A

SUMMER TRAINNING

PROJECT REPORT

ON

RENTIO FOODS PVT.LTD

SUBMITTED BY

THAKKAR ISHANT P.

SY BBA (4th SEMESTER)

SUBMITTED TO

S.S.AGRAWAL COLLEGE OF ARTS,COMMERCE AND MANAGEMENT

NAVSARI.

AFFILTED TO

VEER NARMAD SOUTH GUJRAT UNIVERSITY

SURAT

YEAR 2010-11
1
 DECLARATION
I, the undersigned here by declare that the project
report on summer training at RENTIO FOODS PVT.LTD. and
submitted by me to the S.S.Agrawal college, towards the partial
fulfillment of the BBA in the year 2009-2010. This is an original
report work and the report written is based on the knowledge
and material gained from the company.

I further declared that to the best of my knowledge and brief,

this project work is not being submitted to any other university
for the award for any other degree, diploma or requirement
course.

NAME: THAKKAR ISHANT PARAGBHAI.

DATE
2
 PLACE: RENTIO FOODS PVT.LTD, NAVAPUR.

ACKNOWLEDGEMENT
I would like to acknowledge my deep sum of
gratitude to our college secretary Mr.Mukesh Agrawal and other
professors who have given me necessary guidance at every
stage of my training so here by I am thanking them.

I am sincerely thankful to the managers and officers

of the unit for providing me necessary information about the
organization which I have incorporated in this report.

Name : Thakkar Ishant Paragbhai

Date

3
 PREFACE
Any serious thinking or contemporary and emerging issue
of modern business suggested that basic pillars through which the
student of mgmt can learn and understand basic difference between
theory and practical is “Practical Training” through it, the student
can know how to apply their mind in real business world. I have
visited industry in order to set the practical knowledge about which I
studied in the theory class so that as the student of management I
can know the picture of the industry and appreciate the practical
world.

This report is prepared as par the syllabus & guidance given by

my professors.

4
SR.NO TITLE PAGE.NO

1 INTRODUCTION OF THE COMPANY 9

2 MARKETING DEPARTMENT 17

3 PRODUCTION DEPARTMENT 28

4 HUMAN RESOURCE DEPARTMENT 35

5 FINANCE DEPARTMENT 42

5
6 CONCLUSION 52

7 BIBLIOGRAPHY 53

6
RANCHODDAS
BHAICHAND
Rentio Foods
Pvt.Ltd.

7
INTRODUCTION OF THE
COMPANY

8
9
 Rentio tuver dal was first manufactured in the year
1936 in Navapur, which is located at about 100km in east from Surat.
The place was selected because there was abundant crop of Deshi
Tuver in area, which was grown by adiwasi farmers without the use
fertilizers or insecticides. This is true even today.

The machinery was basically adopted from German rice milling

machines,and was run on oil engines, as there was no electric power
on those days.

Distribution was limited to the near city

Surat and that of Mumbai and means of transportation was Railway
only, machines were improved later electric
power arrived. Also improvements were made in packing,
distribution, marketing etc. Rentio was the

first to introduce small packs in dal business,thereby reaching the

consumer with a brand name,all the way in their homes.

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 RENTIO BRAND NAME:
Rentio is a Gujarai word and
means Charkha in Hindi and spinning wheel in English. It is interesting
to know how the word Rentio was selected as a brand name, during
nineteen thirties, when brand name were not even prevalent,for
products,such as Tuver Dal.

One of the elder brother of the family was fully involved in the
freedom movement of nineteen twenties onward. His name was
Gordhandas chokhawala. He worked with Mahatma Gandhi and later
become the President of surat municipality and was the first mayor of
Surat Muncipal Corporation, and later Education Minister in Gujarati
ministry.

The family was involved in national freedom movement and spinning for khadi
on spinning wheel was daily ritual for all the brothers and other members of
the family as the followers of Mahatma. So when the question of selecting a
brand for the product cropped up, it was unanimously decided the RENTIO
should be brand name.

