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ESOMAR

BEST OF 2011

ESOMAR BEST OF
NEW DELHI 2011
29 March

Pushing the envelope

Are we sure we are using all research weapons from our armoury?

Why does pushing the envelope matter? There are many important questions that face research today - is it relevant and
representative? Is MR today too commoditized and is DIY truly a threat to our industry?

Answers to these questions, and more, will be discussed at the third edition of the ESOMAR India Day!

In 2011 we are expanding our meeting into a full-day conference, complete with a keynote speaker and a Client vs. Agency
debate.

Venue: Hyatt Hotel, New Delhi


India
Date: 29 March 2011

PROGRAMME
09:00 – 09:10 Opening the conference
The ESOMAR perspective
Finn Raben, ESOMAR Director General
Pravin Shekar, ESOMAR Council Member

INCITE INSIGHT
Introduction by session chair
Partha Rakshit, ESOMAR Representative

09.10 – 09.40 From intuitive to formal cultural knowledge


Anjali Puri and Poonam Kumar, TNS, India

09.40 - 10.10 Skiinguphill


An alternative to traditional research practices for canned coffee flavour innovation
Sanja Burns, Givaudan, Singapore

10.10 – 10.40 Insight Simplicity


Achieving enhanced value for insight or taking it to a shallow grave?
Sangeeta Gupta, PepsiCo, India

10.40 – 11.00 Discussion

11.00 – 11.30 Refreshment Break


ESOMAR
BEST OF 2011

PROGRAMME
GAME ON
Introduction by session chair
Sandeep Arora, ESOMAR Representative

11.30-12.00 Engaging online respondents


Jon Puleston, GMI, UK

12.00 – 12.30 Maximizing online respondent engagement through a game-way research design
Gayathri Swahar, The Nielsen Company, India
Janardhan Swahar, Swayam Foods, India

12.30 – 12.50 Discussion

12.50 – 13.00 THE SPONSOR’S FAST TRACK

13.00 – 14.30 Lunch

MASTERCLASS
Introduction by session chair
Pravin Shekar, ESOMAR Council Member

14.30- 15.10 The latest on NLP techniques


Neil McPhee, Nuance Research, UK

THE GREAT DEBATE


15.10 -15.55 Who will win the battle of MR-Client vs. Agency?
Talent, Technology and the changing consumer traits! The 3 Ts

Moderator:
Partha Rakshit, ESOMAR Representative

Panelists:
Prakash Dadlani, Godreij, India
Jayant Jain, Godfrey-Phillips, India
Rashmi Varma, Reliance Communications, India
Piyul Mukherjee, Quipper Research Private, India
Prashant Singh, The Nielsen Company, India
Preeti Reddy, IMBR International, India

15.55 – 16.30 Refreshment Break

16.30- 17.00 KEYNOTE SPEAKER


Rijn Vogelaar, Author of “The Super Promoter” & CEO (Corporate Enthusiasm Officer) at Blauw
ESOMAR
BEST OF 2011

PROGRAMME
Research, Netherlands

17.00 -17.10 Q&A

17.10 – 17.20 Closing of the Conference


Finn Raben, ESOMAR Director General
Partha Rakshit, ESOMAR Representative

17.20 – 19.20 Networking Drinks sponsored by Research Club

SPEAKER PROFILES

Anjali Puri, TNS, India


Anjali leads the Qualitative Research practice in TNS Asia-Pacific. A seasoned qualitative researcher with close to 2
decades in the industry, Anjali has held a number of regional and global positions in earlier roles, and prior to this was
heading up the . She has extensive experience across categories in India and Asia Pacific, particularly F&B, healthcare and
technology. In the last few years, Anjali has been active in the development of new qualitative methodologies and has been
responsible for shaping contemporary thinking in qualititative research globally, particularly in the area of consumer
decision making and social media. She is a frequent presenter at ESOMAR and other industry forums, and the recipient of
the ‘Best New Thinking’ award by the UK MRS in 2006.

