The Gillette® Fusion® ProGlide™ Power Razor is Gillette’s most advanced blade ever.

Thinner, finer
blades* with a low-resistance coating glide effortlessly through hair for less tug and pull, providing
incredible comfort, even if you shave every day.

Try Gillette Fusion ProGlide today; after one shave, you’ll stop shaving and start gliding

Company profile

Gillette India Limited (GIL) is one of India's well-known FMCG Companies that has in its portfolio
GILLETTE MACH 3 TURBO, ORAL-B and DURACELL - world's leading brands and has carved a
reputation for delivering high quality, value-added products to meet the needs of consumers.

COMPANY HISTORY:

Incorporated in the year 1985 as Indian Shaving Products Limited, now Gillette India Limited, its products
speak for themselves. The company is always been known for the strength of its brands, and always
continues to penetrate deeper into the hearts of Indian Consumers.

In the year 1990-91, the company launched two products, first was 7 0'Clock EJTEK PII Shaving System
and second was shaving cream with three variants. This was the First time that a shaving cream was
introduced in Indian markets with special features.

In the Year 1991-92, the company launched new technology Gillette products.

In the year 1992-93, the company launched the first advanced shaving product under the Gillette brand
name Gillette Presto ready shaver all over India. The company earned distinction of being included for the
first time in the top 100 companies in India, in terms of Market capitalization as published in Business
today.

In the year 1993-94, with the launch of Gillette Presto Ready shaver in February 1993, the company
commenced the launch of Gillette Shaving Products in India.

In the year 1995-96, launch of 7 0'Clock Ready II ready shave and relaunch of shave cream in two
variants, further strengthened the Brand name. During the year the company also launched under a
distribution arrangement tooth brushes under a well known international brand name Oral-B, which met
good success.

In the year 1996-97, the company launched the latest state-of-the-art Gillette Sensor Excel shaving
systems which met excellent consumer response. With the launch of these various products, the portfolio
of Gillette branded products has increased significantly.

In the year 1997, the company launched World renounced Gillette Sensor Excel for Women shaving
system, which met great response. It also launched Gillette Shave foam which was met with good
consumer response.

In the year 1998, the company successfully launched the Gillette Series range comprising Shave gel,
Shave Foam, After Shave Splashes, Conditioners and Deodorants, thereby making it the premier male
grooming company
In the year 1999, the company introduced Gillette Series shave gel tube and Gillette Sensor Excel single
cartridge pack. Also successfully launched Cool wave and Wild Rain range of personal grooming
products under the Gillette series line. In the First month of new Millennium, the company launched
Gillette Mach 3.

In the year 2000, the company launched successfully Gillette Sensor Excel for women grooming
category, and also launched Pacific Light. It also launched Geep Laserlite, a Sport flashlight. Company
successfully consolidated Duracell and Wilkinson business to leverage distribution strengths with mega
displays and sales promotion.

In the year 2001, the company launched the Gillette Series Arctic Ice Line of products during the first half
and undertook a series of very successful consumer promotions across product lines. It also launched the
Gillette Series Satin Care for Women Wild Berry Line, the Cool Blue Mach 3 and Gillette Centennial
Packs during the course of the year. Gillette India was ranked amongst the Top Ten Best Employers of
India in Best Employers of India conducted by Hewitt Associates and Business Today magazine.

In the year 2002, this was the year of turnaround for the company. In the first Quarter of 2003 unveiled a
whole new range of premium displays and POS of Duracell to establish leadership in Alkaline batteries
segment. The company made history by bringing the FIFA World Cup Champions Trophy to India for the
first time.

In the year 2003, Company successfully relaunched Gillette Foam in 4 Variants .Duracell also launched
its Ultra M 3 AA batteries, which was well received by consumers. Oral Care launched Power Oral Care
brushes, which were well received in the market. Towards the End of 2003, Company launched Gillette
Vector Plus.

In the year 2004, the Company launched Storm Force, a revolutionary after shave splash and New Ultra
Comfort Shaving Gel .In the fourth Quarter, Company launched two new Gillette Series Tube Shave Gel
variants, namely for Sensitive skin and Moisturizing, to suit different skin types.

In the year 2005, Company launched ?New Improved Gillette Vector Plus featuring all new contemporary
look. The Gillette Company, USA was acquired worldwide through merger in October, 2005 by Procter&
Gamble Company, USA creating the largest Consumer products Company in the World.

In the year 2006-2007, Company launched Gillette Presto Plus for more discerning consumers. Oral B
brand launched Oral B Vision and Kid in Premium Market Segment.

