PROJECT REPORT ON

CORPORATE SOCIAL RESPONSIBILITY

WITH SPECIAL REFERENCE TO
CORPORATES AND NGO’S

UNIVERSITY OF MUMBAI
FOR THE ACADEMIC YEAR 2009-2010

PROJECT GUIDE

MRS. SHITAL MODY

PREPARED AND SUBMITTED BY

HASNAIN SHAKIR
T.Y.B.M.S (SEMESTER V)

K.P.B HINDUJA COLLEGE OF COMMERCE

CHARNI ROAD

ACKNOWLEDGEMENT
I the undersigned would hereby like to thank “University of Mumbai” for giving e
an opportunity to present my skills in the form of this project which will not only
prove to be useful for my academics profile but will also prove to be fruitful for
my future for attaining jobs and will also help me understand my responsibilities
towards the society in a much better way.

I would like to thank “Prof Shital Mody” for assisting and guiding me in every
possible way she could to motivate me to prepare this wonderful project or else
completion of this project would not be possible.

I would like to thank “K.P.B HINDUJA COLLEGE OF COMMERCE” for timely

availability of books and use of internet which have been an important input into
completion of this project.

Lastly I would like to thank my parents for providing all necessary funds which
were required for the completion of this project.

DECLARATION
To,

The Principal,

K.P.B Hinduja College of Commerce,

315, New Charni Road,

Mumbai 400 004,

Respected Sir,

I the undersigned hereby declare that the project report entitled

“CORPORATE SOCIAL RESPONSIBILITY” is an original work developed and
submitted by me under the guidance of MRS. SHITAL MODY.

The empirical findings in this project report are not copied from ant report and are
true and best of my knowledge.

DATE:

PLACE:

ROLL NO.:

SEAT NO.:

Signature of the student

(Hasnain Shakir)

CERTIFICATE
This is to certify that Mr. HASNAIN SHAKIR of K.P.B HINDUJA COLLEGE
OF COMMERCE has successfully completed the project in the academic year
2009-2010, as a part of academic fulfillment of Bachelor of Management
Studies (B.M.S) . The information submitted is true and original to the best of
my knowledge.

Signature of Principal Signature of Project Guide

Date:-

K.P.B Hinduja College of Commerce

Mumbai

1 Introduction of CSR 2
1.2 Origin of CSR 4

1.3 CSR and its relationship with the corporate brands

5
1.4 Importance of CSR of corporate life 6
1.5 Key potential benefits for firms implementing CSR
8
1.6 Real firms are reporting real benefits from CSR 10

1.7 Study shows benefits of CSR 10

1.8 What is the relationship between CSR and the Law? 11
1.9 Identify Stakeholders 11
1.10 CSR strategies 13
1.11 Steps for implementing CSR 14
2 CSR Case Studies
2.1 CSR of Indian oil 16
2.1.1 Sharing Profits 17
2.2 CSR of Mahindra & Mahindra 19
2.2.1 Mahindra Education Society 20
2.2.2 Mahindra United World College 21
2.2.3 Mahindra Foundation for Disaster relief prog. 21
2.2.4 Environmental Issues 22
2.2.5 Transformation of three gardens 23
2.2.6 Letters of Appreciation 24
2.2.7 Project Nanhi kali 25
2.2.8 ESOPS 26
2.3 CSR of Cadbury 30
2.3.1 Commitment to the environment 30
2.3.2 Water Conservation 31
2.3.3 Cocoa Cultivation 31
2.3.4 Preserver of Environment 31
2.3.5 Growing Community Value 32
2.3.6 Non Formal Schools 32
2.3.7 Cadbury Tie up with Walmart 33
2.3.8 Sarvam Program 34
2.3.9 Cadbury spreads smiles at Vatsalya 34
2.3.10 Gurikha Project 35
2.4 CSR of ACC Cement 37
2.4.1 Introduction 37
2.4.2 CSR policy 38
2.4.3 Community and Rural Welfare 38
2.4.4 Education 39
2.4.5 Healthcare 39
2.4.6 HIV/AIDS Work Place Policy 40
2.4.7 Anti Retroviral Treatment Centre 42
2.4.8 Conservation of heritage Structures 43
2.4.9 Expenditure Incurred On CSR 44
2.5 Make a Wish Foundation Of India 45
2.5.1 Power of a Wish 45
2.5.2 Supporters 46
2.5.3 Fulfillment of Wishes 47
2.5.4 Questionnaire to the CEO 49