Sir/Madam, We are the students of MBA at JIMS-Kalkaji New Delhi.

As our
Marketing Research course curriculum, we have a Marketing Research project for
which we are doing this survey. The information given by you will not use for
commercial purpose and will be kept confidential. Please fill all the data correctly
according to your choice.

Questionnaire
Please provide your valuable and unbiased views to make our project analysis in more effective
way

1) A watch to you is
A. Necessity B. Accessory
C. Style D. other
2) In your view, what key features does a watch need to have?
A. Trendy looks B. Digital & Analog combined
C. Night-glow D. Date and year function
3) Do you prefer branded watches to unbranded watches?
A. Yes B. No C. Can’t say
4) Where do you prefer to buy a watch?
A. Branded stores B. Online
C. Shopping Malls D. Local store
5) Which type of strap do you prefer in your watch?
A. leather Strap B. Steel Strap
C. Gold plated Strap D. others______________
6) How often do you change your watch?
A. Less than one year B. 1-3 years

C.3-5 years D. Greater than 5 years

7) The amount of rupees you wish to spend on buying a new watch?

A. Less than 1000 B.1000-3000

C. 3000-5000 D. More than 5000

8) What additional feature would you like to go for.

A. stop watch B. Alarm

C. Temperature D. other pls specify………………..

9) As per you, the most effective medium for the advertisement for a wrist watch
 A. Print Media B. Television

C. Internet D. Public Display

10) What influence you to buy a particular wrist watch?

A. Family B. Friends

C. Advertisements D. Other __________________

11) Which brand of watch do you use?

A.TITAN B. Timex

C. maxima D. Fastrack E. other

12) How do you perceive your Watches?

A. Trendy B. Affordable

C. Unaffordable D. Value for money

13) How likely is it you would recommend your watch to your friends and Colleagues

A. Strongly B. Fairly

C. Sometimes D. Never

14) How likely is that you buy a Watch in your next buy?

A. strongly B. Fairly

C. Not sure D. Never

15) On what basis do you choose your watch?

A. Price B. Service

C. Durability D. attraction

E . Advertisement by celebrity

16) Which type of wrist watch do you like to wear........

A. Sports B. Digital C. Bracelet

D. Chain E. single strap F. other

17) Do you prefer a cell phone over watch your watch for referring time
 A. yes B. No

18) How would you rate your watch on the basis of following parameter?( Rate b/w 1 to 10)

a. colour
b. warranty
c. quality
d. design
e. price

18) Guarantee/ warranty of watch does matter?

A. Yes

B. No

19) (i) Celebrity advertisement effect on your buy purchase?

A. Yes

B. No

(ii) Why celebrity does affect your buy decision?

………………………………………………………………………………………………………………………………………………………

20) Price also matters during your purchase decision?

A. Yes

B. No

21) Are you completely satisfied with your watch?

A. Yes B. No
C. ANY OTHER (please specify) .............