Project Report On Cell Phones Aniket Sarkar111112221212

PROJECT REPORT
Submitted in the partial fulfillment for the degree of

Bachelor of business management.
Bangalore University
Final Report
On
“A study and analysis on cell phones”
Submitted by
Aniket sarkar.
Reg No:-08RSC08012
Under the Guidance of
GARDEN CITY COLLEGE

16Km old madras road Bangalore
560049
(2010-2011)
2
CERTIFICATE OF THE GUIDE

This is to certify that the Management Thesis titled “A study and analysis on cell phones ”
submitted by Aniket sarkar. Enrollment No: 08RSC0812 during Semester VI of the BBM
Program (The Class of 2011) embodies original work done by him/her.
Signature of the Faculty Supervisor
Name (in Capitals) :

Designation : Faculty Member - Marketing
Campus : GARDEN CITY COLLEGE.
3
CERTIFICATE OF THE COLLEGE
This is to certify that the Management Thesis titled “a study and analysis on cell phones”
submitted by Aniket sarkar. Enrollment No: 08RSC08012 during Semester VI of the BBM
Program (The Class of 2011) embodies original work done by him/her.
Signature of the HOD signature of the principal

4
CERTIFICATE BY THE COMPANY

5
ACKNOWLEDGMENTS
I am grateful to thank our CHAIRMAN Mr. V.G. JOSEPH, OUR PRINCIPAL Mr.
K.C. JOHN our DIRECTOR Mr. KALYANSUNDARAM and our HOD MRS.JAYA
LAKSHMI.J for giving me this great opportunity to do my project.
I also extent my thanks to. Faculty guides MRS SHYMALA who has given me
moral support to do my project work.
I also extend my thankfulness to my beloved parents and friends for their

continuous encouragement at every moment.
6
DECLARATION
I hereby declare that the dissertation a study and analysis on cell phones” Submitted for
the BBM Degree at GARDEN CITY COLLEGE BANGALORE University’s Department
of Business Management is my original work and the dissertation has not formed the basis
for the award of any degree, associate ship, fellowship or any other similar titles.
Place: BANGALORE
Date:
(Aniket sarkar)
7
Contents
Back ground 9-10

• About the industry
• About subject
Research design 11-16
• Title of the study
• Statement of the problem
• Objectives of the study
• Scope of the study
• Limitation of the study
• Methodology of the study
• Research instruments
Company profile 17-26
Data analysis and interpretation 27-83
Summary of findings 84-85
Recommendation suggestions, conclusion 86-88
Appendices and annexure 89-92
Bibliography 92-94
8
Chapter 1
INTRODUCTION
9
About the industry.
Mobile phone is a small, portable communication device that enables people to make
phone calls whenever where they are. It receives and gives out signals via the service
providers through transmitting towers and even via satellite. The convenience of mobile
phone is allowing people to communicate with one another without the limitation of
regions and time. Today, mobile phones have become an important part of communicating
with your friends and relatives. Mobile Phones have become a must, not just for business
men and working people but also for young college going youths. We all know about the
importance of this handheld handset
Mobile phone is a device providing two-way communication. Signal transmission is the

very basic concept for mobile phone. It uses the radio wave theories which are similar to
the ordinary radios. The frequencies of mobile phones of course are stronger and higher
than ordinary radios to enable clearer conversation among users. The transmission of the
mobile phones allow these radio wave (signals) to interact (to receive and send) from the
device to the transmission centers (towers), then to another user (no matter land line or
another mobile phone). The signals of mobile phone are split into small cells (This is also
why mobile phones are also known as Cell Phones earlier) geographically. These cells
allow radio transmission enabling authorized signals to receive and send out among the
mobile phones.
About the subject
The history of cell phones goes back in the year 1843, a man by the name Michael
Faraday studied to see if space could conduct electricity. This man in the process
developed the cell phone, in the year 1865. The first person to come up with the idea of
transmitting and receiving messages was Doctor Mahlon Loomis. He was the first person
to communicate through the wireless atmosphere.
The beginning history of cell phones is based upon radio technology that was developed
from the 1940's onward. For instance the beginning of cell phones can be traced to the
innovation in taxi cabs, police cars and other service vehicles where two way radios were
used to communicate with one another or with a central base. Early cell phone
communication technology could be even traced back to individuals with special radios
that can patch into a phone line via live operator to make a phone call.
The first official mobile phone was used in Sweden by the Swedish police in 1946. The
technology was connected to the telephone network and was distinctive of two way radio
technology. The phone was not very practical; it was only able to make 6 phone calls
before the car's battery was drained. In 1946, America AT&T and Southwestern Bell
brought out the first commercial mobile telephone service in 1946. This service is used on
communication devices which are permanently installed on vehicles. It uses a weaker
10
signal (compared to what mobile phones receive now), but a similar theory of receiving
and giving out signals. Though, the bandwidth is very low.
The technology of modern cell phones started with the creation of hexagonal cells for
mobile phones by D.H. Ring from Bell Labs in 1947, later on another engineer from Bell
Labs conceived of cell towers that would transmit and receive signals in three directions
instead of normal bi directional antennas. However, although some technologies have
been developed, electronics and other technologies would take decades to mature and to
be developed. For instance, the electronics that were used in the first cell phones were first
developed in the 1960's
By 1967, mobile phone technology was available; however, the user had to stay within
one cell area. Cell areas which were serviced by a base station were unable to hand off
cellular phone calls from one base station to another. While you could make a phone, call,
you weren't able to continue the call after you reached a set range. In 1970, Amos Edward
Joel, who also was an engineer at Bell Labs, developed the call handoff system. This
technology facilitated continuity of a phone call from one area to another without
dropping the phone call.
The first cell phone project was for Motorola in 1973 by Martin Copper. He was the one
responsible to let the people of New York see it. The first cell phone was made in Chicago
in 1977. Initially people were given the cell phone on a free trial to understand and study
the product. Slowly and steadily many big companies joined hands and cell phone were
found in over 54 places all over the world.
The modern mobile phones are developed, researched and experimented in the 1970s.
AT&T Bell Lab and Motorola from United States are the pioneers in that time. Mobile
phone was patented individually by Motorola in 1975. Though, the first commercial
mobile phone system (also known as network system or system operator) was launched in
Japan in 1979. The second mobile phone system was established in 1981 later in United
States. In the late 1980s, along with the commercialized mobile phone system, the mobile
phone industry started to develop rapidly and attracting more users to use mobile phones.
In 1990s, along with the popularity on a new network system GSM (Global System for
Mobile Communication), more and more people started to subscribe for mobile phones. In
2003, there are about 1.52 billion mobile phone users around the world, making it a big
and important industry in the technology field
11
CHAPTER 2
RESEARCH DESIGN.
12
TITLE OF THE STUDY.
A study and analysis on cell phones
Statement of the problem.
1. The research is conducted with in the limited areas