In the year 2007-2008, Company launched The Gillette Winners program that had sports legends Roger
Federer, Thierry Henry and Tiger Woods and Rahul Dravid. An innovative program "Free Dental Check
up" was organized to enable consumers to benefit from expertise of professional dentists at no cost. Oral-
B brand launched a new variant "Shiny Clean" targeted at the value segment.
Brands

Adds

Corporate social responsibility

P&G launches SHIKSHA'08

You can now help educate more Underprivileged children via simple brand choices.P&G
committs Rs. 1 crore. to its partner CRY, which will be allocated to projects focused on enabling
the child's right to education. Project Shiksha is part of P&G's global philanthropy program P&G
Live, Learn and Thrive that focuses on the development of children in need across the globe,
with Education of Children via Shiksha being the priority in India. Till Date, Shiksha has set
67,000 children across 435 communities on the path to the right to education with a donation of
over Rs.4 crore.
Hyderabad, Andhra Pradesh, April 14, 2008 /India PRwire/ -- ‘P&G announces Shiksha’ school
eduction program of underprivileged children in India. After helping lead over 67,000 children on
the path of education over the last 4 years, Procter & Gamble in partnership with Child Rights
and You is back again with SHIKSHA 2008.

India has the world’s largest number of children out of school. Every child in India has the right
to free, quality education, but still approximately one out of every two children, (close to 200
million) do not go to school. Even as the economy continues to grow at a fast pace, statistics
indicate that there are many challenges like poverty that will need to be taken in stride if this
growth is to be sustained. In an attempt to make a difference is when Procter & Gamble in
partnership with Child Rights and You, launched Shiksha, a National Consumer Movement now
running in its 4th year.

Shiksha, P&G’s Corporate Social Responsibility Program makes it easy for all consumers to
help educate underprivileged children by simply buying any of P&G’s large packs of Tide, Ariel,
Pantene, Olay, H&S, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, Gillette Series,
Oral B, Duracell or Pampers in the months of April, May & June ‘08. With a motto of ‘Padhega
India, Badhega India’ Shiksha believes that the secret to a Brighter India lies in the quality
education of our children. In this endeavour with us to bring Shiksha to life is key NGO partner
CRY.

Project Shiksha is a national consumer program that allows consumers to participate in a

national effort to support the education of underprivileged children in India via simple brand
choices. However, Irrespective of sales, P&G has committed a minimum of Rs. 1 cr. to its
partner CRY, which will be allocated to projects focused on enabling the child’s right to
education.

Project Shiksha is part of P&G’s global philanthropy program P&G Live, Learn and Thrive that
focuses on the development of children in need across the globe, with Education of Children via
Shiksha being the priority in India. Till Date, Shiksha has set 67,000 children across 435
communities on the path to the right to education with a donation of over Rs.4 crore. With the
help of CRY, the Shiksha projects include ones that work with the State Education Departments
to re-look at existing education policies; create awareness to build more schools with better
infrastructure and basic amenities like water, electricity, health; enroll more children into formal
schools and promotion of retention in schools; and build all-round development of children.

Informing about Shiksha, Shantanu Khosla, Managing Director, P&G India said, "As the
economy grows at 8-10% levels, we need to ensure that we lay down a strong foundation for
this growth to continue by investing in our future generation. In that context, education becomes
a fundamental issue that needs to be addressed. P&G globally is committed to the cause of
development of children in need via its corporate cause P&G Live, Learn, Thrive and Shiksha is
our response to the situation in India. Shiksha is unique because it empowers the consumer to
make a difference simply by choosing to buy quality products from P&G. Shiksha is not just an
initiative of one corporate and an NGO but a passion we as an organization strongly believe in.
‘Padhega India’ Tabhi tho ‘Badhega India’."

Irwin Fernandes, Director Western Region, Child Rights and You said, "The financial support
P&G, its media partners and consumers provide to CRY’s work is invaluable. Even more critical,
however, is the awareness of child rights that Shiksha helps create and the avenues it provides
for each of us to bring about change with social justice. India will only achieve her true potential,
when we make child rights our topmost national priority. To do this we have to go beyond
schemes and programs to address the real obstacles to growth – caste, class, gender and
governance. P&G’s choice to go beyond tokenism, to partner CRY and take the challenging
route is truly inspiring. I urge every Indian citizen to stand up for child rights.

