SCOPE OF THE OBJECTIVES:

Organizational Functioning is an important factor for any Organization to achieve

the desired
goals and Objectives. This requires Co-ordination at all levels to smooth
functioning. This
study is to know the overall efficiency and performance of TEXTILE Industries
and a general
study on Shree Cement Ltd at Beawar, Rajasthan.
As a part of two year MBA program at the end of 1st trimester, we had to carry
on a project in an organization in order to understand the organization structure and
their
functions. This was a great opportunity to get the first hand information and
understand the
functioning of the various departments

OBJECTIVES OF THE STUDY:

The following are the objectives of the study
✔ To know the Global and Indian Scenario
✔ To know the Key Players in the Industry
✔ To know the Business Level Functions & Process of the Organization
✔ To know the Company Profile
✔ To do SWOT Analysis, PEST Analysis etc. of the Company
✔ To learn about the Organizational Culture, Values, Benefits in a Practical way
✔ To get an exposure to the different functions of the Organization and understand
how they are performed and coordinated.
✔ To relate various concepts studied in the first term to a real Organizational
environment
✔ To learn about convincing people and how to extract what we want
✔ To make contacts with the industrial people and maintain it.
History of Compan y
YEAR EVENTS
1979 - The Company was incorporated on 25th October, at Jaipur. The Company was
promoted by members of the Bangur family and others.Shree Digvijay Cement Co. Ltd.,
Graphite India, Ltd. and Fort Gloster Industries, Ltd. took active part in the promotion of the
Company. The Company manufacture's cement & cement products.
- To reduce fuel and power consumption, the Company adopted the latest dry process, four
stage preheater precalcination technology of clinkerisation and air swept roller mill grinding
system for raw material and coal grinding.
- The Company entered into agreement with F.L. Smidth & Co. A/s Copenhagen, a designer
and manufacture of cement plants, its associates F.L. Smidth & Cia. Espanola S.A., Madrid
and with Larsen & Toubro Ltd., Mumbai for the supply of plant equipment and services for
the proposed project. 1984 - 70 No. of equity shares subscribed for by the signatories to the
Memorandum of Association. In Oct./Nov. 1,53,99,930 No. of equity shares issued of which
1,06,99,930 shares reserved for firm allotment as follows:
(i) 48,00,000 shares to Shree Digvijay Cement Co. Ltd.;
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(ii) 11,00,000 shares each to Graphite India, Ltd. and Fort Gloster Industries, Ltd. And
(iii) 36,99,930 shares to Directors, their friends etc. including upto 25,00,000 shares to NRIs
with repatriation rights. The balance 47,00,000 shares offered to the public of which
18,80,000 shares offered for allotment on preferential basis to Non-Residents.
1985 - Commercial production commenced from 1st May.
1986 - A diesel generating set of 13.6 MW was installed for captive power generation.
1987 - 46,00,000 shares issued to financial institutions in conversion of loans.
1991 - Production of clinker and cement declined due to a major shut down of the plant for
implementation of modernisation/renovation/modification work.
- The Company undertook to set up a new cement plant of 0.6 million
TPA capacity in Rajasthan
- 7,96,000 No. of Equity shares issued to financial institution in conversion of
loan.
1992 - 36,00,000 shares allotted to FLT Ltd. a wholly owned subsidiary of P.L. Smith &
Co. Denmark under financial collaboration agreement.
1993 - The Company undertook a scheme of implementing second stage
of its licensed capacity to increase its capacity to 3300 tonnes per day.
- The Company issued 21975 - 16% each with equity warrants and these will be
converted as per institutional guidelines.
- 2,40,021 shares issued in pursuance of scheme of Amalgamation.
1994 - The Company issued 10,00,000-16% Secured Redeemable NCD of Rs
100 each on private placement basis.
- A scheme of amalgamation of an existing leasing and finance Company with the
Company was prepared for undertaking leasing activities and other financial services on large
scale.
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- M/s. Mannakrishna Investment, Ltd. is a subsidiary of the Company.
1995 - The Company undertook the implementation of new unit of 124
MT capacity per annum named Raj Cement.
- 43,95,000 No. of Equity shares on surrender of detachable optional share warrants
attached with 16% unsubscribed non-Convertible Debentures of 100 each.
1996 - The Company commissioned its second cement plant - Raj Cement with a capacity
of 12.4 lakh tonnes per annum in Beawar.
- 58,06,204 rights shares issued (prem. Rs 10 per share) in the prop. 1:5.
1998 - Shree Cement, the Calcutta-based PD-BG Bangur group company, has decided to
issue preference shares aggregating Rs 15 crore to mobilise long-term funds.
- Shree Cement's expansion in capacity by 12.4 lakh tonnes at the new unit in Reawar,
has made it a leading cement manufacturer in North India.
- ICRA has downgraded the rating of the NCD programme of Shree Cement Ltd
(SCL) from LAA to LA.
- The Rs 372-crore 1.25 million tonne cement plant near Ajmer was commissioned
during the year after considerable delay due to an explosion in the electro-static precipitator.
- Shree Cements has an installed capacity to produce up to two million tonnes of cement
per annum in Rajasthan and has an equity capital of about Rs. 34 crores.
1999 - The company has been awarded the first prize for energy conservation in 1998 in
the cement sector.
- SCL, belonging to the house of Bangurs, is one of the largest cement manufacturers in
North India, having the installed capacity of 2 million tonnes. Its plants are located in
Rajasthan. The new plant was set up at Beawar with the capacity of 1.24 million tpa in
Rajasthan.
2002
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-Unit I and Unit II of the company receives National Award for 'Best Electrical Energy
Performance' and 'Best Thermal Energy Performance' in the Cement Industry for the year
2000-01
-Decides to change the Accounting year to April - March each year and accordingly
the current year is only for nine months.
-Appoints Mr M K Singhi as the Executive Director of Shree Cements.
-In pursuance to the IDBI, company approve for early redemption of privately placed
under noted cummulative redeemable preference shares.
-Change in Management Structure: Mr B G Bangur re-appointed as executive
chairman and Shri H M Bangur re-appointed as the Managing Director for a period of five
years.
2003
-Members approve for the delisting of its shares from 4 stock exchanges of Jaipur,
Kolkota, Delhi and Chennai exchanges.
-Confers the Runner up National Safety Award by the Ministry of Labour,GOI, in
recognition of outstanding performance in Industrial Safety achieving longest accident free
period.
-Receives permission for delisting of shares from Delhi Stock Exchange.
-The company has been conferred National Award for Excellence in Energy Management
2003 instituted by the Confederation of Indian Industry (CII) and Sohrabji Godrej Green
Business Centre.
-Delisting of equity shares from Madras Stock Exchange Association Ltd
2004
-Company conferred 'BEST PRODUCITY AWARD-2003' by the Rajasthan state
Productivity Council in recognition of productivity measures and productivity improvements
achieved
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- Rajasthan Chamber of Commerce & Industries, Jaipur presents 'RCCI Excellence Award'
to Shree Cement Ltd in recognition of Overall Best Corporate Governance Practices and
Disclosures in Annual Report among all companies having registered office in Rajasthan.
-Delist from The Calcutta Stock Exchange Association Ltd (CSE).
2007
- Shree Cement Ltd has appointed Shri. Amitabha Ghosh as Director of the Company w.e.f.
May 14, 2007.
MATS

SUGGESTION & RECOMMENDATIONS

➢ Advertising strategies should be revised. More focus should be given on publicity and
awareness among customer should be there.
➢ A price of Bangur Cement is much higher than other competitor’s brands and this
lead to very less margin of profit for retailers. To prevent this type of problem
company should provide more margins of profit & incentives to defer it.
➢ The main & lucrative factor may for Bangur cement is contracted , relation will create
a smooth flow of sales for Bangur cement. So they should make more frequent in
contractor’s meeting.
➢ We often see that retailers would like to sale only that product in which he gains more
profit, so we should give a good margin of profit to retailer.
➢ In sales promotion activity, we should focus on counter meeting, contractor’s meeting
& retailer meeting, in which we can give some gifts and refreshments to contractor,
dealer and retailers.
➢ They should offer POP material and other incentives to push the confidence in Bangur
cement dealers and contractor.
➢ Literature can be provided to stockiest and retailers. This written material will also
help them to advertise and promote the product.
➢ The major problem faced by the retailers is great transparency in prices so company
should make a policy for stability in prices at every stockiest in jaipur city.
➢ Company should also provide more technical services, so they can visit every site &
solve the customer’s problem.
FINDINGS & CONCLUSIONS
Learning is a never ending process which continues from birth of human being to his/her
death. It can also be done by reading book and through training and work. Spending 6 days in
SHRRE CEMENT LTD. was good learning experience for me. After completing the
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organization study I come to know that academic learning is different and working in
organization and learning is different. After spending such precious time in an organization
my major finding in that particular organization are as follows:
Firstly, organization culture of Shree Cement is formal, where every person cannot
directly meet to High authority with out any systematic way which I considered was
good because it encourages employees at work.
Secondly, organization structure of Shree Cement is well formatted in which each and
every department plays important role.
Thirdly, in the organisation structure is divided into to 4 part one is in Finance,
Marketing, Operation & Quality, Human and Resources These all departments are
headed by different persons but at the same time they work for same objective with
full co-ordination which shows the unity level about the organisation.
Fourthly, all the employees and labourers work very hard towards achieving the goal.
Even the higher authorities work very hard without wasting time towards the
organization goal
Fifthly, security concern in shasun chemicals. doesn’t allow the outsiders to enter into
the factory without prior appointment or consulting the higher authorities. They have
a very effective security system.
Sixthly, Administrative head role in an organisation very important to make good
working environment the practice which I observed was that he was very hard
working person and he does his work very efficiently.
Seventhly, marketing department made me to learn about, how the customers can be
attracted by giving him innovative thoughts and ideas and benefiting to both the
organization and the common people.
Eighthly, an organisation study also makes me learn that any objective cannot achieve
with a short span of time it has to be done through systematic ways.
Finally, in any organisation time management play important role because each
activity should be done at a right time at right place.
BIBLIOGRAPHY
www.

The information provided by you (customer) is for the research work and will be kept
confidential.

With your help we will be able to improve customer service level.

1.Name:-

2. Occupation: -

3. Income Group : -

a. Up to Rs.50,000 [ ] b. Rs. 50,000-1, 50,000 [ ]

c. Rs. 1,50,000-3,00,000 [ ] d. Above Rs. 3, 00,000 [ ]

4. Which cement brand do you prefer?

a. Shree Cement [ ] b. Ambuja cement [ ] c.ACC Ltd. [ ]

d. J.K. Laxmi Cement [ ] e. Birla White Cement [ ]

5. What influenced you to buy this particular brand?

a. Durability [ ] b. Sustainability [ ] c. Low price [ ]

d. Strength ness [ ] e. Advertising [ ]

6. What is your opinion about the quality of Shree Cement?

a. Excellent [ ] b.Very good [ ] c.Good [ ]

d. Average [ ] e. Poor [ ]

7. How would you rank Shree Cement the basis of its brand image?

a. Excellent [ ] b.Very good [ ] c.Good [ ]

d. Average [ ] e. Poor [ ]

8. What is the status of availability of the grand in you area?

a. Always [ ] b. Mostly [ ] c.Sometimes [ ]

d. Rarely [ ] e. Never [ ]

9. What promotional tools should company adopt to promote their product?

a. Banners [ ] b. News Paper [ ] c. Holdings [ ]

d. Wall painting [ ] e. Promotional offers [ ]

10. Brief recommends your views for the improvement of the brand?

Ans: -
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