2. Observations is very intensive to make statement of the all customers
3. Usage of the time
RESEARCH OBJECTIVE
• To understand consumer buying behavior and their taste & preference vis-à-vis
the top brands in the cell phone industry in India.
• To understand the consumer preferences regarding the usage of cell phones.
• To understand the customer satisfaction level and brand loyalty.
• To assess the buyer want and behavior as well the actual and potential market
size .Thus studying different parameters to understand the various preferences
of the consumer.
• To compare market leaders on different grounds
• To identify brand loyalty and brand preference of the consumer

13
Research Objective Appropriate Design
To gain background information, to define terms, Exploratory

to clarify problems and hypotheses, to establish
research priorities
To describe and measure marketing phenomena Descriptive

at a point in time
To determine causality, to make “if-then” statements Causal
Scope of the study.
The dynamic nature of every industry keeps the pulses of the companies operating in each
sector racing. With its rapid growth in India, it has become essential to pay much attention
to it.
The behavior of the Indian consumers towards the cell phones has been changing. It is
essential to study this behavior further in order for it to improve. Knowing the consumers’
perception is crucial as it facilitates consumers’ behavior prediction.
LIMITATIONS
• Due to the limitation of time and money, the study was limited to the geographical
region of Delhi where also due to the large cell phone using population a
probability sampling technique had to be inherited.
• While administering questionnaires during phase two of the study, the researcher
noticed that some sample were very enthusiastic and were extremely positive and
genuine in there answers where as the some other just ticked even without reading
the questions.
• Some of the people who were part of our sample size, became non- respondents
i.e. the questionnaire they filled were incomplete or they were not willing to
respond.
• Sample size was a constraint since it was not representative of the entire target
population. People could not remember the brands and the features of cell phones
they use as mentioned in our questionnaire.
• The semantic differential scale was difficult for an ordinary person to understand
and answer but very essential for the analysis of the market research that had to be
conducted. This posed the problem of errors in the study
14
RESEARCH PROCESS
Here we aim to understand the research methodology establishing a framework of

evaluation and revaluation of primary and secondary research. The techniques and
concepts used during primary research in order to arrive at findings; which are also dealt
with and lead to a logical deduction towards the analysis and results.
GENERAL MARKETING RESEARCH PROCESS
Beginning with the research
• Formulate marketing research problem

• Determine research design (Exploratory / Causal)
• Determine data collection method (Secondary / Primary)
• Sampling frame
• Sample selection process (Probability sample / Nonprobability sample)
• Sample size
• Design data collection forms
• Design sample questionnaire and collect data
• Editing (Check the completeness and consistence of data as well as
completeness of instructions)
• Coding (for computing)
• Tabulating
• Analyze and interpret the data
• Prepare the research report.
Methodology of the study.
RESEARCH TECHNIQUES
In terms of data capture and analysis there are two main types of market research:
• QualitativeResearch
• Quantitative Research
Qualitative Research
Qualitative Research is about investigating the features of a market through in-depth

research that explores the background and context for decision making.
15
There are two main qualitative methods - depth interviews and focus groups.
a. Depth Interviewing
Depth interviews are the main form of qualitative research in most business markets. Here
an interviewer spends time in a one-on-one interview finding out about the customer's
particular circumstances and their individual opinions.
b. Focus Group
A small group of people brought together and guided by a moderator though an

unstructured, spontaneous discussion about a certain topic
The goal of a focus group is to draw out
• Ideas
• Feelings
• Experiences
about a certain issue that would be obscured or stifled by more structured methods of data
collection.
Quantitative Research
Quantitative research is about measuring a market and quantifying that measurement with
data. Most often the data required relates to market size, market share, penetration,
installed base and market growth rates.
However, quantitative research can also be used to measure customer attitudes,
satisfaction, commitment and a range of other useful market data that can tracked over
time.
Quantitative research can also be used to measure customer awareness and attitudes to
different manufacturers and to understand overall customer behavior in a market by taking
a statistical sample of customers to understand the market as a whole.
The different techniques of conducting quantitative research are:

• Survey method
• Questionnaires
SCALING TECHNIQUES USED IN THE RESEARCH
COMPARATIVE SCALES:
16
• Rank order scaling : In this method respondents are presented with several objects
simultaneously and asked to order or rank them according to some criteria.
1. The criteria mentioned in our questionnaire for question 9 is to rank the cellphone
features according to preference.
2. The criteria used in question 12 is to rate brands according to visibility.
Research instruments:
METHOD OF DATA ANALYSIS
Based on the type of data collected and the target segment with the appropriate statistical
methods, inference should be made. The response set of one variable is compared with
another set of variable to ensure a detailed analysis of data.
We have used the SPSS software to analyze our data accurately. After the respondents had
filled in the questionnaires, the data was entered into the software and the analysis was
made thereby.
PRIMARY RESEARCH
PILOT TESTING
The first stage of the data gathering study was the “dummy analysis” – a pilot study. This
helped the researcher to throw up some inevitable problems of converting the design into
reality. An experiment or a survey can and should be piloted on a small scale in virtually
all circumstances.
The changes we made were-
• Reduce the number of questions to reduce time
• Error in scaling which had to be revised
• Demographic information had to be incorporated
• A few grammatical errors had to be rectified.
17
Chapter 3 Company profile.

18
EVOLUTION OF MOBILE PHONES- TECHNOLOGY
From the development since the first modern mobile phone launch, the industries has
developed rapidly and changed a lot in the short 20 years. Here are the different stages of
the mobile phone:
Stages of Evolution
 First Generation (1G)
The first generation mobile phone refers to the mobile phones that were developed in the
1980s.
In 1983, Motorola unveiled to the world, the first truly portable cellular phone. It was
called the Motorola DynaTAC 8000X. Motorola developed the technology for cellular
phones for decades and this particular phone took 15 years to come to market at an
expense of over 100 million dollars in research costs. The DynaTAC800X was extremely
lightweight for its time and only weighed about 28 ounces. It was 13 inches x 1.75 inches
x 3.5 inches and was known as the Brick for its shape. It was largely developed with the
help of Dr. Martin Cooper of Motorola.
While most cell phones weren't made to be carried in your hand, all phones were made for
permanent installation in the car. For a while the term "car phone" was extremely popular.
Besides car phones, there were a few models that came in tote bag type configurations that
can easily hook up to a car's battery, via the DC outlet to make calls. There were also a
few models that came as briefcases, to hold large batteries necessary to make phone calls.
 Second Generation (2G)
The 2G was introduced to the market basically in the early 1990s. GSM and CDMA
(Code Divisional Multiple Access) are the different protocols that brought the mobile
phone into the second generation stage. The protocols of the 2G mobile phone are
digitalized transmitted. SMS (Short Message Service) is also the services added for the 2G
services.
Phones based on 2G technology were much smaller than the brick telephones of the mid
to late 80's. Most 2G cellular phones were usually in the range of 100 to 200 grams, plus
they were hand held devices that were truly portable without the need for a large battery.
Advances in battery technology, as well as computer chip technology also helped to make
2G cell phones much smaller than their predecessors. With these innovations, cell phone
usage soared.
 Second And a Half Generation (2.5G)

