Comperative Study of Marketing Strategies in Car of Mruti & Hundai

Industry profile
The reason behind the immense growth of the India Car

Industry can be attributed to the availability of car loans,
affordable rates of interest, smooth repayment facilities and the
deductions offered to the customers by the retailers.
The constant changes in the existing car models with regard to

design, innovation, technology, and colors, have led to a fiercely
competitive market. Now that technology and innovation are not
alien concepts for Indian car makers, Indian cars are becoming
increasingly sleek, stylish, and luxurious.
Major players in the Indian Car Industry:

Fierce competition among the major car players can be witnessed
in the Indian Car industry. The India car industry is being
dominated by the following major players:
• HINDUSTAN MOTORS
• MARUTI UDYOG
• REVA ELECTRIC CAR CO
• DAIMLER CHRYSLER INDIA PRIVATE LTD
• FIAT INDIA PRIVATE LTD
• FORD INDIA LTD
• GENERAL MOTORS INDIA
• HONDA SIEL CARS INDIA LTD
• HYUNDAI MOTORS INDIA LTD
• TOYOTA KIRLOSKAR MOTOR LTD
• SKODA AUTO INDIA PRIVATE LTD
• AUDI AG
• BMW
• CHEVROLET
• FORCE MOTORS
• NISSAN MOTOR CO. LTD
• PORSCHE
1
• ROLLS-ROYCE MOTOR
• CAR COMPANIES IN INDIA
• TATA MOTORS
CAR SEGMENTATION
With the expansion of Indian Automotive market over a period of

time the segmentation of car models came in to existence based
on cars defining characteristics namely:
• Size
• Performance
• Price
However with continuing growth of market SIAM ( Society of
Indian Automotive Manufacturers) implemented the segmentation
of cars on the basis of length of the cars.
CAR SEGMENTATION AS PER SIAM
MINI (A1) SEGMENT
• A1 ( Mini- Upto 3400mm): Maruti 800

• The segment grew very fast in the initial years of expansion
of automotive industry in India
• The segment started shrinking when new segments came
into existence and is continuously on decline.
2
COMPACT (A2) SEGMENT
• A2 (compact- 3401 to 4000 mm): Santro, i10, Getz Prime,

WagonR, Alto, Palio Stile, Indica, Zen Estilo, Aveo U-VA,
Spark, Ford Fusion Diesel, Swift
• The A2 segment is growing continuously and accounts for
67.8% of the total car market today
• There are more than 50 lakhs of A1 segments users who can
be upgraded to A2 segment.
THE MID-SIZE (A3) SEGMENT
• A3 ( Mid- Size- 4001 to 4500mm): Esteem,SX4,Accent, Siena,

Indigo, Ikon, City, Lancer, Cedia, Fiesta, Aveo, Verna, Logan
and Ambassdor.
• A3 segment has started growing now and is expected to
spend rapidly in future.
• Within A3 segment upper A3 segment has started growing
now.
EXECUTIVE (A4) SEGMENT
• A4 (Executive-4501 to 4700mm): Elantra, Octavia, Laura,

Mercedes C-class, Corolla, Civic, Optra Magnum.
PREMIUM (A5) SEGMENT
• A5 (Premium-4701 to 5000mm): Sonata, Teana, Accord,

Camry, E-class.
•
LUXURY (A6) SEGMENT
• A6 (Luxury-5001mm and above): S-class

•
C (VAN TYPE): Omni, Versa.
3
B2 (Passenger Carrier): Tavera, Sumo, Innova.
SUV’s: Tucson, CRV, Endeavour, Grand Vitara, X-Trail, Montero,

Safari, Pajero.
CHANGES IN CAR INDUSTRY IN INDIA
The latest developments in the car market in India:
In Nashik, a car manufacture plant has been established as a

result of a joint venture of Renault and Mahindra & Mahindra to
manufacture a comparatively cheap cars (at US$ 9,700), mainly
targeting the Indian middle classes, the youth, and the affluent
classes in rural India. Tata Motors has plans to launch a luxury car
with an engine of 33 horsepower. The recent reduction in the
excise duty of the small cars from 24% to 16% will definitely
prove to be a boon for the India car industry.
Technical advancements in the Indian Car Industry:
The latest technical advancements in the car market in India

include the following features
• Power Steering
• Radial Tires
• Anti-lock Breaking Systems
• Tip-tronic Transmission
The varied car markets in India:
4
The market for small cars now occupies a substantial share of
70% out of the annual production of 1 million cars in India. Maruti
Udyog, with its legendary Maruti -800 is the leader in the small
car market. A number of manufacturing plants are coming up for
advancements in the field of small cars. The recent launches in
the small car market in India are:
• Getz Prime by Hyundai Motor Co.

• Tata Magic by Tata Motors Tata Magic
• Palio Stile byFiat India Pvt. Ltd
Mid-sized cars are normally cars ranging from Rs. 3-8 lakh and
generally meant to be 4 seaters. The mid-sized car section has
recently moved beyond the 1 lakh target. The recent launches in
the mid-size car market in India are:
5
Company profile
Maruti Suzuki is India’s number one leading automobile manufacturer and the market leader in
the car segment both in terms of volume of vehicle and revenue earned. Until recently 18.28% of
the company was owned by the Indian government and 54.2% by the Suzuki of Japan. The
Indian Govt. held an initial public offering of 25% of the company in June 2003. As of 10 May
2007 government of India sold its complete share to Indian financial Institution. With this govt.
Of India has no longer stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production
was started in 1983 with the Maruti 800 based on the Suzuki Alto Kei Car which at that time was
the only modern car available in India. Its only competitor was Hindustan Motor’s Ambassador
and the Premier Padmini were both around 25 years out of date at that point.Through 2004 ,
Maruti Suzuki had produced over 5 Million vehicles. Maruti Suzuki are sold in India and
various several other countries depending upon export orders. Models similar to Maruti Suzuki
( but not manufactured by Maruti udyog) are sold by Suzuki Motors corporation and
manufactured in Pakistan and other south Asian countries.
The company anually exports more than 50,000 cars and has an extremely large domestic market
in India selling over 7,30,000 cars anually. Maruti 800 till 2004 was the India’s largest selling
compact car ever since it was launched in 1983. More than a Million unit of this car have been
sold worldwide so far. Currently Maruti Suzuki Alto tops the sales chart and Maruti Suzuki
Swift is the largest selling car in A2 segment.Due to large number of Maruti 800’s sold in the
Indian market the term “Maruti” is commonly used to refer to this compact car model. Till
recently the term “ Maruti” in popular Indian culture in India, Hindu’s lord Hanuman is known
as “Maruti” was associated with Maruti 800 model.
6
Manufacturing Facilities
Its manufacturing facilities are located at two facilities, “Gurgoan” and “Manesar” south of
Delhi. Maruti Suzuki’s Gurgoan facility has an installed capacity of 3,50,000 units per annum.
The Manesar facility launched in February 2007 comprises a vehicle assembly plant with a
capacity of 1,00,000 units per year and a Diesel Engine plant with an annual capacity of 1,00,000
engines and transimission. Manesar and Gurgoan facility have a combined capacity to produce
over 7,00,000 units annually.More than a half of the cars sold in India are Maruti Suzuki cars.
The company is a subsidiary of Suzuki Motors Corporation of Japan which owns 54.2 percent of
Maruti Suzuki. The rest is owned by the Public and Finance Institution.It was listed on the
Bombay ( now Mumbai) stock exchange in India.
During 2007-08 Maruti Suzuki sold 7,64,842 cars of which 53,024 are exported in all. Over Six
Million Maruti Suzuki cars on Indian roads since the first car was rolled out on 14 December
1983.
Products Offered
Maruti Suzuki offers 15 models and they are, Maruti 800, Alto, Wagon R,
Zen Estilo, A Star, Ritz, Swift, Swift Dzire, SX4, Omni, Eeco, Gypsy and
Grand Vitara.Out of these models Grand Vitara is imported from Japan a
completely built unit (CBU). Swift, Swift Dzire , A Star and SX4 are
manufactured in Manesar and the remaining models such as Maruti 800,
Alto, Wagon R, Zen Estilo, Ritz, Omni , Eecoetc are manufactured at Gurgoan
Plant.
7
Market segment
Despite increased competition, Maruti Suzuki, which is now majority owned by

