Professional Documents
Culture Documents
introduction
contents
3 THE LOGO
4 APPROPRIATE USE
5 SIZE AND PROPORTION
6 ALTERNATIVE LOGOS
7 WESTMINSTER PURPLE AND GOLD
8 COLOR PALETTE
9 CONTROL AREA
10 LEGIBILITY
11 TAG LINE
12 TYPOGRAPHY
13 STATIONERY
16 DIGITAL TEMPLATES
17 PUBLICATIONS
24 VISION STATEMENT
westminster college graphic identity 3
the wordmark
converse hall
wasatch mountains
date of founding
westminster college graphic identity 4
WESTMINSTER
Fig. A Fig. B
appropriate use
incorrect
colors The Westminster logo may only be used to identify the
College’s identity, its programs, and its services (See figure A).
The development and use of any other logo, mark and/or symbol
is prohibited. The Westminster logo may not be combined with
WESTMINSTER any other feature — including, but not limited to other logos,
words, graphics or symbols. The shape, proportion or color of
the Westminster logo may not be altered in any way. The logo
may not be redrawn or altered (See figure B).
incorrect wordmark
The Westminster logo should never be printed using any other colors
than Westminster Purple, Gold, black or white (See figures B, C and D).
fig. c fig. d
1.5 inches
fig. E
alternative logos
alternative 2: Horizontal
The Westminster logo in a horizontal format (figure H) should
only be used in situations where there is insufficient space for
fig. i
use of the vertical logo at its mininum standard size.
INAppropriate alternatives
FIG. j The wordmark is not to be used by itself (figure J). It must always be
accompanied by the shield. The wordmark should never be paired
with the “stand alone shield”.
westminster college graphic identity 7
Fig. K
Purple and Gold are the Westminster colors. Through the years,
many versions of purple and gold have been used. To create
consistency a specific purple and gold have been selected for
the use as the Westminster Purple and the Westminster Gold:
pms 874 PMS 267* and PMS 874 respectively (figure K).
COLOR PALeTTE
NOTE: The colors shown on this page and throughout the guidelines are
representations of the Pantone Color Standards. Only PMS inks can match the
Pantone Color Standards. Pantone® is a registered trademark of Pantone, Inc.
PMS 5425 PMS 549 PMS 7496 PMS 7435 PMS 703 PMS 7414
Please note that the colors depicted are only representational of the actual
PMS colors, please refer to a PMS color guide for accurate color.
westminster college graphic identity 9
Fig.M
CONTROL AREA
control area
This open area is called “the control area” in this manual. No other
visual elements may appear in the control area. The control area is
x a box of empty space around the logo. The space is determined by
a distance from the edges of the logo that is equal to the height (x)
of the letter W in the Westminster wordmark (figure M).
legibility
Fig. Q
tag line
Like the logo, special art for the tag line has been created (figure P).
Do not attempt to re-create the tag line. The tag line art may
be obtained from the Office of Communications.
Fig. T The tag line is printed in Westminster Purple and Gold. However,
if the situation does not allow the use of Westminster Purple and
Gold, the tag line may be printed in Westminster Purple, black,
white or Westminster Gold and white (figure Q). The tag line may
logo not appear in any other colors than those listed above (figure R).
TAG LINE
westminster college graphic identity 12
Group One garamond (true type)
ABCDEFGHIJKLMNOPQRSTU
VWXYZabcdefghijklmnopqr
stuvwxyz 1234567890&
westminster college graphic identity 13
Fig. W business card shown actual size (4.125 in. x 9.25 in.)
stationery
Fig. x #10 general envelope shown actual size (4.125 in. x 9.25 in.)
ALTERNATive logo 1
Tag line
westminster college graphic identity 15
Fig. y general letterhead top & bottom shown only (actual size is 8.5 in. x 11 in.)
ALTERNATIVE
LOGO 1
Tag line
westminster college graphic identity 16
DIGITAL templates
Word® templates for letterhead, memo and fax are available from
the Office of Communications.
Standard Logo
Fig. z option 1 8.5 x 11, four color brochure westminster college graphic identity 17
PUBLICATIONS
THE STRIPE
The “stripe” is one of the unifying elements to the Westminster
publications’ design (figure Z). The stripe is a Westminster Purple and
Gold bar that runs either vertically or horizontally on a page. It has
a proportion of three parts purple to one part gold. The purple
portion of the stripe
always is on the edge x = width of gold stripe
westminster_tag.eps
Fig. AA option 2 8.5 x 11, four color brochure westminster college graphic identity 18
WESTMINSTER_4c_WH.EPS
the stripe
Pms 874
westminster_tag.eps
Fig. bb option 3 8.5 x 11, two color (pms 267 + black) brochure westminster college graphic identity 19
WESTMINSTER_rev.EPS
black stripe replaces
purple and gold stripe
pms 267
westminster_tag.eps
Fig. cc option 4 8.5 x 11, two color (pms 5425 + black) brochure westminster college graphic identity 20
WESTMINSTER_K.EPS
black stripe replaces
purple and gold stripe
pms 5425
westminster_tag.eps
Fig. dd option 5 4 x 9, four color brochures westminster college graphic identity 21
WESTMINSTER_4c_WH.EPS
the stripe
Pms 874
westminster_tag.eps
Fig.ee option 5 4 x 9, two color brochures westminster college graphic identity 22
WESTMINSTER_rev.EPS
the stripe
pms 267
pms 555
westminster_tag.eps
Fig.ff option 5 4 x 9, non-bleed four and two color brochures westminster college graphic identity 23
Primarily for use in desktop publishing
the stripe:
pms 267 RGB build
(73 R, 47 G, 146 B);
pms 874 RGB build
(188 R, 155 G, 106 B)
WESTMINSTER_rev.EPS
WESTMINSTER_4c_WH.EPS
28 point
GARAMOND
Publication Title Publication Title 28 point
garamond
the stripe
westminster college graphic identity 24
vision statement
our record of preparing graduates the mailing side. The Office of Communications can provide
the vision statement as a graphic element.
for success in a rapidly changing
world, and our commitment to
continuous improvement,
effectiveness, and value.