Still under the same network protocol, but provided services such as WAP (Wireless
Application Protocol) and GPRS (General Packet Radio Service) enabling mobile phones
19
to access on certain websites. Colored screen with camera featured mobile phones were
also introduced in this stage (not all phones are featured with these new functions).
 Third Generation (3G)
Third Generation cellular phones is the technology that is currently available today and it
is commonly referred to as 3G. While 3G came only a few years after 2G, mainly due to
many innovations in technology and services, standards for 3G are usually different
depending on the network.
3G mobile phones usually include innovations to receive much more than phone calls, A
whole new network protocol launched in the twenty-first century. The 3G protocol
enables high speed connection (speed similar to broadband connection) to access through
internet and also video calls. Currently technologies are continuing to improve and new
innovations such as streaming radio and TV, as well as Wifi are currently breaking into
the market.
MOBILE PHONES- TECHNOLOGY REVOLUTION
From Motorola's first phone, which weighed in at 2 pounds, to Apple's upcoming iPhone,
here's a look at how cell phones have evolved over the years.
Heftier: Nokia Mobira Senator (1982)
It may look more like a boombox than a portable phone, but this boxy, bulky device was
actually Nokia's first mobile (if you can call it that) phone. Introduced in 1982, the Nokia
Mobira Senator was designed for use in cars. After all, you wouldn't want to use this
phone while walking: It weighed about 21 pounds.
Hefty: Motorola DynaTAC 8000X (1982)

In 1973, Motorola showed off a prototype
of the world's first portable cellular
telephone. That phone, which measured
more than a foot long, weighed almost 2 pounds, and cost $3995, ultimately became
commercial available in 1983. Known as the Motorola DynaTAC 8000X, its battery could
provide 1 hour of talk time, and its memory could store 30 phone numbers. It may not
have been pretty, but it did let you talk while on the go--if you could lift it, that is.
20
Pre-iPhone: BellSouth/IBM Simon Personal Communicator (1993)
A cell phone with added PDA (Personal Digital Assistant) functions isn't news today. But
in 1993, it was a novel idea. The Simon Personal Communicator, jointly marketed by
IBM and BellSouth, was the first mobile phone to add PDA features. It was a phone,
pager, calculator, address book, fax machine, and e-mail device in one package, albeit a
20-ounce package that cost $900.
Ahead of Its Time: Motorola StarTAC (1996)

Before the Motorola StarTAC was introduced
in 1996, cell phones were more about function
than fashion. But this tiny, lightweight phone
ushered in the concept that style was just as
important, ultimately paving the way for today's
sleek-looking phones like the Motorola Razr. This 3.1-ounce clamshell-style phone, which
could easily be clipped to a belt, was the smallest and lightest of its time. In fact, it was
smaller and lighter than many of today's teeny-tiny cell phones.
DotComs Ran on These: Nokia 6160 (1998) or

Nokia 8260 (2000)
In the late 1990s, Nokia's candybar-style cell
phones were all the rage. Sporting a
monochrome display, an external antenna, and a
boxy, 5.2-inch tall frame, the Nokia 6160 was
the company's best-selling handset of the 1990s. The somewhat sleeker Nokia 8260,
introduced in 2000, added a colorful case and lost some of the 6160's bulk: it stood only
about 4 inches tall and weighed 3.4 ounces, compared with almost 6 ounces for the 6160.
Early Smart Phone: Kyocera QCP6035 (2000)

If you're one of the many fans of the Palm
OS-based Treo phone, you might want to
21
thank Kyocera. The company's QCP6035 smart phone, which hit the retail market in early
2001 and cost between $400 and $500 (depending on the carrier), was the first Palm-based
phone to be widely available to users. It included a measly 8MB of memory, and sported a
bland monochrome display, but it paved the way for future products.
PDA to Phone: Handspring Treo 180 (2001)

Back when Palm and Handspring were still
rivals, Handspring made waves with the Treo
180. More PDA than phone, the Treo 180 came
in two versions: one with a QWERTY keyboard
for typing (pictured), and another (the Treo
180g) that used Graffiti text input instead. Like the Kyocera QCP6035, it featured a
monochrome screen, but boasted 16MB of memory.
Swivel It: Danger Hiptop (2002)

Before the T-Mobile Sidekick became Hollywood's "it" phone, it was known as the
Danger Hiptop. PC World liked it so much that we named it our product of the year in
2003. While its voice capabilities were only mediocre, this was one of the first devices to
offer truly functional mobile Web browsing, e-mail access, and instant messaging. Plus, it
pioneered that nifty swiveling design.
22
CrackBerry Phone: BlackBerry 5810 (2002)

Before the BlackBerry 5810 came along in early 2002, Research In Motion's devices were
best known for their data capabilities: Push e-mail technology, Organizer features, and
thumb keyboards. The 5810--the first BlackBerry to offer voice capabilities--changed that
perception. This device added a GSM cell phone to the package, albeit one that required
the use of a headset (it lacked both a speaker and a microphone).
NOKIA
Nokia started its India operations in 1995, and presently operates out of offices in New
Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Ahmedabad. The Indian operations
comprises of the company’s handsets and network infrastructure businesses, R&D
facilities in Bangalore, Hyderabad and Mumbai and manufacturing plant in Chennai. The
handset business is supported by a team of professionals across 3 business groups namely
Mobile Phones, Multimedia and Enterprise solutions.
The company has grown manifold over the years with its manpower strength increasing
from 450 people in the year 2004 to close to 6000 people currently.
The company has also launched seven Nokia ‘Concept stores’ in Bangalore, Delhi, Jaipur,
Hyderabad, Chandigarh, Ludhiana and Chennai to provide customers a complete
experiential mobile experience.
23
As of January 2004, Nokia streamlined its global organizational structure to strengthen

its focus on convergence, new mobility markets and growth. To address emerging new
business areas in the Mobility era while continuing to grow its leadership in mobile
voice communications, Nokia has four business groups to best meet the unique
dynamics of each business.
Mobile Phones offers a global range of highly competitive mobile phones for large
consumer segments, and develops mobile phones for all major standards and customer
segments in over 130 countries. It is responsible for Nokia's core mobile phones
business, based mainly on WCDMA, GSM, CDMA and TDMA technologies. Mobile
Phones focuses on bringing feature-rich, segmented mobile phones to the global market.
Multimedia brings mobile multimedia to consumers in the form of advanced mobile

devices and applications. Its products have features and functionality such as imaging,
games, music, media and a range of other attractive content, as well as innovative
mobile enhancements and solutions.
Networks continues to offer leading-edge network infrastructure, technology and related

services, based on major wireless standards to mobile operators and service providers.
Focusing on the GSM family of technologies, the group aims at leadership in GSM,
EDGE and WCDMA radio networks. Our networks have been installed in all major
global markets that have adopted these standards. Networks is also a leading provider of
broadband access and TETRA networks for professional users in the public safety and
security sector.
Enterprise Solutions provides a range of terminals and seamless mobile connectivity

solutions based on end-to-end mobility architecture, dedicated to helping businesses and
institutions worldwide improve their performance through extended mobility. Its end-to-
end solution offerings range from business optimized mobile devices on the front end, to
a robust portfolio of mobile business optimized gateways in the back end including:
wireless email and internet, application mobility, message protection, virtual private
networks, firewalls, and intrusion protection.
Some firsts for Nokia in India:

1995 – First mobile phone call made in India on a Nokia phone on a Nokia network
1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110
2000 - First phone with Hindi menu (Nokia 3210)
2002 - First Camera phone (Nokia 7650)
2003 - First Made for India phone, Nokia 1100
2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones
2004 - First Wi-fi Phone- Nokia Communicator (N9500)
2005 – Local UI in additional local language
2006 – Nokia manufacturing plant in Chennai
2007 – First vernacular news portal
24
SONY ERICSSON
Sony Ericsson currently concentrates on the categories of: music, camera, business (web
and email), design, all-rounder, and budget focused phones.
• The Walkman-branded W series music phones, launched in 2005.