Shiksha Supporter and Award Winning Actress Kajol said, "Shiksha, education, is one of the
most critical factors deciding the choices that life offers to a child. However, millions of children
in this country today are being deprived of this very important opportunity because quality
education is only possible when every child has adequate nutrition, proper healthcare, can live
in safe surroundings, is free to study, rest and play, and doesn’t have to work for a living. I
support project Shiksha in its endeavours to make a difference.

Shiksha Supporter and Veteran Actress Sharmila Tagore said, "I believe education plays a
fundamental role in shaping a citizen and leads the country to greater heights. In that sense,
education can be the foundation for an India we seek today where every child explores his or
her full potential and has the right to do so. Therefore, it is heartening to know that people like
you helped support the education of 67000 children last year. I urge people across India to
participate in Shiksha and make a tangible difference to the lives of the little ones."

Shiksha supported projects in 2006 – 2007. 1. JAAG (Mumbai, Ratnagiri, and Raigad,
Maharashtra), 2.Lokhit Samajik Vikas Sanstha (Osmanabad, Maharashta), 3. The Association
of People with Disability (Kolar, Karnataka), 4.Adhar (Bolangir, Orissa), 5.Mandra LC (Purulia,
WB), 6. Paridhi (Bihar), 7. Judav (Madhupur, Jharkhand), 8.Jan Shikshan Kendra (UP), 9. Jan
Mitra Nyas (Varanasi, UP), 10.Hanuman Van Vikas (Udaipur, Rajasthan), 11.Doaba Vikas
Evam Utthan Samiti (Kaushambi, U.P.

1. JAAG (Mumbai, Ratnagiri, and Raigad, Maharashtra), 2.Lokhit Samajik Vikas Sanstha
(Osmanabad, Maharashta), 3. The Association of People with Disability (Kolar, Karnataka),
4.Adhar (Bolangir, Orissa), 5.Mandra LC (Purulia, WB), 6. Paridhi (Bihar), 7. Judav (Madhupur,
Jharkhand), 8.Jan Shikshan Kendra (UP), 9. Jan Mitra Nyas (Varanasi, UP), 10.Hanuman Van
Vikas (Udaipur, Rajasthan), 11.Doaba Vikas Evam Utthan Samiti (Kaushambi, U.P)‘P&G
announces Shiksha’ school eduction program of underprivileged children in India. After helping
lead over 67,000 children on the path of education over the last 4 years, Procter & Gamble in
partnership with Child Rights and You is back again with SHIKSHA 2008

Gillette Children's Specialty Healthcare is an independent, not-for-profit hospital located in St.

Paul, Minnesota, with clinics in Duluth, Burnsville, Maple Grove, Minnetonka, and services for adult
patients at our St.Paul - Phalen Clinic. Gillette is internationally renowned for a level of pediatric expertise
that distinguishes us from many health care organizations

Gillette Children's Specialty Healthcare

 St. Paul Campus
o 183 - Administration Building
 St. Paul - Phalen Clinic 
 Brainerd Lakes Clinic
 Burnsville Clinic
 Duluth Clinic
 Maple Grove Clinic
 Minnetonka Clinic
 Willmar Clinic

Gillette brands

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal
care products. Based in Boston, Massachusetts, it is one of several brands originally owned by
The Gillette Company, a leading global supplier of products under various brands, which was
acquired by P&G in 2005. Their slogan is "The Best a Man Can Get". The original Gillette
Company was founded by King Camp Gillette in 1895 as a safety razor manufacturer.

On October 1, 2005, Procter & Gamble finalized its purchase of The Gillette Company. As a
result of this merger, the Gillette Company no longer exists. Its last day of market trading—
symbol G on the New York Stock Exchange—was September 30, 2005. The merger created the
world's largest personal care and household products company. In addition to Gillette, the
company marketed under Braun, Duracell and Oral-B, among others, which have also been
maintained by P&G.
The Gillette Company's assets were initially incorporated into a P&G unit known internally as
"Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter &
Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household
Care. Gillette's brands and products were divided between the two accordingly.

Safety razors A safety razor is a razor that protects the skin from all but the very edge of the
blade. These razors eliminate the possibility of serious injury, which makes them more forgiving
than a straight razor.

