Project Capsicum

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CAPSICUM LAND TRADING
UNIVERSITI TEKNOLOGI MARA (UiTM)

SABAH
ENT 300
FUNDEMENTAL OF ENTREPRENEURSHIP
BUSINESS PLAN
PREPARED BY:
NOR AFIFAH BT YUSOF 2007141157
NAQUIAH NATASHA BTE NADZMIE 2007141169
IZZAH BINTI RAYNIE 2007141167
DK NURAZERA BTE PG. ABDULLAH 2007141143

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Capsicum Land Trading,
Kg. Cinta Mata,
P/S 140, 89308,
Ranau, Sabah.
SIR CYRIL CHRISTOPHER

Lecturer of Entrepreneurship,
Universiti Teknologi Mara,
Kampus Cawangan Sabah,
Beg Berkunci 71 88997,
Kota Kinabalu, Sabah.
Sir,
Submission of Business Plan for ENT 300
The above matter is referred

02. On behalf of my group, I am a General Manager of Capsicum Land Trading, I would like to
submit our business report on the actual date as planned.
03. We had put a lot of efforts and continuous commitment to complete this business plan. We as
a partnership member of Capsicum Land Trading would like to send our gratitude and
appreciation for all the helps us while completing this business plan. We hope this would be a
first step in for us to become a successful entrepreneur in the future.
04. We are looking forward that this business can be realize and we wish it may give thorough
information to those who are interested in this industry.
Thank you.
Yours sincerely,
______________________________
IZZAH BINTI RAYNIE
GENERAL MANAGER
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ACKNWOLEDGEMENT
First of all, we are grateful to Allah, the most compassionate and Most Merciful as with
his we are able to produce this business plan. We had encountered various obstacles and
difficulties in preparing this proposal. Without the cooperation among member, we will never
manage to finish this proposal on time. Our special thanks to our families and friends that gave
us support for every single minute no matter in terms of emotional support, asset and financial
support.
We also would like to express our thanks to our lecturer of ENT 300, Sir Cyril
Christopher for his help and guidance in completed our business plan. His help and support given
to us had given us the courage and strength along the way in process making this business report
proposal into reality.
We believe that this business can go further in the future with the help of many people.
By implementing as an entrepreneur mind, we can see the opportunity in this business. With the
support and the consultation given, we manage to complete this business plan. We hope that by
doing this business plan we able to understand how do business work and we looking forward to
make this business become reality.
Cordially,
Capsicum Land Trading
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INTRODUCTION
The name of our company is Capsicum Land Trading. Capsicum is one term of
vegetables that have a high demand recently. Capsicum is also known as bell pepper or
“Sabahan” people called it as “chili Benggala”. As we know that chili is one of the favorite
vegetables of Sabah people. Nowadays, these kinds of vegetables which is Capsicum have a high
demand from days to days until there is not enough supply to support the orders. When these
matters occurs our company Capsicum Land Trading would fulfill everyone needs and the
market demands that is being increasing.
Our target customers are people around Sabah and Brunei Darussalam. This is because
Sabah and Brunei Darussalam have a high number of demands of these kinds’ vegetables. In
addition, we also supply this Capsicum to Brunei Darussalam because this is our first step to
involve in the International business arena.
Our business operating in two location, which are at Kundasang as our administration
management and also for planting our vegetables and Tambunan as the place to plant the
Capsicum. We choose these places as our location because it was good in every aspect.
These businesses have a potential to being expanded. The future prospect of our business
is to increase second year sales by 5% and third year sales 8%. In viewing our business potential,
we believe that Capsicum productions have a high potential in business since the government
want to encourage business in agriculture sector.
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PURPOSE OF BUSINESS PLAN
This business plan is prepared by Capsicum Land Trading. For the purpose of:
a) To fulfill the demand of capsicum in the market.

b) As a guideline in managing the business or the proposed venture.
c) To evaluate the ability of this business whether it is able to compete with other
competitors.
d) To add the numbers of the Bumiputera involvement as an entrepreneur for being involve
in this business.
e) To fulfill the requirements of the ETR 300 subject.
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Background of Business
Name of business/company: CAPSICUM LAND TRADING
Address: Kg. Libang laut, po.box 174,89657 Tambunan, Sabah.
Kg. Cintamata po.box 140,89308 Kundasang Ranau, Sabah.
Telephone: 088-588089
Fax Number: 088-5890888
E-mail: Capsicum_Land@yahoo.com
Form of Business: Partnership
Main Activity: Provide and produce capsicum
Date of Commencement: 1 January 2010
Date of Registration: In Progress
Name of Bank: Bank Pertanian Malaysia
Bank Number: In progress
Initial Capital: RM 36,000.00
Bank Loan: RM 38665.00

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Background of Partner
Partner 1 (General Manager)
Name of Partner: Izzah Binti Raynie
Identity Card Number: 891219-12-5214

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Permanent Address: B29-16, Lorong 10, Taman Indah Permai,88858 Kota Kinabalu, Sabah.
Correspondence Address: Same As above.
Telephone Number: 014 9552204
Date of Birth: 19 December 1989
Age: 21 years old
Martial Status: Single
Academic Qualification: SPM
Courses Attended: Diploma in Business Studies UiTM
Skills: Know how to plan capsicum and manage farm.
Experience: Helping father manage farm and assistant manager hotel Promenade, KK.
Present Occupation: Full-Time Student.
Equity Contribution: RM 10,000
Asset Contribution: Existing farm, tools.
Current Job Position: General Manager and operation manager.
Partner 2 (Administration Manager)
Name of Partner: Dk. Nur Azera Bte Pg. Abdullah.
Permanent Address: Wakiki Condominium, No.5, 3rd Floor, 88100 Tanjung Aru,
Sabah.
Telephone Number: 014 9550525
Date of Birth: 6 December 1989

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Age: 21 years old
Skills: Management skills and Computer skills.
Experience: Supervisor at Survey Hypermall KK.
Equity Contribution: RM 10,000
Asset Contribution: Laptop, Fertilizer.
Current Job Position: Administrative Manager.
Partner 3 (Marketing Manager)
Name of Partner: Nor Afifah Bt Yusof
Permanent Address: Kg.Libang laut,Po.Box 174, 89657 Tambunan Sabah.
Telephone Number: 016-8319942
Date of Birth: 28 September 1989
Age: 21 years old
Skills: Communication skills, Computer literate, Marketing Skills.

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Experience: Salesperson at Avon.
Equity Contribution: RM 8000
Asset Contribution: Land, Lorry, Laptop.
Current Job Position: Marketing Manager.
Partner 4 (Financial Manager)
Name of Partner: Naquiah Natasha Binti Nadzmie.
Permanent Address: Kg.Cinta mata Po.Box,89308 Kundasang Ranau,Sabah.
Telephone Number: 014-8759515
Date of Birth: 3 May 1989
Age: 21 years old
Courses Attended: Diploma in Accountancy UiTM
Skills: Financing an account and Investment.
Experience: Preparing a financial report for a family business and financial assistant at Surveys.
Equity Contribution: RM 5000
Asset Contribution: Land, Laptop.

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Current Job Position: Financial Manager.
Contribution By partners.
Assets & Money

No Item Quantity Cost per Total Contributed by
unit(Rm) Assets
(RM)
01 Laptop 1 unit 1900.00 3900.00
Planting tools. 1 unit 2000.00 Izzah Binti Raynie
(scoop, shovel, each.
glove, scissors,
knife)
Money 13,000
02 Laptop 1 unit 2000 62,000 Nor Afifah Bt Yusof
Land 10,000
Lorry (second 50,000
hand)
Money 5,000
03. Laptop 1 unit 2000 23,800 Naquiah Natasha Bte
Land 12,000 Nadzmie
Office department 9,800
Money 5,000
04. Laptop 1 unit 2000 5000 Dk NurAzera Bte Pg
Fertilizer 3000 Abdullah
Money 13,000
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Partnership Terms Agreement.

