Executive Summary :

The report below show how the parket plan has helped out Sadolin to help it make huge amounts
of profit.The methodology used for making market plan was that our experts analysed how
Sadolin can be succeed in future by making customer anlysis,competitor analysis,SWOT analysis
in which the strength ,weaknesses,opporrtnites and threats were discussed, further experts made
analysis od political environment,ecnomical environment,social and technological
environment.This report shows all these analysis and how Sadolin progressed in so many years.
Customer Analysis :

Number And Type :

Painting without doubt is the most cost-effective to renovate residence.Sadolin unlike other
businesse's has large amount of customers including almost every type of society.People come
to buy the porduct of sadolin with a great trust and confidence as sadolin's paint beside porviding
low price's offer are long lasting.Both the factors(price and long lasting) are normally the first
priority of the cosumers which Sadolin Paint has always kept under consideration.

Value Drivers :

Value drivers of Sadolin are :

Its good reputation for providing variety of colours in paint that are long lasting.

High sales due to low price offer.

Its good realtions with the end-consumers.

Decision Porcess:

Whe it comes to renovating home using attractive paint.There are three things that irritate the
buyer i.e which colour they should go for and whether the company they have selectd is known
for its good reputation for its product and is its offering low price.Sadolin has all the qualities that
a customers wishes for and besides having these qualities the marketing people of Sadolin help
the customer to make their decision and these highly convicable always convince the customers
in the favour of company.These marketing people therefore are the major asset of Sadolin.

Retail Channel :

sadolin paint are marketed through various channels including super markets,malls etc.

Buying Process:
Normally customers come directly to the store to select the colours and buy the paints there
only.But Sadolin paint besides being in Oman has also got its branches in the countries including
Duabi,Kuwait,Qatar,Bahrian.Customers are given the opportunity to order the products sitiitng
home via internet.Customers can also contact Sadolin through Yellow pages.On making a big
deal with sadolin also offers payment in installments which is a big source of high sales of
sadolin.

Competitor Analysis :

Sadolin paint has to face many competitors in the market.the main competitors are those existing
with in the country.The list of competitors is large e.g Paint merchants have got large number of
branches in oman large number of branches means large market share.But Sadolin also due to
large number of branches has got a good share in market and low prices offered by Sadolin
makes it more competitive.

Strenghts :

Companies have started hiring educated and highly convincible marketing people who now can
play a vital role in the sales of the product as they will be possible to deliver the information about
the product in a more effective and effeicient manner.

Weakness:

Most of the Paint companies pick up up day labors, college kids and the town drunk to send for
painting customers home where as Sadolin has got the proffesional for the purpose.

High prices make their sales low and cutomers rush to the places like Sadolin.

The other companies lack internatioanl presence where as Sadolin has many branches in other
countries and is known internationally.

Market Share :

Sadoling being One of the oldest company has a great market share i.e of 40% .Almost all the
competitors really need to work hard to reach this amount of share in the market.

Collborators :

Distributors:

Sadolin paints have large number of distributors including the distributors with in Oman and also
outside Oman.The list of few distributors in Oman is shown below:

AHMD. AL QALEM AL HAIL 24539552 Near OIB - Al Hail

AL ZAM TRDG. HONDA ROAD 24831763 Near Pakistani Hotel

JARZEZ TRDG. GHUBRAH 24495198 Opp. Bank Muscat -

AL ZAM TRDG. GHUBRAH 24493423 Near Bowsher Hotel

AL RUSHEIDI GHUBRA 24495773 Opp. Muna Noor

Al Mahmood Trading MUSANAH 26870993 Adjacent to NBO Mussana

AL SARAH TRD. SUWAIQ 26862654 Near Suwaiq R/O.

there are many distributors other then shown above.

,
Joint Venture:

Covalence (formerly Tyco Adhesives), the global leader in Pipeline coatings has appointed
Sadolin Paints (Oman) as their accredited manufacturer for the region. Sadolin will now
manufacture Powercrete range of corrosion prevention coatings 0 the revolutionary liquid coating
for water, oil and gas pipelines used by leaders in the respective industries across the world.

Climate :

Pest Anaylysis :

By keeping in mind the concept of PEST we were able to analyse Sadolin in the following
different ways :

Political and legal environment

ecnomic environment
Social And cultural Environment
Tehnological environment

certain factors that were to be taken care of in political and legal environment are discussed
below:
Political Factors:
There are certain employment,trade laws that Sadolin has to follow .Few of them are discussed
below:

An Employer must employ Omani employees to the greatest possible extent. A decision from me
Minister will specify the percentage of Omanis to expatriates in the different economic sectors or
activities of each sector according to the requirements of the circumstances and activity of each
sector or according to the availability of the required Omani employees.

Sadolin is not allowed to practice the business of supplying foreign employees unless itobtains a
licence for that purpose from the Ministry. OMIC is not allowed to enter into a contract with any
person for the purpose of providing foreign employees unless he obtains a licence for that
purpose.

Sadolin must put all employees on the same footing when the nature and conditions of their work
are alike.

