Professional Documents
Culture Documents
OF
MARKETING MANAGEMENT
{ LG MUSIC SYSTEM}
1. CONSUMER BEHAVIOUR PROFILE
2. IDENTIFY THE FACTORS AFFECTING
CONSUMER BEHAVIOUR
3. EXPLAIN HOW BUYING TAKE PLACE
5) BIBLIOGRAPHY
• INTRODUCTION TO LG
1) Cultural Factors
2) Social Factors
3) Personal Factors
4) Psychological Factors
2) Social Factors:
(i) Groups
(ii) Family
3) Personal Factors:
4) Psychological Factors:
Psychological Factors includes factors such as
Motivation, Perception, Learning, Beliefs and attitude and it has great
bearing on the buying behavior of the consumer. Attitudes refer to that
mental state of the individual which represents his positive, negative or
neutral feelings toward an object, concept or idea. Like other Products,
consumers have certain perceptions, beliefs about LG Music System which
directly influence the purchase of this Music System by consumers.
1) Problem recognition
2) Information search
3) Evaluation of alternatives
4) Purchase Decision
5) Post Purchase Behaviour
1. Problem recognition:
Problem recognition results when there is a difference
between one's desired state and one's actual state. Consumers are motivated
to address this discrepancy and therefore they commence the buying process.
2) Information search:
3) Evaluation of alternatives:
4) Purchase decision:
• Bibliography
1. www.pg-india.com.
2. www.wikipedia.com
3. www.headandshoulders.com
4. Book:
Marketing Management