History
Before the first safety razor

Before the invention of the first safety razor, most men used a straight razor. These razors are
available from several different manufacturers; but they are not very popular, because they
require more skill and attention to use properly

Invention

The first safety razor was invented in the late 18th century by a Frenchman, Jean-Jacques Perret,
who was inspired by the joiner's plane. As an expert on the subject, he also wrote a book called
Pogonotomy or the Art of Learning to Shave Oneself. In the late 1820s, a similar razor was made
in Sheffield, England. From the 1870s, a single-edge blade, mounted on a hoe-shaped handle,
was available in Britain and Germany. One of the rarest[citation needed] European razors was made by
"Comfort"[1] and, while this was not a true safety razor, it remains a landmark in razor design.
[citation needed]
None of these razors is considered a true safety razor.

Described as a razor in which "a small blade is held in a suitable frame and provided with a
guard to prevent the edge of the razor from cutting into the skin", the first American safety razor
was patented in 1888 by the Kampfe Brothers.[2] The new razor featured a wire skin-guard along
the razor’s edge. Only one edge of the blade is used to shave, and it must be removed often for
sharpening.
World War I

During World War I, Gillette worked out a deal with the U.S. Armed Forces to provide Gillette
safety razors and blades to every enlisted man or officer on his way to Europe as part of his
standard-issue gear. By the end of the war, some 3.5 million razors and 32 million blades were
put into military hands, thereby converting a substantial portion of young men to the Gillette
safety razor.

Switch to stainless steel

Gillette TV advertisement from the 1950's showing a man shaving.

Gillette manufactured carbon steel blades until the 1960s. These rusted quickly and required the
user to change blades frequently. In 1965, the British company Wilkinson Sword began to sell
blades made of stainless steel, which did not rust and could be used repeatedly until blunt.
Wilkinson quickly captured the British and European markets, and Gillette was forced to switch
its production lines to stainless steel to compete. Today, almost all razor blades are stainless
steel. The carbon-steel blade remains available; its modern version does not rust if it is rinsed in
alcohol after each shave. Because Gillette held the patent for the stainless blades but had not
acted on it, the company was accused of exploiting customers by forcing them to buy the rust-
prone blade.[3]

Single-edge razors

A less common variety of the safety razor is the single-edge razor. This razor is so named
because the blades have a single edge rather than double edges. These razors, although not in use
as much as they were in the 20th century, are still available worldwide. The most common of the
single-edge razors were made by the American Safety Razor Company under the name Ever-
Ready using its "'Radio' Blades"; the company also produced a shaving brush, which it called
"The Honest Brush". Another was the Gem Safety Razor Company under the name "Gem
Damaskeene Razor". It is possible to use common hardware-store blades for shaving, although
most shavers use blades that are made specifically for shaving.
Modern safety razors
Double-edged safety razors

A traditional double-edged razor blade, with its typical recognizable shape

Until the early 1970s, most safety razors were manufactured to accept a single, disposable razor
blade. These blades were manufactured with either one or two sharpened edges, depending upon
the design of the razor. This style of razor is made by a number of companies such as Merkur,
Treet, Weishi, and Parker. The blades are still being made today in a wide variety of countries
including the USA, Israel, Russia, Korea, Japan, and Egypt. Some of the brand names include
Merkur, Feather, Racer, Bigben, Lord, Treet and Bic.

Availability today

The 1961 Gillette Adjustable razor (commonly called the "Fatboy")

Single blade razors new and old are actively traded through auction sites and some shavers prefer
them. Single-blade safety razors come in a variety of configurations including the classic
sandwich type, adjustable, and the Twist to Open (TTO) model. The sandwich type has a head
that may be unscrewed from the body of the razor and disassembled for inserting a new blade.
Adjustables may also be sandwich type, but typically have a ring below the head of the razor that
may be adjusted to allow for greater or lesser blade exposure, which affects the level of
aggressiveness of the shave. TTO razors require the user to twist a knob at the bottom to open
butterfly doors where the blade is. Two popular TTO razors are the Gillette Super Speed and
Schick Krona. Safety razor blades are available from a variety of makers throughout the globe
including the American Safety Razor Company (ASRCO), Merkur, Derby, Feather, Bic, Dorco,
Treet, Croma, Lord, and Gillette.
Cartridges introduced

An innovation was the replaceable blade cartridge containing the blade which reduced the risk of
the user receiving a cut from the unprotected blades used up until then. These took the form of a
cartridge, with the blade fixed within a plastic enclosure of the type still in use today. In 1965
Gillette introduced the Techmatic razor which utilized a cartridge with a steel strip that could be
wound forward to expose a fresh section of new blade.

