INTRODUCTION

Strategic planning implies planning for the long-term. In many organizations, the time frame
associated with this type of planning is from three to five years into the future. Due to this time
frame, there are several challenges associated with long-range planning. These include: creating
a plan that is breakthrough in its orientation rather than “more of the same”, getting all
stakeholders to commit to the organization’s strategies and to follow through on implementation
of critical activities, and decreasing cycle time in the planning process.
In today’s world, organizations cannot afford these challenges. To survive, they must be able
to quickly create, deploy, and implement breakthrough strategies that help them to continually
anticipate and meet current and future customer requirements. In doing so, they must be able to
align all internal and external resources around the plan. This sort of orientation necessitates
approaches to strategic planning that involve all employees and stakeholders in the planning
process and a planning process that can occur within a shortened time frame. There's an old
saying that if you fail to plan, you are planning to fail. By acting on this, strategic management
actually gives the organization direction, a sense of identity and unity towards what the business
goal.
Strategic management helps in achieving the organizational goals in an effective and efficient
manner. Improved strategic management processes may also facilitate the development of the
more complex management structural that are needed as firms grow. It also helps firms to
articulate, communicate and monitor the implementation of strategy using a system interlinked
with the long-term vision of the corporations. Strategic management gives business specific
thoughts to overcome current problems and to look to the future. The basic purposes of strategic
management are the following:
1. To foresee business value in the future, to eliminate the possible risks in the environment,
and to look for the changing markets trends.
2. To provide the better and up-to-date information about the organization's current position
and to predict where can be the organization stand in future.
3. To make managers and organizational members more alert about the opportunities and
threatening development in their corresponding field.
4. To help the entrepreneur to unify its managerial and organizational efforts.

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 5. To create a more proactive management posture.
6. To promote the development of a constantly evolving business model.
7. To provide the opportunities to managers for evaluating the company's budget according
to the situation.
Now the purpose of strategic management is not only profit making but it involves the entire
sector which requires special attention.
This focuses on the building blocks of comprehensive strategic management model including
the Environmental scanning, Formulation and Implementation of strategy and the final stage in
strategic management, the Evaluation and Control. And how this model will help you to think
strategically, identify, create and evaluate your strategies to cope with the problem in the
changing world.
Definition of Terms:
Environment Scanning - the process of conducting research and gathering and assimilating
external information is sometimes called environmental scanning or industry analysis.
Mission – company focuses on its present purpose "who we are and what to do."
Objectives - specific results that an organization seeks to achieve in pursuing its basic mission.
Policies - are the means by which objectives will be achieved. "Policies are guide to action".
Strategy – is the competitive moves and business approaches used by managers to run the
company
Strategists – are individuals who are the most responsible for the success or failure of an
organization
This research was conducted in order to determine the strategic management model and the
organizational abilities of the managers. How to successfully formulate, implement and evaluate
the strategies made by the manager to achieve the company’s mission. Using foreign and
international book authors, online journals and articles that have been released 2005 and up. To
ensure the information is updated and reliable to answer current issues.

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 ACKNOWLEDGEMENT

This term paper would not be accomplished without the generous contributions of each
member. We are very much grateful to the unlimited help and support of everyone.
Above all, we express our gratitude to God the Almighty, who aided us with his strength,
gave us wisdom and patience to complete this term paper.
Additionally, we thank our "Professor Carmen Pichay", who believed that we could
terminate this term paper on time. Her moral guidelines, endless effort and joyful encouragement
made us successful in this paper.
Furthermore, we want to show our appreciation to the student assistants and librarians for
their unlimited patience during the time of research writing.
Moreover, we are also thankful to our classmates, group members and friends for their helps
and supports. We would like to show our endless gratitude by specifying name of Joey dela Cruz
for his support in this term paper.
At last, we thank to our parents and other family members for their helps, supports and
sacrifices during the study period.

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 TABLE OF CONTENTS

Definition of Strategic Management ___________________________________ 1

The Process of Strategic Management
Environmental Scanning _____________________________________ 2
Strategic Management Process Model ___________________________ 3
SWOT Analysis ____________________________________________ 4
SWOT Analysis Diagram ____________________________________ 4
External Environmental Analysis ______________________________ 5
Internal Environmental Analysis ______________________________ 5
Strategy Formulation _______________________________________ 8
Vision ___________________________________________________ 8
Mission __________________________________________________ 8
Objectives ________________________________________________ 9
Strategies _________________________________________________ 9
Policies __________________________________________________ 9
Strategy Implementation ______________________________________ 9
Evaluation Control __________________________________________ 10
Measurement ______________________________________________ 10
Balanced Scorecard Approach _________________________________ 11
Balanced Scorecard Process Model _____________________________ 12
Conclusion ________________________________________________________ 13
Recommendation _________________________________________________ 14
Bibliography ______________________________________________________ 15

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