Suzuki Motor Corp, remains the market leader in India with a share of nearly 44%.
Its strength lies in its wide range of small car models, which form the bulk of the
Indian car market. Maruti Suzuki also has the largest dealer network and its annual
manufacturing capacity is close to 1 million vehicles.
Tata Motors has a wider product range, from SUV’s to the world’s cheapest car, the Nano.
8
Maruti Suzuki India Ltd
Type Public (BSE MARUTI, NSE MARUTI)
Founded 1981
Headquarte Gurgaon
rs (Delhi metropolitan area), Haryana, India
Key people Jagdish Khattar, CEO

Shinzo Nakanishi, Managing Director
Industry Automotive
Products Cars
Revenue ▲~$3.1 billion (2007)
Employees 3,334
Slogan Count on us.
Website http://www.marutisuzuki.com
History of Maruti Suzuki India LTD
9
Maruti Suzuki India Limited, formerly Maruti Udyog Limited, is engaged in the
business of manufacturing, purchase and sale of motor vehicles and spare parts
(automobiles). The other activities of the Company include facilitation of pre-owned
car sales, fleet management and car financing. The Company has four plants, three
located in Palam Gurgaon Road, Gurgaon, Haryana and one located at Manesar
Industrial Town, Gurgaon, Haryana. During the fiscal year ended March 31, 2009,
the Company produced and sold over seven million cars, and exported more than
500,000 cars. The Company's subsidiaries include Maruti Insurance Business
Agency Limited, Maruti Insurance Distribution Services Limited, Maruti Insurance
Agency Solutions Limited, Maruti Insurance Agency Network Limited, Maruti
Insurance Agency Services Limited and Maruti Insurance Agency Logistics Limited.
The
The Maruti models on road now are
1. Maruti 1000: Launched 1990

2. Maruti Zen: Launched 1993 with a facelift in 2003.Production ended in
2006.
3. Maruti Esteem:Launched 1994 Maruti Wagon-R:Launched 1999
Modified 2006
4. Maruti Baleno:Launched 1999. Production ended late 2006/early 2007.
5. Maruti Alto:Launched 2000. Currently the largest selling car in India
6. Maruti Grand Vitara:Launched 2003
7. Maruti Grand Vitara XL-7
8. Maruti Versa: Launched 2003
9. Maruti Swift: Launched 2005

10. Maruti Zen Estilo Launched in 2006
11. Maruti Swift Diesel Launched in 2007
12. Maruti Suzuki SX4 Launched in May 2007
13. Maruti Grand Vitara Sports Utility Vehicle Launched in July 2007
14. Maruti Ritz launched in 2009
15. Maruti Ecco launched in 2009
16. Maruti Wagon r revised model launched in 2010
10
Authorized Service Stations of Maruti
Maruti is one of the companies in India which has unparalleled service network. To ensure the
vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations
and 30 Express Service Stations on 30 highways across India.Service is a major revenue
generator of the company. Most of the service stations are managed on franchise basis, where
Maruti trains the local staff. Other automobile companies have not been able to match this
benchmark set by Maruti. The Express Service stations help many stranded vehicles on the
highways by sending across their repair man to the vehicle.
11
Maruti’s Vision:
"The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder's
Wealth; A pride of India."
By this period of time, few other car manufacturers had also hit the Indian market
which eventually made Maruti more competitive in its car models and more
aggressive in its operations. The introduction of Zen was then followed by the
launch of Maruti Suzuki Esteem in 1994, Maruti Suzuki Baleno and Maruti Suzuki
WagonR in 1999, and Maruti Suzuki Alto in 2000. The company also launched
another SUV in the Indian market known as Maruti Suzuki Grand Vitara in 2003. This
car was not successful during that year and was phased out. Later in 2007, the
company re-introduced the new car with better features and engine technology.
Maruti Suzuki Versa and Maruti Suzuki Zen Estilo are an addition to Maruti cars but
unfortunately were not as successful as other in the list.
After these successful launches by Maruti Suzuki, a world strategic car model, popularly known
as Maruti Suzuki Swift, was introduced in 2005. This car is available in both petrol and diesel
version and is a big hit in the Indian car market. Swift is as swift as its name and is winning
hearts and applauds across the country.
Maruti Suzuki was happy with the praises and appreciation received by all its customers but was
not happy with the lack of one successful sedan. This made the company the company
introduced a hot, elegant and one of the most comfortable sedan, christened as Maruti Suzuki
SX4, in 2007.
This is the entire journey of Maruti Suzuki India since the time of its inception in 1981. Even
further Maruti aims to make compact, fuel efficient, low-maintenance, and light-weight cars
better suited to Indian weather and road conditions.
12
OTHER PRODUCTS OF MARUTI SUZUKI
Maruti
  Maruti 800 STD BS III
 Maruti 800 AC BS III
Omni
 5 seater Maruti Omni
 8 seater Maruti Omni
 LPG Maruti Omni
Maruti Alto
Alto

Alto
 Lx
Alto
 Lxi
Maruti Zen
 Maruti Zen Lx
13
 Maruti Zen Lxi
 Maruti Zen Vxi
Wagon R
WagonR
 Lx
WagonR
 Lxi
WagonR
 Vxi
WagonR
 Ax
Versa
 5 seater
 8 seater ( DX & DX2)
Maruti Esteem
Maruti
 Esteem Lx
Maruti
 Esteem Lxi
Maruti
 Esteem Vxi
Baleno
14
 Baleno Sedan VXi
 Baleno Sedan Lxi
Brands and models

Till recently whenever we think of Maruthi we think of it as 800
due to the huge sales it achieved. It was like a symbol of luxury
for the middle class. Nowsituations are changing and people are
looking at Maruthi stable for the wide range of products they are
offering. The various models and brands that are sold by Maruthi
in the order of their launch are,
• Maruti 800: Launched 1983. India’s largest selling car till

2004.
• Maruti Omni: Launched 1984.
• Maruti Gypsy: Launched 1985.
• Maruti 1000: Launched 1990
• Maruti Zen: Launched 1993.Modified 2003.Production to be

halted 2006New generation Zen (First generation MR Wagon in
Japan) to be introduced 2006
• Maruti Esteem: Launched 1994
• Maruti Wagon- R: Launched 1999 Modified 2006
15
• Maruti Baleno : Launched 1999
• Maruti Alto: Launched 2000. Currently the largest selling car

in India
• Maruti Grand Vitara: Launched 2003
• Maruti Grand Vitara XL-7
• Maruti Versa: Launched 2004
• Maruti Swift: Launched 2005
BRAND PORTFOLIO OF THE COMPANY
YEAR
CLASS BRAND NAME SLOGAN
INTRODUCED
Change your life