The Partnership Agreement was made on 4 August 2010. The Partnership Agreement is
based on the Partnership Agreement Act (1965) and the moment of understanding stated that the
entire member had agreed on the term of this Partnership Agreement Act.
This agreement bounds the parties mentioned below:
NAME I/C NUMBER

NORAFIFAH BT YUSOF 890928-12-6186
DK.NURAZERA BTE PG.ABDULLAH 891206-12-5880
NAQUIAH NATASHA BINTI NADZMIE 890503-12-5452
IZZAH BINTI RAYNIE 891219-12-5214
During this agreement was made it was witnessed by Mr.Cyril Christopher@ Supain who
had signed and agreed regarding to this Business Plan.
Agreement Condition:
1) Partnership Name
• All partners were agreed to name the business as “ CAPSICUM LAND TRADING”
2) Date of business to be start
• All partners are agreed to start the business on 1 January 2011.
3) Nature of business
• The nature of business that will be operated is production of Capsicum Land Trading.
4) Capital Contribution
• Capital contribution for each partners are based on ratio of 25%, 25%, 25%,25%. Table
below show the amount of contribution for each partner.
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NAME CONTRIBUTION
NORAFIFAH BT YUSOF RM 5000.00
DK.NURAZERA BTE PG.ABDULLAH RM 13,000.00
NAQUIAH NATASHA BINTI NADZMIE RM 5000.00
IZZAH BINTI RAYNIE RM 13,000.00
5) Profit and loss sharing ratio.
• All members were agreed to share the profit or loss base on the capital contribution ratio.
6) Interest on capital.
• The interest on capital will be fixed at 5% for each partner.
7) Partners’ salaries
• All partner agreed to accept the salaries base on capital contribution ratio.
8) Additional capital
• If partner have an intention to contribute an additional capital, the partner must inform
other partners so that the agreement between partners can be made.
9) The Gratuity of partnership and employees.
• The Gratuity given to the partnership and employee is based on the business profit.
10) Goodwill
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• Goodwill will be given upon admission, retirement or death of a partner. The method of
valuating the goodwill is based on Super-Profit Method.
11) Dissolution of partnership
• A partnership is automatically dissolved upon the death or legal disability of a partner

due to factors such as lunacy or bankruptcy.
Any problems or important agreement that had not been stated in this agreement will be referred
to the act (Partnership Act 1961). The agreement will be studied and reviewed should any matter
occur during these 5 years started from 4 August 2010.
FIRST PARTNER SECOND PARTNER
__________________________ __________________________
Authorized Signature Authorized Signature
__________________________ __________________________
IZZAH BINTI RAYNIE NORAFIFAH BT YUSOF
(General Manager) (Marketing Manager)
THIRD PARTNER FOURTH PARTNER
__________________________ __________________________
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_________________________ __________________________
IZZAH BINTI RAYNIE DK.NURAZERA BTE PG.ABDULLAH
(Operation manager) (Administration manager)
FIFTH PARTNER ARBITRATOR WITNESS
__________________________ __________________________
__________________________ __________________________
NAQUIAH NATASHA BINTI NADZMIE MR. CYRIL@SUPAIN
(Financial Manager) (UiTM Lecturer)
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LOCATION OF PROJECT
Capsicum Land Trading is located in Cinta Mata, Kundasang Ranau and Kolombuang,
Tambunan. The main business progress is at Cinta Mata, Kundasang Ranau. While the
administration process located at Kolombuang Tambunan. The location that we had decided is
compatible with the plantation of the capsicum. Moreover, the land that had been contributed by
partnership is located at Kundasang Ranau.
Other factor of why we choose Kundasang Ranau is, the place is cold in the morning and yet not
too hot during daytime, beside that Kundasang is well known about the plantation of vegetables
in Sabah. We also discovered that the competitive of capsicum plants in that area is low. That is
mean; we had the chance to start the capsicum land trading.
To Ranau To Pekan Tambunan

\
Capsicum
Trading
to Kg Kumawanan
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To KK to Ranau
Kundasang
Capsicum Land
Cinta Mata
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Introduction
Any business organization may require an administrative executive as it is a great importance

role in order to ensure the efficiency and success of a business. The management of an
organization will be managed by persons they will be organized properly in order to ensure each
of them have their own task to do. Besides that, if the organization is organized properly, the
clients will be able to loyal to the organization.
To achieve company goals, the effective way is to develop a proper planning in the business.
This is one of the one of the administrative manager responsibilities. This can avoid the wastage
of using the resources. So that, by using resources wisely, this can save company budget and at
the same time the business can run smoothly.
Beside that, the administration manager also will in charge all the employee salary. Then, all the
employee benefit will keep in save and will be record. Besides, the administrative manager will
provide training and development to the staff. This is to let the staff be more precisely in doing
their work.
There are many important elements that comprises in an administration plan are an organization
chart, administrative budget, expenses and so forth. In fact, a good administration will be able to
ensure that the business management is in a good condition by properly organizing and
conducting the organization activities in order to achieve the company goals in term of vision,
mission and the objective in an organization. Thus, it is very important to consult disciplinary
and gain full cooperation among the staff.
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Administration Structure
GENERAL MANAGER
Izzah Binti Raynie
ADMINISTRATION MANAGER
Dk. NurAzera Bte

Pg.Abdullah
Clerk Security
guard
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Company vision, Mission and Objective
COMPANY VISION
The vision is the long

To become the largest supplier in Malaysia that supplies the
term goal of our
capsicum to the international level of business.
business. It is often
stated in terms of a
value statement announcing where the business wants to go or what it aspires to be. Realizing the
important of this, we have agreed about our company vision as follows:
COMPANY MISSION
A mission is a statement of purpose or the reason for existence of our company in this
agricultures industry. It establishes the identity of the business and what it is does. It defines
long-term goals of the company but in a specific period.
Below is our company mission:
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COMPANY OBJECTIVE
To supply the capsicum in a good quality to

Business goals customer. or objectives
support the To satisfied the customer requirements of achievement of a
capsicum.
business mission and
vision. They are more specific, stated in a shorter term and have definite time frame. Our
business objectives are specific, measurable, achievable, and realistic.
1) To promote agriculture sector

2) To give the job opportunities to local people.
3) To expand the market of capsicum.
4) To full utilize resources of capsicum in sabah
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Company Name and Logo

LOGO
Background of the mount Kinabalu represents Sabah land below the wind. White represents
commitment and determination of Capsicum Land Trading members in fulfilling and satisfying
the best services and good quality product. Green shows that Capsicum Land Trading is
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promoting the agricultural sector in Sabah. The Capsicum in the middle of the logo shows that it
is the product that we are going to sell and supply.
COMPANY’S NAME
 Capsicum Land Trading
Business Location
BUSINESS ADDRESS
Our business address will be at:
 Kg. Libang laut, po.box 174,89657 Tambunan, Sabah.

 Kg. Cintamata po.box 140,89308 Kundasang Ranau, Sabah.
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Company’s Organization Chart

An organization chart will show how the business is structure according to the departments
and/or positions in the company. It allows one to see how the lines of authority and responsibility
flow through the organization.
Therefore, realizing the important of company organization chart, we had prepared the company
organization that is design based on function.
GENERAL MANAGER
Izzah Binti Raynie
ADMINISTRATION MANAGER OPERATION MANAGER
MARKETING MANAGER Izzah Binti Raynie Financial Manager

Dk. NurAzera Bte
Pg.Abdullah
Naquiah Natasha Bte Nadzmie

Nor Afifah Bt Yusof
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cler
k
Security guard
Farm Factory
worker worker
Worker 1
Worker 1 Worker 2 Worker 3 Worker 4 Worker 5 Worker 6
Accountant
clerk
ADMINISTRATION PERSONNEL
NO. POSITION NO. OF PERSONNEL
1 General manager 1
2 Administrative manager 1
3 Marketing manager 1
4 Financial manager 1
5 Operation manager 1
6 Accountant 1
7 Marketing executive 1
8 General clerk 1
9 Accountant clerk 1
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10 Supervisor 4
11 Security guard 2
12 Driver 2
13 Farm worker 6
14 Factory worker 2
Table 1
Schedules of Task and Responsibilities
NO. POSITION TASK

01. General Manager - Involved in all business activity
- To lead overall the business operation,
marketing, operation and financial.
- To be responsible in ensuring all activities are in
line with business plan.
02. Administration - To manage administration and operation
Manager Department efficiently.
- Make relation with department of agriculture
centre, for new information in management
techniques.
03. Operation Manager - To manage administration and operation
department efficiently
- To manage administration and operation
expenses
04. Marketing Manager - To be responsible in promote the product.
- Finding the opportunities to enlarge the
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customers to use organization products.
- Handling the customer needs.
05. Financial Officer - Responsible in handling of company’s financial
accounting
- To supervise company’s expenditure and
income
JOB DESCRIPTIONS
Although there are outlines regarding the task and responsibilities of each partner pf our
business venture, every one of us still have to perform operating job in our farm.
NO. POSITION JOB DESCRIPTION