The Sony Ericsson W-series music phones are notable for being the first music-
centric series mobile phones, prompting a whole new market for portable music
that was developing at the time.
• The Cyber-Shot-branded line of phones, launched in 2006.
This range of phones are focused on the quality of the camera included with the
phone. Cyber-shot phones always include a flash, some with a xenon flash, and
also include auto-focus cameras. Sony Ericsson kicked off its global marketing
campaign for Cyber-shot phone with the launch of ‘Never Miss a Shot’.
• The UIQ smartphone range of mobiles, introduced with the P series in 2003 with
the introduction of P800.They are notable for their touchscreens, QWERTY
keypads (on most models), and use of the UIQ interface Platform from Symbian
OS. This has since expanded into the M series and G series phones.
The Xperia range of mobile phones, heralded by the Sony Ericsson XPERIA X1 on
February 2008 at the Mobile World Congress (formerly 3GSM) held in Barcelona Spain.
• Operating System into Sony Ericsson powerhouse smartphones. XPERIA was the
first trademark promoted by the Sony Ericsson as it's own and is designated to
provide technological convergence among it's target user base
25
Chapter 4
Data analysis and interpretation.
26
1.FREQUENCY TABLE
SEX RATIO -
SEX
Particulars Frequency Percent

Valid 3 .7
F 62 39.9
M 41 59.4
Total 100 100.0
27
SEX
60
50
40
Percent
30
20
10
0
F M
SEX
The survey was conducted on random sampling basis. Out of total number of respondents of 406,
women were 39.9% and men were 59.4%. according to this women were less keen on participating in
the survey.
28
AGE GROUPS
AGE
Cumulati
Freque Percen Valid ve
ncy t Percent Percent
Valid BELOW 18 64 15.8 16.0 16.0
18-25
24 60.8 61.6 77.6
YEARS
25-40
66 16.3 16.5 94.0
YEARS
ABOVE 40
24 5.9 6.0 100.0
YEARS
Total 100 98.8 100.0
Missi System
5 1.2
ng
Total 100 100.0
29
AGE
60
Percent
40
20
0
BELOW 18 18-25 YEARS 25-40 YEARS ABOVE 40 YEAR
AGE
Survey was conducted for four age groups. The maximum people surveyed lied in
survey was conducted in malls, market places and colleges.

25 years. While, the least belonged to the above 40 age group. This was largely du
30
BRAND PREFERENCE
WHAT BRAND OF CELLPHONE ARE Y USING CURRENTLY
Frequen Valid Cumulativ

cy Percent Percent e Percent
Valid NOKIA 36 58.1 58.1 58.1
SONY
03 13.1 13.1 71.2
ERICSSON
07 15.0 15.0 86.2
23 5.7 5.7 91.9
13 3.2 3.2 95.1
20 4.9 4.9 100.0
Total 100 100.0 100.0
31
60
50
40
Percent
30
20
10
0
NOKIA SONY MOTOROLA SAMSUNG RELIANCE OTHERS
ERICSSON
The largest market share was captured by nokia at 58.1% which is more than half the
market. Followed by Motorola at 15%. Others included brands like HTC, O2, LG.
USAGE OF CELLPHONES
32
WHAT DO U MAINLY USE UR CELLPHONE FOR

Valid SMS 7 12.3 12.3 12.3
LISTENING TO
18.2 18.3 30.6
MUSIC
CAMERA 18 4.4 4.4 35.1
CALLS 45 64.8 64.9 100.0
Total 100 99.8 100.0
Missin System
1 .2
g
Total 100 100.0
33
60
Percent
40
20
0
SMS LISTENING TO MUSIC CAMERA CALLS
64.8% people possessed cell phones for making calls. They wanted to use the cel
Basic purpose of a phone that is communication. Next was listening to music w
LEVEL OF SATISFACTION
LEVEL OF SATISFACTION
34
HOW SATISFIED ARE U WIHT UR PRESENT CELLPHONE

Valid FULLY
33 40.1 40.1 40.1
SATISFIED
SOMEWHAT
13 25.4 25.4 65.5
SATISFIED
NEUTRAL 19 26.8 26.8 92.4
NOT VERY
21 5.2 5.2 97.5
SATISFIED
DISSATISFIED 10 2.5 2.5 100.0
Total 100 100.0 100.0
35
50
40
Percent
30
20
10
0
FULLY SATISFIED SOMEWHAT NEUTRAL NOT VERY DISSATISFIED
SATISFIED SATISFIED
40% of the people were fully satisfied with the cellphones they were using. This meant that the features
were user friendly and served their needs. About 26.8% people had a neutral attitude that is they were
neither satisfied nor dissatisfied. A mere 2.5% people were dissatisfied with their cellphones.
36
PRICE SENSITIVITY
WHAT PRICE ARE U WILLING TO PAY FOR A CELLPHONE
Cumulative
Frequency Percent Valid Percent Percent
Valid BELOW RS 5000 16 14.8 14.8 14.8
RS 5000-12000 65 40.6 40.6 55.4
RS 12000-20000 18 26.6 26.6 82.0
ABOVE 20000 5 6.2 6.2 88.2
PRICE DOES
NOT MATTER 8 11.8 11.8 100.0
Total 100 100.0 100.0
37
50
40
30
Percent
20
10
0
BELOW RS 5000 RS 5000-12000 RS 12000-20000 ABOVE 20000 PRICE DOES NOT
MATTER
40.6% people prefer to buy cellphones that lie in the range of 5000-12000 which means they are the
average users who don’t like very expensive neither very cheap phones. A 11..8% people lied in the
range where price did not matter to them for purchasing a cellphone.
BRAND RECOMMENDED BY THE USERS

38
WHAT CELLPHONE BRAND WOULD U RECOMMEND
Cumulati
Freque Percen Valid ve
ncy t Percent Percent
Valid NOKIA 23 69.7 69.9 69.9
SONY
19 14.5 14.6 84.4
ERICSSON
MOTOROL
5 7.6 7.7 92.1
A
SAMSUNG 3 3.9 4.0 96.0
RELIANCE 4 1.0 1.0 97.0
OTHERS 2 3.0 3.0 100.0
Total 100 99.8 100.0
Missi System
1 .2
ng
Total 100 100.0
39
60
Percent
40
20
0
ERICSSON
We can notice that people would generally recommend the same brand that they are using. In this case
we notice that the recommendation for nokia is the highest at 69.7% which clearly shows that since the
users of nokia were the highest they also recommended the same to others.
40
SEMANTIC RATINGS BRAND WISE
NOKIA
1. MODERN – OLD FASHIONED

