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Nokia has played a pioneering role in the growth of cellular technology in India,
starting with the first-ever cellular call a decade ago, made on a Nokia mobile
phone over a Nokia-deployed network.
Nokia started its India operations in 1995, and presently operates out of offices in
New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Pune and
Ahmadabad. The Indian operations comprise of the handsets business; R&D
facilities in Bangalore and Mumbai; a manufacturing plant in Chennai and a
Design Studio in Bangalore.
Over the years, the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March
2008 (including Nokia Siemens Networks). Today, India holds the distinction of
being the second largest market for the company globally.

Every day, more than 1.2 billion people connect to one another with a Nokia
device ² from mobile phones to advanced smart phones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative services
through Ovi , including music, maps, apps, email and more. Nokia's NAVTEQ is a
leader in comprehensive digital mapping and navigation services, while Nokia
Siemens Networks provides equipment, services and solutions for
communications networks globally.


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Nokia·s mission is simple, Connecting People.
Our strategic intent is to build great mobile products.
Our job is to enable billions of people everywhere to get more of life·s
opportunities through mobile

 
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Nokia·s strategy is about investing in and ensuring Nokia·s future. ´I have
incredible optimism because I can see fresh opportunity for us to innovate, to
differentiate, to build great mobile products, like never before, and at a speed that
will surpass what we have accomplished in the past,µ Elop chairmen of the
company said. ´We are going forward. We are not going backwards. We have a
strategy. We have a path. We have a future. And we can deliver great mobile
products. And despite all of these changes, we remain true to our mission, that of
Connecting People.µ
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Gc Regaining our leadership in the Smartphone space
Gc Maintaining our volume and value leadership in the mobile phones space
Gc Sustaining our future as the world·s leading mobile manufacturer



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From being a product centric company, Nokia is now focusing to become solutions
centric. The strategic shift is built on Nokia·s bid to retain consumers and
empower Nokia device owners to realise the full potential of the Internet. Nokia
will build a suite of Internet based services like Nokia Maps, the Nokia Music
Store and Nokia N-Gage around its Ovi brand c

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Nokia Siemens Networks is a leading global enabler of communications services.
The company provides a complete, well-balanced product portfolio of mobile and
fixed network infrastructure solutions and addresses the growing demand for
services with 20,000 service professionals worldwide.

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Nokia has three Research & Development centers in India, based in Bangalore
and Mumbai. These R&D hubs are staffed by engineers who are working on next-
generation packet-switched mobile technologies and communications solutions to
enhance corporate productivity c

 
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Nokia has set up its mobile device manufacturing facility in Chennai, India to
meet the burgeoning demand for mobile devices in the country. The
manufacturing facility is operational with an investment of USD 210 million and
currently employs 8000 people cc

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Gc Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008
Gc Ranked the No 1. MNC in India by Businessworld, India·s leading business
weekly, 2006
Gc Ranked as the 9th most powerful brand by Millward Brown·s BrandZ 2008
 Gc Ranked as the No. 1 telecommunications equipment vendor in the country
by Voice & Data for five consecutive years ²2008, 2007, 2006,2005 and 2004
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Nokia's environmental work is based on life cycle thinking. This means that we
aim to minimize the environmental impact of our products throughout our
operations, beginning with the extraction of raw materials and ending with
recycling, treatment of waste, and recovery of used materials. We achieve this by
better product design, close control of the production processes, and greater
material reuse and recycling
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Nokia strives to reduce the possible harm full environment impact of its products,
services, and operations over the entire product life cycle.
Nokia·s environmental work is based on global principles and standards. Their
targets are not driven by regulatory compliance but go way beyond legal
requirements. Environmental issues are fully integrated in their business
activities and are everyone's responsibility in Nokia. It is a part of everything
they do.