01. General Manager  Planning, organizing, leading, directing and
coordinating the whole administration company.
 Establishes organization policy to ensure the
efficiency and effectiveness of the business.
 Solve any problem that occurs within the
company.
 Motivate the workers to achieve the company
goals and to maintain the company’s name.
 Act as the representative of the organization.
 Responsible in ensuring all activities are in
line with business plan.
 Help to perform operating job in Capsicum
Land.
02. Administration  Accountable in providing smooth clerical work in
Manager organization.
 Conducting and organizing the organization
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activities in order to achieve the business goals.
 To provide conducive office environment with
complete facilities and good office layout for
working environment.
 Responsible to provide on going training and
development to the employees about the latest
technology.
 Provide monthly report to General Manager.
 Responsible to keep all the document of the
company in safety and good condition.
 Make sure all the personnel in the company will

manage their role effectively.
 Responsible for the personnel benefits and
condition.
 Help to perform operating job in Capsicum Land.
03. Operational  Ensure the operational activities are in high
Manager quality and meet the customer needs and
satisfaction.
 Ensure the implementation of daily business
operation.
 Operation equipment properly.
 Prepare stock inventories and provide sales
procedures.
 Prepare operational activities report.
 Monitor the output and output.
 Identify the suppliers that can offer the product in
the suitable and best price.
04. Financial Manager  Handling the company’s financial accounting
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 Supervise the company’s expenditure and income
 Supervise the business finance effectively and
trustworthy.
 Monitor performance of the business cash flow.
 To make sure all business transaction writes
down in the record book.
 Prepare the business financial statement.
 Manage partnership bank account.
 Responsible in every expenditure or money
received.
 Prepare monthly report to General Manager.
05. Marketing Assistant  Help the Marketing Manager.
 Develop media packs and giveaways for trade
shows and conferences.
 Update company news and headlines in the
corporate website.
 Assist in the development of promotional
strategies and product development.
 Company newsletters; prepare press releases and
event announcement.
 Prepare monthly report to the marketing
manager.
06. Clerk  Make and confirm appointment as directed and
receives and schedule visitor.
 Organize and maintain files of record and
correspondence of both routine and confidential
nature.
 Enter and update data including name and
address changes and property location.
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 Type bills for copies.
07. Farm Workers  Perform their duties such as harrowing,
cultivating, fertilizing, irrigating and harvesting
farm crops.
 Prepare insecticide solutions and operates spray
equipment.
08. Driver  Deliver all order in specify time.
 Help in maintenance of lorry and equipment.
 Follow all the safety regulations and precautions.
 Report any maintenance problems to mechanic.
 Checking and determine the correct customer
numbers.
 Deliver order in a professional manner.
 Drives vehicles in a safe manner at all time,
always wearing safety belt.
 Keep vehicles clean inside and out.
09. Factory worker  To ensure the safety of factory at night (security
guard)
 Measure the weight of the capsicum for
packaging.
 Package the capsicum in a good condition.
 Do any extra works in any section.
 Be replacement worker in any section.
Table 2
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SCHEDULE OF REMUNERATION
No. Position No. of Monthly EPF Contribution SOCSO Net Salary

worker salary (12%) (2.5%) Per month
(RM) (RM) (RM) (RM)
01. General 1 1,200.00 144.00 30.00 1,374.00
Manager
02. Administration 1 1,000.00 120.00 25.00 1,145.00
Manager
03. Operational 1 1,000.00 120.00 25.00 1,145.00
Manager
04. Financial 1 1,000.00 120.00 25.00 1,145.00
Manager
05. Marketing 1 750.00 90.00 18.75 858.75
Assistant
06. Clerk 1 450.00 54.00 11.25 515.25
07. Farm worker 6 400.00 48.00 10.00 2,748.00
08. Driver 2 400.00 48.00 10.00 916.00
09. Factory worker 2 350.00 42.00 8.75 801.50
TOTAL 16 6,550.00 786.00 163.75 10,648.50
Table 3
Total Net salary per month = RM 10,649.00
Total EPF per month = RM 786.00

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Total SOCSO per month = RM 164.00
Employees Intensive Scheme
Workers Incentive Scheme

Workers are an important factor in order to ensure the effectiveness and the efficiency in
fulfilling the objective and goal of a business. Therefore, it has been decided by the management
to come up with a reasonable scheme for the employees so it will encourage them to carry out
their work with high responsibility, thereby, increasing the company’s productivity and
efficiency.
Working Days 6 days per week.

Medical Leave To the limit of 15 days per annum (depending on the
circumstances) and provided it is an approved sick leave.
Salary The salary will be given monthly. The salary of the workers is
depending on their task and the responsibilities.
Bonus Bonus will be given if the business is profitable. The bonus
amount will be recorded in the business accounting period and the
amount given is one month salary.
EPF EPF will be pay by the contribution 8% by the employees and
12% by the employer.
SOCSO 2.5% will be saved per month for each employee.
Insurance Insurance is also included for the safety of the workers.
Working Hours The working hours are from 7.30am to 5.30pm for Monday to
Friday and for Saturday, it is at 8.00 am to 1.00p only.
Emergency leave Emergency leave will be given to partner and workers for
reasonable reason such as sick and death with an early notification.
Table 4
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Administration Office Layout
ROOM
3ft
PRAYER
PRAYER
ROOM
6ft
10ft
2 1/2 91/2 ft
26ft 11/
22ft
Guidelines
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Office table
Office chair
Filing cabinet
Laptop
Telephone
Toilet
Decoration
Printer
Sink
Door
Table 5
List of Furniture And Office Equipment.
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NO Item No of item Cost per unit Total cost
(RM) (RM)
01 Office Desk 5 100.00 500.00
02 Office chair 5 48.00 240.00
03 Filling cabinet 5 128.00 640.00
04 Photostat/printer/scanner/ 1 250.00 250.00
machine
05 Dustbin 2 3.50 7.00
06 Sweep 2 5.50 11.00
07 Stationery( Pen, paper, - 150.00 150.00
File, stapler, punches,
paper slip)
08 Plastic chair 5 15.00 75.00
09 Telephones 2 65.00 130.00
10 Fire extinguisher 1 120.00 120.00
11 First Aid kit 1 80.00 80.00
12 Curtain 8 meter 7.00(per meter) 56.00
Total 2259.00
Table 6
ADMINISTRATION BUDGET
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No. TYPES ITEM FIXED MONTLY OTHER
ASSET EXPENSES EXPENSES
COST (RM) (RM)
(RM)
01. Capital Land 22,000.00 - -
Expenditure/ Building 9800.00 - -
Fixed Assets Office Equipment 2259.00
Other Assets 2,800.00
(Desktop and
clothes )
Renovation 10,000.00
02. Working Salary 10,509.00
Capital/
Monthly EPF & SOCSO 950.00
Expenses
Electricity (Office 400.00
used)
Telephone + 200.00
Internet
03. 0ther License & Business 150.00

Expenses Registration
Road tax & Vehicle 300.00

insurance
TOTAL 46859.00 12,059.00 450.00
Table 7
Total Administration Budget
= RM 46859.00 + 12059.00 + 450.00

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= RM 59368.00
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INTRODUCTION
In marketing activities it is about to satisfy consumer needs and wants and at the same
time to achieve the target market. Consumer satisfaction is the main factors that can contribute
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profit of the business. If the customer satisfied with our business product they will used it again
and again but if they are not satisfied with our business product they will not used and they might
tell to the other people to avoid by using our product. Marketing can be defined as the activities
that are carried out systematically to encourage and increase sales of product or service as long
as the activities are in line with religious and ethical practice. Systematic means, the marketing
activities needs to be planned and implement in systematic manner. Resources such as time,
money, manpower need to be use wisely and avoid the wastage of resources. Systematic
marketing effort is essential to ensure that customer attracted and motivated to purchase the
product or service offer. This will help to sustain and increase sales by encouraging repeat
purchase. Marketing activities also must be in line with religious and ethical consideration. From
this marketing plan we can know how to introduce our product to our target customer. We also
can do an estimation of our profit by having a sales forecast. By having these, we know who will
be our potential customer in the target market, who are our competitor, how strong they are, and
how much the market share and how we can compete with them. We have to find the affective
way for market our product, which makes the marketing plan really important to a business.
Business which has a weak of marketing strategies will not be able to compete with others and
will not last long in the market.
In the marketing plan we would include several information about market analysis, target
market, market size, market share, competitors, sales forecast, marketing strategies and the
marketing budget.
Objectives in marketing plan.

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• Know our competitors weakness and strengths
• Define our consumer target market to make the organizations successful in the future
• To ensure our business run smoothly.
• To fulfill satisfaction, needs and wants consumer
• Increase sales of existing products
• Increase market shares
Marketing structure
OPERATION MANAGER
Izzah Binti Raynie

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MARKETING MANAGER
Nor Afifah Bt Yusof
Marketing executive Supervisor
Product.
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The Capsicum name refers to both sweet and hot peppers. They have been used in
cooking from Asia to South America to Italy. Their flavours range from the common sweet green
bell pepper to super-spicy chillies. Capsicums have been used in folk medicine for years, and
scientists are currently researching possibilities for its use in pain relief. Peppers are a great
choice for the home gardener because of their low maintenance and easy growth habit. In fact,
peppers are closely related to tomatoes and share many of their characteristics.
Nowadays, capsicum one of the vegetables that have a high demand from the customer.
This kind of vegetables is very expensive and can give a high profit for those who plant these
vegetables. This kind of vegetables can give average 15 capsicums for one tree. Furthermore it
will give 3 Kg each of the trees; the outcome of this capsicum is high and can give a profit for us.
So, we as a capsicum producer will fulfil the customer need by serve them a good quality
Capsicum.
The procedure in packaging our product is very systematic. We will not mix the good
quality capsicum and the bad quality capsicum. We will ensure the capsicum is divide by it
quality. Quality is very important for us in producing capsicum. As we know, people were very
concern with the quality especially in a food sector. Capsicum is also one of a product that we
can eat, so proving a good quality is our concern to our entire prospect customer. Moreover by
putting a less pesticides in our product is also one of the ways for us in care our product quality.
Therefore, the customer needs is our concerns and the best quality will be serve for them.
Target market
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In geographic, we have identified in term of geographic factors where Capsicum Land Trading is
located in fully planting area at Kundasang. As it located at an altitude of approximately 2000
meters above sea level, which means that Kundasang surrounded with a very good climate that
suitable for plantation. This place has a very high potential to become a healthy and success
business. This will reduce the promotion cost in a way of advertising, as the people already know
that Kundasang is a popular in plantation industry. So that, it surely be an advantage in lightens
the burden in promoting the Capsicum Land Trading. Other than that, we also planting the
Capsicum at Tambunan as the weather are also suitable to grow a healthy Capsicum. We
ourselves also provided a delivery service to those who need it with the extra cost.
We have decided to target the 14 districts in Sabah where we will be supply the
Capsicum to them from Kundasang. The wholesaler will come to Kundasang to get the
Capsicum from the Capsicum Land Trading and they will sell them at their “pasar besar” in each
of these districts. The retailer from the “pasar besar” will supply the capsicum to the hotels,
restaurants and to local people around there. We believe that the restaurants and hotels will need
our product in order to fulfill their cooking and menu. In addition, there are also many houses
developing, so that we can predict and see that the residents are also increase. This will give a
huge impact to our product selling because there are chances those consumers will buy our
product.
We believe that the Capsicum Land Trading will be the first choice of the customers, as
we will make sure our service and product are in good quality. We will make sure and concerns
about our product’s quality that we will get pick the vegetables fresh from the farm and pack
them into the boxes that we design by ourselves. The box will protect the condition of the
Capsicum, furthermore the design color and the shape of our product will attract people to buy
the Capsicum from us.
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Extra discount will be given to the loyal and permanent wholesaler who are stick and loyal with
our product. Other than that, our business will make a contract agreement for long-term business
that will be going on between our business and the wholesalers.
Fourteen Target (14) districts in Sabah