PLEASE MARK THE SUITABLE ADJECTIVE NOKIA
Frequenc Valid Cumulative
y Percent Percent Percent
Valid EXTREMELY
32 37.4 37.8 37.8
MODERN
VERY MODERN 19 19.5 19.7 57.5
MODERN 15 16.0 16.2 73.6
NEUTRAL 14 13.3 13.4 87.1
OLD-FASHIONED 7 4.2 4.2 91.3
VERY OLD
4 3.4 3.5 94.8
FASHIONED
EXTREMELY OLD
5 5.2 5.2 100.0
FASHIONED
Total 100 99.0 100.0
Missing System 4 1.0
Total 100 100.0
NOKIA
1.MODERN-OLD FASHIONED
41
37.4% people found the nokia cellphones to be extremely modern when compared to old
fashioned which was a mere 5.2%. Hence nokia phones is liked by people because it is
modern.
1. COMPLEX – SIMPLE
. COMPLEX - SIMPLE
Valid EXTREMELY
09 9.1 9.2 9.2
COMPLEX
VERY COMPLEX 14 14.5 14.7 23.9
COMPLEX 10 10.8 10.9 34.8
NEUTRAL 16 16.3 16.4 51.2
SIMPLE 10 10.3 10.4 61.7
VERY SIMPLE 12 12.1 12.2 73.9
EXTREMELY
25 25.9 26.1 100.0
SIMPLE
Total 100 99.0 100.0
Total 100 100.0
42
The people surveyed also seemed to find the nokia phone extremely simple to use being
25.9% people. However a few epopel also found it complex being about 9.1%
2. ECONOMICAL – EXPENSIVE
ECONOMICAL – SIMPLE
43

Valid EXTREMELY
16 16.5 16.7 16.7
ECONOMICAL
VERY ECONOMICAL 12 12.8 12.9 29.6
ECONOMICAL 22 22.4 22.6 52.2
NEUTRAL 21 21.7 21.9 74.1
EXPENSIVE 10 10.1 10.2 84.3
VERY EXPENSIVE 5 5.2 5.2 89.6
EXTREMELY
2 10.3 10.4 100.0
EXPENSIVE
Total 100 99.0 100.0
Total 100 100.0
There was not much difference in the thinking of people where economical or simple
factor for nokia cellphones was concerned. Infact a large number of people had a neutral
approach to it. About 22.4% people thought it was economical while 21.7% people had a
neutral approach to it.
3. ROBUST – DELICATE
44
ROBUST - DELICATE

Valid EXTREMELY
20 20.9 21.1 21.1
ROBUST
VERY ROBUST 18 18.2 18.4 39.6
ROBUST 13 13.8 13.9 53.5
NEUTRAL 22 22.7 22.9 76.4
DELICATE 10 10.1 10.2 86.6
VERY DELICATE 3 3.4 3.5 90.0
EXTREEMLY
9 9.9 10.0 100.0
DELICATE
Total 100 99.0 100.0
Total 100 100.0
Again people had a very neutral approach to nokia being robust or delicate. Infact 22.4%
people found it neutral i.e. neither delicate nor robust. 20.9% people found it extremely
robust and only about 9.9% people found it extremely delicate.
45
4. ATTRACTIVE – UNATTRACTIVE
ATTRACTIVE - UNATTRACTIVE

Valid EXTREMELY
26 26.6 26.9 26.9
ATTRACTIVE
VERY ATTRACTIVE 18 18.0 18.2 45.0
ATTRACTIVE 16 16.5 16.7 61.7
NEUTRAL 18 18.0 18.2 79.9
UNATTRACTIVE 12 12.6 12.7 92.5
VERY
5 5.2 5.2 97.8
UNATTRACTIVE
EXTREMELY
2 2.2 2.2 100.0
UNATTRACTIVE
Total 100 99.0 100.0
Total 100 100.0
46
A 26.6% people found nokia to be extremely attractive and only about 2.2% people found
it extremely unattractive. Infact the overall perception of people towards nokia was very
attractive and very few people lied in the unattractive range.
SONY ERICSSON
1. MODERN – OLD FASIONED

47
PLEASE MARK THE SUITABLE ADJECTIVE SONY ERICSSON

Valid EXTREMELY
31 31.3 31.6 31.6
MODERN
VERY MODERN 17 17.5 17.7 49.3
MODERN 12 12.3 12.4 61.7
NEUTRAL 16 16.0 16.2 77.9
VERY OLD
9 6.9 7.0 93.0
FASHIONED
EXTREMELY OLD
8 6.9 7.0 100.0
FASHIONED
Total 100 99.0 100.0
Total 100 100.0
48
Most people find sony ericsson phones very modern at about 31.3% and only about 6.9%
people find it old fashioned.
1. COMPLEX – SIMPLE

Valid EXTREMELY
16 16.3 16.4 16.4
COMPLEX
VERY COMPLEX 19 19.7 19.9 36.3
COMPLEX 15 15.5 15.7 52.0
NEUTRAL 21 21.4 21.6 73.6
SIMPLE 9 8.9 9.0 82.6
VERY SIMPLE 8 6.9 7.0 89.6
EXTREMELY
10 10.3 10.4 100.0
SIMPLE
Total 100 99.0 100.0
Total 100 100.0
49
Complexity and simple as a factor is very similar over all. It has not been differentiated
very well by the people. About 24.1% have a neutral approach to it. Where it implies its
neither too complex nor too simple.
50

Valid EXTREMELY
9 9.9 10.0 10.0
ECONOMICAL
ECONOMICAL 23 23.6 23.9 44.0
NEUTRAL 25 25.1 25.4 69.4
EXPENSIVE 14 14.3 14.4 83.8
EXTREMELY
8 8.9 9.0 100.0
EXPENSIVE
Total 100 99.0 100.0
Total 100 100.0
Overall most people find the phones economical and there are very few people who find it
expensive. About 25.3% people have a neutral approach and only about 9.9% people find
it extremely economical though 23.6% find it economical.
3. ROBUST – DELICATE
51

Valid EXTREMELY
10 10.8 10.9 10.9
ROBUST
VERY ROBUST 11 11.6 11.7 22.6
ROBUST 17 17.0 17.2 39.8
NEUTRAL 11 29.1 29.4 69.2
DELICATE 5 14.3 14.4 83.6
EXTREEMLY
9 9.6 9.7 100.0
DELICATE
Total 100 99.0 100.0
Total 100 100.0
One again most people have a neutral attitude towards the phone being robust or delicate
which is about 29.1%.
4. ATTRACTIVE – UNATTRACTIVE.
52
. ATTRACTIVE - UNATTRACTIVE
Valid EXTREMELY
20 20.9 21.1 21.1
ATTRACTIVE
VERY ATTRACTIVE 19 19.5 19.7 40.8
ATTRACTIVE 12 12.1 12.2 53.0
NEUTRAL 22 22.4 22.6 75.6
UNATTRACTIVE 14 14.0 14.2 89.8
VERY
5 5.2 5.2 95.0
UNATTRACTIVE
EXTREMELY
4 4.9 5.0 100.0
UNATTRACTIVE
Total 100 99.0 100.0
Total 100 100.0
53
About 20% people find the phones extremely attractive and very few people find it
unattractive. People have a neutral attitude as well but very few people absolutely dislike
it.
MOTOROLA