Twin blades

Circa 1971, Gillette introduced the Trac II, designed by Francis Dorion, which was the first
mass-produced multi-blade razor available in the United States. Rather than accepting standard
razor blades, this razor was fitted with a proprietary disposable blade cartridge containing two
separate blades. The claim is that research shows that twin blades give a closer shave than single,
because of hysteresis — the first blade tends to pull the hair, and the hair is unable to retract into
the skin before the second blade cuts it, resulting in a closer shave. Whether, or the degree to
which this works, is debatable.[4]

By controlling patents on the Trac II razor, Gillette was able to assure repeat sales of its multi-
blade cartridges for use in its razor. This was a natural extension of the razor-and-blades sales
philosophy. Gillette was able to sell these cartridges at a higher price than the single blades,
leading to higher profits. Competitors Schick and ASRCO were quick to follow this change,
introducing their own multi-blade razors.

Gillette subsequently introduced the Atra twin-blade razors (known as Contour in many parts of
the world), which featured a pivoting razor head that the company claimed would more closely
follow the shape of the face. The Trac II Plus and Atra Plus blades introduced later incorporated
a "lubricating strip".

Gillette followed the Atra system with the Sensor system, which featured twin blades that were
individually spring-loaded to adjust to the contours of the face. The Sensor system was later
modified as the SensorExcel system.

Disposable razor

The next innovation came with the introduction of the Bic disposable razor in 1974. Instead of
being a razor with a disposable blade, the entire razor was manufactured to be disposable.
Gillette's response was the Good News disposable razor which was launched on the US market
in 1976 before the Bic disposable was made available on that market.[5] Shortly thereafter,
Gillette modified the Good News construction to add an aloe strip above the razor, resulting in
the Good News Plus. The purported benefit of the aloe strip is to ease any discomfort felt on the
face while shaving. Plastic disposable razors and razors with replaceable disposable blade
attachments, often with two or three cutting edges (but sometimes with four and as of recently,
five cutting edges), are in common use today.
3- and 4-blade cartridges introduced

Gillette introduced the first triple-blade cartridge razor, the Mach3, in 1998, and later upgraded
the Sensor system by adding a third blade to create Sensor3. This escalated the "arms race" with
rival Schick/Wilkinson Sword. The marketing competition for blades in a cartridge has been
parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody
advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's
razors was advertised. In 2004, a satirical article in The Onion entitled "Fuck Everything, We're
Doing Five Blades" predicted the release of five-blade cartridges,[6] two years before their
commercial introduction.[7]

Schick/Wilkinson responded to the Mach3 with the Quattro, the first four-blade cartridge razor.
These innovations are marketed with the message that they help consumers achieve the best
shave as easily as possible. Another impetus for the sale of multiple-blade cartridges is that they
have high profit margins.[8] With manufacturers frequently updating their shaving systems,
consumers can become locked into buying their proprietary cartridges, for as long as the
manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in
1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature
market.[8]

Recent developments

Gillette Fusion razor cartridge.

The latest razor introduced by Gillette is the Gillette Fusion brand shaving system, which utilizes
a five-blade cartridge razor with an additional single blade for trimming. An entire line of
shaving products were introduced as part of the Fusion brand system.

Gillette has also produced powered variants of the Mach3 (M3Power, M3Power Nitro) and
Fusion (Fusion Power and Fusion Power Phantom) razors. These razors accept a single AAA
battery which is used to produce vibration in the razor. This action, as advertised by Gillette, was
intended to raise hair up and away from the skin prior to being cut. These claims were ruled in
court as "unsubstantiated and inaccurate."[9] Schick also offers a powered version of their Quattro
product called the Schick Quattro Power.
In 2008 British company King of Shaves launched in the United Kingdom the 4-blade Azor, a
so-called "hybrid synergy system razor" that they claimed to shave as close as rival products.
The Azor uses a much simpler two-shot construction method than other system safety razors and
the handle is made in the UK. The Azor has a flexible hinge instead of a pivoting head used by
other razors. King of Shaves claimed that the number of blades is not strictly important, it is the
sharpness and cleanliness of the blades that is important to getting a close shave. The Azor has
now been launched in the USA at Duane Reade.

As of January 2011, the Dutch supermarket chain Albert Heijn sells, under its store brand, six-
blades razor cartridges.

Difference between men's and women's razors

Woman's razor with disposable blades

Razors are generally marketed in men's and women's versions; the exact difference between the
two varies from color only for most disposable razors to completely different design principles.
By and large, men's and women's razor blades and disposable razors are interchangeable;
however, there is sometimes a difference in ergonomics; women's razors either have a longer
handle for longer reach or a paddle-shaped handle to allow for a lengthwise grip. Specialized
handle designs also exist, for shaving such areas as the underarms or the bikini line.

Newer products

 Trac II was the world's first two-blade razor, debuting in 1971. Gillette claimed that the
second blade cut the number of strokes required and reduced facial irritation.
o Trac II Plus is an identical model but adds a lubricating strip at the top of the
blade. The blades and handles are interchangeable.

The European versions of the Trac II and Trac II Plus are known as the GII and GII Plus
respectively.

 Atra (known as the Contour, "Slalom" in some markets) was introduced in 1977 and was
the first razor to feature a pivoting head, which Gillette claimed made it easier for men to
shave their necks.
o Atra Plus featured a lubricating strip, dubbed Lubra-Soft.
 Gillette Sensor debuted in 1990, and was the first razor to have spring-loaded blades.
Gillette claimed that the blades receded into the cartridge head, when they make contact
with skin, helping to prevent cuts and allowing for a closer shave. The **Sensor for
Women was released around the same time and is nearly identical, but has a wider
cartridge head.
o Sensor Excel was released in 1995. This featured "Microfins," a piece of rubber
with slits at the bottom of the cartridge and Gillette claimed this helped to raise
facial hairs, making for a closer shave.

 Sensor 3, has three blades instead of two. All Sensor handles can use all Sensor
cartridges. The Sensor range remains in production Good News! was the first disposable,
double-blade razor, released in 1976. The Good News! came in three forms: the
"original", the "Good News! Plus", which included a lubricating strip, and the "Good
News! Pivot Plus", which featured a lubricating strip as well as a pivoting head.

 Blue II is a line of disposable razors. In Latin America, it is marketed as the Prestobarba.

 Blue 3 is a line of three-blade razor, cheaper version of Sensor 3 (Sensor compatible).

Available also in disposable variant.

 Mach3 The first three-blade razor, introduced in 1998, which Gillette claims reduces
irritation and requires fewer strokes. It claimed five improved microfins, improved spring
blades, and a pivoting head with greater flexibility than previous Gillette products. It used
a blue lubrication strip that faded as the razor was used to encourage users to change their
blades more frequently. The Mach3 razor and blades are the best selling razor of all time.[
o Mach3 disposable. The above with a different plastic handle.
o Mach3 Turbo had ten microfins as opposed to the five on the original, a new grip
and claims improved lubrication and "anti-friction" blades. All Mach3 blades are
interchangeable between the three products in the range, so it is possible to use
the Mach3 Turbo blades on a Mach3 razor.
 Mach3 Turbo Champion has a slightly different handle design.
o M3Power is a battery-powered version of the Mach3 Turbo razor which can also
be used with the power switched off. The blades differ from Mach3 Turbo in
having what Gillette says is a new blade coating which it describes as
"PowerGlide". The lubrication and microfins are identical to Mach3Turbo. The
Mach 3 Power Nitro has a slightly different handle design.

 Venus is a female version of the Mach 3. Mach 3 blades can attach to a Venus handle
and vice versa.
o Venus Divine is a female version of the Mach3 Turbo.
o Venus Vibrance is a female version of the M3Power. Venus blades are
interchangeable across the line.
o Venus Embrace is a female version of the Fusion and is also marketed towards
cyclists.
 o Venus Breeze is a three-blade razor with shave gel bars built into the head of the
razor. Another version of the Breeze, the Venus Spa Breeze, is essentially the
same as the Breeze, but with a white tea scent to the shave gel bars. [1]
o Venus ProSkin MoistureRich, launched in January 2011 in the United States, is
an updated version of the Breeze, featuring MoistureRich shave gel bars that are
enhanced with a triple blend of body butters. [2]

The Gillette Fusion Power

 Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the
front, and a single sixth blade on the rear for precision trimming.
o Gillette Fusion Power is a motorized version of the Fusion. The Fusion Power is
battery powered and emits "micropulses" that are claimed to increase razor glide.
[3]

o Fusion Power Phantom The Fusion Power Phantom (Stealth in UK) were
released in February 2007. It features a redesigned handle and a darker color
scheme than the original.[4]
o Fusion Power Phenom was released in February 2008. It has a new blue and
silver color scheme.[5]
o Fusion ProGlide was released on June 6, 2010 in North America. It claims to
have re-engineered blades with edges that are thinner than Fusion. They are
finished with low-resistance coating, which are claimed to allow the blades to
glide more easily through hair. [6]
o Fusion Power Cool White