LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
Term Paper

Lovely Institute of Management Department of Management

Name of the faculty member: Ms. Jaspreet Kaur
Course No.: MGT631 Course Title: Services Marketing
Class: MBA Semester: IV Section: SP 502 Batch: 2009-11
Max. Marks: 25 Date of Allotment .19.01.2011 Date of Submission 20.04.2011
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S. No Roll No Topi Objectives of Company/organ Topic Model*
c Academic Activity ization
No.
1 1 Develops analytical Vodafone For given service Evaluation on the basis of
(Telecom)
ability of the
provider prepare understanding of topic.
1901 A02
students that how
2 2 Kingfisher “Services Assignment should be hand
service Airlines(Airlines
1901A10 environments are ) Encyclopedia”.It will written.
3 3 ICICI
designed Bank(Banking include: Evaluation parameter:
1901 A13 ) I. Executive summary-
4 4 Jet 1. Executive 1MARKS
Airways( Airl II.Services Marketing
1901 A17 ines) Summary Environment-1MARKS
5 5 Aviva Life III.Services Marketing Mix-
2. Services 3MARKS
Insurance(In IV.The Service
1901A18 surance) Marketing Segmentation-2MARKS
6 6 HDFC V.Customer Requirements
Bank( Banki Environment & Customer Expectations-
1901 A19 ng) 1MARKS
7 7 Axis 3. Services VI.Quality Concerns-
Bank(Bankin 1MARKS
g) Marketing VII.Integrated Gaps Model
1901 A20
of Service Quality-3MARKS
8 8 Airtel( Telec VIII.Drafting Service
Mix
1901 A61 om) Blueprint -1MARKS
9 9 Spicejet 4. Service IX.Drafting Service
Airlines( Airli Recovery Strategies-
1901 B31 nes) Segmentation 2MARKS
10 10 Standard X.Designing Service Blue
Chartered 5. Customer Print and Setting
Standards-1MARKS
Bank( Banki
Requirements XI.Drafting Positioning
1901 B32 ng) Maps-2MARKS
11 11 Tata & Customer XII. Designing
Telecom Servicescape -2MARKS
1901 B33 ( Telecom) Expectations XIII.Employee & Customer
12 1901 B35 12 Max New role in service delivery-
york 6. Quality 1MARKS
 Life( Insuran Concerns XIV.Integrated Services
ce) Marketing Communication-
13 13 Yes 7. Integrated 2MARKS
XV.Pricing of Services-
Bank( Banki
Gaps model 1MARKS
1901 B36 ng) XVI.Delivering service
14 14 Reliance of Service through intermediaries-
Communicat 1marks
io1ns( Telec Quality XVII.MANAGING WAITING
1901 B37 om) LINES1MARKS
15 15 Indigo 8. Drafting
Airlines( Airli
nes) Service
1901 B38
16 16 HDFC Blueprint
Standard
Life 9. Drafting
Insurance( I
1901 B39 nsurance) Service
17 17 Air
India( Airline Recovery
1901 B40 s)
Stages
18 18 Bajaj
Allianz( Insu 10. Designing
1901 B41 rance)
19 19 State Bank Service Blue
of
India( Banki Print and
1901 B42 ng)
20 20 Idea( Teleco Setting
1901 B44 m)
Standards
21 21 ICICI
Prudential 11. Drafting
Life
Insurance( I Positioning
1901 B45 nsurance)
22 22 Mc Donalds( Maps
1901 B47 Fast food)
12. Designing
23 23 Pizza
Hut( Fast Servicescape
1901 B50 Food)
24 24 LIC 13. Employee &
1901 B52 ( Insurance)
25 25 Blue Dart Customer
Courier
Services role in
1901 B55 ( Courier)
service
26 26 Fed Ex
Courier delivery
Services( Co
1901 B57 urier) 14. Integrated
27 27 KFC ( Fast
1901 B58 food) Service
28 28 Citi
Bank( Banki Marketing
1901 B62 ng)
Communicati
29 1902 A01 29 Kotak
Mahindra on
Bank
( Banking) 15. Pricing of
30 30 Met Services
Life( Insuran
1902 A02 ce) 16. Delivering
31 31 Kotak Life
Service
Insurance( I
1902 A04 nsurance) through
32 32 BSNL( Telec
1902 A05 om) Intermediarie
33 33 Apollo
Hospitals( H s
ealthcare)
17. Managing

1902 A07 waiting lines

34 34 Birla Sun
Life
Insurance( I
1902 A10 nsurance)
35 35 SOTC( Touri
1902 A18 sm)
36 36 Thomas
Cook( Touris
1902 A20 m)
37 37 Punjab
National
Bank( Banki
1902 A21 ng)
38 38 Lovely
Professional
University( E
1902 A24 ducation)
39 39 HSBC
Bank( Banki
1902 A27 ng)
40 40 Virgin
Mobile( Tele
1902 A29 com)
41 41 Fortis
Hospitals( H
1902 A62 ealthcare)
42 42 ING Vysya
Bank( Banki
1902 A63 ng)
43 43 ING Life
Insurance( I
1902 B31 nsurance)
44 44 UCO
Bank( Banki
1902 B34 ng)
45 45 Easy
1902 B40 Day( Retail)
46 46 Reliance
Fresh( Retail
1902 B41 )
47 47 Reliance Life
Insurance( I
1902 B42 nsurance)
48 1902 B43 48 Raddison
 Hotel( Hotel)
49 49 Café Coffee
Day( Fast
1902 B54 Food)
50 50 Barista( Fast
1902 B57 food)
51 51 Domino’s
Pizza( Fast
1902 B60 Food)
52 52 Thapar
University( E
1903 A18 ducation)
53 53 PTU( Educati
1903 A19 on)
54 54 Country Inn
1903 A60 ( Hotel)
55 55 Aegon
Religare Life
Insurance( I
1903 A65 nsurance)
56 56 Fortis
Hospital
( Healthcare
1903 A67 )
57 57 Leo Fort
1903 A68 Hotel( Hotel)
58 58 ICICI
Lombard( In
1903 B41 surance)
59 DLF
Prameria(Ins
1903 B43 urance)
60 Uninor(Telec
1903 B46 om)
61 Best
1903 B51 Price(Retail)
62 Big
Cinemas(Ent
1903 B52 ertainment)
63 Sarb
Multiplex(En
1903 B53 tertainment)
64 IDBI
1903 71 (Banking)
65 Kaya Skin
Clinic(Perso
1903 B73 nal Care)
66 Lakme
saloon(Perso
1903 B75 nal Care)
67 Religare(Fin
ancial
1901 B57 Services)
68 Haveli(resta
1901 B 32 urant)
Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date