54
PLEASE MARK THE SUITABLE ADJECTIVE MOTOROLA

Valid EXTREMELY
33 32.8 33.2 33.2
MODERN
VERY MODERN 16 16.5 16.7 49.9
MODERN 11 11.1 11.2 61.1
NEUTRAL 17 17.0 17.2 78.3
VERY OLD
4 4.9 5.0 93.3
FASHIONED
EXTREMELY OLD
6 6.7 6.7 100.0
FASHIONED
Total 100 98.8 100.0
Total 100 100.0
Most people find Motorola cellphones modern with a percentage of 32.8% in this
category. A mere 6.7% people find it old fashioned
2. SIMPLE – COMPLEX
55

Valid EXTREMELY
13 13.3 13.5 13.5
COMPLEX
VERY COMPLEX 16 16.5 16.8 30.2
COMPLEX 17 17.5 17.8 48.0
NEUTRAL 20 20.7 21.0 69.0
SIMPLE 10 10.3 10.5 79.5
VERY SIMPLE 7 7.9 8.0 87.5
EXTREMELY
12 12.3 12.5 100.0
SIMPLE
Total 100 98.5 100.0
Total 100 100.0
The level of complexity is not very different between people infact most people have a
neutral attitude towards it however 12.5% people find it extremely simply 13.3% people
find it extremely complex.
56

Valid EXTREMELY
13 13.5 13.7 13.7
ECONOMICAL
ECONOMICAL 21 21.2 21.4 47.9
NEUTRAL 24 24.4 24.7 72.6
EXPENSIVE 15 15.0 15.2 87.8
EXTREMELY
6 7.4 7.5 100.0
EXPENSIVE
Total 100 98.8 100.0
Total 100 100.0
15% people find the Motorola phones expensive while 21.2% people find it economical.
However once again people hold a neutral attitude towards it and 24.4% people find it
neither cheap nor expensive.
57
4. ROBUST – NEUTRAL

Valid EXTREMELY
8 8.6 8.7 8.7
ROBUST
VERY ROBUST 11 11.3 11.5 20.2
ROBUST 13 13.5 13.7 33.9
NEUTRAL 20 24.6 24.9 58.9
DELICATE 15 15.0 15.2 74.1
EXTREEMLY
15 15.8 16.0 100.0
DELICATE
Total 100 98.8 100.0
Total 100 100.0
58
24.1% people once again have a neutral attitude where robustness or delicacy of the phone
is concerned. They don’t have any opinion about the phones level of delicacy or
robustness.
5. ATTRACTIVE – UNATTRACTIVE
ATTRACTIVE - UNATTRACTIVE

Frequency Percent
Valid EXTREMELY ATTRACTIVE 15 25.9
VERY ATTRACTIVE 16 16.3
ATTRACTIVE 11 11.8
NEUTRAL 20 20.2
UNATTRACTIVE 14 14.0
VERY UNATTRACTIVE 5 5.9
EXTREMELY UNATTRACTIVE 4 4.7
Total 100 98.8
Total 100 100.0
59
A large number of people of about 25% find Motorola phones extremely attractive and a
mere 4.7% people find it extremely unattractive. This is a very big difference and hence it
can be assumed that most people find the phones very attractive.
FREQUENCY OF CHANGING CELLPHONES

60
HOW OFTEN DO U CHANGE UR CELLPHONE

Valid WITHIN 1
24 24.1 24.1 24.1
YEAR
1-2 YEARS 13 27.8 27.8 52.0
AFTER 2
14 48.0 48.0 100.0
YEARS
Total 100 100.0 100.0
61
BRAND VISIBILITY
NOKIA
The respondents have rated nokia as the highest in brand visibility. By brand visibility we
mean the promotion of brands in print media and television. 56.9% people have rated it
the highest and it is surprising to see that the next highest frequency is of lowest category
with 21.4% indicating nokia as the lowest brand visible.
SONY ERICSSON
62
36.5% respondents have rated it as highly visible brand while 5.9% respondents think that
it is the lowest vsible brand in the market.
INFLUENCE OF PEERS ON CHOICE OF BRAND

63
For maximum percentage of people 51.4% are not influenced by their friends or relatives.
While, 48.6% are influenced by their friends when buying cellphones.
OPINION ABOUT THE STATEMENTS GIVEN:

64
1. I am satisfied with the cell phone I am using.
I AM SATISFIED WITH THE CELLPHONE I AM USING

Valid LOWEST 7 7.1 7.2 7.2
LOW 8 8.4 8.5 15.7
NEUTRA
14 14.5 14.7 30.3
L
HIGH 32 32.3 32.6 62.9
HIGHES
36 36.7 37.1 100.0
T
Total 100 99.0 100.0
Total 100 100.0
37.1% respondents are completely satisfied with the cell phone while, only 7.2% are
completely dissatisfied with the brand of cell phone they own.
1. I am satisfied with the customer care service provided

65
I AM SATISFIED WITH THE CUSTOMER CARE SERVICE

PROVIDED
LOW 12 12.1 12.3 19.0
NEUTRA
15 25.9 26.3 45.4
L
HIGH 35 35.7 36.3 81.7
HIGHES
17 18.0 18.3 100.0
T
Total 100 98.3 100.0
Total 100 100.0
36.3% respondents have agreed that they are satisfied with the customer service provided
by picking the option ‘high’.
2. My cell phone is easy to use
2. My cell phone is easy to use.

66
MY CELLPHONE IS EASY TO USE

LOW 6 6.4 6.5 9.0
NEUTRA
14 14.8 14.9 23.9
L
HIGH 36 36.7 37.1 60.9
HIGHES
38 38.7 39.1 100.0
T
Total 100 99.0 100.0
Total 100 100.0
39.1% people agree that the cell phone brand they are using is easy to use. While, a low
2.5% find their cell phone as difficult to use.
3. I am satisfied with the battery life my cell phone has.
3. I am satisfied with the battery of my cell phone.

67
I AM SATISFIED WITH THE BATTERY OF MY PHONE

LOW 39 9.6 9.7 15.7
NEUTRA
22 22.7 22.9 38.6
L
HIGH 33 32.8 33.1 71.6
HIGHES
24 28.1 28.4 100.0
T
Total 100 99.0 100.0
Total 100 100.0
33.1% respondents are satisfied with the battery of their cell phones.
4. I like a camera with high megapixel.

