Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Labs

Course No Cours Title Course Planner Lectures Tutorial Practical Credits

HMT323 MEETINGS INCENTIVES CONVENTIONS AND EXHIBITIONS 12742 :: Manish Kumar 3 0 0 3

Text Book: 1 G Feinch, Meetings, Expositions, Events and Conventions, Pearson education,2008

Other Specific Book:

2 The Complete Guide to Special Event Management ... - by Dwight W Catherwood, Richard L Van Kirk

3 Event Management By Lynn Var Der Wagen, Fourth Impression 2009, Published by Rearson & Bros

Other Reading

Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference)

4 Event Management, Volume 10, Number 4, 2007 , pp. 197-208(12), Lee Joohyun; Beeler, Cheryl,( this E- journal will help students to gain more knowledge on
how to analyze events.)
Relevant Websites

Sr. No. (Web adress) (only if relevant to the courses)
5 www.iccaworld.com
6 www.meetings-conventions.com
7 www.conventionicpb.org/india.asp
Salient Features
CCA, the International Congress and Convention Association is the global meetings industry
network.
It contains tips and guidelines, information, business updates, reports, resources etc about the
MICE market.
India convention promotion bureau ministry of tourism is a registered non profit association
sponsored by the Ministry of Tourism, Government of India which is promoting Meeting
Incentives Conferences

Detailed Plan For Lectures

1 Approved for Spring Session 2010-11

Week Number Lecture Number Lecture Topic Chapters/Sections of Homework to be Assigned Pedagogical tool
Textbook/other to students Demonstration/case
reference study/images/anmatio
n ctc. planned

Part 1
Week 1 Lecture 1 Concept of MICE. ->Reference
:1,Chapter 1
Lecture 2 introduction to Meetings, Incentives, Conference ->Reference :3,chpt 1 Pictures of event
and Exposition, Meeting, Exhibition, Event and
Convention Organizers and Sponsors.
Lecture 3 components of the conference market ->Reference :1,chapter Interactive session
2

Week 2 Lecture 4 The nature of conference market and demand for ->Reference :1,chapter Term Paper 1 Allocation Charts
conference facilities. 3
Lecture 5 The impact of conventions on local and national ->Reference :1,chapter HomeWork 1 Allocation
communities. 2 and 3
Lecture 6 Professional Meeting Management. ->Reference :1,chapter Charts and images.
2
Week 3 Lecture 7 Type of meeting planners ->Reference :1,chpt 1 Task
Lecture 8 Responsibilities of meeting plannerMeeting ->Reference :3,chapter Charts
registration procedures, Legal compliances 1 pg 28
Lecture 9 Responsibilities of meeting plannerMeeting ->Reference :3,chapter HomeWork 1 Submission Charts
registration procedures, Legal compliances 1
Week 4 Lecture 10 Managing the meeting ->Reference :3,chapter
1

Part 2
Week 4 Lecture 11 Managing the meeting time and material ->Reference :1,chapter HomeWork 2 Allocation Interactive session
management. 3
Lecture 12 Follow up after the meeting (Minutes of meeting)

Week 5 Lecture 13 Management of Conference / Meetings ->Reference :3,chapter Videos

2/3
Lecture 14 Management of Conference at Site. ->Reference :3,chapter Interactive session
3
Lecture 15 Management of Conference at Site (Deciding the HomeWork 2 Submission Charts
venue)

2 Approved for Spring Session 2010-11

Week 6 Lecture 16 Management of Conference at Site (Planning for ->Reference :3,chapter Graphs/ LYNN VAN
logistics) 10 DER WAGEN
Lecture 17 Trade shows and Exhibitions. ->Reference :3,chapter Quiz 1 Graphs and illustration/
1 pg 22 LYNN VAN DER
WAGEN
Lecture 18 Principal Purpose ->Reference :1,chapter Charts/LYNN VAN DER
1 WAGEN
Week 7 Lecture 19 Planning Mice Gathering, venues, types of shows, ->Reference :3,chapter Images or videos
benefits, major participants, Food and beverage, 2 and 3
Special Arrangements)
Lecture 20 Convention/exhibition facilities; Benefits of ->Reference :1,chapter Images or videos
conventions facilities 5
Lecture 21 Project planning and development. ->Reference :7,

