Professional Documents
Culture Documents
Limited is the union of some of the world’s best-loved premium beverage companies.
In 1888, the first Foster’s Lager was brewed and the original Mildara Winery was established.
In 1907, to help cut costs in the wake of a long economic recession in Australia, the Foster’s Brewing Company
and Carlton Brewery amalgamated with four other breweries to form Carlton and United Breweries (CUB).
Carlton and United Breweries became a brewing icon in Australia through the production of much loved brands
such as Victoria Bitter, Carlton Draught, Crown Lager and Cascade; and established Foster’s Lager as one of
the world’s top selling beers.
Throughout the twentieth century, the various entities that would eventually form Foster’s Group Limited
expanded through acquisition and brand development to become leading beverage companies in their
markets.
Wolf Blass Wines was established in the Barossa Valley in 1966 and merged with Mildara in 1991 to form
Mildara Blass. Foster’s acquired Mildara Blass in 1996 heralding their entry into the wine industry for the first
time.
In 2001, Mildara Blass merged with Beringer Wine Estates to form Beringer Blass Wine Estates, the world’s
first truly global premium wine company.
*Saltram winery, circa 1930s
The sale of non-core parts of the business including Australian Leisure and Hospitality Group and the
Lensworth property division in 2003 and 2004 respectively marked Foster’s shift to a pure multi-beverage
organisation – a key strategy for the future.
In 2005, Foster’s Group announced the creation of the world’s leading premium wine business and Australia’s
leading multi-beverage business with the acquisition of Australian wine company, Southcorp.
For more information, please visit:
Foster's Historical Timeline
Problems faced by UB group in India and the World: There are not many problems that the
company faces in the market now, but during its initial stages it faced the problem of capital
shortage. Also the brand of its products has been tremendous in India but very less in the global
market although it has been increasing steadily. The competition faced by the company through
the SAB Miller Company has been growing. And this forces the company to acquire or form
partnerships with leading global brands to promote visibility of its products. The problems with
the workers in the company going on strikes can make the company bear losses. The disputes
with the distributors and the bottling network can cause losses to the company. This can cause
the bottling companies to move to the rival companies. The competition from Foster`s to the
company in the market can be a problem. The problems of diversification and innovation in
creating more brands like Kingfisher which has a great appeal in the market.