HEALTHLY LIVING FOR THE YOUNG GENERATION

There exists a major shortage of healthy food at an affordable price in educational institutions in
Pakistan. Majority of the educational institutions have ad hoc canteens run by individuals with no
control over quality of food or pricing. This has resulted in children being provided low quality food in
the educational institutions and at constantly changing prices.

To cater to this immense gulf The Kan-Teen is a new project launched in August, 2009 for the specific
purpose of providing quality food at affordable prices in educational institutions all over Pakistan.

Objectives
The Kan-Teen (TKT) has set the following objectives for itself;
 Providing quality, fresh, healthy and nutritious food for children in education institutions
 Low Cost – lower margins – higher volumes
 Large range of products providing greater options
 Structured system capable of immediate deployment as a fixed or mobile unit
 High growth rate
 Brand development

System
The TKT System includes custom developed Hot and Cold Serving Stations allowing for the complete
range of products to be made available at any location.

In view of only a small number of educational institutions having actually created purpose built spaces
for canteens, TKT has also designed a Temporary and Mobile unit while retaining the primary layout of
the TKT brand. The Temporary Unit can be placed at any location, inside or outside in a small area of
200 sqft.

The Mobile Units, which will be launched in January, consist of an entire facility built inside a mobile
vehicle which can be parked at any location inside or outside an educational institution.
Brand Development
TKT is conscious of developing its Brand and as a part of such brand development it will be seeking and
structuring agreements with other brands as long term partners. Specifically, the brands which TKT will
be looking at partnering with will be in the soft drinks market, water, food and children’s products.

TKT as part of its own brand development has its fixed brand colours and logo which will be displayed at
all its outlets. In addition all TKT personnel will be in the TKT uniforms. All TKT products requiring
wrapping such as Wraps, Burgers, French Fries etc will be wrapped in TKT branded paper wraps.

Growth
TKT opened its first outlet at Islamabad College of Arts & Sciences in Islamabad on 15th August, 2009
serving over 900 students and teachers.

The TKT product range has already become a favourite with not only students but parents as well, with
over 10% of daily sales from the school location being made to parents who visit the school daily to
collect their children.

TKT is focusing on opening a minimum of 5 more locations in Islamabad in January at the start of the
new mid term. Meanwhile, the TKT marketing team will be recruiting new institutions throughout the
year with an objective to open at least 30 more outlets in the Islamabad and Rawalpindi region in June,
2010 during summer holidays.

TKT will be taking their brand to Lahore and Karachi in 2010 as well as four other cities; Faisalabad,
Sargodha, Peshawar & Sialkot.

Product & Price

TKT’s focus is on product development where all products are developed fresh and of highest nutritional
quality in a clean and safe environment. Additionally, the product range is designed to cater to all
tastes; bland or spicy, vegetarian or meat and low fat or regular.

The pricing of the TKT product range is from Rs.5 to Rs.50 with meal combo’s being introduced to
further provide attractive pricing.
Product Partnership
TKT is focused on providing a large scale platform for other brands to partner with TKT in effectively
marketing its products. Being a point of sale, TKT is best placed to provide this support to its Product
Partners.

TKT will be entering into Product Partnerships which will result in the following advantages for a Product
Partner;

 Exclusive product availability at all TKT outlets of specific products manufacturer or marketed by
the Product Partner
 Long term agreement of a minimum of 3 years
 Complete product range availability of Product Partner

In consideration of a Product Partnership the following terms will apply;

 Supply at Partner’s cost product display or serving units e.g. chillers

 Fixed monthly payment of electrical cost for electrical serving units based on defined load of
unit
 Supply of products at each TKT location on daily basis or as per requirement

Specifically for carbonated soft drink Product Partners, TKT will require the following;

 2 double door Chillers at each Fixed or Temporary Location where customer base is above 400
 1 double door Chiller at each Fixed or Temporary Location where customer base is less than 400
 2 Chilling or refrigerating units for installation in Mobile Units as per specifications
 3 year exclusivity agreement in respect of specific products marketed by Partner subject to
Partner ensuring consistent supply of products
 In the event of shortage of products Partner to inform TKT atleast 2 days in advance
 Best available price and offer of all special deals offered by Partner from time to time
 Electrical cost of chillers as per defined load payable in advance on a quarterly basis
 Maintenance of chillers and in the event of a chiller malfunctioning beyond 3 days provision of a
replacement unit
Brand Partnership
In addition to its Product Partnerships, TKT will also be entering into Brand Partnerships. TKT has the
ability to provide an exclusive and focused marketing platform to any brand specifically aiming to reach
its consumer base where such consumer base includes children from the ages of 4 years to 24 years and
parents of such children specifically mothers.

There are principally two categories of Brand Partnerships on offer.

Lead Brand Partner

A Lead Brand Partner will have the rights to place its brand and logos and other art work on the
following at each TKT location;

 Front facing display at all Fixed and Temporary Locations utilizing upto 20% of total available
space
 Brand display at all Mobile Locations on both sides of vehicle utilizing upto 20% of total available
space
 One exclusive printed display unit mounted on wall in a Fixed Location sized at 8’x5’.
 Primary logo placement on all printed menus of TKT
 Primary logo placement on all wrappers of TKT products
 Primary logo placement on all print material produced by TKT including its monthly news letter
 Availability of TKT locations for test marketing and launch of new products

In consideration of the above, a Lead Brand Partner shall pay;

 60% of cost of production and mounting of all print material

 100% cost of production and mounting of exclusive printed display
 A fixed cost of Rs.50,000 upon opening of each outlet
 An annual Brand Fee of Rs.35,000 for each outlet.

A Lead Brand Partnership will be for a period of 3 years, with an option to the Lead Brand Partner to
renew the same at the expiry of each year.
Support Brand Partner
TKT will also be entering into Support Brand Partnerships. There will be a maximum of 4 Support Brand
Partners.

A Support Brand Partner will have the rights to place its brand and logos and other art work on the
following at each TKT location;
 Front facing display at all Fixed and Temporary Locations utilizing upto 5% of total available
space however, less prominently than the Primary Brand Partner
 Brand display at all Mobile Locations on both sides of vehicle utilizing upto 5% of total available
space however, less prominently than the Primary Brand Partner
 One shared printed display unit mounted on wall in a Fixed Location sized at 5’x4’.
 logo placement on all printed menus of TKT however, less prominently than the Primary Brand
Partner
 logo placement on all print material produced by TKT including its monthly news letter however,
less prominently than the Primary Brand Partner
 Availability of TKT locations for test marketing and launch of new products on payment of pre
fixed fee

In consideration of the above, a Support Brand Partner shall pay;

 20% of cost of production and mounting of all print material

 50% cost of production and mounting of the shared printed display
 A fixed cost of Rs.15,000 upon opening of each outlet
 An annual Brand Fee of Rs.14,000 for each outlet.

A Support Brand Partnership will be for a period of 2 years, with an option to the Support Brand Partner
to renew the same at the expiry of each year.

TKT offers a focused and strategic option to any brand seeking to reinforce its brand positioning or seek
a brand promotion in a new category of consumer base.

TKT invites you to join TKT in the revolutionary first chain of food outlets specifically designed for
educational institutions.
Here are opportunity for our partners to publise with us and print their logos on our material .
Following are packaging material which is basically based on single colour printing , and this material is
required for the upcoming SCHOOL term which is JANUARY,FEBRAURY,MARCH,APRIL AND MAY.
All these following items are standard design of TKT .
Filename: HEALTHLY LIVING FOR THE YOUNG GENERATION with changes
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