Professional Documents
Culture Documents
Science competitions may seem unsporting but it turns out there a many of them. A
While this includes the DARPA grand challenge, the richest robotics competition, with
$2 million for the first placed autonomous vehicle, the list doesn’t include the 3 major
robot competitions that I am entering teams in this year, X Prize, First Lego League and
RoboCup. Although I enter teams of primary school students in the increasingly popular
aimed at stimulating research and sometimes also of sharing knowledge in their field.
challenges or races, as Alan Newell, an early AI pioneer said at the opening of the CMU
Robotics Institute in 1980. It might start as engineering but on the way it becomes
science. One way of moving science forward is basically through building stuff and
seeing what happens (or doesn’t). This legitimises the game or toy approach beloved of
1996, which is currently at robots.net. There are 123 events listed for the 12 months
from April 2010, and that doesn’t include the X Prize series. In 2005, Richard Balogh
Navigation was one of the first ‘official’ robotics competitions in 1979, ‘The
Amazing Micromouse Maze Contest’ was held during the national computer conference
‘sophisticated’ as Balogh describes them, more attractive, not just for the public but for
the challenge to roboticists. These are the sporty competitions, like sumo, hockey and
the various very popular robosoccer leagues, in which a defined environment has
Leaving aside the miscellaneous category, the final major competition type is the
‘crusade’, like DARPA, X PRIZE and RoboRescue, in which robots have to solve a real
life scenario in a dynamic environment. Crusade style competitions are purposeful. Semi
autonomous robots are already being used for reconnaissance, disaster & earthquake
relief, fire-fighting, gas leaks, sewer pipe maintenance, mine and bomb removal.
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Controlled robots have been used in manufacturing, mining and agriculture for 30 years
now. The US Dept of Defence recently set a target that 33% of military vehicles would
be driverless by 2015, hence DARPA’s Grand Challenge in 2004, 2007 and 2008. South
Korea aim to have domestic robots in every home by 2020, which is plausible for a
country with a proven record in being at the forefront of technological change. By 2005,
South Korea had provided high speed internet access to 80% of population, with plans
Robot Soccer really kicked off at the ‘Workshop on Grand Challenges in Artificial
Intelligence’ in October, 1992 in Tokyo, although research with soccer playing robots
was being conducted independently in some labs around the world, like Alan
Asada, Osaka University. The launch of the Japanese ‘J-League’ resulted in so many
international requests for inclusion that a World Cup was proposed in 1993. Robot
soccer became the hot topic at AI/Robotics conferences until the first official World Cup,
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There is already one big goal in robot soccer. It is ‘to beat the best human team in
the 2050 World Cup’. Robot soccer is not yet the richest robot competition but is
increasingly the public face of robotics. While ‘rescue’ competitions have obvious social
benefits and military applications, the popularity and appeal of robot soccer lies in the
symbolic meanings and social relations that position this cultural object in our society.
Using Griswold’s cultural diamond analogy, we can examine the production and
reception of robot soccer competitions within the particular cultural context, recognising
that each of these four factors has an impact on the others, which corresponds to
are derived in part from the Durkheimian thinking of culture as a ‘collective product or
1996)
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This theoretical approach binds together again the dichotomies of culture and mass
situating an individual’s acts of choice or identity play within a social framework, rather
than looking along class lines or for psychological factors. Analyses of subcultures are
important here for describing the ways in which hegemonic meanings are reproduced. A
welcoming, compared to a society (Gesellschaft) in which you are alone (1887). Gelder
describes how Tonnies juxtaposes community and society in contrast to Adorno who
juxtaposes massification with individuality and that Tonnies description not only
prefigures subcultures but social framing approaches (Gelder & Thornton 2005).
a community, bound together through a cultural object, the robot soccer competition.