Maruti 800 1983
Let's go
Maruti Alto 2000
Shape your world

City Car Maruti Zen Estilo 2005
Stop @ nothing
Suzuki Alto (A-star) 2008
Upcoming
Suzuki Splash
model in 2009
Super mini Maruti Wagon-R 1999 For the smarter race
Car Maruti Suzuki Swift 2005 You're the fuel
16
Compact Maruti Suzuki SX4 2007 Men are back
Car Maruti DZiRE 2008 The heart car
Play it your way

Suzuki Grand Vitara 2007
Sports
Utility
King
Vehicle
Maruti Gypsy 1985
Maruti Omni 1984 Fits all

Microvan The joy of travelling
Maruti Versa 2003
together
17
18
Maruti Competition
Segment
A1 (Mini - Hatchback) M800
A2 (Compact - Zen, WagonR, Hyundai - Santro& Getz; Tata -

Hatchback) Alto, Swift Indica&Palio; GM - Spark & Beat
A3 (Mid Size) Esteem, SX4 Hyundai - Accent; Tata - Indigo & Petra;
Honda - City; GM - Corsa, Optra,
&Aveo; Ford - Ikon, Fusion, & Fiesta
A4/A5/A6 Hyundai - Elantra& Sonata; Honda -

(Exec./Prem./Luxury) Accord; GM - Vectra; Ford - Mondeo;
Skoda - Octavia & Superb; Toyota -
Corolla & Camry; Daimler Chrysler -
C,E, & S Class;
C (Van Type) Omni, Versa
MUV (Utility Vehicles) Gypsy, Grand Mitsubishi - Pajero; Hyundai - Terracan&

Vitara Tucson; Ford - Endeavor; Toyota - Prado
&Innova and Fortuner; Nissan - X Trail;
Honda - CRV; GM - Forrester &Tavera;
Tata - Sumo & Safari; Mahindra - Jeeps,
Bolero, Scprpio and Xylo.
19
C0mpany profile
The beginning of Hyundai Motor Company dates to April 1946

when founder, Ju-Yung Chung established Hyundai Auto Service
in Seoul, South Korea at the age of 31 years. The name Hyundai
was chosen for its meaning which in English translates to
“modern.” The Hyundai logo is symbolic of the company's desire
to expand. The oval shape represents the company's global
expansion and the stylized "H" is symbolic of two people (the
company and customer) shaking hands.
Hyundai Motor Company was founded by Ju-Yung Chung and

younger brother Se-Yung Chung in December 1967. In 1968 the
company entered into a contract with Ford motor company to
assemble the Ford Cortina and Granada for the South Korean
20
market and continued to produce them until 1976. Hyundai
completed construction of the Ulsan plant in six months and
achieved the shortest groundbreaking to first commercial
production of any of Ford’s 118 plants. The eight year journey
provided Hyundai with assembly knowledge, blueprints, technical
specifications, production manuals, and trained Hyundai
engineers.
Hyundai founder, Ju-Yung

Chung
21
The leader of the Hyundai-Kia Automotive Group was changed by
founder, Ju-Yung Chung in 1999 after the Asian financial crisis and
government mandated breakup of the Hyundai Group. Previously
the automotive group was being managed by the founder's
brother. His son, Mong-Koo Chung had performed well managing
Hyundai's after-sale service and dealerships. Mong-Koo was the
catalyst of an extreme turnaround for the company. During the
80s and 90s, his uncle focused on Hyundai Automotive's growth
and producing as many cars as possible. Product quality and
customer satisfaction suffered. From his experience working with
dealerships and angry Hyundai customers, Mong-Koo knew well
the damage to the Hyundai reputation and the high cost of
warranty repairs.
HYUNDAI MOTOR COMPANY
• Founded in 1967
• Brand value of US $ 4.45 billion- 2007 ( Business Week)
• Hyundai’s brand ranking improves by 3 places in best Global Brands Survey
2007( 75 to 72)
• Sale of 3.7 million units world wide- 2005 (including the Kia brand)
• 6th largest auto manufacturer in the world- Hyundai- Kia Automotive Group
• Sold in 193 countries through a network of over 5000 dealership
• 2006 Ideal Vehicle Brand- Hyundai- Auto Pacific USA
• Official sponsor and vehicle supplier- FIFA World Cup, Germany- 2006
22
HYUNDAI MILESTONES
• 1967 Hyundai Motor company founded
• 1968 Licensing agreement signed with Ford
• 1974 “Pony”- Korea’s first independently designed and manufactured model
• 1976 First Pony exported to Ecuador
• 1985 “ Excel” launched
• 1986 Entered US market with “ Excel”
• 1988 “Sonata” launched
• 1991 Developed first proprietary engine 4- cylinder Alpha
• 1996 Cumulative exports surpass 4 million units, Cumulative production
surpass 10 million units.
• 1998 “Grandeur XG” launched, Grand opening of Chennai plant in India,
Acquired Kia Motors Corp.
• 2000 “ Santa Fe” launched
• 2004 Cumulative exports surpass 10 million units
HYUNDAI’s BRAND COMMUNICATION
Drive your way is corporate slogan which represents our pledge to become a
leading Global brand. Our foremost priority is to both inspire and satisfy our
customers. Therefore, the customers’ lives (“your way”) become more confident
(“Drive”) and that we will always stand by the side.
BENEFITS OF A STRONG HYUNDAI BRAND
A strong brand leads not only the improvement of corporate image, but is also the
source of long term profit.
HYUNDAI MOTORS INDIA LIMITED
 The Start- 1996
• HMIL (Hyundai Motor India Limited) was established in 1996

• State of the art plant at Irrungattukottai near Chennai, constructed at a total
cost of $ 614 million.
23
• Installed capacity to make 2 lakh 50 thousand cars per annum and 1 lakh 30
thousand engine transmission units per annum.
• In process to increase capacity to 6 lakh units per annum by 2007
 The Start- 1997
• Production commences.
• Localization of 70%, which is one of the highest, amongst all car
manufacturers.
 New Horizon 1998
• The Santro was launched.

• Creates history by becoming one of the best selling compact cars.
• Hyundai becomes India’s second largest car manufacturers in six months.
 New horizon 1999

• The accent is launched.
• Santro wins Business Standard Motoring “Car of the year
award”.
 New horizon 2000
• 100000th cars roll out.

• Santro zip drive launched.
• Export of santro and Accent started.
• Santro and Accent bag JD Power Asia Pacific Award.
• Sonata was launched.

• Santro wins Business Standard Motoring “Car of the year
award” again.
• 2001 “IQS” and “APEAL” honours from JD Power.
24
 New Horizon2002
• 300000th cars rolls out.

• Accent Viva launched.
• HMIL awarded “Manufacturer of the year” by CNBC Auto

Car India.
• HMIL declared car maker of the year at ICICI overdrive
awards.
• The Santro Xing launched.
• The Terracan was launched.
• 1500 exported to Europe under model name Atos.

• 500000th vehicles roll out.
• The Getz was launched.
• The Elantra was launched.
• The Tucson was launched.

• The Sonata Embera was launched.
25
• The all new Hyundai Verna was launched.
• The sonata Embera CRDi VGT was launched.