i) Kota Kinabalu
ii) Sandakan
iii) Tawau
iv) Kota Belud
v) Sipitang
vi) Lahad Datu
vii) Tambunan
viii) Tenom
ix) Nabawan
x) Keningau
xi) Ranau (Kundasang)
xii) Beaufort
xiii) Papar
xiv) Kudat
xv) Brunei Darussalam
MARKET SHARE.
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Market share is refers to estimated potential sales of our business after we taking into the
consideration of the market size and our competitors influences. There are certain factors that are
yet being taken into consideration in the process of estimating the market share, which are total
main competitors size and competitors’ influences, experiences and duration of the business,
competitors’ strengths and financial strengths. Markets share can be calculated by using
Market share = Average sales per year x 100

Average sales per year for all competitors
Before entering the market

NO COMPETITORS ESTIMATED ESTIMATED MARKET
MARKET SHARE SHARE.
(%) (RM)
1 Pertubuhan peladang
kinabalu 28% 786,017.40
2 Koperasi pembangunan
desa 20.5% 575,477.025
3 Pekebun-pekebun kecil
11.5% 322,825.58
4 Pengusaha SUNNING
(indirect comnpetitors) 20% 561,441.00
5 Pengusaha Chua
(indirect competitors) 20% 561,441.00
TOTAL 100% 2,807,205.00
(sources from: Puan Sumaini Suhaimin Bandaran) Table 8
After analyzing the competitors’ strength and weaknesses, Capsicum Land Trading enterprise is
confident it can control 10% of the market.
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AFTER CAPSICUM LAND TRADING ESTABLISHED.
NO COMPETITORS ESTIMATED ESTIMATED MARKET

MARKET SHARE SHARE.
(%) (RM)
Pertubuhan peladang
01. kinabalu 25% 701,801.25
Koperasi pembangunan
02. desa 18.5% 519,332.93
03. Pekebun-pekebun kecil 12.5% 350,900.63

Pengusaha SUNNING
04. (indirect comnpetitors) 18% 505,296.90
Pengusaha Chua
05. (Indirect competitors) 16% 449,152.80
06. Capsicum Land Trading 10% 280,720.00
TOTAL 100% 2,807,205.00
Table 9
COMPETITORS IN THE MARKET
In the business that we want to venture there are several businesses that already exist. By
knowing our competitors is one of the methods in how to increase or improve your business. It is
important to know whom the business is sharing our market identify the main competitors in
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order to develop appropriate marketing strategies to compete with competitors. These are our list
of our competitors and the differences between our business and others competitors.
NO COMPETITORS STRENGHTS WEAKNESS

01 Pertubuhan peladang • They are the big • Offer expensive
kinabalu company that price.
produces vegetables • Their target
and fruits. market is on
• Have their own loyal tourist from
customer. abroad.
• The workers fully • They tend to use
trained. high amount
• Practice fustigation in pesticides and
their plantation. insecticides.
1. Koperasi pembangunan desa • Have big companies • Offer expensive

that produce price.
vegetables and fruits. • Tend to use high
• Have their own loyal amount of
customer. pesticides and
• Workers from the insecticides.
village have their • Workers are not
own plantation. permanent.
• Produce commercial • Have to compete
product. with their own
• Have many branches. branches.
Pekebun-pekebun kecil • Have a good • Use high amount

relationship with of pesticides and
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KPD. insecticides.
• Have own stall at • Target market is
Kundasang. only the visitor
• Have a big acre of who comes to
plantation. their stall.
• Some of them have a • No one to
loyal customer. continue their
business as they
are getting old.
Pengusaha SUNNING • Well known. • Have a middle

(indirect comnpetitors) • Producing more market share.
vegetables. • Not planting
• Many experiences. capsicum.
• Have a link in this

arena.
Pengusaha Chua • Producing more • Not provide
(indirect competitors) vegetables. vegetables in
• Many experiences. country.
• Exports their • Not planting
vegetables to capsicum.
overseas. •
( sources From: Puan Mariana Bt Taliban) Table 10
SALES FORECAST
Once we have estimated our market share, we can forecast our sales for the coming business
period. There are several factors we that we considered in forecasting the sales.
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First is customer of the existence of our business. We know that it will take some time for
our customer to buy our product. Our Sales Forecast will show modest estimation for the first
year of operation beginning in January on 2011.
The production of Capsicum is only twice a year. It is because the procedure of the
operation in order to plant the Capsicum needs a long duration. It takes five months to wait until
the Capsicum plants produce its vegetables. In that five months period, there are certain
processes to do which will be on the operational plan.
Therefore, the sales forecast for Capsicum Land Trading are based on the annually or
year sales forecast in which cover twice a year and not based on monthly. However, once the
production of Capsicum is on track, there will be sale for the product wholesaler because the
grading product to the wholesaler because the grading process that conducted by our company
have rejected the low quality of capsicum. The first and second production for the year we called
as the phase 1 and phase 2. There are three picking process for one phase. Below is the table for
our sales forecast based on its grade and mass. We have estimated the sales forecast into two,
which is in maximum and minimum sales forecast that based on the production for the certain
phase by the factor of climate, soil and season.
Forecasting sales
Grade A = RM 11 per kilo
Grade B= RM 10 per kilo
Grade C = RM 8 per kilo
Table 11
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GRADE AND QUANTITY OF SALES IN TOTAL
YEAR MONTH YEAR 1 SALES PER
Grade A Grade B Grade c MONTH
(RM)
January 1200kg 1150kg 640kg 29,820
February 1285kg 1180kg 668kg 31,279
March 1290kg 1160kg 670kg 31,150
April 1270kg 955kg 610kg 28,400
May 1100kg 900kg 560kg 28,780
June 1230kg 1150kg 660kg 30,310
1 July 1255kg 1190kg 700kg 31,305
August 1260kg 1200kg 630kg 30,900
September 1270kg 1220kg 490kg 30,090
October 1300kg 1160kg 570kg 30,460
November 1340kg 1100kg 680kg 31,180
December 1360kg 1270kg 670kg 33,020
366,694
Table 12
(RM)
January 1350kg 1260kg 645kg 32,610
March 1375kg 1185kg 689kg 32,487
April 1320kg 1100kg 650kg 30,720
May 1260kg 990kg 635kg 28,840
June 1225kg 1160kg 590kg 29,795
2 July 1260kg 1120kg 710kg 30,740
August 1274kg 1350kg 790kg 33,834
October 1450kg 1170kg 680kg 33,090
384,626

