UFI MARKETING AWARD

2011

Please submit entries by 12 June 2011

COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

UFI Marketing Award 2011

17, rue Louise Michel – 92300 Levallois-Perret, France
Tel. : (33) 1 46 39 75 00
Fax : (33) 1 46 39 75 01
award@ufi.org
www.ufi.org/marketingaward
 UFI MARKETING AWARD
2011
You are invited to participate in the 2011 UFI Marketing Award competition!
Show us what you can do by providing an entry on your «Best Marketing Activity of the Year»

••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Guidelines
Your entry must relate to a marketing activity or campaign undertaken with visible results in
2010 or 2011.
Entries submitted must describe a concept, campaign or project which has been successfully
implemented and measured in both quantitative and qualitative terms.
Your entry must include the project objectives, the actions undertaken to reach those objectives
and the results obtained.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Criteria
The activity described in your entry must:
Be a concrete exhibition industry-related activity
Have been implemented with results in 2010 or 2011
Have a clearly defined objective
Address a defined target group
Be innovative and creative
Have measurable outcomes in 2010 or 2011 (over a specified period of time if the
activity is on-going)

••••••••••••••••••••••••••••••••••••••••••••••••••••••••
The following questions should be addressed:

1 - Objectives:
What were the overall objectives of your exhibition industry-related marketing activity?
What were your specific objectives vis-a-vis your target group?
2 - Actions:
What measures did you take to reach these objectives?
What were the specific challenges faced?
How were these overcome?
3 - Results:
Were your objectives achieved?
What were the benefits for your clients?
Did the programme increase your revenues or have other measurable financial impact?
What were the quantitative and/or qualitative effects on your exhibition activity?
COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

UFI Marketing Award 2011

17 rue Louise Michel – 92300 Levallois-Perret, France
Tel. : (33) 1 46 39 75 00
Fax : (33) 1 46 39 75 01
award@ufi.org
www.ufi.org/marketingaward
 UFI MARKETING AWARD
2011
APPLICATION AND PROCEDURE

By 12 June 2011
Please provide a brief description (maximum two pages) in English of your activity
and e-mail to:
award@ufi.org

All entries will be evaluated by the UFI Marketing Committee. The jury will select 3 finalists from
the summaries received (no justification will be provided for the selection of the finalists or the
winner.)

Projects can only be submitted once for the UFI Marketing Award.

The 3 finalists will then be asked to prepare a detailed PowerPoint presentation providing an in-
depth description of their entry, which they will be invited to present during the UFI Marketing
Committee meeting in September 2011.

The winner of the 2011 Marketing Award will then be selected by the members of the UFI
Marketing Committee.

The winner will be asked to prepare a 10-minute presentation on his/her “Best Marketing Activity
of the Year” for presentation at the UFI Congress in Valencia, 10 - 12 November 2011.

This competition is open to UFI members and non-members (exhibition organizers, operators of
exhibition centres and service providers), on the condition that entries are exhibition-related.

Participation in this competition is free-of-charge for UFI members. Non-members are requested
to pay 100€ participation fee.

All information regarding the entries submitted will be treated confidentially and will only be used
for award selection purposes.

COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

UFI Marketing Award 2011

17 rue Louise Michel – 92300 Levallois-Perret, France
Tel. : (33) 1 46 39 75 00
Fax : (33) 1 46 39 75 01
award@ufi.org
www.ufi.org/marketingaward
 UFI MARKETING AWARD
2011
PRIZES

The winner will:

receive a complimentary registration for 2 persons to attend a UFI Focus Meeting

in 2012 or alternatively one registration for a UFI Regional Seminar in 2012;

receive one complimentary registration to the congress;

have a permanent hyperlink to their website from the UFI website;

gain visibility at the Congress and in the media.

OBJECTIVES

To reward the best marketing activity within the global exhibition community in
compliance with UFI competition criteria.

To share innovative exhibition-related ideas on marketing concepts and

techniques.

To honour professionals who have developed and implemented creative, results-

oriented marketing activities.

COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

UFI Marketing Award 2011

17 rue Louise Michel – 92300 Levallois-Perret, France
Tel. : (33) 1 46 39 75 00
Fax : (33) 1 46 39 75 01
award@ufi.org
www.ufi.org/marketingaward