Project Title

Comparative Study of Market Share of CTV

Samsung and Videocon

Submitted in partial fulfillment of the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(Session 2009-2011)

Submitted To Submitted by

Controller of the Examination Bhushan Aggarwal

M.D.University 09/MBA/09

Rohtak

B.S.Anangpuria Institute of Technology & Management

Alampur, Faridabad
 ACKNOWLEDGEMENT

In this present world of competition there is a race of existence in which those who are
having will to come forward will succeed. The research project is a bridge between
practical and theoretical working, with this will I have started on the same. I really wish
to express my gratitude towards all those people who have helped me.

I am also very thankful to Dr. Narender Tanwar,(HOD,MBA,BSAITM) for his timely

guidance, supervision & encouragement that have helped me to get this golden
opportunity and who provided me his expert advise , inspiration & moral support in spite
of his busy schedule & assignments, has mainly provided my understanding of this
research project.

Last , but not the least, I say only this much that all are not to be mentioned but none is
forgotten and I will like to extend my special thanks and gratitude to my parents who
always encourage me in pursuit of excellence.

BHUSHAN AGGARWAL

MBA (2009-2011)

B.S.Anangpuria Inst. Of Tech.& Mgmt,

Alampur,Ballabghar-Sohna Road Faridabad-12100

 PREFACE

Practical training is an important part of the theoretical studies. It is of an immense

importance in the field of management. It offers the student to explore the valuable
treasure of experience and an exposure to real work culture followed by the industries and
there by helping the students to bridge gap between the theories explained in the books
and their practical implementations.

Training plays an important role in future building of an individual so that

he/she can better understand the real world in which he/she has to work in future. The
theory greatly enhance our knowledge and provide opportunities to blend theoretical with
the practical knowledge where trainees get familiar with certain aspects of industries, like
shop floor management, production process and industrial relations
Table of Contents

Chapter No. Title Page No.

1. INTRODUCTION OF THE COMPANY 1-13
2. INTRODUCTION OF THE TOPIC 14-22
3. RESEARCH METHODOLOGY 23-45
• Objectives of the Study 43
• Scope of the Study 44
• Limitations of the Study 45

4. DATA COLLECTION AND ANALYSIS 46-69

5. FINDINGS OF THE STUDY 70-71

6. CONCLUSIONS AND SUGGESTIONS 72-76

APPENDIX 77-83
Questionnaire 77-82
Bibliography 83