(RM)
January 1590kg 1210kg 735kg 35,470
March 1570kg 1275kg 734kg 35,892
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April 1530kg 1220kg 710kg 34,710
May 1410kg 1000kg 690kg 31,030
June 1455kg 1140kg 730kg 33,135
3 July 1450kg 1270kg 710kg 34,330
August 1460kg 1344kg 710kg 35,080
October 1620kg 1370kg 730kg 37,360
427,902
Table 13
Year 1 = RM 364,915
Year 2 = RM 384,626
Year 3 = RM 427,902
TOTAL = RM 1,177,443
Marketing strategies
For a new business, it is important that we have the marketing strategies in order that we could
compete with other company. As we have identified the strength and weaknesses of our
competitors, our company would likely take some effort in introducing the company and to make
sure that our company will be recognize around the area and perhaps the whole of Sabah and
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Brunei Darussalam. To do so, there are four key to our success which they are the product, price,
place and promotion.
Product strategy
A good product could satisfy our customers, and therefore it is important for our company to
ensure that our product is in its freshness before and after the delivering. In doing so, we have
standardize our product which is higher than our competitors.
The most important thing is supplying good product to our customer is the quality and the
freshness of our product. To achieve it we are trying to do the best way of packaging our product
to ensure its quality and freshness of our product.
Other than that we will be trying to fulfill our customers’ demand with a continuous supply of
the capsicums. That the problem that they always face where most of our competitor could not
supply their product in time to the customers.
Overall, the effective way to get more profit is by giving the best quality of product and service.
Therefore, it might be our one of the strategies to gain confidents among the customers.
Pricing strategy
Pricing strategy can be best referred as the amount of money charged to the customer for a
particular purchase. It is important for our company to determine the best price that should be
charge to our customer in order that our customer will satisfied with the given. Furthermore, it is
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also important for us to charge lower price compare to our competitor and in the same time, we
make profit.
The strategy that we are using in determining our price of the product is by using the
competition-based pricing. It is common form of competition-based pricing is going rate pricing.
In our opinion by using this method, our business could give a value price bases on our
competitors’ prices. We assume that the customer judge a product’s value on the prices
competitors charge for their products. Furthermore, the going-rate pricing is quite popular and is
most often used when businesses bid for jobs.
The second way that we use to determine our price of our product is the factors affecting pricing.
Although our company can set prices according to our product concept, cost, target market,
marketing objectives or targeted profit, we must be aware with several factors such as the
economic conditions, government regulations, social concerns and consumer groups.
Overall, we apply this method by giving the best price that offer several services such as during
the first month we offer free delivery of our product for our customers, durable packaging and
others.
Distribution strategy.
Distribution strategy is aimed at establishing a structured and controllable distribution system to

ensure the product offered reaches the target customers. A distribution channel moves goods
from producers to consumers.
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Below are the ways of our distribution strategies that the first one is the direct to consumer and
the second one is the selling through wholesalers:
Capsicum Trading TO customer
A distribution channel moves goods from producer to customer. As for our restaurant, we use the
simple common form of distribution which is Direct to Customer. This type of channel is called
direct marketing channel or channel one. In this type of distribution have no intermediary level
and consist of a business selling directly to customer.
Capsicum Trading TO wholesaler TO customer
According this type of distribution, we have decide to use this type of distribution channel
because of it is easy for our company to distribute our product. Other than that, our company has
been decided to make a contract with our wholesaler so that our sales will go smoothly every
month.
Promotion Strategy
Promotion strategy is used to disseminate information about the company’s product or services
with the purposes of attracting the target market. There are few several ways of promotion
strategies that our company is using to promote our company and our product.
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1. Advertising
Advertising are non-personal, paid form of promotion through the mass media. The reasons why
most company use this strategy is that it is simple way to communicate the consumer that
provide information about the company. Our company has decided ways to advertise our
company which the first way is through newspapers.
2. Signboard
This signboard will be having our logo together with our company’s name (Capsicum Land
Trading). Each of the signboard will lead our customer to our place, completely with the
direction. It will be located in each important or main road or street.
KG. CINTA MATA ,

PS 140,89308,
KUNDASANG RANAU,
SABAH.
500 meter
3. Brochure/Flyers
This kind of promotion strategy will print out our vision, mission, objective, the advantages of
our capsicum and map. We could say this kind of promotion will illustrate a little and more about
our business. The important element of this advertising toll is, it includes the address, contact
number and the person who will be in charge in this business. We are planning to put this
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brochure/ flyers inside newspaper and then it will distribute to the people. We had found this
strategy is easier to distribute to flyers rather than walking around in a day.
4. Internet website (Blog)

We also provide internet website where the people can view our blog and connected with us in
order to gain information from our Capsicum Land Trading. Besides that, through this website it
gives opportunity for us and the people to exchange ideas so that we can improve our planting
management and fulfill the satisfaction of our customer. In this website also we stated the
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information of our business such as prices, handling, operation hour and etc through this kind of
promotion we can directly promote our market.
5. Business card
Each and one of the managers will have their own business card so in this way we can distribute
our business card to our own friends and family. Other than that, we will also distribute the
business card to our new and regular customer, so that when they encounter any problem, they
can immediately call us.
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6. Capsicum fair and premium.

Capsicum fair will be doing once in a year. This capsicum fair will doing in our outside office.
The purpose of this capsicum fair is to promote our product and build a relationship with our
customer. Besides that, giving a premium to our loyal customer is also a strategy for us in
marketing our plan. We will give a premium to a customer once in a month.
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Place strategy
Capsicum land trading is located at kampung cinta mata kundasang. It was located in the area
that famous of vegetables. People will find the vegetables in this place. It also called heart of
vegetables. Besides that, kundasang is a place that tourist always come. The wholesalers from
the other place and also from the other country also come to kundasang to buy the vegetables.
So, by choosing a Kundasang as our place is a one strategy in market our product.
Marketing budget
ITEMS FIXED ASSETS MONTHLY OTHER EXPENSES

EXPENSES EXPENSES (RM)
(RM) (RM)
Signboard 500.00
Newspaper 150.00
Radio 100.00
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Premium 1100.00
Flyers 200.00
Business card 150.00

Capsicum 2500.00
Fair 450.00
Brochure
Total 500.00 1550.00 3100.00

Table 14
Total marketing Budget = 500.00 + 1550.00 + 3100.00 = RM 5150.00

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Introduction
Operation plan and production is very important in our business. It is to ensure that all the
production operation is done correctly and efficiency. Production plan is prepared to ensure that
the project is done depend on the higher demand of the customer and market demand by offering
the suitable price. Operation department will take responsibilities to make sure all the operating
part will go smoothly as we have plan. By providing high quality will make our product is
different with the other competitors. The way we care of our product will make it being more
quality. We will ensure it have enough fertilizer and water. In addition we will make sure it will
not harm by the insect and disease. The way we doing our packaging will keep the freshness and
quality of the product, so it will attract more customers.
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We will also fulfill the demand of the consumer. Besides that, we also will do planting activity
in two phases. This strategy will ensure that the capsicum can be produce to all customers and
also fulfill the demand of the customer without delaying the capsicum producing. Besides that,
the free service will be given for the loyal customer. In conclusion, in order to ensure that our
plants are in good conditions, healthy and high quality, good maintenance is needed. Therefore,
we need the systematic planning of our business.
OPERATIONAL OBJECTIVES
1. To minimize the operation cost and maximized profit earned.
2. To supply the fresh capsicum to customers in the most effective, efficient and
professional manner.
3. To ensure the operation management run smoothly.
4. To give customer a high level of satisfaction after consuming our fresh capsicum or lada
benggala.
5. To make capsicum Land Trading stand out through variety and quality.
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Operation Structure
GENERAL MANAGER
Izzah Binti Raynie

OPERATION MANAGER
Izzah Binti Raynie

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Farm Factory Superviso Driver

worker worker r
Operation Hours
Our business operation in office is 8 hours per day that is from 8.00am until 5.00 pm, except
for Saturday and Sunday. In Saturday and Sunday there will only 4 hours per day that is 8.00am
until 12.00pm. The rest time will be on 12.00pm to 2.00pm.
WORKING DAYS AND HOURS.

Monday to Friday 8.00 am – 5.00 pm
(Rest hours on 12.00pm to 2.00 pm)
Saturday and Sunday 8.00 am – 12.00 pm.
Table 15
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Our duty is to check all the workers do their job, to ensure all the farm material sufficient for
example insecticide, fertilizer and the capsicum seeds is still have a stock. Besides that, visiting
the farm of capsicum and finding new wholesalers for expanse our market is also our
responsible.
Business Hours
BUSINESS DAYS AND HOURS

8.00 am – 5.00 pm.
Monday to Friday (Rest hours on 12.00 pm to 12.00 pm)
Saturday and Sunday 8.00 am – 12.00 pm.
Table 16
PLANNING PROCESS
Doing a planning is an important for our company to run this operation smoothly. Process
planning is done to identify the step by step process from beginning to end of the operation.
Below are the process of developing land, planting, fertilization, watering, harvesting and the last
is sell to the wholesalers.
Operation flow chart for the Capsicum product

