Professional Documents
Culture Documents
E Productions
Business Proposal
Marketing 331.101
March 4, 2011
Meagan Payne
Maria Mitchell
Stephanie Pearl
Terrence Keels
Tyrin Bynum
Abdul Adehola
Willie Carter
Ulester Williams
Brandy Smith
Mission
Target Markets
1. It is cost efficient for a third party to plan the event. This is the case because the
third party only does event planning so they can plan and host the event more
efficiently.
2. The company does not have additional people who can be taken away from their
daily jobs, nor time to invest in an infrequent event.
Our event planning services for corporate retreats will typically be utilized by larger
corporations. A larger company can be generally defined as one with more than 40
employees. Smaller companies sometimes will utilize this service of ours; however, it is
the larger corporations that typically have the budget for this activity.
For our product launch event planning, we will be servicing companies of all different
sizes. Typically the companies that use this service will be product based companies, but
we will also offer this service to service-based company who desire to announce a new
service that they are offering.
Situation Analysis
Market Analysis
2006 2007 2008 2009 2010
Potential Customers Growth CAGR
Large companies 9% 1,158 1,262 1,376 1,500 1,635 9.01%
Small companies 8% 1,878 2,028 2,190 2,365 2,554 7.99%
Other 0% 0 0 0 0 0 0.00%
Total 8.38% 3,036 3,290 3,566 3,865 4,189 8.38%
Market Needs
Marketing Mix
• Pricing- The pricing scheme will be based on a per project estimate tailored to
each customer.
• Distribution- MARKETING OVER EVERYTHING (M.O.E.)'s services can be
performed throughout the Baltimore regional area, determined by the needs of the
customer.
• Advertising and Promotion- Several forms of advertising and promotion will be
used including a website, partnerships/ networking with the Chambers of
Commerce, and participation at various tradeshows.
• Customer Service- the Company goes about the day-to-day operations with the
belief that 100% customer satisfaction is required in order to make the business a
success. All levels of the organization have been taught this and practice it.