#DigiFun2011

A Digital Fundraising Showcase

Tuesday 17 May 2011, 9:00am-4.45pm
Grand Central Hotel, 99 Gordon St, Glasgow G1 3SF

Programme

9:00-9:30 Registration & Coffee

9:30-10:30 Title to be confirmed

Jon Parsons (Digital Innovation Manager, The Woodland Trust)
Twitter @WoodlandTrust

10:30-11:15 MND Scotland’s Field of Hope campaign

Sara Thomas (Fundraiser, MND Scotland)
Twitter @mndscotland

11:15-11:45 TEA/COFFEE BREAK

11:45-12:30 How a blog can make a big impact

Mike McGrail (Owner, The Social Penguin)
Twitter @social_penguin

12:30-1:15 How Twitter saved a life: How engaging with supporters in

the digital world makes a difference.
Richard Hudson (Digital Media Manager, The Meningitis Trust)
Twitter @meningitistrust

1:15-2:00 LUNCH

2:00-2:45 Title to be confirmed

Ashley Clarke (Digital Executive, Beautiful World)
Twitter @ashleynclarke

2:45-3:30 Social media for a Scottish audience

Conrad Roussow (Digital Manager, Shelter Scotland)
Twitter @shelterscotland

3:30-3:45 COMFORT BREAK

3:45-4:45 Title to be confirmed

Lucy Buck (Project Director, Child’s i Foundation)
Twitter @lucychildsi

Bookings open at www.fundraisingtrainingscotland.com

Event Information

The Institute of Fundraising (Scotland) is proud to present #DigiFun2011, Scotland's

Digital Fundraising Showcase. Now in its second year, #DigiFun boasts an
outstanding range of speakers from pioneering charities and digital agencies.

#DigiFun2011 will let learn delegates learn from experts in the field and practicing
fundraisers sharing real-life examples.

#DigiFun2011 will be opened by Jon Parsons, Digital Innovation Manager with The
Woodland Trust, one of most innovative UK charities online.

Sara Thomas, Fundraiser with MND Scotland, will share the results of MND
Scotland’s Field of Campaign. Results which lead to MND Scotland being nominated
in the 2011 JustGiving Awards in ‘The Most Creative Charity’ category. Not bad for a
charity that barely had on an online presence a year before.

Mike McGrail, Owner of The Social Penguin Blog – regarded as a 'must-read'

among consumers of digital marketing information across the globe – will share how
charities can use blogs to make a big impact.

Richard Hudson has nearly 15 years experience in the digital arena, working at
digital agencies. In 2010 Richard was appointed Digital Media Manager with The
Meningitis Trust and challenged to implement a digital roadmap to prepare the
charity for a digital future. This has included launching a new website, getting a
quarter of the staff blogging, launching an iPhone application, running viral
campaigns and using social media to engage supporters and rally support. The
Meningitis Trust has been one of the most creative charities on Twitter in 2011 with
supporters such as The Virtual Baristas and Chris and Katy Mann.

Ashley Clarke, Digital Executive with Beautiful World, an agency for charities
that want to do the world some good will show charities how to track the success of
digital fundraising campaigns.

Conrad Roussow is a web developer with experience in working with the latest web
technologies. For the past 7 years he has helped charities, local authorities, small
web businesses and larger publishing houses achieve success on the web through
project management, web development and social media training workshops. Conrad
is the Digital Manager at Shelter Scotland, where he manages the digital team, their
social media channels and the Shelter Scotland website.

#DigiFun2011 is truly honoured that the closing plenary will be presented by Lucy
Buck, Founder and Project Director of Child’s i Foundation. Lucy gave up a career
as a Television Producer, on shows such as Hell's Kitchen, House of Tiny Tearaways
and Big Brother, to set up her own children's charity, Child's i Foundation, and build
their own Mother and Baby Centre in Kampala, Uganda. In 2010, Child’s i
Foundation raised £10,000 in 38 hours in the Save Joey’s Life appeal. If there is one
charity that demonstrates the power of social media, punching above your weight,
then it has to be Child’s i Foundation. Not surprisingly, Child’s i Foundation won ‘The
Most Creative Charity’ in the 2011 JustGiving Awards.

Bookings open at www.fundraisingtrainingscotland.com

Some of our Speakers’ Profiles

Sara Thomas (Fundraiser, MND Scotland), Twitter @mndscotland

I represent exactly 50% of the Scottish Parliament and led to us

fundraising team at Motor Neurone being finalists in the “most creative
Disease Scotland. We’re a small charity” category of the 2011
national charity providing care, support JustGiving Awards. Which was nice…
and information for people affected by
MND in Scotland. A year ago we
barely had an online presence apart
from our official website; but last
summer we raised £1000 in a week
through an integrated social media
campaign which reached the

Mike McGrail (Owner, The Social Penguin), Twitter @social_penguin

Mike works with a Penguin called

Dave and a band of great writers to
publish a popular social media blog.
The Social Penguin Blog started two
years ago and is now regarded as a
'must-read' among consumers of
digital marketing information across
the globe.

Mike also delivers social and digital

media strategies for numerous clients
in his role at The BIG Partnership.

Richard Hudson (Digital Media Manager, The Meningitis Trust), Twitter

@meningitistrust

Richard has worked in the digital launching an iPhone application,

arena for nearly 15 years, working at running viral campaigns and using
leading digital agencies AKQA and social media to engage supporters and
Organic before joining national charity, rally support.
the Meningitis Trust, in 2010 as its
Digital Media Manager. Since joining
the Trust, Richard has started to
implement a digital roadmap to
prepare the charity for a digital future.
This has included the Trust launching
a new website with forum, getting a
quarter of the staff blogging,
Conrad Roussow (Digital Manager, Shelter Scotland), Twitter
@shelterscotland

Conrad Rossouw is the Digital

Manager at Shelter Scotland. His other passion is co founder of
Undiscovered Adventure, which is an
He manages the digital team, their environmentally responsible canoe
social media channels and the Shelter and sea kayaking holiday operator
Scotland website. based in Glasgow. They take people
on unique canoeing holidays to the
He is a trained web developer with unexplored glens and corries of
experience in working with the latest Scotland. Wild camping, fighting
web technologies. For the last 7 years midges and bushcraft have never
he has helped charities, local been so much fun!
authorities, small web businesses and
larger publishing houses achieve
success on the web through project
management, web development, and
social media training workshops.
He has worked on many projects large
and small with the most recent website
being shortlisted for a Scottish
Periodical Press Award as the best
online presence for a magazine.

With this stellar line-up #DigiFun2012 will have a lot to live up to. Make sure you
book your tickets to #DigiFun2011 today, because places are limited.

Bookings open at www.fundraisingtrainingscotland.com

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