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Step 1
Develop the first land area of the plantation.
Step 2
Neutralize the soil using limestone and compost fertilizer.
Table 17
Step 3
Inculcate the seed on the tray.
Step 5
Transfer the germinated seed to the boundary.
Step 6
Watering process.
Step 7
Roping is made one in two months.
Step 8
Spray insecticides base on the decease that harms the apple chili.
Step 9
Develop the second land area of the plantation.
Step 10
Plucking process for the first land area.
Step 11
Cleaning process.
Step 12
Divide the capsicum according to their quality
Step 13
Package the product.
Step 14
Weighing the product.
Step 15
Storage process.
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Explanation of the flow chart activities
Step 1
• Develop the first land area of the plantation.
ENT300Whole of our plant is 4 acres. To maximize the land we develop all land by phase to phase. Firstly, we do the
cleaning of the land by removing grass, make line boundary, make inculcate place and set up the green house and
pipe system. We will clean the first land which is at Kundasang then followed by our second land at Tambunan.
CAPSICUM LAND TRADING Step 2
• Neutralize the soil using limestone and compost fertilizer.
The soil of the boundary must neutralize before transfer any vegetables to the new land because it is acidic. Using
the limestone and compost the fertilizer will neutralize the soil. Then, leave it for a week.
Step 3
• Plant the seed on the tray.
Plant the seed in a black plastic for a month. It can not be directed planted in the boundary. Put the black plastic in
the unconditional place.
Step 5
• Transfer the germinated seed to the boundary.
After finish one month the germinate seed will transfer on the boundary. Then, remove the germinated seed into the
boundary. Planted it on one line. In this process, the soil of each seed bed has been added by organic fertilizer.
Step 6
• Watering process.
Watering the seed bed or the boundary. This step is important because water need to help diluting process of
chemical and fertilizer in the soil. The diluting mineral in the soil then effect the good quality production of
capsicum.
Step 7
• Roping is made one in two months.
Every two months the capsicum must be roping. This is because it need to support the Capsicum from a fracture
because the stick could not sustain its own weight.
Step 8
• Spray insecticides base on the decease that harms the apple chili.
Crops will be sprayed with insecticides by a disease that attacks the plant. The spraying insecticide is performance
once in a week.
Step 9
• Develop the second land area of the plantation.
Before harvesting the capsicum in the first area plant develop the second plant and planting the capsicum from the
first step.
Step 10
• Plucking process for the first land area.
After the fruit look mature the plucking process can be started. All fertilizer process must be stopped 3 days before
the capsicum is being harvest. The chemical fertilizer must be spray on the plant just after the plucking process so
that the left of immature capsicum did not destroy by the louse or insect.
Step 11
• Cleaning process.
Clean the capsicum in the water reservoir. Make sure the insecticide is cleared from the capsicum. Then, dry the
capsicum.
Step 12
• Divide the capsicum according to their quality.
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Step 13
• Package the product.
After divide according to the quality of the capsicum it will be package into the box and the plastic according to the
Activities demand of the Month
customer.
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
Planting/mature
Step 14
(1st phase)
• Weighing the product.
This process is the process where the capsicum is being weighing. The weigh of each package will be written on the
Harvest for 1st
box. By having a weigh in the plastic and box will facilitate consumer in buying the capsicum.
phase
Step 15
Neutralize for 1st • Storage process.
phase After weighed, the capsicum that being package will be saved to the store before it is sent to the whole seller.
Planting/mature
(2nd phase)
Harvest for 2nd

phase
Planting/mature
(1st phase)
Table 18
Gantt chart for year 1

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Gann chart for year 2
Activities Month
Jan Feb Mar Apr Mei Jun Jul Aug Sep Oct Nov Dec
Planting/mature
(1st phase)
Harvest for 1st

phase
neutralize
Harvest for 2nd

phase
neutralize
Planting/mature
(2nd phase)
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Gann chart for year 3
Activities Month
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Planting/mature(1st
phase)
Harvest for 1st phase
Neutralize
Harvest for 2nd phase
Neutralize
Planting/mature (2nd
phase)
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Operation Layout
Capsicum tree farm

(2 acre / 21780 capsicum tree)
2cm
2 cm
9ft x
Washing 6ft
area
20ft
x20ft
Drying area
Drying area
20ft x 15ft
Packaging
area
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Store
Material Requirement
List Cost per unit Supplier
Organic fertilizers RM3.80 per gunny Kinabalu kimia

(baja tahi ayam)
Chemical fertilizers RM18.00 per boxes Kinabalu kimia
Chemicals fertilizers RM12.00 Kinabalu kimia
Pesticides RM15.00 per bottle Kinabalu kimia
Capsicums seeds RM45.00 per pack Kinabalu kimia
Herbicides RM50.00 per gallon Kinabalu kimia
Land RM5000 per pack Kinabalu kimia

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TOTAL RM5143.80
Table 19
Machine equipment
Types Supplier Price (RM) Quantity Total (RM)

Hoe Kinabalu 20.00 5 100.0
kimia
Cleaver Kinabalu 12.00 5 60.00

kimia
Plant bed KPD 70.00 4 280.00

cover
Head pipe Kinabalu 3.50 7 24.50

kimia
wheelbarrow Kinabalu 90.00 4 360.00

kimia
Mask Kinabalu 15.00 4 60.00

kimia
Glove Kinabalu 2.00 10 20.00

kimia
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Water tank Peladang 80.00 5 400.00
Hose KPD 25.00 5 125.00
TOTAL RM1429.00
Table 20
Manpower Planning
POSITION NO. OF WORKERS QUALIFICATION
Farm workers 6 SPM, working experience in

capsicum farm.
Driver operation 2 Have a GDL license and have

an experience.
Factory worker 2 Experience in packaging and

storage. Know about the
management in capsicum.
Table 21
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FORECASTING PURCHASES FOR YEAR 1
ITEMS TOTAL PRICE IN A MONTH

(Development 1st land phase = 2 Acre)
January
Organic fertelizer(Baja Tahi Ayam) RM 3.50 X 300 Gunny = RM 1050.00
Chemical Fertelizer ( for leaves) RM18.00 X 10 Boxes = RM 180.00
Chemical fetelizer (excel havest for RM 12.00 X 10 Boxes = RM 120.00
fruits)
Chemical fertelizer (3 in 1 for root RM 25.00X 20 Gunny = RM 500.00
leaves and shoot)
Pesticides (Mala thiom/ Racun kutu) RM 15.00 X 8 Bottles = RM 120.00
Pesticides ( Decis- racun serangga) RM 35.00 X 8 Bottles = RM 280.00
Herbicides (Copcides- Racun kulat) RM 48.00 X 8 Packs = RM 384.00
Herbicides (Racun rumput) RM 52.00 X 12 Gallons = RM 624.00
Capsicum seed RM 120.00 X 115 Tins = RM 13,800.00
TOTAL RM17,058
Table 22
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February
Pesticides (Mala thiom/ Racun kutu) RM 25.00 X 4 Bottles = RM 100 .00
Pesticides ( Decis- racun serangga) RM 35.00 X 8 Bottles = RM 280 .00
Herbicides (Racun rumput) RM 52.00 X 12 Gallons = RM642 .00
TOTAL RM1214.00
Table 23
MARCH
TOTAL RM1336.00
Table 24
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APRIL
Chemical fetelizer (excel havest for RM 12.00 X 8 Boxes = RM 96.00
fruits)
Chemical fertelizer (3 in 1 for root leaves RM 15.00X 20 Gunny = RM 300.00
and shoot)
TOTAL RM1876.00
Table 25
MAY
Organic fertelizer(Baja Tahi Ayam) RM 3.50 X 300 Gunny = RM 1050.00
TOTAL RM2386.00
Table 26
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(Development 2st land phase = 2 Acre)

JUNE
Organic fertelizer(Baja Tahi RM 2.80 X 220 Gunny = RM 616.00
Ayam)
Chemical fetelizer (excel havest RM 12.00 X 4 Boxes = RM 48.00
for fruits)
Chemical fertelizer (3 in 1 for RM 15.00X 20 Gunny = RM 300.00
root leaves and shoot)
Pesticides (Mala thiom/ Racun RM 25.00 X 4 Bottles = RM 100.00
kutu)
Pesticides ( Decis- racun RM 35.00 X 12 Bottles = RM 420.00
serangga)
Herbicides (Copcides- Racun RM 48.00 X 4 Packs = RM 192.00
kulat)
Capsicum seed RM 120.00 X 115 Tins = RM 13,800
TOTAL RM16,244
Table 27
ENT300
JULY
kutu)
serangga)
kulat)
TOTAL RM1,336
Table 28
AUGUST
kutu)
serangga)
kulat)
TOTAL RM1,628.00
Table 29
ENT300
SEPTEMBER
for fruits)
kutu)
serangga)
kulat)
TOTAL RM1,876.00
Table 30
OCTOBER
Organic fertelizer(Baja Tahi RM 3.50 X 300 Gunny = RM 1050.00
Ayam)
kutu)
serangga)
kulat)
TOTAL RM2,386.00
Table 31
ENT300
NOVEMBER
kutu)
serangga)
kulat)
TOTAL RM1,536.00
Table 32
DECEMBER
for fruits)
kutu)
serangga)
kulat)
TOTAL RM1,876.00
Table 33
ENT300
NO. MONTH TOTAL MONTHLY PURCHASES

(RM)
1. January 17058.00
2. February 1214.00
3. March 1336.00
4. April 1876.00
5. May 2386.00
6. June 16244.00
7. July 1336.00
8. August 1628.00
9. September 1876.00
11. November 1536.00
12. December 1876.00

TOTAL RM 50,752.00
Year 2
The forecasting for the purchase will increase 3%.
RM50, 752 X 3% = RM 1522.56
So, RM50, 752.00 + RM 1015.4= RM 52274.56
Year 3
ENT300

The forecasting of purchases will increase 4%
RM 52274.56 X 4% = RM 2090.98
So, RM 52274.56 + RM 2090.98 = RM 54365.54
OPERATIONS BUDGET
ITEM FIXED ASSET COST MONTHLY EXPENSE OTHER EXPENSE

(RM)
Machine equipment. 1429.00
Lorry 50,000
Raw materials 17,058.00
Diesel 400.00
ENT300
Electricity 250.00
Road tax 300.00
Insurance 300.00
Total 51429.00 17708.00 600.00
Table 35
Total operation budget= RM51429.00 + RM17708.00 + 600.00 = RM 69737.00