• Santro crosses the 10 lakh mark.
• Getz Prime was launched.
• Automatic variant of the Sonata Embers CRDi VGT
launched.
• Santro CNG launched
• Fastest 15 lakh cars roll out.
• Hyundai i10 was launched.
26
MODEL NET COMPLETE PERMANENT 3RD YR ON
PRICE INSURANCE REGIST. EXT.WTT ROAD
Y. PRICE
Santro 2,72,290 8,468/- 7,800/- 1,975/- 2,90,533
Non AC /- /-
(S)
Santro 2,75,879 8,566/- 7,900/- 1,975/- 2,94,320
Non AC /- /-
(M)
Santro 3,41,099 10,345/- 9,500/- 1,975/- 3,62,919
GL (S) /- /-
Santro 3,44,691 10,443/- 9,600/- 1,975/- 3,66,709
GL (M) /- /-
Santro 3,60,176 10,866/- 10,000/- 1,975/- 3,82,927
GLS (S) /- /-
Santro 3,63,764 10,963/- 10,100/- 1,975/- 3,86,802
GLS (M) /- /-
Getz GLE 4,02,156 12,011/- 11,050/- 3,025/- 4,28,242
/- /-
Getz GVS 4,33,897 12,877/- 11,850/- 3,025/- 4,61,649
/- /-
Getz GVS 4,41,264 13,078/- 12,030/- 3,025/- 4,69,649
(175 /- /-
tyre)
Getz GVS 4,51,098 13,346/- 12,280/- 3,025/- 4,79,749
(1.3) /- /-
Getz GLS 4,72,098 13,919/- 12,800/- 3,025/- 5,01,842
(1.3) /- /-
Getz GLX 5,06,194 14,849/- 13,660/- 3,025/- 5,37,728
(1.3) /- /-
Getz 5,72,350 16,654/- 29,620/- -------- 6,18,624
CRDI /- /-
CAR DETAILS
27
MODEL NET COMPLETE PERMANENT 3rd Yr ON
PRICE INSURANC REGISTRATION EXTRA ROAD
E WARRANTY PRICE
Accent 5,07,941 14,897/- 13,700/- 4,120/- 5,40,658
GLE /- /-
Verna-I 6,56,819 19,789/- 17,420/- 4,235/- 6,98,263
/- /-
Verna- 6,75,299 20,317/- 17,880/- 4,235/- 7,17,731
XI /- /-
Verna- 7,33,414 21,976/- 19,340/- 4,235/- 7,78,965
XXI /- /-
Verna- 7,53,454 22,548/- 19,840/- 4,235/- 8,00,077
XXI- /- /-
ABS
Verna- 7,71,906 22,099/- 39,600/- 9,035/- 8,42,640
CRDI /- /-
Verna- 7,93,948 22,700/- 40,700/- 9,035/- 8,66,383
CRDI /- /-
ABS
Verna- 8,22,130 23,469/- 42,100/- 9,035/- 8,96,734
CRDI /- /-
SX
Verna- 8,44,175 24,071/- 43,200/- 9,035/- 9,20,481
CRDI /- /-
SX ABS
COLOURS:- Ebony Black (EB), Noble White (NW), Brite Silver

(QO), Space Silver (5S), Real Earth (H2), Midnight Grey (2M), &
Sky Blue (only in Accent) & Passion Red (OR), Dynasty Red (AE),
Kyara (AG) only in
• i
• Xi
• XXi
• CRDi VGT SX
28
SONATA EMBERA
• 5th Generation Car- Approx. 150,000 sold in U.S in 2006

• One of the widest in segment
• One of the India’s largest network
Milesstone
• Awarded as “Ideal Vehicle Award”- Auto Pacific (USA)

• Awarded as “Most reliable car” by Time Magazine
Variants
• 2.4 M/T
• 2.4 A/T
• 2.0 CRDi M/T
• 2.0 CRDi A/T
29
ELANTRA
Milestones
Award By / Country Year

Best passenger car Automobiliski, 2000
Yugoslavia
Top Honours VSS Auto Pacific Inc, 2003
(Vehicle USA
Satisfaction Score)
Best Value Small Strategic Vision, 2003,2004
Car- Total Value USA
Index
Five star for safety NHTSA, USA 2004
Best Value for CNBC TV18- 2005
Money Car Autocar Award,
India
Variants
Elantra is available in following variants:
TUCSON
• Over 2 lakh cars were sold world wide in2006

• Back up: One of India’s largest service network
30
Milestone
• “SUV of the year 2006”: NDTV Profit- Car& Bike (India)
Company’s head office is located in Yangiae-dong, Seoul, Korea
Product details
Products
• Santro
• I10
• I20
• Getz
• Accent
31
• Verna
• Sonata transform
• Tucson
Santro
Presenting the Next Generation Santro. All new Santro

Xing. - A stunning example of modern automobile design and continuous
customer feedback driven advancement.
I10
Hyundai cars are known for their commanding Aerodynamics &

i10 is no exception with a significantly low co-efficient of drag. The curved roof
gives a Sporty look.
Wide black waistline moulding imparts Sporty dynamic looks while protecting
the body from nicks & dents.
There’s a new shape on the street it’s called the Hyundai

i20.as you would expect form a car company that buzzes with ideas. Novel
solutions and top technology Hyundai i20 is the epitome of the modern
premium compact. Sharp and stylish on the outside, spacious and versatile
inside, it combines comfort, safety and reliability in a package that is
affordable and economical.
32
Getz
Getz Prime, the trendsetter is here. For those who don't follow.
For those who lead their own life and create their own benchmarks. For those who
take success and failure in the same stride. For those whom all successful people
envy. For those who don't run after success, but are still the most successful.
Accent
The new Hyundai Accent is a high performance luxury

sedan for the 21st century. It sets new standards in aesthetics, design,
styling, luxury and comfort.
Sonata transform
The extensive redesigning of Sonata has transformed

cabin area into a classy, high-tech space. Along with the subtle touches of
chrome, the two-tone finish also complements the wood grain and satin
embellishment
Tucson is the most spacious car in its class. Thanks to

Hyundai's exclusive Space Wizard design. Tucson offers an array of seat headrests.
There's the convendriverpassenger door map pockets, a deep glove box, passenger
33
seat side pocket, floor console with cup holders, and assorted storage trays, plus a
handy rear seat hook to hold shopping bags.
RESEARCH METHODOLY
Research methodology is a way to systematically solve the research objective. It

may be understood as a science of studying how research is done scientifically.
In it we study the various steps that are generally adopted by researcher in studying
his research objective along with logic behind it. It is necessary for the researcher
to know not only the research methods/ techniques but also the methodology.
Researcher not only need to know how to apply particular research technique, but
also need to know which of these methods or techniques are relevant and which are
not and what would they mean and indicate and why. All this means that it is
necessary for the researcher to design his methodology for his objective under
study as the same may differ objective to objective.
Thus when we talk of research methodology we not only talk of the research
method but also consider the logic behind the methods we use in the context of a
research study and explain why we are using a particular method or techniques and
so that research results are capable of being evaluated.
Research methodology is a way to systematically solve the research objective. It

