Professional Documents
Culture Documents
BEST OF 2011
ESOMAR BEST OF
NEW DELHI 2011
29 March
Are we sure we are using all research weapons from our armoury?
Why does pushing the envelope matter? There are many important questions that face research today - is it relevant and
representative? Is MR today too commoditized and is DIY truly a threat to our industry?
Answers to these questions, and more, will be discussed at the third edition of the ESOMAR India Day!
In 2011 we are expanding our meeting into a full-day conference, complete with a keynote speaker and a Client vs. Agency
debate.
PROGRAMME
09:00 – 09:10 Opening the conference
The ESOMAR perspective
Finn Raben, ESOMAR Director General
Pravin Shekar, ESOMAR Council Member
INCITE INSIGHT
Introduction by session chair
Partha Rakshit, ESOMAR Representative
PROGRAMME
GAME ON
Introduction by session chair
Sandeep Arora, ESOMAR Representative
12.00 – 12.30 Maximizing online respondent engagement through a game-way research design
Gayathri Swahar, The Nielsen Company, India
Janardhan Swahar, Swayam Foods, India
MASTERCLASS
Introduction by session chair
Pravin Shekar, ESOMAR Council Member
Moderator:
Partha Rakshit, ESOMAR Representative
Panelists:
Prakash Dadlani, Godreij, India
Jayant Jain, Godfrey-Phillips, India
Rashmi Varma, Reliance Communications, India
Piyul Mukherjee, Quipper Research Private, India
Prashant Singh, The Nielsen Company, India
Preeti Reddy, IMBR International, India
PROGRAMME
Research, Netherlands
SPEAKER PROFILES
research investigating techniques to improve panel engagement using interactive research techniques with the aim of
increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in
association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK
demonstrating how some of these techniques have been successfully been put into practice.
Rijn Vogelaar, Author of “The Super Promoter” & CEO (Corporate Enthusiasm Officer) at Blauw Research, Netherlands
Rijn Vogelaar is CEO of Blauw Research and author of ‘The Superpromoter’ which was first published in Dutch in august
of 2009. In autumn of 2010 ‘The Superpromoter’ will be published in English and in German. Rijn studied social
psychology and methodology and is specialized in marketing and communication, market research, customer relations,
branding, recommendation behaviour, social media and social networking in general. Rijn is an award winning speaker.
Being a performing poet for many years he has a lot of experience on stage and most of the time he will add a little poetry
to his business presentations as well.