ENT300
INTRODUCTION
The last step in preparing the business report is financial plan whereby it provides the
business plan with rigor, by confirming that the objectives set are achievable from a financial
point of view. The financial plan will represents how Capsicum Land Trading will afford to
achieve its strategic goals and objectives. It shows the estimation of cash needed to start the
capsicum production business and its operational expenses, which then help to make decision on
how to raise the cash, either by loan or issuing additional shares in our business. The plan also
identifies the types of resources needed, quantities amounts of resources in term of labor,
equipment and material, calculates the total cost of each resource, summarizes the costs of
budget, and identifies any risks and issues related to the budget set. The plan also includes future
income to allocate various expenses in our business. All financial data comes from the operating
ENT300

budgets that include administrative budget, marketing budget and operational budget. It states all
the expenses of the business which are needed for the business to run.
OBJECTIVES
1. To avoid wastage done by our company in preparing the budgeting statement.
2. To ensure the organization will gain profit from our business operation.
3. To apply the financial aspect in business result such as administration, marketing and
operational.
Financial structure
GENERAL MANAGER
Izzah Binti Raynie

ENT300
Financial Manager
Naquiah Natasha Binti

Nadzmie
Accountant Supervisor
Clerk
FINANCIAL RESPONSIBILITIES
1. To ensure that the sources of finance are sufficient in order to satisfy the financial needs
of the business.
2. To ensure that all the resources are used accordingly.
3. To establish and maintain financial security.
4. To secure the capital.
5. To ensure that the project or business will run smoothly.

ENT300

6. Prepare the financial statement for the business as a proof for any business affairs.
THE PURPOSE OF FINANCIAL PLANNING
The purpose of planning the financial plan is to help the manager to manage cash flows and
to make sure that the sources of finance are enough to support the expenses that are needed to
manage the business. It also helps the business operation in monitoring the expenses whereby it
is not over budget or limits and to identify suitable sources of finance that are suitable to support
the business.
THE IMPORTANCE OF FINANCIAL PLAN
1. To identify the relevant source of financial.
2. To ensure the initial capital is sufficient.
3. To appraise the availability of the project before actual investment is committed.
4. To determine the size of investment such as implementation cost.
5. To be used as a guideline for implementation.
FINANCIAL PLAN STRATEGY
Our financial plan has follow several steps that been followed to become workable and also
meaningful.
1. Gathering all financial input.
ENT300

2. Preparing the project implementation cost schedule.
3. Preparing the source financial schedule.
4. Preparing the pro-forma cash inflow statement.
5. Preparing the pro-forma income statement.
FINANCIAL ANALYSIS
Financial analysis involves generating the information from the financial statements to determine
the performance of the business. It analyzes the financial performance of Capsicum Land
Trading while determi9ning the volume of sales of the product from Capsicum Land Trading to
cover the total cost.
The financial analysis covers current ratio, quick ratio, return on sale, return on equity,
and return on investment and debt to equity ratio.
Current ratio and quick ratio determine the ability of the business to cover its expenses
with its working capital. However, quick ratio does not consider the liability of the business into
calculation. The higher the ratio shows better capability of the business to cover its expenses.
Return on sale shows the performance of profit income to Capsicum Land Trading based on the
sales of the capsicum. Increment of return on sale represents higher income profit. Return on
equity and return on investment represents the ability of Capsicum Land Trading to provide
benefit to those who had offer financial support to Capsicum Land Trading. Like return on sale,
increment in these to provide higher benefit to financial supporters.
Debt to equity shows the ability of the business to settle its debts. The higher the ratio
indicates the failure of the business to clear its debts.
BUSINESS BACKGROUND
BUSINESS LEGAL ENTITY 2

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1= Private Limited Company ( Sdn. Bhd.)
2= Partnership
3= Sole Proprietorship
NATURE OF BUSINESS 2
1= Manufacturing
2= Trading
3= Service
FINANCIAL INPUT
PROJECTED ADMINISTRATIVE, MARKETING AND OPERATIONS EXPENDITURE
ADMINISTRATIVE EXPENDITURE
ENT300

Fixed Assets RM
Land & Building 22,000
office equipment 2,259
other assets 2,800
Renovation 10,000
Office departmet 9,800
Working Capital
salary both partner 10,509
EPF(12%) 786
SOCSO (2.5%) 164
Eectricity(office use) 400
Other Expenditure
Other Expenditure 200
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences 150
Insurance & Road Tax for Motor Vehicle 300
Other Expenditure
TOTAL 59,368
Table 35
MARKETING EXPENDITURE
Fixed Assets RM
Signboard 500
ENT300
Working Capital
Newspaper 150
Radio 100
Premium 1,100
Flyers 200
Other Expenditure
Pre-Operations
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL 5,150
Table 36
OPERATIONS EXPENDITURE
Fixed Assets RM
Machine equipment 1,429
Lorry 50,000
ENT300
Working Capital
Raw Materials 17,058
Carriage Inward & Duty
Salaries, EPF & SOCSO
Electricity( operation use) 250
Diesal 400
Other Expenditure
Other Expenditure
Pre-Operations
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle 600
Other Expenditure
TOTAL 69,737
Table 37
PROJECTED SALES AND PURCHASE
SALES PROJECTION
Month 1 29,820
Month 2 31,279
Month 3 31,150
Month 4 28,400
ENT300

Month 5 28,780
Month 6 30,310
Month 7 31,305
Month 8 30,900
Month 9 30,090
Month 10 30,460
Month 11 31,180
Month 12 33,020
Total Year 1 366,694

Table 38
PURCHASE PROJECTION
Month 1 17,058
Month 2 1,214
Month 3 1,336
Month 4 1,876
Month 5 2,386
Month 6 16,244
Month 7 1,336
Month 8 1,628
Month 9 1,876
Month 10 2,386
Month 11 1,536
Month 12 1,876
Total Year 1 50,752
Total Year 2 52,767
Total Year 3 54,366
Table 39
SOURCE OF FINANCE
TERMS OF LOAN (if required)

Interest rate 5%
Loan duration 5
Interest payment method* 2
* Method: 1 = flat rate 2 = annual
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rest
TERMS OF HIRE-PURCHASE (if

required)
Interest rate 5%
Hire-purchase duration 5
Table 40
PROJECTED IMPLEMENTATION COST AND SOURCE OF FINANCE

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
ENT300

Hire-
Requirements Cost Loan Own Contribution
Purchase
Existing
F.
Fixed Assets Cash Assets
Land & Building 22,000 22,000
office equipment 2,259 2,259
other assets 2,800 2,800
Renovation 10,000 10,000
Office departmet 9,800 9,800
Signboard 500 500
Machine equipment 1,429 1,429

Lorry 50,000 50,000
Working Capital 1 months

Administrative 11,859 5,858 6,001
Marketing 1,550 1,550
Operations 17,708 12,708 5,000
Pre-Operations & Other
Expenditure 4,350 299 4,051
Contingencies 8% 10,740 0 10,740
TOTAL 144,995 38,665 34,330 72,000
Table 41
BUDGET
ENT300

ADMINISTRATIVE BUDGET
Monthly
Particulars F.Assets Exp. Others Total
Fixed Assets
22
Land & Building ,000 22,000
2
office equipment ,259 2,259
2
other assets ,800 2,800
10
renovation ,000 10,000
9
Office departmet ,800 9,800
Working Capital
10
salary both partner ,509 10,509
EPF(12%) 786 786
SOCSO (2.5%) 164 164
Eectricity(office use) 400 400
- -
- -
- -
Expenditure
Deposit (rent, utilities, etc.) - -

Business Registration &
Licences 150 150
Insurance & Road Tax for Motor
Vehicle 300 300
Other Pre-Operations
Expenditure - -
46 11
Total ,859 ,859 650 59,168
ENT300
Table 42
MARKETING BUDGET
Monthly
Particulars F.Assets Exp. Others Total
ENT300
Fixed Assets
Signboard 500 500
- -
- -
- -
Working Capital
Newspaper 150 150
Radio 100 100

1,
Premium 1,100 100
Flyers 200 200
- -
- -
- -
Expenditure
Other Expenditure 3,100

Licences - -
Insurance & Road Tax for
Motor Vehicle - -
Expenditure - -
2,
Total 500 1,550 3,100 050
Table 43
OPERATIONS BUDGET
Particulars F.Assets Monthly Others Total

ENT300

Exp.
Fixed Assets
1,42
Machine equipment 1429 9
50,00
Lorry 50000 0
-
Working Capital
17, 17,05
Raw Materials 058 8
Carriage Inward & Duty - -
Salaries, EPF & SOCSO - -

2
Electricity( operation use) 250 50
4
Diesal 400 00
- -
- -
Expenditure
Other Expenditure -

Licences - -
Insurance & Road Tax for Motor 6
Vehicle 600 00
Expenditure - -
51,4 17, 69,73
Total 29 708 600 7
Table 44
DEPRECIATION METHOD AND ECONOMIC LIFE OF FIXED ASSET