may be understood as a science of studying how research is done scientifically.
In it we study the various steps that are generally adopted by researcher in studying
his research objective along with logic behind it. It is necessary for the researcher
to know not only the research methods/ techniques but also the methodology.
Researcher not only need to know how to apply particular research technique, but
34
also need to know which of these methods or techniques are relevant and which are
not and what would they mean and indicate and why. All this means that it is
necessary for the researcher to design his methodology for his objective under
study as the same may differ objective to objective.
Thus when we talk of research methodology we not only talk of the research
method but also consider the logic behind the methods we use in the context of a
research study and explain why we are using a particular method or techniques and
so that research results are capable of being evaluated.
Research methodology is a way to systematically solve the research problem. It may be understood as a
science of studying how research is done scientifically. In it we study the various steps that are generally
adopted by a researcher in studying his research problem along with the logic behind them. It is necessary
for the researcher to know not only the research methods or techniques but also the methodology
Research can be defined as the search for knowledge or any systematic investigation to establish
facts. The primary purpose for applied research (as opposed to basic research) is discovering,
interpreting, and the development of methods and systems for the advancement of human
knowledge on a wide variety of scientific matters of our world and the universe. Research can
use the scientific method, but need not do so.
Scientific research relies on the application of the scientific method, a harnessing of curiosity.
This research provides scientific information and theories for the explanation of the nature and
the properties of the world around us. It makes practical applications possible. Scientific research
is funded by public authorities, by charitable organizations and by private groups, including
many companies. Scientific research can be subdivided into different classifications according to
their academic and application disciplines.
Historical research is embodied in the scientific method.The term research is also used to
describe an entire collection of information about a particular subject
Types of Research
35
Research can be classified by purpose or by method. If we categorise it by purpose, it would fall into two
major categories: Basic Research and Applied Research, while in case of method, it would be deductive
research and inductive research.
BASIC RESEARCH
Also called Pure or fundamental Research, it is undertaken for increase in knowledge. There is
no direct benefit as it is a research for the sake of research. It is conducted to satisfy any curiosity
such as: (a) what makes things happen, (b) why society changes and (c) why social relations are
in a certain way. In fact, it is the source of most new theories, principles and ideas. Basic
research rarely helps anyone directly. It only stimulates new ways of thinking. The main
motivation is to expand man's knowledge. There is absolutely no commercial value to the
discoveries resulting from such research.
 However, in the long run, it forms the basis of applied research or development
commercial products. If basic work is done first, then applied spin-offs often
eventually result from this research. As Dr. George Smoot of LBNL says, "People
cannot foresee the future well enough to predict what's going to develop from basic
research. If we only did "applied research", we would still be making better spears."
 To sum up, basic research is purely theoretical to increase our understanding of
certain phenomena or behavior but does not seek to solve any existing problem.
APPLIED RESEARCH
It is use of basic research or past theories, knowledge and methods for solving an existing
problem. It deals with practical problems. It is opposed to pure research which is not problem-
oriented but for the increase in knowledge which may or may not be used in future.
In the present world situation, more emphasis is being given to applied research to solve
problems arising out of overpopulation and scarcity of natural resources.
36
OBJECTIVE OF THE STUDY
• To get overview of sales scenario of the automobile industry
• To know how much customers are satisfied with the services

provided to them by Hyundai and Maruti Bareilly.
• To give suggestions for improvements on the points where

they are lacking on the basis of feedback from the customer.
These objectives were achieved by following a well thought out

plan and defining the problem for each objectives separately.
37
DATA COLLECTION
Data collection methods are credible with validated surveys and/or other methods are clearly
described such as observational strategies, the data or information is current. The data collection
is focused on a limited sample of population and has minimal application in terms of
generalizing the findings.
• Primary Data: It can be collected directly or indirectly. It was done through a well
structured and designed questionnaire which contain 16 number of questions which were
asked directly to the customers of Sachin Hyundai Bareilly showroom and Koral Motars.
• Secondary Data: It refers to data which have been collected and analyzed by someone
else. It consists of internet and books etc. Secondary data has also been collected through
the Hyundai Sales training handout.
• Sample Size: A sample size of 40 respondents was taken to conduct the study of
Questionnaire
Information for this project was collected primarly through secondary sources.The data collected
from the secondary sources are called as Secondary data.
Secondary Data:Any data, which have been gathered earlier for some other purpose, are
secondary data in the hands of researcher. Those data collected first hand, either by the
researcher or by someone else, especially for the purpose of the study is known as primary data.
The data collected for this project has been taken from the secondary source.
38
Sources of secondary data are :-
• Internet
• Magazines
• Publications
• Newspapers
• Brouchers
NAME :
VEH. AT PRESENT :
PURCHASED DATE :
DEALERSHIP FACILITY
Q1. Were all the products available at the showroom and whether there was
sufficient colour choice?
• Highly Satisfied
• Satisfied
• Neither Satisfied Nor Dissatisfied
• Unsatisfied
• Highly Unsatisfied
Q2. Whether the vehicles were easy to look i.e. well organized?
39
• Satisfied
• Unsatisfied
LAYOUT INVITING AND FRIENDLY
Q3. Were you attended properly at the reception?
• Satisfied
• Unsatisfied
win YOUR DEAL
Q4. Whether the price quoted was as per your expectations?
• Satisfied
• Unsatisfied
SALES PERSON
40
Q5. Whether sales executives was able to give you complete product information?
• Satisfied
• Unsatisfied
Q6. Were you given the adequate attention by the sales person?
• Satisfied
• Unsatisfied
TEST DRIVE
Q7. Was there any facility for test drive?
• Satisfied
• Unsatisfied
Q8. Were you satisfied with the type of test drive provided to you?
41
• Satisfied
• Unsatisfied
PAPERWORK
Q9. Were all documents clearly explained?
• Satisfied
• Unsatisfied
Q10. Was it easy to complete all the loan/ finance/ lease/ purchase application?
• Satisfied
• Unsatisfied
DELIVERY TIME
Q11. Were you able to get the vehicle on the promised date?
42
• Satisfied
• Unsatisfied
Q12. Were all the services like after sales services, warranty explained to you by
the sales person at the time of purchase and enquiry?
• Satisfied
• Unsatisfied
VEHICLE DELIVERY PROCESS
Q13. Did delivery person focus his/ her attention on you during delivery?
• Satisfied
• Unsatisfied
Q14. Were the conditions at the time of delivery satisfactory i.e. free from
scratches?
43
• Satisfied
• Unsatisfied
Q15. Was delivery person friendly to you?
• Satisfied
• Unsatisfied
AFTER SALES SERVICES
Q16.Are you satisfied with the after sales services provided to you?
• Satisfied
• Unsatisfied
44
Analysis of maruti and Hyundai various segment car
Hyundai
i10
Segmentation of Market by Maruti Suzuki:-
Maruti Udyog Limited was set up to manufacture low price cars that can be afforded by the
Indians but after 1990 that means after the globalisation ( i.e opening of Indian economy for rest
of the world) many competitors started in enter the Indian market .
Further with the develoment of the Indian economy the income of the peoples of India also
increased and people started to afford luxury cars also. They have also catogorised their cars
into different segments depending upon the choices of different peoples depending upon their
income and other behaviours and these segments are :-
• Mini hatch back segment or A1 segment :-
45
Maruti 800
• Compact hatchback segment or A2 segment :-
Maruti Alto
Zen Estilo
Wagon R
A – Star
Swift
• Mid size segment or A3 segment :-
Maruti Esteem
SX4
• Utility Vehicle or MUV :-
Maruti Eeco
Maruti Gypsy
Grand Vitara
46
Pros:
1. International car made in India. Meets international safety

and quality standards and will be sold globally.
2. Fantastic interiors which is comparable to large and
expensive cars.
3. Gearshift on dash which is a category first. It is smooth too.
Tilt adjustable steering.
4. Good quality and build. Best in segment. (Especially the
doors give a thud sound when shut unlike clanky noise by
few other cars)
5. Supposed city mileage of around 13-15 Km/L. (On highway,
close to 20 Km)
6. It’s not a Santro upgrade, this is a fresh design, though
reminiscent of the Santro.
7. Delightful to ride in the city. Best in class.
8. Good stability on highway. Good road grip.
9. AC is good.
10. Decent rear seat space. Feels comfortable.
11. Tubeless 80 profile tyres.
12. The space between driver and front passenger has a
good utility area.
47
13. High end safety features like dual airbags, ABS and frills
like sun roof in Magna O variant (expensive though).
Cons:
1. A new version, but performance is same as Santro.