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Organizational structure

12
OBJECTIVES OF THE COMPANY:
13
  To motivate employee in the right way and provide training and
development programmes.
 To ensure the quality of the products.
 To provide safe working condition to employees.
 To expand the business in the world market.
 To make good quality product & to sell them in the global market.

CONTACT DETAILS:

Rentio Foods Pvt.Ltd.

Contact person :

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Address : Station Road, Navapur (Via-Surat),Di-
Nandurbar,
Maharashtra – 425418.
Phone : 02569 250208.
Fax : 02569 250321
E-mail : rentio@rediffmail.com

info@rentiofoods.com
Web : www.rentiofoods.com

Marketing Department
15
Structure of Marketing Department

Chairman

16
 Managing
Director

Marketing
Manager

Manager (sales)

Executive(sales)

Introduction to marketing:

Market:

17
 “Market is the place where buyers and sellers function
to perform business activities which direct the flow of goods and
services from the producers to the customers.”

Marketing:

Marketing is concerned with selling but now a days the

concept has enlarged his meanings. We know that a product is
provided with the aim of sale. This aim of producer is totally
depend on marketing. No unit can run without marketing. It
covers so many important functions like marketing research,
establishment of new product & so many.

“Marketing is a social and management process by

which individual or group can obtain what they need through
creating and exchanging product and value with others.”

In Rentio, marketing is done by head office in Navapur.

Marketing area covered by RENTIO is in Gujarat and all over India.

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 Activities of marketing and sales department.

Advertisement:
Advertisement plays an important role in the company
to increase the sales of the product and to earn maximum profit. It gives
brief introduction of the product like its quality, its price….etc.

Magazine :
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 Magazine helps the company to attracts the customers. If
the company launches a new product so customer can get information
about it.

Seminar :
The company participates in various seminar and provide
various papers. Seminar is very helpful deliver a detail information of
product.

Newspaper :
Rentio gives an advertisement in newspaper to
attract the new customers.

Direct mailing information to customer:

This channel is used to pull the prospective
customer directly with very low cost.

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Television :
Television helps to the company to attract
the customer through all over the world and if company is going
to produce a new product than also customer can get
information about it.

From the above given channel, the television and

newspaper is the best channel to attract the customer. The area cover
through advertisement are Surat, Ahmdabad and many others cities of
Gujrat.

Responsibility of marketing and sales department

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 i. They are responsible to give the best advertisement in
different media through which more customers can be
attracted.
ii. They are responsible for attracting new customer for their
product.
iii. They are responsible to satisfy the customer’s need, wants
and demand by adopting high quality of product.
iv.They are responsible to maximize the sales of the product.
v. They are responsible to deliver high quality of goods and
services after sale which is helpful to the customer.

Functions of marketing

The functions which are performed by marketing and

sales department which are as follow.

i. The main function of marketing department is to

receives the maximum order of the product from the
customers.
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 ii. Marketing department can contact the production
department to provide better quality of products to
the consumer.
iii. The marketing department receives the inquiry from
the customers.
iv.If there are any distributors or agents in the company
they are suppose to keep in touch with them,
v. This department have to prepare the advertisement of
the existing product.
vi.This departments have to deliver a product to the
customer at the right time and right place.

Strategies for new product development

To be successful in the field of marketing in this

growing country like India company have to attract new
customers and satisfy their needs. The future of the company is
closely related to development of new product and innovation in
the product.

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 Rentio uses following strategies to develop a new product:

I. Rentio provides a free packing of the product(small

pack) with the regular product so that customer can
use it.
II. Rentio provide a feedback form to the customer with
so that they can know the taste of customers about
the new product.
III. They also issue prospectus, which contains all
information about the product.

Pricing strategy

The price is an agreement between seller and buyer

concerning what each is to receive.

“Price is the element in the marketing mix that

creates sales revenue,the other elements are cost.”