science and technology. Gender relations are continually being reproduced. The
symbolic value of cultural objects like the robot soccer competitions, and the humanoid
robots that feature, are unconsciously utilised to maintain an ideology. As Althusser says,
ideology is the unconscious structure that we inhabit giving us the illusion of control,
thinking man’s muscle culture, a war game, a fetish, toys for boys, tech porn, and a
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substitution for human society. In reality, however, most descriptions are uncritically
innovative, ungendered fun. I make this point not to disparage the robot competitions,
rather to point out the way in which their discourse is constructed. In ‘Encoding,
Decoding’, Stuart Hall describes 3 positions available within ideology for the production
oppositional code and the negotiated code, which operates with contradictory logics,
supporting the norm but making its own ground rules (1977, 1980, 1993).
within patriarchal society. All the participants that I have discussed gender with express
their belief in gender equality and their rejection of ‘typical’ masculinity. They are all
perplexed as to why so few women are involved but point to the token women present
as proof that times are a changing. Also that if times aren’t changing, then there is
nothing inherently gendered about the situation, so there must be something wrong with
the women. This is the view frequently expressed to me by the few women in the
robotics field, who will, however, all admit to individual discrete gender issues.
I would argue that the reality is closer to Hall’s meta position, the ‘professional’,
which could be called a fourth position rather than a subcategory of the dominant-
dominant ideology overlaid with a critical distancing. This position does not change or
challenge the dominant position and given the increased authority evoked by the
‘professional’ distance, arguably does more to support the ideology than any ‘norm’.
Hall goes on to say that ‘professional codes serve to reproduce hegemonic definitions
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specifically by not overtly biasing their operations in a dominant direction’ (Hall 1993
p101).
While Hall was primarily describing the role of broadcasters, journalists and the
producers of mass media, this is directly applicable to scientists who are the producers
fertilize Latour’s missing masses. Within this cultural diamond, I am outlining how the
Analyses have been done on the relations between gender and science, computing,
computer games, internet, technology, engineering and business cultures. Arguably that
is looking too far backwards. The technologies of tomorrow are being built now in
I have collected some photos from robocup events, from university directories and from
media representations. What was striking was how gendered engineering directories are.
All staff and students are gendered by photo and/or title whenever a department goes to
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accurate citation analysis for gender from the most recent ACRA2009 conference. Of the
131 authors indexed in the ACRA proceedings, 115 were male, 11 were female and I
was unable to resolve 5 names, however distributing those numbers to the ratio evident,
Another noticeable feature is that when being photographed for display purposes,
the women are always at the front of the photo, but are in the background in candid
shots. Which reflects my experience at the ACRA2009 conference. When there are
women present, they seem much less noticeable than the actual numbers recorded,
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is the preponderance of beards or long hair on the men – tied back to avoid industrial
hazards. Although the higher your standard in the department is, the less hair you have.
The next 3 pages of pictures show recent robotics competition winners receiving their
trophies. Those pictures are followed by media representations of the ‘Grand Challenge’
The robot competitors themselves have ‘evolved’. The initial competitors were
small round robots, like the Roomba pictured. This evolution is worth an analysis. The
swarm bots or insectile robots were superseded by the AIBO dogs, which have been
replaced by the humanoid NAO. This is not just because moving on 2 legs is very hard
to do and it’s taken a while to work it out. Each evolution is seen as more desirable and
popular. The humanoid NAO is also very masculine for an ‘ungendered’ object.
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The robot soccer competitions at the heart of the robocup subculture are a
Thompson (2004). Men create symbolic meaning and drama out of their movement
between the ‘breadwinner’ and the ‘rebel’ myths, in a way that enacts the quintessential
rational man myth, the ‘cowboy’. The cowboy makes his own rules or laws. He comes
from a state of disorder, over which he has mastery through his natural ability and
developed skills. Cawelti describes the cowboy as the most enduring and fundamental
law and order over only those domains that ask for it because the cowboy is an
individual with no interest in social control, only justice, freedom and equality for all -
the myths of rationalism, limited government and the marketplace. The cowboy is
It’s very possible that robotics and AI are about to spark a technological revolution
on par with the development of computers and the internet. The first computer was built
in the 40s, the first computer network in the 60s, computers were not moved out of
research and into commerce as the personal computer reached affordability in 1997
with what Byte magazine called ‘the Trinity’; the Apple II, the PET 2001 and the TRS-80.
