UNIT 1

Retail OVERVIEW

End of Module Project

© NIS SPARTA LTD Project Booklet Retail 1

Project Execution

This project aims to give students an idea about the Retail scenario in their city. The students are
expected to identify the key organised Retail Outlets/Establishments operating in their city (part of the
city in case of Metro locations like Mumbai/ Delhi/ Kolkatta/ Chennai/ Bangalore). Specifically the
students are expected to study and report on the following :

• The top 5 Leading retail outlets in their city in the following segments –
o Food and Beverage
o Clothing and textile
o Consumer Durables
o Jeweler and watches
o Home décor

• Do a comparison of 7 P’s between any 3 leading retailers in each of the above segments/
categories

Phases in Project Execution

The project will be carried out in the following phases:
• Data collection: The student is expected to visit the Leading Retail outlet in his city and carry out
“mystery shopping” and also speak to floor supervisors, Information can be obtained by talking to
people in the industry/ web search/ observation and other sources i.e. to collect information on
these Retailers through both primary sources and secondary sources. Primary sources mean that
the student meets people and collects information from them. Secondary sources would include
directories, web, media reports etc.

• Analysis: This stage requires students to analyze the information they have collected and decide
on the salient points. Students are expected to be able to classify the data collected into relevant
parts and analyse the comparative offering of different providers

• Documentation: This stage requires the student to prepare the project as per project format
provided and submit it to the coordinator. Students are free to add additional sections and must
provide interview templates, questionnaire used, promotional literature collected etc as part of the
annexure

Project Evaluation Guideline

The project is to be evaluated on the following parameters:
• Quality: Conformance to the requirements specified – 30 marks.
Depth and accuracy of details in the project report and the presentation.
• Timeliness: completion of project within the specified timelines – 20 marks.
• Quality of documentation: Adherence to specified standards – 20 marks.
Completion of all formats.
Adherence to standards and guidelines.
Appropriate explanatory notes and comments.
• Query handling during project presentation: Coordinators may ask students for clarifications
during the project presentation. Students are expected to answer these queries satisfactorily - 30
marks.

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Project Standards and Guidelines

The following standards and guidelines are to be followed while creating the project. Following these
standards and guidelines is one of the evaluation criteria for the project:
• Mention all information sources and references. For instance, mention names of books, URLs,
names of company personnel and consumers with whom the students have interacted etc.
• Insert explanatory notes and comments wherever necessary.

Project Activities

The student has a total of fifteen days to work on the project and deliver the presentation. The
activities to be carried out by the student during this period are:
• Collect the necessary information.
• Analyze the data and information and come up with insights.
• Document the project using the formats given in the later section.
• Submit the documentation to the coordinator.
• The students will deliver a presentation on the project. The coordinator will assign marks based
on the specified evaluation format.

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Sample Project Documentation: Retail

Project on
Retail Trends <<City>>

Developed by

Name: Reg. No.:

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 7 P’s in Retail <<City>>
A comparative analysis

Batch code :

Start date: : End date:

Name of coordinator :

Name of student :

Date of submission :

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 Acknowledgement

I have benefited a lot from the feedback and suggestions given to us by …

Mention names and designations of people you have interacted with.

(you may provide contact details of these people as part of the annexure)

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 Retail Key Players in <<City>>

In this section, the student is expected to mention:

• A description of the industry at the national/ global level. (introductory – need not be very
detailed)
• The key players in the Retail space in the City – these need to be classified into various segments
(e.g: Food and Beverage, Clothing and textiles etc)

The student is expected to attach all the relevant documents collected such as pamphlets, process
formats, process flow sheet etc.

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 Comparison of 7 P’s

In this section, the student is expected to mention at least top 3 key retailers in each segment
• The company’s product/s and services
• Its target market/s.
• Its strategy.
• Comments on the strategy, and do a comparative analysis of 7 P’s offered by each one

o Food and Beverage

o Clothing and textile
o Consumer Durables
o Jeweler and watches
o Home décor

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 Annexure

In this section, the student is expected to attach any templates, questionnaires, product literature,
articles, etc that the student has used/ collected as part of this project.

Also include a list of books/ magazines/ urls you have referred to for making this project.

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