2. The boot looks deep. Will have difficulty in handling luggage.
3. Priced around 30-40 K more.
Maruti Suzuki
Estilo
Pros:
1. Maruti after sales service.

2. Decent boot space.
3. Maintenance is less.
4. Large service network.
Cons:
1. Gets nervous at high speeds.

2. Not for the highway.
3. Dash looks a decade old.
4. The old Zen was a better car.
48
Maruti Suzuki
Wagon R
Pros:
1. Spacious.
2. Large boot space.
3. High seat positioning.
4. Factory fitted LPG in the Duo version.
5. Maruti after sales service.
6. Maintenance is less.
7. Tall boy design good for elders to enter in.
8. Large service network.
Cons:
1. Box typed design.

2. Gets nervous at high speeds.
3. Plans to phase out petrol version.
Not for the highway. COMPANY PROFILE
49
Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be
honoured with an ISO 9000:2000 certificate. The company has a joint venture with
Suzuki Motor Corporation of Japan. It is said that the company takes only 14 hours
to make a car. Few of the popular models of MUL are Alto, Baleno, Swift, Wagon-R
and Zen.
QUICK FACTS
Year of Establishment February 1981
Vision "The Leader in The Indian Automobile

Industry, Creating Customer Delight
and Shareholder's Wealth; A pride of
India."
Industry Automotive - Four Wheelers
Listings & its codes BSE - Code: 532500

NSE - Code: MARUTI
Bloomberg: MUL@IN
Reuters: MRTI.BO
Joint Venture With Suzuki Motor Company, now

Suzuki Motor Corporation, of Japan in
October 1982.
Registered & Corporate Office 11th Floor, Jeevan Prakash

25, Kasturba Gandhi Marg
New Delhi - 110001, India
Tel.: +(91)-(11)-23316831 (10 lines)
Fax: +(91)-(11)-23318754, 23713575
Telex: 031-65029 MUL IN
Works Palam Gurgaon Road

Gurgaon -122015
Haryana, India
Tel.: +(91)-(124)-2340341-5,
2341341-5
Website www.marutiudyog.com
50
MILESTONES
1981
• Maruti Udyog Ltd. was incorporated.
1982 • Steped into a JV with SMC of Japan.
1983 • Maruti 800, a 796 cc hatchback, India's first affordable car

was produced.
1984 • Installed capacity reached 40,000 units. Omni, a 796 cc
MUV was in production.
1985 • Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).
1986 • Produced 100,000 vehicles (cumulative production).
1987 • Exported first lot of 500 cars to Hungary.
1988 • Installed capacity increased to 100,000 units.
1992 • SMC increases its stake to 50 per cent.
1994 • Produced the 1 millionth vehicle since the commencement

of production.
1995 • Second plant launched, the installed capacity reached
200,000 units.
1996 • Launch of 24-hour emergency on-road vehicle service.
1997 • Produced the 2 millionth vehicle since the commencement

of production.
1998 • Launch of website as part of CRM initiatives.
1999 • Launch of Maruti - Suzuki innovative traffic beat in Delhi

and Chennai as social initiatives.
2000 • IDTR (Institute of Driving Training and Research) launched
jointly with Delhi government to promote safe driving habits.
2001 • Launch of customer information centers in Hyderabad,
Bangalore, and Chennai.
2002 • SMC increases its stake to 54.2 per cent.
• Launch of Maruti Finance with 10 finance companies in
Mumbai.
• Start of Maruti True value in Mumbai.

2003 • Production of 4 millionth vehicle.
• Listed on BSE and NSE after a public issue oversubscribed
51
10 times.
2004 • Maruti closed the financial year 2003-04 with an annual
sale of 472122 units, the highest ever since the company
began operations 20 years ago.
2005 • The fiftieth lakh car rolls out in April, 2005.
1. Maruti 800: Launched - 1983

2. Maruti Omni: Launched - 1984
3. Maruti Gypsy: Launched - 1985
4. Maruti Alto: Launched - 2000
5. Maruti Wagon-R: Launched - 2002
6. Maruti Versa: Launched - 2003
7. Maruti Grand Vitara Launched - 2004
8. Maruti Suzuki Swift: Launched - 2005
9. Maruti Suzuki SX4: Launched - 2007
10. Maruti Swift Dzire: Launched - 2008
11. Maruti Suzuki A-STAR: Launched - 2008
12. Maruti Suzuki Ritz: Launched - 2009
13. Maruti Suzuki Estilo: Launched – 2009
 Type - Public (KRX: 005380,LSE: HYUD).

 Founded - 1967
 Founder(s) - Chung Ju-Yung
52
 Headquart
ers - Seoul,
South
Korea
 Area
served - International
 Key people - Chung Mong-Koo, Chairman and CEO Industry
Automobile manufacturer
 Products - Automobiles
 Revenue ▲ ₩32.1 trillion (2008)
 Net income ▲ ₩1.4 trillion (2008)
 Employees - 75,000 (as of March 31, 2009)
 Parent - Hyundai Kia Automotive Group
 Website - HyundaiMotor.com
Hyundai Motor India

Limited
53
The Hyundai Motor India limited (HMIL) was established in 1996 at
Irrugattakottam near Chennai, constructed at a total cost of US $
614 million. The plant has an insatalled capacity of 2,50,000 cars
per annum production and 1,30,000 engine transmission units per
annum.
Picturesque view of the plant in Chennai.
Horizons to the world of

HMIL
54
1999 → Accent is launched
→ santro wins business standard

motoring “car of the year”
2000 → santro zip drive was launched
→ santro crosses 1 lakh car sales
2001 → Hyundai launched its 2,00,000th

lakh car in 32nd month
→ santro ranked no 1 in JD power Asia

pacific “initial quality study”
→ both santro and accent ranked 1st in

JD power Asia Pacific “Best Appeal”
2002 → HMIL launched its 3,00,000th car.
→ HMIL launches Accent crdi
→ HMIL also launched its 3,50,000th

car in the same year
2003 → 4,00,000th car is rolled out
→ HMIL launches its premium SUV,

Terracan
→ HMIL launches Santro xing “The

Global car”
2004 → launch of getz
→ santro crossed the 1,00,000th mark

in vehicle exports and emerged as the
largest exporter
2005 → launch of sonata emberaa
→ sania mirza was selected as the

brand ambassador of Getz.
2006 → HMIL rolled out the fastest

10,00,000th car
→ Santro crosses the million mark
→ plant was enhanced to 6,00,000

production per annum
2007 → Verna was awarded the car of the

year- overdrive
th
→
55export of 4,00,000 car
2008 → i10 awarded the car of the year by
NDTV Profit, CNBC and overdrive
magazine
 FREE SERVICE SHEDULES-
Time of service according to distance covered or time lapsed.
Distance Time
1200-1500 kms . Within 2 months from date of
delivery
9000-10000kms. Within 6 months from date of
delivery
19000-20000kms. Within 12 months from date of
delivery
The duration of free service is normally of 3 hours whereas of