Sadolin must each year send to the concerned directorate within the month of January, the forms
prepared by the Ministry

Ecnomic Environment :
Sadolin would exceed the 10-25% "ideal growth level" that executive body sees as healthy. Its
resources would be pushed to the limits in pursuing a national growth strategy. Sadolin would
need to make commitments in manufacturing equipment, personnel, capacity, management,
information and finance. It would also need to keep up with a distributor that could increase sales
by over 360% to R0 3.15 million.

OMIC is currently performing very well, with orders beyond their capacity. There are one hundred
and twenty days of delivery time, which shows that production is already stretched to the limit.
Management will need to hire more workers and managers to keep up with the growth. It is clear
that a substantial financial investment will be necessary to fund the growth into the national
market.

Social And Cultural Environment :

Social factors can effect the business as the likes and tastes of customer changes.A variety of
new colors are coming into the market e.g people have started using marble ang granite tiles and
slab for teir rooms,kitchens etc this can force the Sadolin to generate less revenue in future.

Technological Factor :
Sadolin has got many chances as well as the most experienced teams, which forms the
backbones of our company, to provide end cosumers with our satisfactory services. SAdolin aims
to work closely with all friends in every corners of the world.

SWOT Analysis:
SWOT is used to analyse companies Strength,Weaknesses,Opportunities,Threats.
Sadolin on analysing it on the basis of SWOT came up with the following analysis:

Strenght:

The main strength of Sadolin is its good relationship with the end consumers.
Its good reputation for providing variety of colors in paint .
Colors of Sadolin are Long lasting.
Sadolin produces paints on its own.
Sadolin has large number of distirbutors.
Customers trust Sadolin paints.
Sadolin is internationally known brand.

Weaknesses :

As prices of everything is rising there is a possibility that Sadolin might rise its prices which could
result in low sales in future.

Opportunities :

Due to its international presence Sadolin has more opportunity to expand its business in future
which will reuslt in more sales again.

Threats :

As selling of paint colors is a profitable business and has got more chances of getting profit as
compared to loss so many companies have started with this profession due to which threat of
competition has rosen.

Due to rise of prices employers will demand for more salary which again is the threat to sadolin
as rising prices will also rise the prices of paint.In short there is a threat to break-even factor.

Market Sementation :

Sadolin defined its market segmentation in the following way :

Percent Of Sales:
Sadolin while producing paint needs to keep in mind what their sale percentage is.The sale
percentage should be higher then the production percentage.The company otherwise eill suffer
from a great loss.

What They Want :

Consumers while buying paints look for the following quality factors:
• Good workability.
• Does not require curing with water .
• Good water resistance.
• Good Tensile Adhesion Strength, Compressive Strength and also Flexural Strength.
• Controlled water vapour permeability.
• Excellent Abrasion Resistance.
• Resists the growth of algae and fungi on wall.
• Good intercoat adhesion to Emulsion Paints.

How They Use Product :

Our customers use Sadolin paints for the paiting their homes,ofiices,kitchens etc.People also
come to us with a demand for furniture paint.Sadolin also has got workers for the customers
demanding for painting their furniture.

Support Requirements :

Sadolin beside providing people with variet of colours also help people by providing them workers
for painting their homes.Also Sadolin have got the staff which help customers in selecting or
making choice in colour and guiding them how product of Sadolin is better than other brands.

How To Reach Them :

We reach our customers by promoting our products through TV,News Paper,internet.Some of our
way promotion are displayed below :
Alternative Marketing Strategy:

Before reaching to the selected marketing strategy Sadolin had to face many problem as the
strategies plannned before were not good anough to reach the goals.The major problem with the
strategy before was the location where the sadolin can bring its self into existence.Low budget
due to some strategy problems also was a threat to the discontunation of the product in
future.Finally company came up with a strategy that was in every way in the favor of a
comapny.This selected strategy is dicussed below.

Selected Marketing Strategy :

Place:
Sadolin while marketing plan was sure that one thing that can effect its sale was it place.The best
location therefore was chosen for Sadolin.Sadolin also select its distributors with the best location
as location plays a vital role in business success.All the distributors of Sadolin are located at the
best place,place that is fit for the marketing and the sales of product.Sadolin also select its
distributors keeping in mind wether the distirbutor is having enough transportation facility to make
the product delivery within time.

Promotion :

Sadolin has always promoted its product in a very effective.Sadolin promotes its product via
following media:
1)Tv
2)News Paper
3)Internet
4)leaflets
Sadolin also promotes its product by keeping good relation-ship with the end consumers.good
realation with the customers always have been the value driver in the promotion of the companies
product.Marketing people have been hired who are responsible for dropping leaflets infront of
doors.Sadolin while promoting through these expensive media
also keep in mind that budget does not exceed breakeven point.

References:
www.sadolinpaints.com/
www.mplans.com
www.knowthis.com
www.sadolinoman.com/company.html
www.aboutpublishinggroup.com/samples/marketing_sample.pdf
www.scribd.com/.../Example-Marketing-Plan-Report
www.manpower.gov.om/labourlaw/TOC_English.pdf