68
I LIKE A CAMERA WITH HIGH MEGAPIXEL

Valid LOWEST 10 10.3 10.6 10.6
LOW 9 9.4 9.5 20.1
NEUTRA
19 19.5 19.8 39.9
L
HIGH 100 26.4 26.9 66.8
HIGHES
32 32.5 33.2 100.0
T
Total 100 98.0 100.0
Total 100 100.0
33.2% of respondents have indicated their liking of a high megapixel camera. It shows
that camera is a feature which a good amount of people keep in my mind while buying
cell phone.
5. I like MMS facility on my cell phone

69
4. I like MMS facility on my phone
I LIKE MMS FACILITY ON MY PHONE

Valid LOWEST 17 17.2 17.9 17.9
LOW 24 23.4 24.4 42.3
NEUTRA
20 20.4 21.3 63.6
L
HIGH 18 18.7 19.5 83.1
HIGHES
16 16.3 16.9 100.0
T
Total 100 96.1 100.0
Total 100 100.0
The maximum percentage of people 23.4% do not like MMS facility in their cellphones.
While, 16.3% like the facility very much.
70
CROSS TABULATION
1. Linking what price are the consumers willing to pay for a cell phone and what brand of
cell phone are they currently using:
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
WHAT PRICE
ARE U WILLING
TO PAY FOR A
CELLPHONE *
WHAT BRAND 100 100.0% 0 .0% 406 100.0%
OF
CELLPHONE
ARE Y USING
CURRENTLY
71
Bar Chart
100 WHAT BRAND OF

CELLPHONE ARE Y
USING CURRENTLY
NOKIA
80 SONY ERICSSON
MOTOROLA
SAMSUNG
RELIANCE
OTHERS
60
Count
40
20
0
BELOW RS RS 5000- RS 12000- ABOVE 20000 PRICE DOES
5000 12000 20000 NOT MATTER
WHAT PRICE ARE U WILLING TO PAY FOR A
CELLPHONE
Whether the price of a cellphone is below Rs 5000 or even if the price does not matter most of the
people prefer Nokia which shows the highest count
2. Linking what brand of cellphone are people currently using and what brand do
they recommend:
72
Count
SONY
NOKI ERICSS
A ON NOKIA
WHAT BELOW RS
PRICE 5000
ARE U
WILLIN
G TO 36 5 20
PAY
FOR A
CELLP
HONE
RS 5000-
20 20 24
12000
RS 12000-
16 18 18
20000
ABOVE
10 1 25
20000
PRICE
DOES NOT 27 9 48
MATTER
Total 100 53 100
73
Bar Chart
250 WHAT CELLPHONE

BRAND WOULD U
RECOMMEND
NOKIA
200 SONY ERICSSON
MOTOROLA
SAMSUNG
RELIANCE
OTHERS
150
Count
100
50
0
ERICSSON
WHAT BRAND OF CELLPHONE ARE Y USING
CURRENTLY
This shows that total no. of nokia users are 283 out of which only 216 recommend nokia. Total no. of
sony ericsson users are 59 out of which 33 recommend sony ericsson and 15 recommend nokia. Total
no. of motorola users are 31 out of which 23 recomment it. Total no. of samsung users are 16 out of
which 7 recommend it. Total no. of reliance users are 4 and only 2 recomment it.
3. Linking how satisfied are people with the brand they are using currently:
74
Bar Chart
120 HOW SATISFIED ARE

U WIHT UR PRESENT
CELLPHONE
FULLY SATISFIED
100 SOMEWHAT SATISFIED
NEUTRAL
NOT VERY SATISFIED
DISSATISFIED
80
Count
60
40
20
0
ERICSSON
WHAT BRAND OF CELLPHONE ARE Y USING
CURRENTLY
This shows that in nokia maximum no. of people are fully satisfied.In sony ericsson maximum no. of
people are somewhat satisfied.In motorola maximum no. of people are neither satisfied nor dissatisfied
In samsung maximum no. of people are fully satisfied.In reliance maximum no. of peole are neither
satisfied nor dissatisfied.
75
4. Linking the preference of messaging over battery life:
Linking the preference of messaging over battery life:
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
BATTERY
LIFE *
100 100.0% 0 .0% 100 100.0%
MESSAGIN
G
Chapter 5
Summary of FINDINGS
76
The largest Market share has been captured by Nokia. Though the cost of the Nokia cell
phones is high as compared to others, the brand still has largest percentage of loyal
customers who recommend the same brand to others. This leads to increase in the sales of
Nokia brand.
• Highest percentage of people mainly use cell phones for making calls and this is
the reason for lucrative offers on talk time by the telecom providers.
• The general consensus is that people are satisfied with the cellphone they are
using. However, from cross tabulation we found that nokia users is the highest lot
of “fully satisfied” people.
• The Indian market is price sensitive. Mostly people are ready to pay Rs. 5000-
12000 but very less are ready to shell out Rs. 12000-25000. The customer wants
value for money.
77
Chapter 6:
Recommendations suggestions and conclusion.

78
 We recommend that brands other than Nokia should improve their promotional
strategies so that they can increase on the level of visibility and hence, increase
their market share.
 We recommend that the companies should build on features other than making
calls so that people buy cell phones to serve other purposes. They should advertise
these features also so that people know about it. The various features should be
user friendly so that people do not find it difficult to use and do not hesitate in
using them.
 Price is an important constraint in the Indian market hence companies need to keep
that in mind while manufacturing any commodity.
 People change cell phones mostly after 2 years so companies should come up with
new and sleek designs which are attractive as well as more techno savvy which
would encourage people to change their cell phones more frequently. This would
lead to people wanting to be more technologically advanced.
 Motorola and Sony Ericsson need to develop on their various semantic features so
that they can provide good competition to Nokia which is leading in all the
categories. This would increase the company’s image as well as their market share.
 Companies should try to target the higher income level groups so that they can
encourage them to buy expensive cell phones than those that lie in the Rs 5000-
12000 category.
• BRAND PROFILING :
1. NOKIA :
By the majority, nokia is considered extremely modern, extremely simple,
economical, neither robust nor delicate and extremely attractive.
2. SONY ERICSSON:
It is considered to be extremely modern by the majority of people. however, in
other attributes it mainly lies in the neutral category.
3. MOTOROLA
Majority of people find it extremely modern and extremely attractive while it stays
neutral in other categories.
• Since we see through the report that most people are highly satisfied with the cell
phone brand they are using. Hence, the frequency of changing cell phones is low
and lies within after 2 years category. Also, the age group did not make any
difference to this factor.
• We see Nokia lies highest in the brand visibility, closely followed by Sony
Ericsson. Then Motorola, Samsung and finally Reliance. This implies that the
promotion of Nokia is most effective and it indicates that brand recall rate is
higher.
• No relationship was found between income level and the price they are willing to
pay for a cell phone. The maximum expenditure any income level was willing to
make lied within the range of Rs. 5000-12000.
• We developed a liker scale asking people to indicate their satisfaction level on a
scale of 1 to 5. some of the findings were:
79
1. The highest number of people were satisfied with the cell phone they are using.
This indicates that the brands have been able to satisfy the customers and retain
them.
2. Though the level of satisfaction from customer service providers was high, but
the percentage of satisfaction being low and neutral is prominent. This
indicates that the customer service is not up to the mark and there is scope of
improvement for the cell phone companies.
3. Most people find the cell phones highly user friendly which indicates that the
cell phones are easy to use.
4. Most people prefer high mega pixel camera. This indicates that the usage of
camera in cell phones is gaining prominence and hence, while buying a cell
phone it is a major factor to be considered.
5. Majority of people do not like the MMS facility. This may be because MMS
facility is an expensive affair and they could do without it.
80
Appendices and annexure

81
Dear Sir/Ma’am, we are conducting a market research on cell phones and we would like
to know your opinion on the following questions.
Q1. What do you prefer to do in your spare time?