paid service it is extended to 4 hour
56
List of activities to be performed at the time of
service -
 Engine oil change
 Spark plug cleaning
 Air filter cleaning
 Tyre cleaning
 Tyre rotate
 Engine coolant level check
 Electrical system check
 Washing and cleaning
WARRANTY
 Online extended warranty
Objective – Hassle free process & immediate printing of
certificates.
Methodology – Customer pays to dealer, dealer purchase
information online & prints the extended warranty certificate.
57
Warranty policy (HMIL)-
MODEL BASIC WARRANTY
Santro 2 years/unlimited mileage
i10/i20 2 years/unlimited mileage
Accent 2 years/unlimited mileage
Verna 2 years/unlimited mileage
Sonata 2 years/unlimited mileage
Tucson 2 years/unlimited mileages
Not covered in extended warranty-
 Normal maintenance service
 Clearing & polishing adjustment
 Fabrication engine airing filter
 Coolant, replenishment , oil changes
 Wheel balancing alignment tyre rotation.
 Normal deterioration / wear of any items
Normal replacements of service items-
58
• Spark plugs
• Belts
• Brake Pads /linings
• Clutch livings
• Filter
• Other consumables
 Incidental or consequential changes-
• Loss of time
• Inconvenience
• Loss of use of the vehicle
• Commercial lots
59
 Facts-
• Launched in 1998.
• The first car launched in Indian from hyundai
• Santro Zip Drive was launched in may 2000.
• Santro Xing was launched in 2003.
• Santro is India’s largest exporter car under the name Atos!
• Santro is produced exclusively in India and exported
around the world to over 65 countries including
advanced markets like North America and Europe
 Variants-
Santro is available in the following variants-
60
a) XL Non AC.
b) GL
c) GLS
d) The Hyundai Santro is also available in a
bi- fuel variant running both on LPG and
Petrol- The Santro Eco!!
 Dimensions-
a) Overall Length- 3565 mm
b) Overall Width- 1525 mm
c) Overall Height- 1590 mm
d) Wheelbase- 2380 mm
e) Turning Radius- 4.4 mts
f) Ground Clearance- 164 mm
 Body Colors- Hyundai Santro is available in following
colors-
a) Crystal White
b) Sleek Silver
c) Silky Beige
61
d) Dark Grey
e) Black Diamond
f) Berry Red
g) Electric Red
h) Sparkle Blu
2) HYUNDAI ACCENT-
 Milestones-
Launched in India in October 1999.
Awarded the JD Power Asia pacific award 2001 for
“Best Appeal”
62
 Dimensions-
a. Overall Length- 4250 mm
b. Overall Width- 1670 mm
c. Overall Height- 1370 mm
d. Wheelbase 2440 mm
e. Turning Radius- 5.0 mts
f. Ground Clearance 172 mm
 Body Colors-
• Crystal White
• Black Diamond
• Sleek Silver
• Silky Beige
1) HYUNDAI VERNA-
63
 Variants-
In Petrol Verna is available with
• 1.6 i vtvt
• 1.6 xi vtvt
• 1.6 xxi vtvt
In Diesel Verna is available with
• 1.5 CRDI VGT
• 1.5 CRDI VGT SX
 Dimensions-
• Overall Length- 4310 mm
64
• Overall Width- 1695 mm
• Overall Heigth- 1490 mm
• Wheelbase- 2500 mm
• Ground Clearance-170 mm
 Exterior Design-
• Sleek, friendly, appealing.
• Specifically tailored to reflect all around quality
with sporty character.
Body Color-
• Crystal White
• Stone Black
• Sleek Silver
• Blushing Red
• Deep Ocean Blue
• Champagne Gold
65
2) HYUNDAI SONATA:
66
 Variants-
• 2.4 M/T
• 2.4 A/T
• 2.0CRDi M/T
• 2.0 CRDi A/T
 Dimensions-

• Overall Height- 1475 mm
• Turning Radius- 5.46 mts
• Ground Clearance- 170 mm
 Exterior Styling-
• A neat and strong front with wide and deep wrap around
headlamps clusters housing cylinder shaped projection head-
lights with silver ………..
• Clear lens on the head lamps and the fog lights enhance the
style.
• The grill is large and impressive with a chrome top.
67
• The Sonata’s Embera’s rear caries a contemporary look.
• Large Grab type handles and sin stroke alloys adds to the
sides styles.
2) HYUNDAI TUCSON-
 Dimensions-
68
• A strong and upright front end with character lines
descending.
3) ELANTRA-
• India launching in 2004.
69
 Variants- GT.
 Dimensions-
• A neat and elegant front with headlamp cluster
with separate high beam, low beam and turn
indicators.
• Clear lines on the head lamps and projections type
fog lights enhance the style.
• The gully is large chrome tipped which adds to the
elegant look.
70
• The bumper has a prominent detachable bumper
invert moulding offering a strong look and
enhanced projection.
4) GETZ PRIME-
71
 Milestones-
• International debut on 3 rd May 2002.
• Launched in India in 2004.
 Variants-
 In Petrol Getz in available in-

• 1.1 GLE
• 1.1 GVS
• 1.1 GVS OPT
• 1.3 GLS
• 1.3 GLX
 In Diesel Getz is available in-
• 1.5 GVS
 Dimension

• Turning Radius- 5.0 mm
8) Hyundai i10-
72
 Facts-
• Model name- i10
• Design and creation- Hyundai- kia, R&D Center-
Korea.
• International Debut- India
• Launch time- November’07
• Body style- 5 door hatchback
• Power source-1.7 I LDE Engine
• i10 compete in the high volume mid compact
segment.
73
 Who are i10 target customers??-
• Age group ranging from 20’s and early 30’s.
• Primarily male.
• Occupation service…people in the white collar
jobs.
• Middle class/ upper middle class but overall
financially comfortable.
• User image-
• Creative, adventurous and liberal people.
• Fun seeking people who enjoy their life.
Dimensions-
• Wheelbase- 2380
• Ground Clearance- 165
74
 Exterior Design-
• Sporty
• Unique
• Modern and Trendy
• Safe
• Robust
• Streamline Bodyline
• Sporty and Sleek
Variants-
• 1.2 L Kappa
• 1.1 L Lrdi
 Body Color-
• Alpine Blue
• Oyster Grey
• Crystal White
• Sleek Silver
• Electric Red
• Stone Black
• Deep Ocean Blue
• Blushing Red
75
9) Hyundai i20-
 Facts- The Hyundai i20 is the epitome of the
modern luxury compact. It’s another scintillating
offering from Hyundai Motor, the automobile giant
that buzzes with fresh ideas, novel solutions and
top technology. Sharp and stylish on the outside,
spacious and versatile inside, it
76
1. Which kind or segment of Car do you have?
77
25
3
0
4
5
P
remium U
tility E
ntry
2. Which company’s Car do you have?
25
35
10
30
Matuti Hyundai Honda Other
3. What is your main purpose of using a Car?
78
1
5
2
5
2
0
4
0
P
ers
ona
l B
usin
ess S
ta
tus L
eis
ure
4. Which factor would you consider the most while buying a Car?
15 20
Brand
10 Price
Dealer's Adv.
Features
Service
25
20 Prom. Schemes
10
79
5. What are your main preferences while buying a Car?
15 20
Brand
10 Pr ic e
D e a le r 's A d v .
Fe a tu r e s
S e r v ic e
25
20 Pr o m . S c h e m e s
10
6. Which mode of payment would you prefer while buying a Car?
80
30
Lump-sum
Installment
70
8. Are you satisfy with the after sales service by dealer?
15
Yes
No
85
Q9Why do you choose this Maruti Suzuki brand?
Product quality
Low maintenance
Cheaper rates
Product quality 45%

