ASSIGNMENT

OF
RETAIL MANAGEMENT

LEE AND BLACK

Submitted by:-
Arif Lateef Gilkar
BBA-MBA
R1813B50
Indian Retail Sector
The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable
retail models across various categories and formats. Traditional markets are making way for
departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to
shopping, entertainment and food, all under one roof. It was estimated that India will have over
close to 50 million square feet of quality retail space by the end of 2007. The growth in mall
space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million
square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion.
The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and
is valued at Rs. 511 billion.

VARITIES AND ASSORTMENT

LEE
• Jeans
• Pants
• Shorts
• Big & Tall
• Jackets

JEANS PANTS SHORTS BIG AND Jackets

TALL
Relaxed Fit Carpenter Jean -
Bootcut Jean Relaxed Double Rocker Short B&T Men's Denim
Pleat Jack
Pant et

Heritage Bootcut Regular Fit

Jean Custom Fit Flat Belted Wyoming Straight Leg Men's Sherpa
Fron Short Stretch Jean - Line
t B&T d
Pant Deni
m
Jack
et
 Custom Fit
Relaxed Bootcut Stain Resist Belted Osage Relaxed Jean -
Jean Dou Short B&T
- ble
Belte Pleat
d 8- Pant
18

Relaxed Bootcut Stain Resist Regular Fit

Jean Plain Strai
4-7X Fron ght
t Leg
Pant Jean
B&T
-
Valu
e
Colo
rs

Relaxed Bootcut Relaxed Flat Stain Resist

Jean Fron Dou
- t ble
Husk Pant Pleat
y Pant
-
B&T

Regular Fit Comfort Fit

Boot Dou
cut ble
Jean Pleat
Pant
 Straight Flat
Relaxed Fit Front Pant
Boot
cut
Jean

Slender Secret No Iron Double

Kelle Pleat
r Pant
Boot
cut
Jean

Platinum Label - No Iron Plain

Clas Fron
sic t
Comf Pant
ort
Boot
cut
Jean

Heritage Belted
Slim
Fit
Jean

Vintage Slim
Jean
Curvy Elsie
Boot
cut
Jean

Contour Fit Ella

Bare
ly
Boot
cut
Jean

Heritage
Strai
ght
Fit
Jean

Loose Fit
Strai
ght
Leg
Jean

VARITIES AND ASSORTMENT

BLACK
• Men

• Women

• Headwear
Men and Women
• Short sleeves

• Hoodles

• Polo shirts

Short sleeves
BWS Logo B-Star Tee
Hoodles
B-Star Hoodie
BWS Circle logo Hoodie
Casual BWS Circle Logo Hoodie
BWS B-Star Logo Hoodie
BWS Good Squad Hoodie
BWS Whatever Logo Hoodie

Polo shirts
B-Star Polo shirts

Head wear
B logo headwear

T shirts
BWS Circle Logo Tee (Customize your own)
BWS Logo B-Star Tee (Customize your own)

COMPARISON
The following table outlays the comparison between Lee and Black.

PARTICULARS LEE BLACK

Variety Lee is offering a wide range of Black is offering products for

products for men ,women and men ,women . In every
boys. In every category there category there are very few
are near about 3-15 varities of varities near about1-7 varities
 every product this implies that
they are having deep product
range. All the products in the
category are of different sizes,
colours, style and design.They
are offering products to meet
the needs of the customers by
providing them with all types
of the clothes in a single store.
Price Lee offers products at a very
affordable price, as they are
targeting the middle and upper
middle class to keep them
motivated the keep their prices
in control.
Location Lee offer its services at a
convenient places which is
accessible to all and does not
have any other direct
competitors near by.
Segment Middle class to upper middle
class
Target Boys, women and men
References
http://www.lee.com
http://www.lee.com/webapp/wcs/stores/servlet/CountrySelector?storeId=10151
http://www.lee.com/store/LEE_STORE_/en_/category/men.html
http://www.bwg.com
of every product this implies
that they are not having deep
product range. All the
products in the category are of
different sizes, colours, style
and design.They are offering
products to meet the needs of
the customers.
Black offers products at a very
high price, as they are
targeting the upper middle
class.
Black offer its services at a
places where customers visit
occasionally.
Upper middle class to upper
class
Men and women