And then the internet became ‘public’ and commercial in the late 80s. Technology that
had been in research or research applications for 40 years seemed to appear by magic.
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Korea’s ‘robot in every home by 2020’ are just guesses of where robotics might go. The
‘killer app’ is probably not robot soccer but we’ll only know it in hindsight. In the same
way that we can know recognise that spreadsheets and home desktop printing made
personal computers desirable and email was the ‘must have’ for the internet.
This grand endeavor forms the backdrop for enactment of heroic masculinity. In
Holt & Thompson, and earlier readings of masculinity and work, by Ehrenreich, Kimmel
and Mitchell (Holt & Thompson 2004) the underlying thesis is ‘that the gap between the
atavistic ideal masculinity and the modern breadwinner role produces an identity crisis
that men have tried to resolve through consumption’. This situates consumption in
opposition to work, as a leisure activity and an escape from the breadwinner role.
Thompson have constructed a richer description of the many ways that men cycle
between both in consumption as drama. Drama which is both satisfying, stimulating and
‘a fundamental component of all social action’ (2004 p438) according to many theorists
from literature, to anthropology to sociology. Holt & Thompson describe this drama as
self created as much as scripted externally (competitions) and say that the ‘American
ideology of heroic masculinity presents men with a dialectical invitation to dramatic self-
constructions’, working with the most mundane materials (while I’m not saying robots
are mundane, shopping at Dick Smith certainly is), men are able to cultivate a sense that
important matters are afoot and success is vital, even when no real danger exists.
Holt & Thompson describe how the mass culture discourse, which produces the
‘semiotic raw ingredients that consumers draw upon to construct their identities’ may be
powerful, but it is never determining and that masculinity (and subcultures) are
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constructed in the intersection with the ‘socially situated consumption practices’. Holt &
action, creative identity play and the narrative of self, none of which adequately explain
the impact of economics, class and social structure. They describe the social structure as
1989, Holt & Thompson 2004). The competitive will to succeed has to operate in the
business and corporate space. The breadwinner is the paragon of family values and a
pillar of the community. They sacrifice themselves for others, family, community and
Epitomising early values of the America, the Enlightenment and rational man but unable
to combine them harmoniously with others, the rebels negative values are immaturity,
violence or irrelevance.
The man-of-action draws on the best of both models and is exemplified by the
cowboy myth. The cowboy myth was born out of the Enlightenment, via the American
and French Revolution, Hobbes, Locke, Smith, Jefferson, Rousseau and the Romantics
and symbolizes the movement away from religious authority but reluctance to empower
consumption practice. The roboticist cycles between the rule breaking, long haired
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hobbyist with unique ideas, to the rule making peer citing professional success. The
The roboticist resolves all dramas successfully in his favour. Masculinity is saved by the
robot.
I would like analyse this more fully in the future by examining the symbolic
meaning of each component of this robocup subculture, robots, soccer and competition.
Each of these facets of the whole adds an interesting perspective to the construction of
gendered social relations, both now and future. Robotics reflects the production of
another species in our masculine image, rather than exploring the alien or other beings.
environment is also full of ideology masked in the ‘scholastic point of view’ as Bourdieu
described in his theory of social (scientific) capital. Studies on the role of academic
Evelyn Fox Keller tells that when one of her professors heard that she was writing
about gender and science, he said: ‘So what is it you’ve learned about women in
science?’ highlighting how gender is seen as a women’s issue rather than something that
affects everyone and that science is seen to be a universal truth with a ‘woman problem’
rather than something potentially missing out on a whole range of practise (Sarzin 1996).