Low maintenance 30%
81
Cheaper rates 25%
Interpretation:-From the above graph we can come to know that about 45% of the
people select this brand coz of product quality,30% of the people select this brand
coz they think maintenance is low and 25% of the people think that the rates of this
brand is cheaper.Suggestion:-Its people’s choice for selecting the brand der can’t
be any suggestion for this as it fully depends upon the customer choice.
82
Showing Market Share in A2 Segment
Description
Maruti 59%
Tata 20%
Hyundai 21%
83
Showing Market Share in A3 Segment
Description
Tata 20%
Ford 14%
GM 6%
Honda 20%
Maruti 17%
Hyundai 16%
Others 7%
84
s FINDINGS & ANALYSIS
• At Sachin Hyundai customers are highly satisfied with the

range of product and sufficient colour choice availability.
• Customers are highly satisfied with the way products are

displayed to them.
• Customers are satisfied with the kind of information provided

to them about different cars by the sales executives.
• Customers are satisfied with the kind of attention they get at

Maruti Showroom.
• Customers are satisfied with the type of test drive facility

provided to them.
• Customers are satisfied by the way all the documents and

services are explained to them.
• Commitment of delivery of vehicle to its customers is

appreciated by them.
• Customers are satisfied with the delivery process at Sachin

Hyundai.
85
RECOMMENDATIONS
• Reception is the first point where customer will get the first
impression about Sachin Hyundai showroom and there need
to be some improvements at reception as customers are not
properly attended over there.
•
• Maruti showroom at Bareilly should arrange more space for
display
• Customers are not satisfied with the after sales services so

there should be some improvements in order to engage
more customers.
• By improving their rest of the services they can convert their

unsatisfied customers into satisfied customers.
1. The main driver of the sales of Maruti cars in India are the Product features.
2. The marketing strategies though aggressive and very customer specific are not prime
force towards the sales.
3. The prices of Maruti cars are competitive but they are not the price leaders.
However much information on the distribution network can not be gathered.
86
QUESTIONNAIRE
Please fill out the following survey, answering the questions as accurately
as possible.
PERSONAL DETAILS:-
Name: ------------------------------------------------------------------------
Occupation: -------------------------------------------------------------
Contact No. : -----------------------------------------------------------
1. What age group are you in?
 18-25  36-45
 26-35  Above 45
87
2. What category of income do you fit into?
 Below Rs.50,000  Rs.1,00,000-Rs.2,50,000
 Rs.50,000-Rs.1,00,000  Above Rs.2,50,000.
3. Which kind or segment of Car do you have?
 Premium / Performance Segment
 Utility / Medium Segment
 Entry / Economy Segment
4. Which company’s Car do you have?
 Maruti
 Hyundai
 Honda
 Others
5. What is your main purpose of using a Car?
 Personal  Status
 Business  Leisure
6. Which factor would you consider the most while buying a Car?
 Fuel Efficiency  Look & Style
 Image & Brand  Maintenance
 Resale Value  Availability of the product
7. What are your main preferences while buying a Car?
 Brand  Features
88
 Price  Service
 Dealer’s Advice  Promotional Schemes
8. Which facilities would you expect while buying?
 Low Price  After Sale’s Service
 Incentives  Others _______________
9. Which mode of payment would you prefer while buying a Car?
 Lump-sum  Installment
10. Do you get the spare-parts of your Car easily from the market?
 Yes  No
11. Are you Brand Loyal?
 Yes  No
12. Would you like to buy more premium Car in future?
 Yes  No
13. Does Celebrity Endorsement of a Car gives it more appeal?
1 2 3 4 5
Strongly Agree Agree Don’t Know Disagree Strongly Disagree
14. Are you satisfy with the after sales service by dealer?
 Yes  No
89
BIBLIOGRAPHY
• KOTHARI CK (2008): “Research Methodology”
2nd Revised Edition, New Age International Publisher,
New Delhi
• LAL RAJIV, QUELCH JOHN (2009): “Marketing Management”

3rd Edition, Tata McGraw – Hill Publishing Co. Ltd,
NewDelhi
Sites
1. www.wikepedia.com
2. www.scribd.com
3. www.google.com
4. Hyundai Sales Training Handout
• www. Google.com
• www. Indianautomobileindustry.com
• www. Hyundai.co.in
Books :-
• Kotler, Philip Principles of Marketing Management, prentice hall India, 2003
• Chhabra, T.N Marketing Management,DhanpatRai and co., 2010
• Kothari, C.R Research methodology, Vikas Publishing house, 1997
90
Magzines :-
• Overdrive
• Autocar
Websites :
• www.marutisuzuki.com
• www.surfindia.com
• www.carwale.com
• www.driveinside.com
• www.carindia.com
91

Comperative Study of Marketing Strategies in Car of Mruti & Hundai

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Comperative Study of Marketing Strategies in Car of Mruti & Hundai

Uploaded by

Copyright:

Available Formats

Industry profile

The reason behind the immense growth of the India Car

The constant changes in the existing car models with regard to

Major players in the Indian Car Industry:

With the expansion of Indian Automotive market over a period of

CAR SEGMENTATION AS PER SIAM

MINI (A1) SEGMENT

• A1 ( Mini- Upto 3400mm): Maruti 800

• A2 (compact- 3401 to 4000 mm): Santro, i10, Getz Prime,

THE MID-SIZE (A3) SEGMENT

• A3 ( Mid- Size- 4001 to 4500mm): Esteem,SX4,Accent, Siena,

EXECUTIVE (A4) SEGMENT

• A4 (Executive-4501 to 4700mm): Elantra, Octavia, Laura,

PREMIUM (A5) SEGMENT

• A5 (Premium-4701 to 5000mm): Sonata, Teana, Accord,

• A6 (Luxury-5001mm and above): S-class

SUV’s: Tucson, CRV, Endeavour, Grand Vitara, X-Trail, Montero,

CHANGES IN CAR INDUSTRY IN INDIA

The latest developments in the car market in India:

In Nashik, a car manufacture plant has been established as a

Technical advancements in the Indian Car Industry:

The latest technical advancements in the car market in India

The varied car markets in India:

• Getz Prime by Hyundai Motor Co.

Despite increased competition, Maruti Suzuki, which is now majority owned by

Type Public (BSE MARUTI, NSE MARUTI)

Key people Jagdish Khattar, CEO

Revenue ▲~$3.1 billion (2007)

Slogan Count on us.

History of Maruti Suzuki India LTD

The Maruti models on road now are

1. Maruti 1000: Launched 1990

9. Maruti Swift: Launched 2005

15. Maruti Ecco launched in 2009

16. Maruti Wagon r revised model launched in 2010

  Maruti 800 STD BS III

 Maruti 800 AC BS III

 5 seater Maruti Omni

 8 seater Maruti Omni

 LPG Maruti Omni

 Maruti Zen Vxi

 8 seater ( DX & DX2)

 Baleno Sedan Lxi

Brands and models

• Maruti 800: Launched 1983. India’s largest selling car till

• Maruti Omni: Launched 1984.

• Maruti Gypsy: Launched 1985.

• Maruti 1000: Launched 1990

• Maruti Zen: Launched 1993.Modified 2003.Production to be

• Maruti Esteem: Launched 1994

• Maruti Wagon- R: Launched 1999 Modified 2006

• Maruti Alto: Launched 2000. Currently the largest selling car

• Maruti Grand Vitara: Launched 2003

• Maruti Grand Vitara XL-7

• Maruti Versa: Launched 2004

• Maruti Swift: Launched 2005

BRAND PORTFOLIO OF THE COMPANY

Change your life

Shape your world

Super mini Maruti Wagon-R 1999 For the smarter race

Car Maruti Suzuki Swift 2005 You're the fuel

Car Maruti DZiRE 2008 The heart car

Play it your way