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 Rentio uses following pricing strategies for their different
product:

I. penetration pricing:
a low pricing is designed
in the initial stage with a view to capture
greater market share.

Distribution channel
A channel of distribution means a system consisting of a
different marketing intermediaries through which products or services
are distributed from the place of manufacture to the utilities
customer.

There are two types of distribution channel:

1.Direct
2. Indirect

1.Direct:

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 In direct channel the company sells the products to
consumer directly. There are no intermediaries. Company has its
own store so that customer can buy a product directly from that
store.

2.Indirect:
In indirect channel ,the company uses intermediaries to
channelize its product to the customer.

In case of Rentio, Rentio uses both the channel i.e.Direct and

Indirect. It requires long distribution as well as short distribution.

Rentio use the two level channel in which two middle man are working.

Producer Agents Retailer Consumer

There are 16 agents of the Rentio who covers the
whole state Gujrat.

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PRODUCTION DEPARTEMENT

27
STRUCTURE OF PRODUCTION DEPARTEMENT

Chairman
28

In-chOperator
(PRD)
Worker
Plant 1 In-ch
Director(Technical)
Manager(PRD)
Operator
(PRD)
Worker
PlantIn-ch
2 Operator
(PRD)
Worker
Plant 3
PRODUCTION PROCESS

29
 Most of the other dal mills make extensive use of water
while processing tuver into dal ,to remove the skin from the hard
grain of tuver and to split it into two parts. Water helps make an
impact on the natural glue with which the skin and the two parts
are stuck. To make dal by using water is an easy way.

But surely it is not the proper way. As we all know,

any grain or pulse(dal) affected by water or moisture loses its
inherent quality, because moisture has always an adverse effect
on the grain, or pulse due to oxidation.

At Rentio no water is used while processing our deshi

dal.it is a unique dry process, perfected by Rentio,where use of
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small amounts of sweet oil, and sun drying process is
undertaken,there by retaining all the natural flavor, taste and
properties of the original grain of tuver.also, the use of most
modern machines such as destoners, colour sorters and grader
gives a very unique hygienic and totally clean RENTIO DESHI
TUVER DAL.

Due to the above reasons, certain unique distinctive qualities are attained by
Rentio Deshi.
1. It cooks faster compared to most other dals,thus saves time
and fuel.
2. Unaffected by water or ny moisture,it retains its original
sweetness.as a result Rentio Deshi Dal tastes sweeter with
pleasant aroma.
3. Because of dry process,it absorbs more water while
cooking,and result in additional volume of cooked dal.
This means that comparatively less amount of dal is
needed for preparing dal for the same number of persons.

QUALITY CONTROL PROCESS

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32
 Too be able to provide excellent highly uniform
quality throughout the year,extensive testing or raw material
such as, tuver,sweet oil,finished dal and packing material etc is
undertaken in laboratory establish just for this purpose.

Rentio is the only company to have such a lab

in a dal mill. No raw material goes into the factory without testing
and meeting the set standerds.simillarly,no finished product go
out of the factory without testing in the lab, and meeting the set
of standerds. Our lab is fully equipped to maintain continuous
quality control of deshi dal and its packing materials.

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 INVENTORY CONTROL
SYSTEM

This is the very important system because it helps to

control the misuse and wastage of raw material and semi
finished goods. The manager daily takes the report of raw
material and semi finished goods. He checks the opening
balance and closing balance of raw material and semi finished
goods.

Different records kept in store

1. In flow records of the materials.

2. Out flow records of the materials.
3. Record related to daily stock of materials.

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HUMAN RESOURCE
MANAGEMENT

35
STRUCTURE OF HUMAN RESOURCE
MANAGEMENT
36
 CHAIRMAN

MANAGING DIRECTOR

GENRAL H.R.MANAFER

ASSISTANT

STAFF

The institute of personnel management London, U.K,

defines Personnel Management as the part of management
concerned with people at work and with their relationship within
an organization. Its aim is to bring together and developed into
an effective organization of man and woman who make up an
enterprise and having regard for the well being of individual and
37
working groups to enable them to make their contribution to its
success.