Judy Wajcman describes the evolution of feminist theories of technology and science,
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from the pessimism of the second wave of feminism, which emphasised the role of
90s, which saw liberation in technology into a more recent ‘technofeminism’ that
emphasises mutual shaping. This fits with a subculture analysis of robot soccer
Liberal feminists of the 70s and 80s focussed on the way femininity was
constructed and women prevented from taking up roles in maths, science and
technology. Technology itself was framed as neutral and the issues were political and
social, which would be fixed by equal opportunities, rights and encouragement. Radical
feminists offered a deeper understanding of the embedding of gender power relations but
Wajcman, McNeil) looked at the machinery of production and the division of labour,
and saw social relations materialised in tools and techniques, (artefacts were not neutral
or value free.) “Technology was socially shaped but shaped by men to the exclusion of
The question as Sally Wyatt puts it was ‘whether women experienced technology
as oppressive because men dominated its use or whether technology was inherently
patriarchal’. (2008)
however the new postfeminist ‘imaginary’ while refreshingly different from the ‘material
reality’ of the existing technological order, has still failed to materialise in significant
My fear is that we simply can’t keep up with cultural changes. As fast as one
Studies, Cultural Theory and Political Theory are no match for engineering departments
composed of crouching men, hidden women. Even if the ‘social meanings of technology
are contingently stabilised and contestable, that the fate of a technology depends on
many social factors that cannot simply be read off fixed sets of power arrangements’.
(Wajcman 2007)
“Drawing more women into design - the configuration of artefacts - is not only an
equal employment opportunities issue but is also crucially about how the world we live
in is designed, and for whom.” (Wajcman, 2007) How are we producing our future
culture and how are we producing the future engineers of our future culture?
I always wanted to be an
astronaut but at the time
NASA wouldn’t take women
who weren’t fighter pilots.
And women couldn’t be
fighter pilots, when I was
10. In some ways, I still
have my nose pressed up
against the window of a
myth that is not for me.
From Sydney Padua’s “Lovelace &
Babbage” at 2DGoggles.com
Bibliography:
Althusser, L. 1970, ‘Ideology and Ideological State Apparatuses’, first published in La Pensee.
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Balogh, R. 2005 ‘A Survey of Robotic Competitions’ International journal of Advanced Robotic Systems,
vol. 2 no. 2, viewed 5 June 2010, <http://sciyo.com/journals/volume/issn/1729-8806/volume/2/number/2>
Bourdieu, P. 1998, Practical Reason: On the Theory of Action, Stanford University Press, Stanford,
California
Cawelti, J. G. 1965, Apostles of the Self-Made Man, The University of Chicago Press, Chicago
Gelder, K. & Thornton, S. (eds), 1997, The Subcultures Reader, Routledge, London
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Hall, Stuart, 1993, ‘Encoding/Decoding’ The Cultural Studies Reader, During, S. (ed) Routledge, London
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Holt, D.B. & Thompson, C.J. 2004 ‘Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday
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MacKenzie, Donald & Wajcman, Judy (eds.) 1985, The Social Shaping of Technology: How the
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McGray, D. 2004, The Great Robot Race, Wired Magazine Issue 12.03, viewed on 9 June 2010
<http://www.wired.com/wired/archive/12.03/robot.html?pg=1&topic=&topic_set=>
McNeely, C. 1996, ‘Understanding Culture in a Changing World’, Journal of Criminal Justice and Popular
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Robot Contests and Competitions FAQ from R. Steven Rainwater viewed June 1 2010 at
<http://robots.net/rcfaq.html>
Sarzin, A. 1996, Evelyn Fox Keller: Templeton lecture downloaded on 12 February 2010 from
<http://www.wisenet-australia.org/ISSUE42/keller.htm >
<http://en.wikipedia.org/wiki/Category:Science_competitions>
Steere, M. 2009. Soccer Robots Being Built to Beat Humans, CNN.com/World Sport, viewed 6 June 2010
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<http://edition.cnn.com/2009/SPORT/football/03/25/robot.football/>
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Tonnies, F, 1887, 2001, Community and Society Cambridge University Press, Cambridge
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