MID-TERM
Part 3
Week 8 Lecture 22 Event Management ->Reference :3,chapter Charts/LYNN VAN DER
1 WAGEN
Lecture 23 Role of events for promotion of tourism. ->Reference :1,chapter Role play/
7
Lecture 24 Types of Events-Cultural, festivals, religious, ->Reference :3,chapter Charts/LYNN VAN DER
business etc. 1 pg 22 WAGEN
Week 9 Lecture 25 Key factors for best event management. ->Reference :3,chapter HomeWork 3 Allocation
3 pg 31-68
Lecture 26 Event marketing ->Reference :3,chpt 1 Role play
pg 73
Lecture 27 Safety and Security ->Reference :3,chpt 15 Interactive session
225
Week 10 Lecture 28 Budgeting a Conference/ Exhibition ->Reference :3,chapte HomeWork 3 Submission
7
Lecture 29 Use of Budget preparation. ->Reference :3,chapter Term Paper 1 Submission Charts
7

Part 4
Week 10 Lecture 30 Estimating, fixed and variable costs, Operational ->Reference :3,chapter QMS/LYNN VAN DER
budget 7 WAGEN
Week 11 Lecture 31 Cash flow analysis and break even point. ->Reference :3,chapter chapter 7
7
Lecture 32 sponsorship and subsidies. ->Reference :3,chapter HomeWork 4 Allocation Images
4

3 Approved for Spring Session 2010-11

 Week 11 Lecture 33 Registration, Seating Arrangements, ->Reference :3, LYNN VAN DER
Documentation, interpreting press relation. WAGEN
Week 12 Lecture 34 Computer Graphics, Teleconferencing, Recording ->Reference :3,chapter Images
and Publishing Proceedings 3
Interpretation and language.
Lecture 35 Role of Travel Agency in the promotion of ->Reference :7, HomeWork 4 Submission
management of conferences.
Lecture 36 Hotel Convention Service Management. ->Reference :3,chapter Quiz 2 Charts
4
Week 13 Lecture 37 Human Resources Management Staffing & ->Reference :3,chapter
developing organization charts 12
Lecture 38 Training & briefing the staff Developing recognition
strategies Transportation

Lecture 39 Group Fares, Airline Negotiation, Extra Services, ->Reference :1,

Cargo Transportation

Spill Over
Week 14 Lecture 40 Crisis Management Practices ->Reference :3,chapter
15
Lecture 41 Safety and security factors which are very crucial for
every event
Lecture 42 Time management in planning & managing ->Reference :3,chapter
meetings 13
Week 15 Lecture 43 Leadership & Effective communication ->Reference :1,

Details of homework and case studies

Homework No. Topic of the Homework Nature of homework
(group/individuals/field work
Homework 1 Individual
Each student has to Prepare a list of convention centers , hotels, support facilities and services that are
available at MICE destination for a particular state allotted to each student

Homework 2 Corporates meeting are a potential niche business segment which hospitality industry groups like Oberoi, Individual
Taj are trying to attract at vintage destinations. Choose one such destination and analyse the facilities
provided to the customers ( market research), and how they are being marketed and managed profitably

4 Approved for Spring Session 2010-11

Homework 3 Special Events and commercial business fairs are the major attraction for the tourist to visit a MICE Individual
destination. Students are required to compile a report on the event and festival of selected destination.
Also give suggestions as to how the infrastructure and commencement of the festival could be done in
order to promote MICE tourism.
Homework 4 Each student has to find out the various events where the sponsorships and subsidies are provided to Individual
them by the various organizations whether public or private in the last two years and they have to draft a
report on the issue what was the impact of those sponsorships and subsidies on the success of those
events.

Scheme for CA:out of 100*

Component Frequency Out Of Each Marks Total Marks
Homework 3 4 15 45
Term Paper 1 25 25
Quiz 2 15 30

Total :- 55 100

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the
UMS

List of suggested topics for term paper[at least 15] (Student to spend about 15 hrs on any one specified term paper)

Sr. No. Topic

1 Cruise Tourism Potential and strategy study

2 Corporate travel desk.

3 How to make the event management business recession proof.
4 Role of hospitality and tourism companies, in organizing the events.

5 How technology will change hospitality and event management.

6 Effect of Commercialization on Sporting Events [ review of the extreme commercialization of sports in India ]

7 Emerging trends in Event management business. (Changing scenario scale, size, technique, tourism & environmental concern)
8 Client and Consultant Relationship [ A discussion on how to build an effective client-consultant relationship to achieve clear project goals ]

9 Transport System, visa requirement and role of govt. in the promotion of business Tourism.

5 Approved for Spring Session 2010-11

 10 Need for Tourism Laws in the functioning of the tourism system.
11 Disaster Emergency Management Services in the field of event management
12 Crisis Response Teams [An extensive analysis of the necessity of collaborative efforts among law enforcement and critical incident management agencies for
crisis response team training.
13 Emergence of India as a hot business tourism destination.

14 Sustainable event management business.

15 Events and Individuals [ A philosophical discussion on whether our changing world contains events as well as individuals

16 Future tourism scenario in India

17 Media firms and their control over the event business.

6 Approved for Spring Session 2010-11