Human resource management have very much

important in every organization. Human resources have very
much important in every organization. Human resource are the
backbone of an industry. The policy of the Rentio Foods
Pvt.Ltd suggest as to get customer satisfaction by
providing a very high standard of product.

ACTIVITIES OF HUMAN
RESOURCE DEPARTMENT
38
1. Organization planning.
2. Human Resource Planning.
3. Acquisition of human resource.
4. Managining performance.
5. Training and development.
6. Compensation and benefits.
7. Health and safety provisions.
8. Welfare of labour.

TRAINNING AND
DEVELOPMENT

Every individual who is selected for

the job needs the training. Without training
it is not easy to perform the job accurately.
He should be given at least the basic
knowledge related to his job.

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 Briefly, we can say that training is
the process of increasing the knowledge
and organized procedure by which people
get the knowledge and they develop
certain skills for definite purpose.

RENTIO organized the training and

development programme for their
employee and they are as follow:

➢ Training for office staff for mind power

development and self esteem.
➢ Training for increasing communication skills and
behavioral activities.
➢ Training for computer literacy.
➢ Training for housekeeping for labours.

LABOURS WELFARE
ACTIVITIES

EVERY WORKERS WHO IS DOING HIS JOB IN THE COMPANY

AND PUTTING LOTS OF HARD WORK IN THE COMOANY.SO
EVERY COMPANY PROVIDES THE WELFARE ACTIVITIES TO THE
LABOUR.

40
RENTIO also provides the welfare activities to the labour
which are as follow:

➢ Medical checkup once in month

➢ Medical checkup for family

➢ Free educational stationary for their kids.

➢ Inflation bonus.

➢ First aid facility

➢ Helmets

Wages and salary

Wages represents hourly rates of pay and salary refers to the monthly
rate of pay, irrespective of the number of hours put in by an employee
.Wages and salaries are subject to annual increment. The wages differs
from employee to employee and it also depend on the nature of the job,
seniority and merits.
41
On the other hand we can define salary as the amount of money paid to
employee monthly or yearly.

In case of RENTIO, government decides the wage payment

FINANCE DEPARTEMENT

42
.

STRUCTURE OF FINANCE
DEPARTMENT
43
 Chairman

Managing director

Finance manager

Accountant

Accountant clerk

The scope of financial management , that

is, the views about finance function have undergone remarkable
changes over time. Till 1950, finance function was regarded as
the function of rising the finance for business only. Since last 30-
40 years, however, an effective an efficient utilization of finance
has also been considered as an important function of finance
management.
44
 Undoubtedly, money occupies a key
position in the capitalistic economies of the modern age. One of
the most important function of the top management is to raise
finance at a right time and right quantity and also to use it most
effectively. In fact, this function constitute the core of financial
management. This is evident from the fact that while all other
function of management can be and frequently are delegated to
the other person, the power to take finance decision is always
reserved for the top management only.

Money is the life-blood of modern

business. Money is required to purchase expensive machinery,
and day-to-day expenses on raw material, labour, and
operational administrative needs of business. Execution of
expansion plans and modernization programmes are not possible
without adequate finance. Thus, money can be described as the
life blood of industry.

MEANING AND OBJECTIVE OF

FINANCIAL-MANAGEMENT
45
Meaning:

According to Hoagland “Financial

management is concerned mainly with such matter as, how a
business corporation raises its finance and how it makes use of
it”.

According to soloman “Finance

management is concerned with the efficient use of an important
economic resources, namely, capital funds”.

Objectives:

The firm has to take investment and financial decisions on a

continuous basis. To make optimum and wise decisions, a clear
understanding of the objective is a must. There are two
approaches regarding objectives of financial management.

1.Profit Maximization Approach:

Economists believes for along time that
earning maximum profit is the sole aim of any business
46
organization because that will lead to optimum allocation of
resources also. Actions that increases the firm’s profit criterion
of economic efficiency.

