. Nietzsche
integrated into this grade)

APHORISM PRIMER: to be posted to Assignment Section of Seek wisdom, not knowledge. Knowledge is of the past,
14-Dec-Mon WebCT (see Attached Report Requirements)… (20% of
Semester Grade) wisdom is of the Future. A Lumbee

Back Bay Battery Critiques... (10% of Semester Grade; note Personally, I'm always ready to learn, although I do not
14-Dec-Mon that these peer evaluations will be integrated into your grade) always like being taught. Churchill
SPECIFICATIONS FOR APHORISMS PRIMER
The Primer will be useful to introduce key concepts to an Engineering or Science entrepreneur who is a neophyte to the
Management of Technological Innovations.

The Primer will include a minimum of 28 aphorisms.

The Primer will include a maximum of 40 aphorisms.

The rationale for the inclusion of the aphorisms will be four times longer (as measured by the number of words, including
exhibits) than the aphorisms, per se, as a minimum. An order of magnitude difference is the length limit.

The Primer will integrate examples from enterprises listed on NASDAQ: a minimum of 8; and a maximum of 16.

The Primer will integrate material from Schilling (2008): a minimum of 8 citations; a maximum of 24 citations.

References will be included for all aphorisms, as well as the rationale (as appropriate).

The Primer will include a page (or slide) collecting all of the References: Aphorisms; Articles & other material, a list of the
NASDAQ enterprises cited; Videos.

Microsoft PowerPoint or Word will be used for the Primer.

The filename for the submission will include the name of the person submitting the Primer: e.g.
lastname_firstname_aphorism_primer_MOT_fall_09.ppt