Sanja Burns, Givaudan, Singapore


Sanja is a research professional who soon after obtaining her degrees in Biochemistry in Immunology realised that she is
more intrigued by people than molecules and microorganisms. She has found refuge in the Flavour and Fragrance
industry and brings with her 18 years of passionate affairs with consumers. She is particularly interested in understanding
the interaction of the body, brain, mind and culture in shaping consumer experiences.

Sangeeta Gupta, PepsiCo, India


Sangeeta loves to understand people – people as consumers, people as clients, people as customers and colleagues,
people who make all sorts of decisions by “processing” all sorts of information. She enjoys exploring the hows and whys
behind the way people think and feel. In her couple of decades working in research, spread between research and
advertising agency and more recently the “client” end, her biggest highs have come when she has influenced this
understanding to make better business decisions.

Jon Puleston, GMI, UK


Jon Puleston, is Vice President of GMI Interactive, part of the GMI group based in London. GMI (Global Market Insite, Inc.) is
a leading provider to the global online research industry headquartered in Seattle, USA. His team specialises in the
design of interactive surveys and developing specialist technology for conducting interactive online research. He was
formerly the founding director of Media Intelligence, a research technology business that developed the industry’s first
ever flash survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing
and virtual publication surveys. His company was purchased by GMI in 2006 and since then have been investing in the
development of technology for conducting interactive surveys. Over the last 3 years he has been conducting extensive
ESOMAR
BEST OF 2011

research investigating techniques to improve panel engagement using interactive research techniques with the aim of
increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in
association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK
demonstrating how some of these techniques have been successfully been put into practice.

Janardhan Swahar, Swayam Foods, India


Janardhan Swahar holds an MBA from Indian Institute of Planning and Management. He is a banker turned entrepreneur.
In all his ventures, he works with a vision of linking grass root population into bigger business models fostering elevation of
their living standards and also bringing about sustainable development.
paragraph.

Gayathri Swahar, The Nielsen Company, India


Gayathri Swahar holds a doctoral degree in Organizational Behaviour and is a hardcore research professional with 8 years
of experience. She is currently with The Nielsen Company and she supports the segmentation and choice modeling
exercise for the region. Her research interests include online media modeling, discrete choice modeling, a-priori and post-
hoc multi domain segmentation and multilevel data modeling.

Neil McPhee, Nuance Research, UK


Neil McPhee is the Founder and Managing Director of Nuance Research Ltd (UK), a specialist Qualitative and Ethnographic
Research provider. Neil has been a qualitative researcher for 34 years, and is a Certified NLP (Neuro Linguistic
Programming) and Hypnotherapy Practitioner. He has presented papers on the use of advanced qualitative research and
ethnography at various events including MRS, ESOMAR, AQR/QRCA, ABMRC, AEMRI, BIG (Business Intelligence Group)
and IMRA conferences. He has a degree in Politics, Sociology and Economics, and is a Chartered Institute of Marketing
Diploma holder. Neil has been involved in Ethnographic research techniques since the early 1970’s. Before the foundation
of Nuance Research Ltd (UK), he was Qualitative Research Director of MORPACE International Ltd. Previously he had
spent 22 years forming, growing and then selling MSS Marketing Research, a full service agency.

Rijn Vogelaar, Author of “The Super Promoter” & CEO (Corporate Enthusiasm Officer) at Blauw Research, Netherlands
Rijn Vogelaar is CEO of Blauw Research and author of ‘The Superpromoter’ which was first published in Dutch in august
of 2009. In autumn of 2010 ‘The Superpromoter’ will be published in English and in German. Rijn studied social
psychology and methodology and is specialized in marketing and communication, market research, customer relations,
branding, recommendation behaviour, social media and social networking in general. Rijn is an award winning speaker.
Being a performing poet for many years he has a lot of experience on stage and most of the time he will add a little poetry
to his business presentations as well.

Pravin Shekar, Krea, India


Pravin Shekar has been in the research domain for the last 15 years. He is a startup specialist and has successfully
incubated companies and steered them towards significant growth. His passion lies in pushing the boundaries of research
and leveraging technology in this quest. A speaker with strong communication skills, Pravin has presented at several
international conferences.

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