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Nokia created a climate strategy in 2006. It looks at the energy consumption and
CO2emissions of our products and operations and sets energy and CO2 emission
reduction targets for their most important activities. They updated this strategy
in 2008 and have set ourselves the following targets.
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c Reduce the average charger's no-load power consumption from 2006
level by 50 percent by the end of 2010
c Continue to study new technologies which will use renewable energy
resources, such as solar panels and kinetic energy
 c Nokia·s devices a power-saving standby mode
c Since 2007 they started reminders to unplug charger when phone is
charged in order to save energy
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c Ensure that improvement in energy efficiency meet and exceed the
general efficiency targets per units manufactured
c Ensure that all our key suppliers set energy efficiency and CO2 reduction
targets

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c In 2009²2010, begin deploying green electricity purchases to those
countries where Nokia operates and where buying green electricity makes
the most impacts on CO2 savings. This will depend on how carbon
intensive the local power generation industry is and where green
electricity purchases are available.

c Create 6% of new energy savings in technical building maintenance

systems between 2007 and 2012 compared to the baseline year 2006, in
addition to the savings of 3.5% achieved already in 2003²2006
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The take-back and recycling awareness campaigns aim at driving behavioral
changes amongst consumers and educating mobile phone users about the
importance of recycling. The Indian consumer research findings have revealed
that recycling is not in the consumers· mind space. The first pilot campaign was
launched on 1st of January, 2009 in 4 cities ² Bangalore, Delhi, Gurgaon, and
Ludhiana.

During the pilot, Nokia encouraged mobile phone users to recycle their old
handsets and accessories, regardless of the brand, and promised to plant a tree for
every phone dropped during the campaign period in these cities. As a result, over
3 tons of old phones and accessories were collected in 45 days of the campaign
period from these 4 cities. The lessons from the successful pilot campaign were
considered for development of the second phase campaign which was launched in
September 2000.


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There are close to 5000 Nokia recycling points globally, each taking back mobile
devices and accessories. In India, Nokia has laid out a robust recycling
infrastructure across the country with over 1300 recycling bins installed at Nokia
Care Centers, Nokia Priority Dealers and Nokia Concept Stores.

Recycling means company doesn·t need to extract and refine as much material for
new products, saving energy, chemicals and waste. Ê    




  
   

  

   




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Nokia had committed to plant a tree sapling for every handset, of any brand,
dropped for recycling by the consumers ( in the campaign cities and during the
campaign period).

Nokia has tied up with a few organizations for this plantation. Majority of the
plantation has been done by 3 NGOs. Ahimsa, an NGO in Tamil Nadu, has
planted over 12,500 saplings in the villages of Kalakattur, Kooram,
Maruthuvanpadi, and Sankarapuram, all in the Kancheepuram district of Tamil
Nadu. The Rotary Bangalore Midtown has planted over 10,000 saplings in
Bangalore University and some educational institutions in Bangalore, Karnataka.
Art of Living Foundation·s - World Alliance For Youth Empowerment (WAYE) - is
in the process of planting over 10,000 saplings in the Mathura district of Uttar
Pradesh.

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In the second phase, the ¶Planet Ke Rakhwaale (PKR)· take-back and recycling
campaign extended to 28 cities across India from September 2009. The mobile
recycling awareness activities were initiated at Nokia Care Centers and Nokia
Priority Dealers in 28 cities. This was supported by an extensive media campaign
on TV, radio and print featuring Shah Rukh Khan and launch of the community
portalèèè
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  The campaign aimed to inspire young
minds to spread the recycling message. For every handset, regardless of the
brand, dropped in the recycle bin, Nokia promised to plant a tree.The take-back
campaign continues with activities across the country.


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Nokia has made a donation to the Japanese Red Cross to help Japan. We are also
supporting employee-led fundraising efforts, with the company matching any
donation our employees make to this very worthy cause.
Nokia's approach to dealing with disaster relief projects is to focus first on
immediate disaster relief, and in the longer term to collaborate with local and
state governments, civil societies and NGOs to offer mobile technology for
development assistance and to help support rebuilding efforts. Our approach has
been the same in a number of tragic natural disasters over the last few years,
including the Thailand tsunami in 2004, hurricane Katrina in the United States
in 2005, Sichuan earthquake in China in 2008, and the Haiti earthquake and
Pakistan floods in 2010.

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Nokia has made a donation for using the gift cards to UNICEF·s Schools for Africa
campaign to help transform children·s lives through education.


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Since last October, severe floods have caused more than 100 deaths, hundreds of
injuries and left thousands of families with destroyed or damaged property and
livelihoods in central Vietnam. With volunteer contributions and company
donations the local Nokia teams were able to provide 10,000 families with a
mosquito net, a blanket and 5kg of rice to live through the early winter in Khanh
Hoa and Ninh Thuan, two of those central provinces that have been seriously
damaged by the recent floods.
Nokia Helping Hands employee volunteering programme has become Nokia
Indochina·s key activity in supporting people in areas hit by unexpected floods,
storms or other natural disasters.
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