Professional Documents
Culture Documents
IN
INDIA’S
AVIATION INDUSTRY
Submitted By
(PGDM 2010-12)
CONTENTS
4. SWOT Analysis 9
5. Current Trends 10 - 11
6. Conclusion 12 - 13
India is one of the fastest growing aviation markets in the world - the 9th largest aviation
market in the world. The Airport Authority of India (AAI) manages a total of 127 airports in
the country, which include 13 international airports, 7 custom airports, 80 domestic airports
and 28 civil enclaves. There are over 450 airports and 1091 registered aircrafts in the country.
The genesis of civil aviation in India goes back to December 1912 when the first domestic air
route between Karachi and Delhi became operational. In the early fifties, all airlines operating
in the country were merged into either Indian Airlines or Air India, and by virtue of the Air
Corporations Act 1953, this monopoly continued for the next forty years.
With the liberalization of the Indian aviation sector, aviation industry in India has undergone a
rapid transformation. From being primarily a government-owned industry, the Indian aviation
industry is now dominated by privately owned full service airlines and low cost carriers.
Private airlines account for around 75% share of the domestic aviation market. Earlier air
Exhibit 1
Taking the help of the statistics from the Ministry of Civil Aviation, approximately 29.8
million passengers travelled to/from India in 2008, showing a surge of 30% from 2007. The
prediction stated that international passengers will touch 50 million by 2015. More
opportunities in the aviation industry in India are likely to make way for about 69 foreign
airlines from 49 countries.
It is a phase of rapid growth in the industry with estimated growth of domestic passenger
segment at 50% per annum. This has led to intense price competition due to which full service
carriers like Jet Airways, Indian Airlines and Air Sahara are giving discounts of up to 60-70%
for certain routes to match the new entrants' ticket prices. The customer has thus gained
enormously as a result of liberalization of the sector.
The Indian Civil Aviation market grew at a CAGR of 18%, being valued round US$ 5.6
billion in 2008. Further statistics revealed that the air traffic in August 2009 was a double digit
figure. The domestic airliners flew 3.67 million passengers in August 2009, as against 2.92
million in the corresponding period of 2007, up by 26%. The Centre for Asia Pacific Aviation
(CAPA) has estimated that the domestic traffic will go up by 25% to 30% till 2010 along with
a surge in the international traffic by 15%. There would be more than 100 million passengers
by 2010. Then again by 2020, Indian airports will in all probability handle over 100 million
passengers every year. The investment plans to the tune of US$ 9 billion has been made by
the Aviation Ministry for modernizing the existing airports by 2010.
In terms of domestic passengers' volume, US have always been the leader with followers in
the league like China, Japan and India. The number of domestic flights went up by 69% from
2005 to 2008, with the domestic aviation sector growing at 9-10%.
Exhibit 3
After a period of drastic growth, Indian Airlines is now gripped with challenges on several
fronts that are also impacting the industry across the globe. These include shortage of workers
and professionals, safety concerns, declining returns, excess capacity and the lack of
accompanying infrastructure. Moreover, huge debt burden, stiff competition and rising
1. Employee shortage:
There is clearly a shortage of trained and skilled manpower in the aviation sector as a
consequence of which there is cut-throat competition for employees, which in turn, is
driving wage levels to unsustainable levels. Moreover, the industry is unable to retain
talented employees.
3. Excess Capacity
Driven by the drastically increasing passenger traffic over the last 3 years, almost all
Indian airlines build their capacity assuming the growth would continue over the next
few years. Several new aircrafts were bought within a short span of time which
resulted in excess capacity of around 15% to 20%. Aircrafts ordered during good times
are being delivered during recession. According to industry experts, around 17% of the
current fleet (around 4,000 aircraft) are scheduled for delivery during the next 3 years.
Even though the industry grew above 40%, almost half of the growth was primarily
5. Gaps in infrastructure:
Infrastructure continues to be a major constraint for Indian Airline Industry today,
which has been aggravated further due to excess capacity created during good times.
Maintenance and Air Traffic Control (ATC) infrastructure are grossly inadequate to
support growth. While steps are being taken on this front to upgrade major airports in
Mumbai, Delhi and Hyderabad, security concerns still remain to be addressed. Results
will be visible only after 2-3 years. Attracting investments from private sector will go
a long way to develop and maintain the infrastructure which is crumbing due to the
built-up excess capacity.
6. Regional Connectivity:
7. Declining yields:
LCCs and other entrants together now command a market share of around 46%.
Legacy carriers are being forced to match LCC fares, during a time of escalating costs.
Increasing growth prospects have attracted & are likely to attract more players, which
will lead to more competition. All this has resulted in lower returns for all operators.
8. Trunk routes:
It is also a matter of concern that the trunk routes, at present, are not fully exploited.
One of the reasons for inability to realize the full potential of the trunk routes is the
lack of genuine competition. The entry of new players would ensure that air fares are
brought to realistic levels, as it will lead to better cost and revenue management,
increased productivity and better services. This in turn would stimulate demand and
lead to growth.
STRENGTHS WEAKNESSES
1. Growing tourism 1. Under penetrated market
(The estimated growth of domestic (The total passenger traffic was only 50
passenger segment is at 50% per annum million as on 31st Dec 2005 amounting
and international passenger segment is to only 0.05 trips per annum as
at 25% per annum) compared to developed nations like
2. Rising income levels United States have 2.02 trips per
(Due to the rise in income levels, the annum)
disposable income is also higher 2. Untapped air cargo market
OPPORTUNITIES THREATS
1. Expected investments 1. Shortage of trained pilots
(investment of about US $30 billion 2. Shortage of airports
will be made) 3. High prices
2. Expected market size (Though enough number of low cost
(Average growth of aviation sector is carriers are already existing in the
about 25%-30% and the expected industry, majority of the population is
market size is projected to grow still not able to fly to other destinations)
upto100 million by 2010)
Exhibit 5
Exhibit 6
6. Cost structures will continue to handicap legacy carriers as they compete with newer
airlines, as well as with overseas carriers:
Low cost carriers are posing great threats to legacy carriers, as a result of which they
are restructuring their pricing policies. Apart from this, they are also facing
competition from overseas players.
10 | T r e n d s i n A i r l i n e s I n d u s t r y , I n d i a
7. Oil prices are not expected to fall:
The public sector oil marketing companies (OMCs) have raised the prices of Aviation
Turbine Fuel (ATF) by 3.5 per cent, in line with the rise in international oil prices.
This is likely to trigger a marginal increase in airfares.
8. Outsourcing:
Private airlines are known to hire foreign pilots, get expatriates or retired personnel
from the Air Force or PSU airlines, in senior management positions. Further, they
outsource such functions as ground handling, check-in, reservation, aircraft
maintenance, catering, training, revenue accounting, IT infrastructure, loyalty and
programme management. Airlines are known to take on contract employees such as
cabin crew, ticketing and check-in agents.
PROFIT/ LOSS ($bn)
YEAR PROFIT
CONCLUSION 1998 8.2
1999 8.5
2000 3.7
2001 -13
2002 -11.3
India is one of the fastest growing aviation markets in the
2003 -7.5
world. With the liberalization of the Indian aviation sector, 2004 -5.6
the industry had witnessed a transformation with the entry of 2005 -4.1
2006 -0.5
the privately owned full service airlines and low cost carriers.
2007 5.6
As of May 2006, private carriers accounted for around 75% 2008 -4.2
share of the domestic aviation market. The sector has also
seen a significant increase in number of domestic air travel passengers. Some of the factors
that have resulted in higher demand for air transport in India include the growing middle class
and its purchasing power, low airfares offered by low cost carriers, the growth of the tourism
industry in India, increasing outbound travel from India, and the overall economic growth of
India.
Exhibit 7
11 | T r e n d s i n A i r l i n e s I n d u s t r y , I n d i a
In addition to these factors, the emphasis on modernization of non-metro airports, fleet
expansion by airlines, service expansion by state owned carriers, development of the
maintenance, repair and overhaul (MRO) industry in India, opening up of new international
routes by the Indian government, establishment of new airports and renovation and
restructuring of the existing airports have added to the growth of the industry.
However, in mid-2006, many airline operators announced large losses. Analysts opined that a
combination of factors such as high aviation turbine fuel (ATF) prices, rising labor costs and
shortage of skilled labor, rapid fleet expansion, and intense price competition among the
players were responsible for the losses in this sector. The problem was also compounded by
new players entering the industry even before the existing players could stabilize their
operations. It was estimated that the industry as a whole could face losses of over Rs. 22
billion in 2006-07. Some experts expect the industry to consolidate in the near future. The
government also was keen to restrict the losses in this sector by closer scrutiny of the business
plans of new entrants, conducting quarterly financial audits, etc.
12 | T r e n d s i n A i r l i n e s I n d u s t r y , I n d i a
BIBLIOGRAPHY
➢ http://avindia.blogspot.com/
➢ http://www.india-server.com/magazine/airlines-3.html
13 | T r e n d s i n A i r l i n e s I n d u s t r y , I n d i a
➢ http://www.aviationweek.com/aw/generic/channel_.jsp?channel=businessweekly
➢ http://indiaaviation.aero/news/blogAirline/257/Air+India+Express
➢ The Economist (March 10, 2011)
➢ The Economic Times
(17 March, 2011, PTI)
(15 March, 2011, PTI)
(14 march, 2011, PTI/ANS)
(Sunny Verma & G Ganapathy Subramaniam, TNN, March 12, 2007)
➢ Business Line
(Monday, June 14, 2010)
(A. Ranganathan, Monday, Aug 03, 2009)
(Our bureau, Thursday, Dec 20, 2007)
➢ Indian Express (march 17, 2011)
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