ENT300
Econ.
Econ.
FIXED ASSETS FIXED ASSETS Life
Life (yrs)
(yrs)
office equipment 5 5
other assets 5 5
renovation 5 Machine equipment 5
Office departmet 5 Lorry 5
signboard 5 5
- 5 5
DEPRECIATION METHOD (1=straight line, 2=declining balance) 1

ENT300

DEPRECIATION SCHEDULES
Fixed Asset office equipment Fixed Asset other assets

Cost (RM) 2,259 Cost (RM) 2,800
Straight Straight
Method Line Method Line
Economic Life Economic Life
(yrs) 5 (yrs) 5
Accumulate Accumulate
Annual d Annual d
Yea Depreciatio Depreciation Book Yea Depreciatio Depreciation Book
r n Value r n Value
- - 2,259 - - 2,800
1 452 452 1,807 1 560 560 2,240

1,
2 452 904 1,355 2 560 120 1,680
1,
3 452 1,355 904 3 560 680 1,120
2,
4 452 1,807 452 4 560 240 560
2,
5 452 2,259 - 5 560 800 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
Table 45
ENT300
Fixed Asset Renovation Fixed Asset Office department

Cost (RM) 10,000 Cost (RM) 9,800
Straight Straight
(yrs) 5 (yrs) 5
Annual d Annual d
Book Yea Depreciatio Book
Year Depreciation Depreciation Value r n Depreciation Value
1
- - 0,000 - - 9,800
2, 1, 1,
1 000 2,000 8,000 1 960 960 7,840
2, 1, 3,
2 000 4,000 6,000 2 960 920 5,880
2, 1, 5,
3 000 6,000 4,000 3 960 880 3,920
2, 1, 7,
4 000 8,000 2,000 4 960 840 1,960
2, 10 1, 9,
5 000 ,000 - 5 960 800 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
Table 46
ENT300
Fixed Asset Signboard

Cost (RM) 500
Straight
Method Line
Economic Life
(yrs) 5
Accumulate
Annual d
Yea Depreciatio Book
r n Depreciation Value
- - 500
1 100 100 400
2 100 200 300
3 100 300 200
4 100 400 100
5 100 500 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Table 47
ENT300
Fixed Asset Machine equipment Fixed Asset Lorry

Cost (RM) 1,429 Cost (RM) 50,000
Straight Straight
(yrs) 5 (yrs) 5
Annual d Annual d
Yea Depreciatio Book Yea Depreciatio Book
r n Depreciation Value r n Depreciation Value
- - 1,429 - - 50,000
10, 10,
1 286 286 1,143 1 000 000 40,000
10, 20,
2 286 572 857 2 000 000 30,000
10, 30,
3 286 857 572 3 000 000 20,000
10, 40,
4 286 1,143 286 4 000 000 10,000
10, 50,
5 286 1,429 - 5 000 000 -
6 0 0 - 6 0 0 -
7 0 0 - 7 0 0 -
8 0 0 - 8 0 0 -
9 0 0 - 9 0 0 -
10 0 0 - 10 0 0 -
Table 48
ENT300

LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE

Amount 38,665
Interest Rate 5%
Duration (yrs) 5
Method Baki Tahunan
Yea Principa Total Principal
r l Interest Payment Balance
3
- - 8,665
7 1, 3
1 ,733 933 9,666 0,932
7 1, 2
2 ,733 547 9,280 3,199
7 1, 1
3 ,733 160 8,893 5,466
7
4 ,733 773 8,506 7,733
7
5 ,733 387 8,120 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 -
Table 49
ENT300
PRO-FORMA INCOME STATEMENT

PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3

Sales 366,694 384,626 427,902
Less: Cost of Sales
Opening stock
Purchases 50,752 52,767 54,366
Less: Ending Stock
Carriage Inward & Duty
50,752 52,767 54,366
Gross Profit 315,942 331,859 373,536
Less: Enpenditure
Administrative
142,308 142,308 142,308
Expenditure
Marketing Expenditure 18,600 18,600 18,600
Other Expenditure 3,300 3,300 3,300
150
Licences
Insurance & Road Tax
900 900 900
for Motor Vehicle
Expenditure
Interest on Hire-
Purchase
Interest on Loan 1,933 1,547 1,160
Depreciation of Fixed
15,358 15,358 15,358
Assets
Operations Expenditure 7,800 7,800 7,800
Total Expenditure 190,349 189,812 189,426
Net Profit Before Tax 125,593 142,047 184,111
Tax 0 0 0
Net Profit After Tax 125,593 142,047 184,111
Accumulated Net
267,640 451,751
Profit 125,593
ENT300

Table 50
PRO-FORMA BALANCE SHEET (Table 51)

PRO-FORMA BALANCE SHEET

ASSETS
Non-Current Assets (Book

Value)
Land & Building 22,000 22,000 22,000
office equipment 1,807 1,355 904
other assets 2,240 1,680 1,120
renovation 8,000 6,000 4,000
Office departmet 7,840 5,880 3,920
signboard 400 300 200
Machine equipment 1,143 857 572

Lorry 40,000 30,000 20,000
Other Assets
Deposit
83,430 68,073 52,715

Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods
Accounts Receivable 3,302 3,205 3,566
Cash Balance 177,061 327,837 520,011
180,363 331,042 523,577
TOTAL ASSETS 263,793 399,115 576,292
Owners' Equity
Capital 106,330 106,330 106,330
Accumulated Profit 125,593 267,640 451,751
231,923 373,970 558,081
Long-Term Liabilities
Loan Balance 30,932 23,199 15,466
Hire-Purchase Balance
30,932 23,199 15,466
Current Liabilities
ENT300

Accounts Payable 938 1,946 2,745
TOTAL EQUITY & LIABILITIES 263,793 399,115 576,292
FINANCIAL RATIO ANALYSIS

FINANCIAL RATIO ANALYSIS
LIQUIDITY
Current Ratio 192 170 191
Quick Ratio (Acid Test) 192 170 191
EFFICIENCY
Inventory Turnover #DIV/0! #DIV/0! #DIV/0!
PROFITABILITY
Gross Profit Margin 86.16% 86.28% 87.29%
Net Profit Margin 34.25% 36.93% 43.03%
Return on Assets 47.61% 35.59% 31.95%
Return on Equity 54.15% 37.98% 32.99%
SOLVENCY
Debt to Equity 13.74% 6.72% 3.26%
Debt to Assets 12.08% 6.30% 3.16%
Time Interest Earned 64 91 158
Table 52
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Table
ENT300
Table
Table
Table
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Table
Table
ENT300

ENT300

Project Capsicum

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ENT300

CAPSICUM LAND TRADING

UNIVERSITI TEKNOLOGI MARA (UiTM)

CAPSICUM LAND TRADING

NOR AFIFAH BT YUSOF 2007141157

NAQUIAH NATASHA BTE NADZMIE 2007141169

IZZAH BINTI RAYNIE 2007141167

DK NURAZERA BTE PG. ABDULLAH 2007141143

CAPSICUM LAND TRADING

SIR CYRIL CHRISTOPHER

The above matter is referred

CAPSICUM LAND TRADING

CAPSICUM LAND TRADING

CAPSICUM LAND TRADING

CAPSICUM LAND TRADING

CAPSICUM LAND TRADING

PURPOSE OF BUSINESS PLAN

a) To fulfill the demand of capsicum in the market.

CAPSICUM LAND TRADING

CAPSICUM LAND TRADING

Name of business/company: CAPSICUM LAND TRADING

Address: Kg. Libang laut, po.box 174,89657 Tambunan, Sabah.

Kg. Cintamata po.box 140,89308 Kundasang Ranau, Sabah.

Fax Number: 088-5890888

Form of Business: Partnership

Main Activity: Provide and produce capsicum

Date of Commencement: 1 January 2010

Date of Registration: In Progress

Name of Bank: Bank Pertanian Malaysia

Bank Number: In progress

Initial Capital: RM 36,000.00

Bank Loan: RM 38665.00

CAPSICUM LAND TRADING

Identity Card Number: 891219-12-5214

CAPSICUM LAND TRADING

Correspondence Address: Same As above.

Telephone Number: 014 9552204

Date of Birth: 19 December 1989

Age: 21 years old

Martial Status: Single

Academic Qualification: SPM

Courses Attended: Diploma in Business Studies UiTM

Skills: Know how to plan capsicum and manage farm.

Present Occupation: Full-Time Student.

Equity Contribution: RM 10,000

Asset Contribution: Existing farm, tools.

Current Job Position: General Manager and operation manager.

Partner 2 (Administration Manager)

Name of Partner: Dk. Nur Azera Bte Pg. Abdullah.

Identity Card Number: 891206-12-5880

Correspondence Address: Same As above.

Telephone Number: 014 9550525

Date of Birth: 6 December 1989

CAPSICUM LAND TRADING

Martial Status: Single

Academic Qualification: SPM

Courses Attended: Diploma in Business Studies UiTM

Skills: Management skills and Computer skills.

Experience: Supervisor at Survey Hypermall KK.

Present Occupation: Full-Time Student.

Equity Contribution: RM 10,000

Asset Contribution: Laptop, Fertilizer.