Business Research Methods – Survey

Questionnaire on Soft Drinks

M. Sri Krishna Chaitanya

Date: 14-April-2011
Faculty: Anupama Kothari
SOFT DRINKS - MARKETING RESEARCH
QUESTIONNAIRE

This study is being conducted by Asian School of Business student as part

of the Business Research Methods project. This is a questionnaire survey
about soft drinks. This survey is done to find out people’s preferences of soft
drinks. This questionnaire will take you around 10 minutes.
This study is intended for educational purpose only, and not for
any commercial purposes. This questionnaire is randomly distributed among
20 people at shopping malls and retail stores. It will be completely
anonymous.

1. Do you consume soft drinks? (Please tick in the space provided)

Yes No

If yes, continue with Qs.2. If no, go to question no. 11

2. How often you drink soft drinks?

a) Daily b) Weekly c) Monthly d) Occasionally
3. Which of the following drinks you drank last?

a) Coke ___
b) Thums up ___
c) Pepsi ___
d) 7up ___
e) Sprite ___
f) Mirinda ___
g) Slice ___
h) Others _____________ (Write the brand name)

4. Rank the brands (1 to 8) in terms of your preference (where 1 is your

1st choice) in the space provided

____ ____ ____

 ____ ____ ____

____

____

5. On an average, how many times a month does you drink carbonated

soft drinks?

a) 0-5 b) 6-15 c) 16-30 d) >30

6. On an average, how many times a month does you drink non

carbonated soft drinks?

a) 0-5 b) 6-15 c) 16-30 d) >30

 7. On an average, how much carbonated soft drink do you
consume a month?
a) 0-500 ml b) 0.5–1 litre c) 1 litre–4 litres
d) More than 4 litres

8. On an average, how much carbonated soft drink do you

consume a month?
a) 0-500 ml b) 0.5–1 litre c) 1 litre–4 litres
d) More than 4 litres

9. Rate soft dinks on a scale of 1-5

Carbonated:

* Gas content

1 2 3 4 5

Low High

*Packaging

1 2 3 4 5

Poor Good
Non- carbonated:

*Packaging

1 2 3 4 5

Poor Good

9. Please indicate your level of agreement or disagreement with each of the

following statements about carbonated soft drinks: (Encircle the number)

Statement Strongly Strongly

Disagree Agree

1. Carbonated soft
drinks are tastier 1 2 3 4 5 6 7
than non carbonated
ones

2. Carbonated soft
drinks are not 1 2 3 4 5 6 7
harmful to health

3. I drink them as an 1 2 3 4 5 6 7
alternative for water

4. I consume them to 1 2 3 4 5 6 7
 relieve my thirst

5. I like to consume
them whenever I 1 2 3 4 5 6 7
have food or snacks

10. Please circle the number that best fits your beliefs.
Carbonated soft drinks are:

+3 +3 +3 +3
+2 +2 +2 +2
+1 +1 +1 +1
Tasty Expensive Healthy
Refreshing
-1 -1 -1 -1
-2 -2 -2 -2
-3 -3 -3 -3

11. What are the reasons for not consuming soft drinks? (You may tick
more than one)
 a) Does not taste good □
b) Expensive □
c) Chemical additives □
d) Not available easily □
e) No nutritional value □
f) Any other (please specify) ____________________________________________

Personal Questions:

Name: ________________________________________

Mobile: ________________________________________

Address:
_____________________________________________________________
_____________________________________________________________

Gender:
Male Female
Age Group (In year):
15-18 19-22 23-25
Occupation:
a) Student b) Employment c) Business e) House wife f)
others_____________

Thank you for your kind cooperation and sparing

your valuable time. Have a nice day !!!