2.Wealth Maximization Approach:

In simple words, it means maximization
of net worth of shareholders. When decisions is to be taken to
invest money, it should be in such a way that the return from
the investment must be more that the amount which is invested.

RENTIO believes in only one approach that is Profit

Maximization Approach.

CLASSIFICATION OF COST IN
DIFFERENT CATEGORIES

47
 There are no as such categories of costs in RENTIO but they
have divided all the cost in general categories which are as follow

1. Material Cost:

This cost incurred when the product is

being produced. This cost includes raw material ,power, etc.
which are use to produce the product.

2. Labour Cost:

This cost includes the salary of the given to

the workers who helps in production. This cost may be direct or
indirect. Direct cost includes the machines operator’s wages and
other officer’s salary and indirect cost includes supervisor’s
salary, watchman’s salary etc.

3. Factory Overheads:

This overheads the expenses incurred in

factory or where the production is being done. Generally this
includes factory rent, repair and maintenance, electricity etc.

4. Other overheads:

This overheads includes the selling and

distribution expenses and office and administration expenses.
Selling and distribution expenses includes advertisement
expenses, dealer’s commission and promotion expenses and
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office and administration expenses includes stationary and
printing ,telephone expenses etc.

INVENTORY MANAGEMENT

49
 For many business firm, inventory is one of the visible and
tangible of doing business. Raw materials, work in progress and
finished goods all represent various form of inventory. In simple
words, inventory refers to stock of good necessary to do
business.

In fact, for a business firm, inventory is both an asset and a

liability. Too much inventory consumes a lot of space, causes of
financial burden and increasing the possibility of damage,
spoilage and loss. On the other hand too little inventory disturb
manufacturing operations.

TYPES OF INVENTORIES
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 1. RAW MATERIAL:

This are goods which have not yet been

committed to production in a manufacturing firm. They may
consist of basic raw material or finished components. In many of
the case the finished goods of one industries becomes the raw
material of another industries.

2. Work in process:

This includes those material which have

been committed to production process but have not yet been
completed. They are unfinished good and lying at various stages
of production.

3 .Finished goods:

This are completed product awaiting sale.

They are final output of the production process in manufacturing
firm.

In RENTIO these types of goods can be seen in

the form of high quality tuver dals.

3. Supplies:

This material are of flow value and they do not

enter the production process. They are oils, fuels, bulbs, soaps etc

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 1. Scrap:

The wastes of material arising during

manufacturing process is also the part of inventory. Defective
pieces that are to be disposed off are a part of inventory.

CONCLUSION

Finally, completing my summer training project in one of the

great manufacturing company of tuver dal in India called RENTIO
FOODS PVT.LTD., during my training session, I found every
52
employee in the organization very responsible, effective, perfect
and co-operative. They have helped me a lot at every step during
my training period and with the help of which, I have gathered a
great practical knowledge of real business world which is of miles
away from theoretical concepts all that I have learned in my
previous time.

Hence, by visiting all the department in the company, I

conclude that each of the department in the company are
regularly and properly managed, arranged and scheduled.

And lastly, I wish a good luck to RENTIO FOODS PVT.LTD. its

success in future.

BIBILIOGRAPHY

53
FOR FINANCE MANAGEMENT:

BY

B.S.SHAH

FOR MARKETING AND SALES FUNCTION:

MARKETING MANAGEMENT
54
 By

Philip Kotler.

. &

N.D.Gami

FOR PRODUCTION MANAGEMENT

PRODUCTION AND OPERATION MANAGEMENT

By K. Ashwatthapa

FOR HUMAN RESOURCE MANAGEMENT:

HUMAN RESOURCE MANAGEMENT

By C.B.Gupta

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WEBSITES:

www.rentiofoods.com

This project also includes the data that I got from my practical knowledge
at RENTIO FOODS PVT. LTD.during my training session.

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