1. Watch TV 2.Read magazine/books
3. Dine out 4.Talk on the phone
5. Chat/ surf the internet
Q2. What mode of communication do you prefer?

1. E-mail 2.SMS
3. Talk on the phone 4.Letters
Q3. Since when have you been using a cell phone

1. 0-1 year 2. 1-3 years
3. 3-7 years 4. More than 7 years
Q4. What do you mainly use your cell phone for?

1. SMS 2. Listening music
3. Camera 4. Calls
Q5. What brand of cell phone are you using currently?

1. Nokia 2. Sony ericsson
3. Motorola 4. Samsung
5. Reliance 6. Others, specify _____________
Q6. How satisfied are you with your present cell phone?
1 2 3 4 5
Fully neutral dissatisfied
Satisfied
Q7. What price are you willing to pay for a cell phone?
1. Below Rs.5000 2. Rs.5000-12000
3. Rs.12000-20,000 4. Above 20,000
5. Does not matter
Q8. Which cell phone brand would you recommend?

1. Nokia 2. Sony Erickson
Q9. Rank the features on a scale of 1 to 7 according to preference ( 1- highest, 7-lowest)

1. Bluetooth 2.Camera
3. Memory card 4.Gaming
5. Music player 6. Battery life 7. Messaging
Q10. Please mark (X) the blank that best indicates how accurately one or the other
adjective describes the feature of the cell phone.
A. Nokia
82
1. Modern _:_:_:_:_:_:_ Old – fashioned

2. Complex _:_:_:_:_:_:_ Simple
3. Economical _:_:_:_:_:_:_ Expensive
4. Robust _:_:_:_:_:_:_ Delicate
5. Attractive _:_:_:_:_:_:_ Unattractive
B. Sony Ericsson
1. Modern _:_:_:_:_:_:_ Old – fashioned
2. Complex _:_:_:_:_:_:_ Simple
3. Economical _:_:_:_:_:_:_ Expensive
4. Robust _:_:_:_:_:_:_ Delicate
5. Attractive _:_:_:_:_:_:_ Unattractive
Q11. How often do you change your cell phone?

5. Within 1 year 2. 1-2 years
3. After 2 years
Q12.Rate the following brands according to visibility on the scale of 1- lowest & 5 -
highest
1 Nokia 2. Sony Erickson
Q13. Match the following brands with their punch line

1. Nokia Kar lo duniya mutthi mein
2. Sony Erickson A partner for a better world
Q14. Does the brand of cell phone owned by your cell phone or friends influence your
choice
1. Yes 2. No
Q15. On a scale of 1 to 5, answer the statements based on your preferred choice of cell
phones brand Lowest Highest
1 2 3 4 5
a) I am satisfied with the
cell phone I am using.
b) I am satisfied with the

customer care service provided
c) My cell phone is easy to use
d) I am satisfied with the battery my

phone has.
83
e) I like a camera with high mega pixel
f) I like MMS facility on my phone
Demographic information:
a) Name :
b) Age :
1. below 18 years
2. 18 -25 years
3. 25 -40 years
4. Above 40 year
c) Household income(annual):
1. below Rs.1,00,000
2. Rs. 1,00,000 – 5,00,000
3. Above 5,00,000
d) Profession :
e) Sex :
f) Phone no. :
g) Address :
h) Email id :
84
Bibliography
85
• Books referred
“Marketing Research”
By A. Parasuramn
Dhruv Grewal
R. Krishnan
“Marketing of Financial Services”
By ICFAI Publications
• Websites
www.outlookmoney.com
www.moneycontrol.com
www.guruji.com
www.google.com

Project Report On Cell Phones Aniket Sarkar111112221212

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Report On Cell Phones Aniket Sarkar111112221212

Uploaded by

Copyright:

Available Formats

PROJECT REPORT

Submitted in the partial fulfillment for the degree of

Under the Guidance of

GARDEN CITY COLLEGE

CERTIFICATE OF THE GUIDE

Signature of the Faculty Supervisor

Name (in Capitals) :

CERTIFICATE OF THE COLLEGE

Signature of the HOD signature of the principal

CERTIFICATE BY THE COMPANY

I also extend my thankfulness to my beloved parents and friends for their

Back ground 9-10

Company profile 17-26

Data analysis and interpretation 27-83

Summary of findings 84-85

Recommendation suggestions, conclusion 86-88

Appendices and annexure 89-92

About the industry.

Mobile phone is a device providing two-way communication. Signal transmission is the

About the subject

TITLE OF THE STUDY.

A study and analysis on cell phones

Statement of the problem.

1. The research is conducted with in the limited areas

• To understand the consumer preferences regarding the usage of cell phones.

• To understand the customer satisfaction level and brand loyalty.

• To compare market leaders on different grounds

• To identify brand loyalty and brand preference of the consumer

Research Objective Appropriate Design

To gain background information, to define terms, Exploratory

To describe and measure marketing phenomena Descriptive

To determine causality, to make “if-then” statements Causal

Scope of the study.

Here we aim to understand the research methodology establishing a framework of

GENERAL MARKETING RESEARCH PROCESS

Beginning with the research

• Formulate marketing research problem

Methodology of the study.

Qualitative Research is about investigating the features of a market through in-depth

A small group of people brought together and guided by a moderator though an

The goal of a focus group is to draw out

The different techniques of conducting quantitative research are:

SCALING TECHNIQUES USED IN THE RESEARCH

METHOD OF DATA ANALYSIS

Chapter 3 Company profile.

EVOLUTION OF MOBILE PHONES- TECHNOLOGY

 First Generation (1G)

 Second And a Half Generation (2.5G)

MOBILE PHONES- TECHNOLOGY REVOLUTION

Hefty: Motorola DynaTAC 8000X (1982)

Pre-iPhone: BellSouth/IBM Simon Personal Communicator (1993)

Ahead of Its Time: Motorola StarTAC (1996)

DotComs Ran on These: Nokia 6160 (1998) or

Early Smart Phone: Kyocera QCP6035 (2000)

PDA to Phone: Handspring Treo 180 (2001)

Swivel It: Danger Hiptop (2002)

CrackBerry Phone: BlackBerry 5810 (2002)

As of January 2004, Nokia streamlined its global organizational structure to strengthen

Multimedia brings mobile multimedia to consumers in the form of advanced mobile

Networks continues to offer leading-edge network infrastructure, technology and related

Enterprise Solutions provides a range of terminals and seamless mobile connectivity

Some firsts for Nokia in India: