Professional Documents
Culture Documents
Format For Instruction Plan [for Courses with Lectures and Tutorials
3 Cooper Donald R. & Schindler, Pamela S , Business Research Methods, Tata McGraw Hill Publishing Company Limited, 2007
4 David J.Luck, Marketing Research, Prentice-hall of India, India, New Delhi 2005
5 Gillbert A.Churchill, Marketing Research Methodology Foundations, Thomson South Western, Chennai 2004
7 Kothari, C.R, Research Methodology: Methods & Techniques, New Age International Publishers, New Delhi, 2008
8 Anderson, David R. Sweeney Dennis J. And Williams, Thomson A., Quantitative Methods For Business, Thomson South-Western
Learning
Other Reading
Sr. No. (Web adress) (only if relevant to the courses) Salient Features
14 www.itl.nist.gov/div898/handbook/quantgal.htm This is scientific search engine used to upgrade conceptual knowledge
15 http://www.genesys-sampling.com/home.aspx Provide information regarding different sampling techniques and very useful site research
students
16 http://www.forrester.com/rb/research Provide detail of writing report summary and research
17 http://www.surveysampling.com/ Provide information regarding sampling techniques and also provide case study
18 http://www.acnielsenbases.com/news/news%20092002.html Useful web site for business forecasting
Part 1
Week 1 Lecture 1 quantitative decision making & its overview, ->Reference :3,pg 2-4
Lecture 2 An introduction to research: meaning, definition and ->Reference :3,pg 7-9 Case1: Life in the fast
objectives, Goals, Strategy, Tactics, Internal and Lane:Fast Food Chains
External Research Suppliers Race to Be Number
One,pp65/1
Lecture 3 Research Method Concept, Constructs, Definitions, ->Reference :3,pg 9
Variables, Propositions ->Reference :3,pg 9-13
Lecture 4 Hypotheses research process ->Reference :3,pg 43
Week 2 Lecture 5 Partial Correlation ->Reference :1,pg 540 Case2:A Gem of Study
->Reference :2,
Lecture 6 Partial Correlation: zero order, first order, second ->Reference :1,pg 540
order
Part 2
Week 4 Lecture 15 Pilot Testing, ->Reference :3,pg 76 Case 7:T-shirt Design
Lecture 16 Data Collection, Analysis and Interpretation, ->Reference :3,pg 77 Case8:Tyme,Inc229/4
Reporting the Results.
Week 5 Lecture 17 Review of literature in research ->Reference :3,pg 78 HomeWork 2 Allocation
Lecture 18 Research design: meaning, types ->Reference :1,pg 76- Case9:BBQ Product
77 crosses over the lines of
varied tastes
Lecture 19 descriptive, diagnostic, ->Reference :3,pg 82 Case10: Delaware Art
Museum,pp166-170
Lecture 20 exploratory and experimental ->Reference :1,pg 80
Week 6 Lecture 21 Sources and methods of data collection: primary ->Reference :1,pg 411
and secondary sources, -414
Lecture 22 data collection methods, ->Reference :1,pg 414 HomeWork 2 Submission Case 11:The Sneaker
-420 Shack,pp371-72/4
Lecture 23 Questionnaire designing: ->Reference :1,pg 299 Quiz 1
-305
MID-TERM
Part 3
Week 8 Lecture 29 Sampling design , ->Reference :1,pg 332-
334
Lecture 30 Sampling techniques ->Reference :1,pg 334- HomeWork 3 Allocation Case12:Silken
339 Hoisery,Inc.,pp494-95/4
Lecture 31 , Scaling techniques: meaning and types ->Reference :1,pg 270-
273
Lecture 32 sampling distribution, ->Reference :1,pg 273-
277
Week 9 Lecture 33 Data processing:: ->Reference :1,pg 364-
367
Lecture 34 editing, ->Reference :1,pg 431- HomeWork 3 Submission Case13:ValueMart
435 Discount stores,pp467/4
Lecture 35 coding, ->Reference :1, Case 14: Super Clean
Toothpaste,pp498-99/4
Lecture 36 classification, tabulation ->Reference :1,chapter
14
Week 10 Lecture 37 Hypothesis Testing: ->Reference :3,pg 490-
493
Lecture 38 Statistical significance, the logic of hypothesis ->Reference :3,pg 493-
testing,. 496
Lecture 39 statistical testing procedure, ->Reference :3,pg 496- Case15:Data Fact
497 Research,pp471/4
Lecture 40 p-values ->Reference :3,pg 497-
501
Part 4
Week 11 Lecture 41 Test of significance: ->Reference :1,pg 480
Spill Over
Week 14 Lecture 53 Research design and its practical use in business
Lecture 54 Exploratory and Descriptive research designs
Lecture 55 Applications of Regression
Lecture 56 Conjoint analysis and product designing
Total :- 55 100
* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the
UMS
List of suggested topics for term paper[at least 15] (Student to spend about 15 hrs on any one specified term paper)
9 Conduct a survey among youngsters to study their buying behaviour towards deodorants.
10 Collect data regarding SBI and PNB(Capital invested, employees, profit, sales of loan, other benefits, branches etc.) and on the basis of this data compare
which one performed better in 2009
11 Prepare a questionnaire to judge the performance of LUX and DOVE in comparison to other brands (at least 5 brands). Prepare a report to present your
findings. State the factors affecting their performance.
12 Select two different four-wheeler advertisements. Design and conduct a survey to determine which advertisement is more effective. Use a student sample of
fifty and develop your own measures.
13 Conduct a study among the youngsters to know about their buying behaviour towards different brands of mobile phones.
14 Visit 10 different shopping malls. Evaluate each shopping mall in terms of its overall image and quality of services by using scaling techniques.
Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned
(case analysis,problem solving test,role play,business game etc)
After Mid-Term
Tutorial 15 Test of significance-Z-test-One variable Problem solving
Tutorial 16 T-test-Introduction Problem solving
Tutorial 17 Case based presentations presentation
Tutorial 18 Case based presentations presentation
Tutorial 19 Case based presentations presentation
Tutorial 20 Case based presentations presentation
Tutorial 21 Chi-square test- Test for goodness of fit Problem solving
Tutorial 22 term paper review class discussion